Tag Archives: trends

2 Fierce Female Podcasters You Should Be Following

Forget the image of podcasting as an old boy’s club: the visibility of women in the community seems to be on the rise – and many of us have been here from the beginning. Here are two female podcasters – who just happen to be Blubrry customers! – you’ll want to keep an eye on:


Podcaster: Kitzie Stern, Host, New World Kirtan

About The Podcast: A show that explores Kirtan, a spiritual practice focused on singing meditation. The show is both personal and practical, featuring music to accompany Kirtan practices as well as relatable glimpses into Stern’s life.
Why You Should Listen: “Kirtan is just a really easy, accessible way to get your mind to quiet down during a time when we desperately need ways to quiet our minds.

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A New Way To Reach An Audience

Like many podcasters, Kitzie Stern initially turned to podcasting as a way to serve an existing audience. An experienced voiceover artist, Stern also had a deep personal interest in Kirtan chanting, a form of singing meditation that originated in India thousands of years ago. “I got this idea that I could do a podcast of songs and it would be like a setlist for my local Kirtan group to use for their chanting practice,” Stern explains. Because of its auditory nature, a podcast was a natural extension of a guided in-person Kirtan experience, but Stern also saw an opportunity to use podcasting to demonstrate her voiceover abilities.

Though it was originally targeted at a specific audience, as often happens Stern’s podcast took on on a life of its own – though Stern didn’t realize until about a year after the show launched. “On New Year’s Eve, just for kicks my husband and I thought we’d check download numbers, and found that it had been downloaded thousands of times. all over the world. I didn’t think I was talking to anyone besides people in Corvalis!”

Unexpected Opportunities

Stern considers her podcast a service to the Kirtan community, and while monetizing New World Kirtan directly isn’t a goal of hers, she can’t deny the benefits she’s received via the podcast, on both the personal and business sides of the table. In addition to the connection she’s been able to make with listeners across the globe, Stern has been invited to attend Kirtan and other spiritual festivals and events as a direct result of her podcast, and it’s also helped her create a thriving specialty in her voiceover career. “Voiceover is really a specialized kind of field, so I branded my voiceover site to take this side of myself into consideration…and now, I’m getting more of the kind of work that I really want to do,” she explains.

Advice To Newbies

After publishing hundreds of episodes, Stern enthusiastically encourages would-be podcasters to jump in with both feet. “I’m 63, and worked in radio for a long time. To be able to do your own show without having the constraints of being on a radio station – I can’t tell you how wonderful it is,” she says. “It’s an unprecedented time for podcasters, and people are really catching on to what a great medium this is.”


fogarty mignonPodcaster: Mignon Fogarty, Grammar Girl Quick and Dirty Tips for Better Writing
About the Podcast: The show started as a five-minute quick writing tip, but has evolved into a longer show – about 12 minutes long – for both language lovers and language learners.
Why You Should Listen: “If you find language as fascinating as I do, you’ll love it.”

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Podcasting As A Platform

Mignon Fogarty, the author and online personality also known as “Grammar Girl,” has become a household name – but not everyone realizes she’s also been podcasting for a decade and is also the founder of the high-profile podcasting network Quick and Dirty Tips. “I started podcasting in 2006 because I love technology and it was the neat new thing, and I was hooked by the immediate listener feedback,” she explains. “I started a science podcast first, because I was a science and technology writer, and started Grammar Girl about eight months later.”

Though she was already a successful writer and had extensive startup experience before starting Grammar Girl, “the success of the podcast gave me a platform to take both those interests to a much higher level, and now I’m a New York Times bestselling author and a professor of journalism and entrepreneurship. Also because of the podcast, I’ve been able to build an online social media platform that gives me the ability to try all kinds of new and interesting things like making digital games (Grammar Pop) and card games (Peeve Wars),” she explains. “I owe so much to podcasting.”

Women in the Podcasting Community

When asked whether she thinks there are more women entering the podcasting space, Fogarty says she hasn’t really noticed – however, “my perception may be skewed because I founded Quick and Dirty Tips, where all our full-time employees are women, the executive in charge of the enterprise is a woman, and 11 of our 17 podcasts are hosted by women. When I look at podcasting, I see women everywhere! To me, there have always been women in podcasting, but there does seem to be a weird perception in the media that we don’t exist.”

What Are You Waiting For?

