IAB Certification at Blubrry – yp47



Todd and Mike talk about Blubrry being the first Podcast Company with IAB Certification for the podcast stats and what this means for you and the industry.  Also, get in on our 30 day giveaway #buildyourblubrry. They talk about Apple Reviews and Ratings, RAD and lots more!

We hope you and yours have a great Holiday season!

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topic:

Support:

  • When to use Category Podcasting and when NOT to use it in PowerPress. If you only have 1 podcast on your site, you DO NOT need to use Category Podcasting. Categories on your site work with the standard RSS feeds.
  • Apple Podcasts removal: What to do if this happens to you.
  • What to do if your Spotify listing doesn’t show up. Passthrough coming soon?
  • Changing the title of your show.

Special guest host next time on Your PodcastSee ya next year!

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Big, Fresh, Juicy Blubrry News.



Blubrry Podcast Stats are Certified IAB Compliant

Ok. We can’t keep it a secret a second longer, so pardon our excitement while we nerd out for a sec. We’ve been hinting at it, and there’s been buzz about it. But we are pleased to finally–and officially–announce that Blubrry has become the first ever podcast hosting company to receive Interactive Advertising Bureau Tech Lab (IAB) Podcast Measurement Certification. Our podcast statistics are now officially certified to the highest set of industry standards. We’re officially official.

Fireworks! Horns! Party hats!

Why IAB Certification Matters

Ok. Seriously, though. Podcasting has come a long way since 2005 when we started providing podcasting statistics, and Blubrry continues to thrive and lead. “This is the gold standard. There are no substitutes or shortcuts to certification of compliance,” said Todd Cochrane, Blubrry CEO. “Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, certified platform ready to serve them.”

The IAB Tech Lab certification is important because it gives podcast hosting companies, media buyers, and podcasters the confidence that the numbers they’re seeing are accurate to the highest level in the industry. Meaning they can make more informed decisions about advertising & monetization.

The Road to Podcast Stats Being IAB Certified

We were one of several organizations who took part in the auditing and certification process. It was extensive. It was exhaustive. It was independent. And it was based on the standards within the IAB’s Podcast Measurement Guidelines. Plus, we’re in good company: National Public Radio (NPR) was the only other organization certified as of this posting.

As part of IAB’s Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, released in December 2017, that provide strict rules and guidelines as the basis of certification, including downloads, listens, advertising delivery and advertisement play.

Podcast Stats that are IAB Certified and Platform Agnostic

As of today, Blubrry Enterprise customers can label their podcast statistics as Certified IAB Compliant. Blubrry Hosting customers and those shows using the Blubrry redirect with other platforms will quickly follow as outlined in this blog post. Blubrry customers should expect no changes to their metrics as the certified platform system has been in place since 2013. Yeah. You read that right. Since 2013. Even when we weren’t certified, we still built a solid podcast stats platform you trust to accurately portray your audience and their consumption of your content.  

What’s more, and unlike other providers, Blubrry podcast statistics are platform agnostic. Which means our podcast stats services aren’t limited just to Blubrry hosting customers. Although, more than 50,000 podcasters have trusted Blubrry podcast stats for the past decade plus– whether they host their podcast with us or not.

What did the process cover? A ton. Blubrry CIO, Angelo Mandato said “The audit included reviews of our platform architecture, filtering, file threshold levels, identity, aggregate uniques, metrics generation, website player reviews and recommendations, disclosures and external audit of the code line by line.”

Thanks, as always, for your trust in and support of Blubrry. We’re in this because we love podcasting, and we want podcasters to have the best tools available to grow your audience. Keep up the hard work (we will too!).


Podcast RSS Feed Misconceptions



An RSS feed is crucial for a podcast, in fact without one you technically don’t have a podcast, you’re just sharing audio. Regardless, they’re not as simple as they sound always, and there are many RSS feed misconceptions out there that podcasters don’t necessarily release they’re falling for. Mike Dell, from Blubrry’s support team and Your Podcast, joined MacKenzie to discuss the introduction of Pandora into the podcasting industry, in a much larger way than the past. As time goes on, more companies will be getting involved in Pandora submissions. Wrapped up with ideas on what a Blubrry podcast bootcamp would encompass. It’s becoming more popular for organizations to put the call out there to teach minority groups how to podcast and get them more involved.

Top 5 Directories

  1. Apple Podcasts
  2. Google
  3. Stitcher
  4. TuneIn
  5. Spotify

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress. There is one last episode to be released for 2018, let MacKenzie know what you want to hear in 2019.

Fan of PowerPress? Leave us a review here.

Show notes:

Pandora is Joining the Podcasting Game: But MacKenzie and Mike are a bit more interested in the podcast genome project.
What Is A Podcast Feed?: From our blog earlier this year, alleviating confusion on RSS feeds.
Futuro Media and various others creating podcast bootcamps: What would Blubrry included in their own?


