Tag Archives: branding

Promote Yourself Over Other Platforms – yp48

Welcome to 2019! Happy New Year from Blubrry podcasting! Diving into the year Todd and Mike discuss Todd’s recent guest appearance on a podcast discussing something he’s very familiar with, podcast statistics. If you’re someone that likes to podcast on the go or just doesn’t have an extensive studio, BackPack Studio might be for you. It replaced the longstanding BossJock app. In a world where more and more celebrities are getting involved, Kanye West will be a guest on a prominent podcast sometime soon. They end the show with a case study and what NOT to do when promoting your podcast. Also, Mike starts a new segment on PowerPress in-depth settings starting with the Feeds tab.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

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  • What’s coming to Blubrry in 2019? Get an idea of some of the things we are working on.
  • NEVER promote something you don’t own. Create your corner of the internet that encompasses other platforms such as Apple, Twitter, etc. Now on to a case study we did ourselves.
    Case Study
    Popular podcaster interviews a well-known person. Said interviewee promotes the episode on several websites, social media and publications. So far so good. Right? BUT, interviewee promoted the Apple link and not the podcaster’s website (with RSS feeds and such on it). Meanwhile, this podcaster wasn’t following best practices, ie author keyword stuffing. With the new found popularity of this podcast, it popped up into the top 200 at Apple… you guessed it, POOF. The podcasters link was shut down at Apple (the listing was down for 2 weeks). The trouble is all the publicity he got is worthless (or nearly so) because any link in any story was from Apple and it no longer works. Moral of the story: promote yourself, not someone or something else. Stay in control, 100%.


Lots of new people are immersing themselves in podcasting. This is great, but not always a great, but not always easy when it comes to support.

  • Tweaking the tech in PowerPress.
    The Feeds tab settings that are important to set.

    • Enhance feeds: Really doesn’t matter which of these options you check if you are using the main podcast-only feed.
    • Podcast feeds: Check both boxes, “Do not allow other plugins to modify podcast feeds” and “Accelerate feed.”
    • Feed discovery: Check the box “Include podcast feed links in HTML headers.”
    • RSS2 image: Check that box.
    • Emoji: New feature from 2018, but use as desired.
    • Feed title (Show Title): hint, this is where you change the title of your show. 
    • Feed Description.
    • Podcast Mirror feed URL: Set only if you use Podcast mirror or some other RSS service.
    • Show most recent: Set this to more than 10.
    • Feed Episode Maximizer: Turn this on if you set the above to more than 10.
    • Basic Show Information: Optional, but recommended.
    • TV Rating: Due to the V-chip rule in the U.S., you should really check this for set-top boxes, aka Roku, Apple TV, etc.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.

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Building a Show and Branding YOUR Show – YP018

Building a show and branding it isn’t easy. There are many facets that go into the making of a show and reputation, and it’s harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.

Apple tends to change things up, but one thing they haven’t done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.



  • Building a show; not always as easy as you might think: What is the value of your podcast brand?
  • Joining a network, when to join one and why.
  • Apple Podcasts (iTunes) ranking: What does and does NOT affect it.


  • Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
  • Apple podcasts subscribe links in PowerPress:
    1. Submit your feed to Apple Podcasts.
    2. Wait to be approved by Apple (1-5 days, normally faster).
    3. Add the URL that Apple sends you in the approval email into the “iTunes Subscription URL” box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
    4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
  • Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can’t add your own.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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