Though Fogarty always considered herself a writer first and never imagined herself becoming a radio personality, she does remember playing alone in her backyard as an only child, instructing imaginary friends and audiences on how to swing on a swing or build a sand castle. The takeaway? Even if you never thought of yourself as a “radio type,” that doesn’t mean you won’t find a great fit in podcasting – it can be used for entertaining, instructing, or simply connecting more deeply with an audience.  “There’s no reason to be nervous,” Fogarty  “Just jump.” She recommends the She Podcasts community as a supportive community to answer your questions and help get you on the right path.
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Stats and All-in-One Solutions: A Q&A on 2016 Podcasting Trends with CEO Todd Cochrane

What are the 2016 podcasting trends you should be paying attention to? We talked with Todd Cochrane, CEO of RawVoice and Blubrry, to get his take on what’s new, exciting and worth watching in the months to come. 

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PPP: What’s coming up for Blubrry and the podcasting community in 2016?

TC: This is an exciting year for the podcasting space on many levels. We’ve been marching to get PowerPress Sites launched, and we’re so close. It’ll be an all-in-one solution – an “easy button” for podcasting. There will be tiers where users can upgrade to different levels, but at any tier you will be afforded the opportunity to have a free WordPress site at yoursite.blubrry.com.

So many podcasters fail because they can’t wrap their heads around doing all this tech stuff. With PowerPress Sites, a new or existing podcaster will be able to come in, sign up, and within a matter of three mouse clicks we will launch the show for them. It’s a turnkey solution that eliminates the usual barriers: the only things the content creator will have to figure out are easy things like the color scheme and other customization’s, and then they can focus on creating great content. And if you want to scale to multiple shows, we can do that as well.

We’ve are also coming out with a smoking web based audio player that I’m hoping to have available in the next 60 days or so. It’s all been designed, we just have to put it together and put all the bells and whistles on it.

PPP: What can you share about your team’s approach to interacting with the podcast community? 

We just wrapped up our yearly team meeting where we’ve been talking about what’s good for podcasters. That’s what RawVoice, the parent company to Blubrry, is really trying to achieve: to make great tools for podcasters to help them create better content and get more exposure. We don’t want solutions that are half-baked – one thing we do very well is create tools that work well and look nice. Some companies have rushed products to market, but they don’t necessarily have staying power. 

Companies are battling over podcasters. Some of the newer services really need to sign big shows to stay in business and pay their staff. I’m proud of our company because we work with everyone, from the smallest podcaster to the largest. We don’t require you to have 50,000 listeners to have a relationship with us – we want you to be you! When we have advertising opportunities, we want to make those available to anyone.

Tweet: “At @Blubrry, we work with everyone, from the smallest #podcast to the largest.” – Todd Cochrane, CEO http://bit.ly/1Ww0ARm

We now see media buyers saying, “Wow, I can’t get any inventory on these big shows. What else is out there?” I’m excited about that aspect and what it means for content creators. 

PPP: I know stats and measurement are a big topic of discussion in the podcasting community right now. What’s Blubrry’s take? 

TC: One thing that the podcasting community is going to be looking at as a whole this year is the discussion around podcast measurement. It’s really getting a lot of attention with the new public radio podcast measurement guidelines.

I think what you’ll find is that a lot of the standards detailed in the report are ones that we at Blubrry have supported for a long time, in fact their are flaws in their guidelines that we dealt with years ago. We’ve been involved with the IAB since 2014 and have been working with the podcast measurement committee over there — as well as industry leaders and major players in the space — to come up with ironclad standards and make sure we are all singing from the same sheet of music. 

And really, this focus on standards is a good thing. The last thing we want is folks working with two or three different standards. We want all tides rising together and all of us reporting the same so that the podcast advertising space can continue to grow and media buyers will be excited to come in and spend money. 

Tweet: “This focus on #podcast standards is good: we want all tides rising together.” – Todd Cochrane, CEO @BluBrry: http://bit.ly/1Ww0ARm

Our model from the beginning has been: I don’t care what the number is, as long as I know what the number is — whether it’s 1, 1000 or 100,000 — I can say today that RawVoice or Blubrry can back up any data that we put out for reporting, and certify the data as true. And to do that, we have to have a lot of confidence in that number. We look at a huge swath of data regularly. We can see trends before anyone else can. It’s important to us that we get the data right everytime, and that’s why we’re so passionate about it.

Another thing to expect in 2016: more content! Starting this week, we’ll be covering more podcasting trends, helpful tips, and interviews with personalities and leaders in the industry on a weekly basis. Check back Tuesdays for new posts, and make sure to subscribe (options in right-hand sidebar) so that you don’t miss breaking news and episodes of the PowerPress Podcast. 

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