Will Podcasting Save Radio?

In a few short weeks, broadcast executives will make their way to the National Association of Broadcasters show in Las Vegas. For the first time, NAB has a dedicated Podcasting Pavilion that will feature a dozen or so vendors that work in the podcasting space, and RawVoice/Blubrry will be there to talk with radio executives, creators and any attendee looking to launch a show or build a powerful network. 

Why has NAB sanctioned a Podcast Pavilion? Simple: podcasting is hot, and continues on an upward trajectory.

If you have young adults, you’ve likely noticed they are not listening to much radio. And with the proliferation of smartphones, consumers of audio content have a huge opportunity to listen to content from a variety of sources that continue to grow their podcasting catalogs, whether it be Spotify, Pandora, or Apple. Podcasts are everywhere now.

Radio can withstand another 20 years, solely because listening on your car drive is still important to some. And radio is still largely regional, which can serve an important purpose. But that won’t be enough to sustain the medium without some forward-thinking intervention. With apps like Waze eliminating the need for local traffic reporting and a large selection of music apps, radio stations will need to work harder and harder to stay relevant as more and more people discover alternative services with music you’d never hear on the airwaves. Even iHeart Radio, known for years as a frontrunner in streaming audio, filed for bankruptcy just a few days ago. 

The radio industry truly does have some brilliant creators out there that — if given a chance and budget — would likely make a huge impact and garner millions of listeners if allowed to do what they do best. And in theory, radio professionals are already at an advantage when it comes to podcasting success. “Broadcasters are already producing content every single day in studios and with equipment that most podcasters would kill to have,” suggests Zack East, Brand and Station Manager at Midwest Family Broadcasting in Benton Harbor, MI, and also a Blubrry customer.

At Blubrry, we don’t care how people listen to audio content – so long as they listen! We have extensive experience working with radio groups across the U.S. and globally – and we make it easy to make the transition. “To offset the very reasonable cost of Blubrry’s services, we started charging our clients a very low per-podcast sponsorship fee to have their name and billboard mentioned in each podcast,” explains East. “In just 6 months, we’ve sold roughly 25% of our nearly 60+ podcasts – new money from the same production already hitting the air, in most cases. We’ve also created new podcasts on behalf of our clients. Those are new podcasts that didn’t exist and are completely client-focused, but hosted by our on-air staff, and hosted on our station website. So, the station benefits from the exposure to the client’s customers, and the client benefits from the promotion of the podcast being hyper-locally focused to the area.”

This forward-thinking approach to making top-notch content available on-demand is what will keep radio relevant in the years to come. Not only does it give younger generations – used to having complete control over their personal entertainment – a reason to keep checking in to what the station is doing, but podcast content can support radio content and vice versa, reminding radio listeners who aren’t yet avid podcast listeners that podcasting is another great option, while reminding die-hard podcast listeners that there is still value in radio.

Time will tell how long it takes radio executives to determine when it is time to add podcasting to their programming mix. Public Radio figured it out a long time ago, but it will take a little longer for the commercial radio space to fully embrace podcasting. But to us at Blubrry it’s a no-brainer: while radio is local, podcasting is global, and we live in a global world.

There are opportunities to serve both and open revenue streams only dreamed about by local stations. Catch the Blubrry team at NAB to discuss those opportunities: we may not be radio insiders, but we are podcasting masters and can provide tools, service, consulting and simple advice to become radio’s savior. Take it from the forward-thinking East: “A year ago, when we first ventured in to serious podcasting, we didn’t know what it could produce for us in terms of new revenue and bringing people to our stations. Now I’m not sure where we’d be without it!”

Get an exhibit pass to visit the Blubrry team at NAB.

Most Popular Apple Podcast Categories and The Importance of a Podcast Site

Podcast listeners enjoy a variety of content categories, and someone was able to track the most popular ones in Apple for a year. The data and trends were not surprising, but it’s how a podcaster uses that data for their own show that matters. The guest this week was, John Wilkerson, of the show The Wired Homeschool. He noted the importance of including additional content on your website, besides your podcast. This way, podcasters are increasing their search engine optimization and getting a higher number of potential listeners and downloads. NPR shared some wisdom on starting a roundtable podcast. An unfamiliar format for many, there are some dos and don’ts podcasters can learn now before they make them.

If you’d like to be a guest on the show, or recommend someone, please reach out and let MacKenzie know why you think it would be a good fit.

Fan of PowerPress? Leave us a review.

Show notes:

Tracking Apple’s Top 200: Learn the trends of the most popular podcasts in Apple, graphs included.
The Wired Homeschool: Tech, Tools, & Tips for Homeschooling a Digital Generation.
Roundtable Podcasting Best Practices: Getting the most out of this format, for the listener.
Email MacKenzie: Questions or comments about the show.

Blubrry Directory Reaches 500,000 Podcasts!

Blubrry is celebrating an important new milestone: last month, our directory reached 500,000 podcasts listed!

The directory has been around since 2006, but a combination of Blubrry’s continued growth, and the overall popularity of podcasting, has kept the directory active with new listings.