6 Live Podcasting Tips to Put Some Life in Your Live Podcast



Live podcasting can be exhilarating and a great way to provide variety in your programming. Podcasting live can also be a great way to connect with your audience more immediately (could you set up a call-in line and take callers on-air?). Below are a 6 tips for preparing for and producing a live podcast.
  1. Preparation is even more important with a live show. Show notes, outline, research. However it is you prepare for a typical show, don’t skimp here. But don’t worry, perfection isn’t the goal. Your audience will trade you some production slickness for personality and a more immediate connection with you.
  2. Go with the flow. Set the stage for serendipity in the planning, then let ‘er rip and do your thing. Your audience will be getting the raw and unfiltered version of your show. They already “tune in” and listen, so this could be a great engagement booster, too.
  3. Know your gear and signal flow inside out and upside down. This way, if you do have technical issues during your live podcast, you’re more likely to be able to troubleshoot and solve quickly. There are plenty of gear lists and recommendations out there, so search away and find the right setup for you.
  4. Yes. You can still edit that in post. See our post on repurposing podcast content for some tips about what to do with the recording of your live podcast. If you make a mistake—even a big one—don’t sweat it. Keep going and try to correct it if you can while you’re still podcasting live. A lot of times your audience might not even know you messed up, and even if they notice… hey! It’s live! It’s all part of the show. Then, once your live podcast is over, you might choose to edit it down and scrub out the mistakes.
  5. Practice. Practice your segues. Practice your intros. Not necessarily word for word (don’t want to sound like a robot when it’s time to podcast live!), but certainly practice enough that you get the key turning points.
  6. Watch/listen to people who podcast live all the time. Pay attention to the structure. The transitions. The length of each segment. What’s working well? What could be improved?
What do you think? Have you done a live podcast? Or does podcasting live feel a little terrifying or overwhelming? We’d love to hear from you.

Continuous Change in Your Podcast



If one thing is for certain, it’s change and the same can be said for anyone that has a podcast. The latest episode of the PowerPress Podcast talks about continuous change in your podcast. It might not always be on the forefront of your mind but shows do evolve from influence from guests, podcasters, listening to other shows and specific self guided direction. Starting out discussing how frequently podcasters are not always their best marketing team turned into a much longer discussion of taking insight from other and yourself to make sure you’re putting out the best show possible. MacKenzie was joined by Lauren Gombas, host of the show From Blueprint to Solved.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Podcasters make for terrible self promoters
From Blueprint to Solved
Why We Need More Women in Podcasting


New Blubrry Pro Stats Features – YP46



The Blubrry team wanted to get one last feature out to you before the end of the year, and it’s an update to our podcast statistics. Free and Pro stats users now have details for Mexico and Germany, hourly reporting and more. M*A*S*H fans rejoice – Alan Alda is having a reunion on his podcast. Swedish podcast business, Acast recently acquired additional funding, a tactic becoming more and more popular for hosting companies in this industry. WordPress users, are you enjoying the the Gutenberg update? Obviously we’re on the WordPress wagon, so we’re curious to know your thoughts.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topic:

  • Daniel J. Lewis, devoted podcaster, among other things in this industry, took it upon himself to look into RSS feeds from multiple podcast hosting companies. His results are rather interesting, and focus on podcasting growth as a whole. You can also check out the Podcasters News article.

Support:

  • Update: WordPress 5.0 and Gutenberg Editor ( Classic Editor Plugin). PowerPress works just fine with Gutenberg.
  • Blubrry Directory: Many Blubrry hosting and PowerPress users forget this step. You just set the Hosting Settings to WordPress and put your RSS feed in the Listing settings at Blubrry.
    • It puts your podcast in the directory at Blubrry.com (not automatic if you are using PowerPress.
    • It allows the Blubrry player to have YOUR podcast image in it.
    • It helps the support team to understand your RSS feed – where it’s based – if you have a question for us, inevitably saving us loads of back and forth emails.

Keep in mind of holiday delays. The week of Christmas all the way to New Years Day will likely be a bit slower for support requests as the team spends some time with family and friends. We thank you for your patience!

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Pro Podcast Stats Getting More Goodies



Podcast Statistics Platform Enhancements

Have you noticed anything new about your Blubrry Pro Podcast Media Download Statistics (podcast stats) recently? We just rolled out some upgrades! In 2017 we added Great Britain, Brazil and Canada reporting. This year we’ve added regional breakdowns for Germany and Mexico– countries with increasing podcast creation and listenership. Along with new countries, we’ve added DMA regions for US metro regions. The DMA metro regions will be separated from the rest of the US reporting to provide clarity for analyzing and monetization opportunities. In a nutshell, here’s what the Pro Podcast Stats platform enhancements are, and what it means for podcasters:

  • Hourly downloads reporting: Pro Stats users will be able to see how many downloads you’re getting during each hour for the first week. This is a great way for podcasters to find out what days/times might be most popular for releasing episodes.
  • In addition to current geographic breakdowns, we’ve added regional breakdowns for Germany and Mexico. Our Pro Podcast Stats users will be one step closer to total podcast world domination.
  • And we’ve added further geographic reporting in the US by adding the ability to report on DMAs (for example, Chicago, Atlanta, etc.) This lets you provide clearer audience data to your advertisers.

Podcaster and Blubrry CEO, Todd Cochrane, said “Podcast stats are crucial for podcasters to grow our audiences. And especially so for monetization. Because Blubrry continues to provide more detailed, accurate information about your content and listeners, you have more control over the future of your show and brand.”

IAB Podcast Statistics Certification Update

We’re also expecting to achieve IAB podcast measurement/statistics certification in the coming days. Which is kind of a huge deal. Look for more on that as it develops, but we’ve been hard at work on it for a while now. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which will set the gold standard for all podcasting organizations. That means you will be able to provide advertisers and media buyers the most accurate, up to date statistics about your podcast, and that they can trust your numbers because our platform underwent a rigorous IAB audit and certification process.


Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)



Promoting your podcast on Apple Podcasts

Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)

Apple Podcasts is the 800 pound gorilla for podcast discovery. There are other important podcast directories, like Google Podcasts, but Apple Podcasts is the big kahuna. Below are a few ideas for promoting your podcast on Apple Podcasts.

  • First, make sure your podcast is submitted to Apple Podcasts (formerly iTunes Podcasts). We have a fantastic (and very thorough) step by step guide on how to submit your podcast to Apple Podcasts. Be sure to check it out.
  • Now that you’re listed on Apple Podcasts, make sure to follow the Apple Podcasts Identity guidelines. Because getting a quick win by gaming the system could result in long-term pain.
  • A little empathy goes a long way. Think like a listener: if they were to listen to your podcast on Apple Podcasts, what is the most important thing they’ll take away? Make sure that is super obvious from both your title and your show notes. That way, when they find you on Apple Podcasts, it’ll be easier for them to feel confident in clicking play and discovering your unique view on the world.
  • Don’t overcorrect: when you first learn to drive a car, and the vehicle is heading toward the other lane, it’s common to jerk the steering wheel back too far in the other direction. This is called overcorrection. And it’s common in other arenas as well, including podcast promotion. So, the next time your podcast stats show a jump or a dip in listenership, don’t overcorrect. Make sure you understand how to analyze your podcast stats.
  • Don’t get caught up in the hype: New and Noteworthy, which should actually be called New OR Noteworthy, can’t be gamed the way you’ve been told. Shows grow at their own pace, and a short lived spot in that list won’t make or break your show.
  • Spread the word: tell your friends, family, colleagues, and random strangers on the Internet. Ask them to leave reviews. Ask them to share links to their favorite episode(s) of your podcast on Apple Podcasts.

 

Looking for more ideas to promote your podcast? You. Are. In. Luck! Blubrry has a handy manual for promoting your podcast.


Podcast Business Journal Launched – YP45



Newly launches, the Podcast Business Journal is the latest podcast newsletter and website to emerge, featuring a familiar name, Todd Cochrane. Why do you podcast? Not everyone is in the podcasting game for the same reason and we discuss some of those scenarios. We tell you why you might not want to take a holiday break, we give some reasons on why you should stick around when everyone else is taking off. Last but not least, help us help you, on this week’s post-Thanksgiving episode of Your Podcast.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topics:

  • Why do you podcast? Is it a hobby, to market your own products, because it’s part of your job? Let us know the WHY behind your podcasting.
  • Taking a break for the holidays? We know it’s tempting. Why this may not be a great idea, and we have reasons to back it up.

Support:

  • Podcasting terms 101:  Feed, “show”, episode, post, media file, listing, upload,  download, PUSH, PULL and many more. We could do a whole episode about terms that get mangled when someone talks about podcasting. Shawn, John, Dave and I will post a question that has mixed terms in it and all try to figure out what the person really meant. It’s really interesting what we get sometimes.
  • Blubrry terms 101: Account, listing, hosting/stats subscrition, etc. Can be a bit confusing as well.
  • Help us help you below!
  1. READ the response you get from support all the way through. In most cases, we have covered your next question. Answer any questions support has, if you can. If you don’t know the answer, let us know that you at least read the question so we can clarify.
  2. DON’T PANIC, it’s important but it’s just a podcast. Yes, it’s critical but the worst thing you can do is get in a hurry. 99% of issues can be fixed even if not right away.
  3. We love to talk to you, BUT…..  please, do not put in a ticket, an email, a post on social AND call. Pick one (other than social media) and give us time to get to your question. This can cut down the time as we don’t have to sort through contacts that we have already taken care of.
  4. Social media. It’s great for general questions and comments to the community but direct support is best done DIRECTLY. We can not discuss account specific questions on social. (Plus, we in support don’t have time to surf for questions on Facebook and the like 99% of the time).
  5. As we said last episode. Be nice 😎 We will be nice to you.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!