So what is the Blubrry Podcast Directory? We describe it as an “alternative podcast distribution portal.” It doesn’t replace, or compete with, other large directories like Apple Podcasts. Instead, it’s a complementary portal that can help podcasters expand their reach by making their show available on devices, hardware, and software that is not otherwise easy to access.

“The Blubrry Directory feeds subscribeonandroid.com and subscribebyemail.com, and makes migrating to Blubrry services seamless,” says Angelo Mandato, CIO of Blubrry. Listings are updated hourly, with a complete episode archive available from the day the podcast is added. Blubrry’s Podcast Directory will also distribute your podcast to devices like Roku TV, GoogleTV, Android, Samsung SmartTV, and more.

Remember, you’ll still need to submit your podcast to Apple Podcasts and other directories. But the Blubrry Directory fills an important gap and should be part of any podcaster’s distribution plan.


Why not jump on the bandwagon and join the 500,000+ podcasters enjoying the benefits of being listed in the Blubrry Directory? It’s easy, it’s free, and it just takes a few minutes to join. Just imagine, soon you might be part of a group of podcasters one million strong.


MyCast Skill Is Here For Alexa – YP26

The Blubrry Alexa Amazon Skill is out, named MyCast. Podcast listeners are able to listen to podcasts in the Blubrry directory by using MyCast. The well-known podcast, Nerdist Podcast has been renamed ID10T, a change that came in early February. Long-time listeners, no worries, more of name change than anything else. Speaking of changes, there is a new writer at PodcasterNews.com – head on over to the site to look out for new content. Lastly, Squarespace has been causing some issues for Blubrry podcasters, which Blubrry is attempting to remedy as soon as possible.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.



  • Squarespace has been causing some issues with Blubrry statistics. We have reached out to the Squarespace team to try to get resolved, stay tuned. If you are using Squarespace and are having a problem with stats at Blubrry, please contact Squarespace support and Blubrry support.
  • Again, own your stack! Do not promote anything you do not own as your primary point of presence for your brand. Don’t let others control your RSS feed and your connection to your audience, that you work VERY hard to collect and grow. Always send them back to the Mothership (your own domain).


Paste as Text
  • Do not cut and paste from Word docs or processors or Google Docs directly into WordPress. In WordPress there is a new setting that puts that visual editor into “Paste as TextMode.”
  • Learn to check your RSS feed when you publish a new post, add a plugin, change your theme or move your website to another web host.
    1. Download FIREFOX for a quick look. Load your feed in the address bar of FireFox and it will be much more readable.
    2. Use castfeedvalidator.com and/or podba.se.
    3. What is listed in the feed will be what people see in the directories.
    4. ONLY if you know what you are doing, you can use some of the blog feed validators (w3 or feevalidator.org) to find specific errors. Ignore most of the warnings.
    PLEASE BE CAREFUL – These “old school” validators know nothing about SSL links (https) or any of the newer podcasting tags or namespaces.
  • Stats – What Blubrry stats do and do not track.
  • Mike personal note: Heil customer service is top notch! I have a PR40 (I’m a Ham Radio Operator and that mic is good for HF radio) with the shock mount and the bands for the shock mount got loose. I contacted support over there and even though my setup was over 7 years old, they shipped out a new set of bands to me, free of charge, and priority mail. (I was just asking where to buy them). Very good Bob Heil, you have a great team over there! Todd had the same experience with Blue Mics.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

“Alexa, Play My Blubrry Podcast!”

Smart speakers are everywhere these days, and one of the best ways to keep listeners hooked on your podcast is to help them access it anywhere they happen to be.

Luckily, if your show is hosted with Blubrry, it’s now easy for listeners to find it through their Amazon Echo device. Instruct your listeners to follow these steps:

To enable MyCast on their device:

  1. On the Alexa App, go to the menu and select Skills. Or, go to the Alexa Skills store on the Amazon website: https://www.amazon.com/skills.
  2. Search for “MyCast” and select it to open the skills detail page.
  3. Select the Enable Skill option.

To use MyCast

There are two ways to play a podcast from MyCast:

The first way is a two-step process. First, start the Alexa skill MyCast and, second, tell MyCast to search for your favorite podcast.

  1. “Alexa, open MyCast”
  2. “Search for **Your Podcast Name**

The second way is to tell Alexa to search for the podcast at the same time you open MyCast. Keep in mind, you cannot pause your speech when you ask Alexa to do both steps, otherwise she will not understand.

  1. “Alexa, open MyCast and search for **Your Podcast Name**

Things you can do once the podcast starts playing:

Once the podcast is playing, you can tell Alexa the following commands:

“Alexa, Stop.” – To stop playing the podcast.

“Alexa, Pause.” – To pause playing the podcast.

“Alexa, Resume.” – To resume playing the podcast.

Make a special effort to let your listeners know about this capability, both on your show and via your blog and social media channels. Remember, the easier it is for your audience to find your show, the more likely they’ll listen again and again. 




Using Categories or Channels For Your Podcast

PowerPress offers a wide variety of options on how to set up a podcast. Two Blubrry team members, Mike Dell and Shawn Thorpe explain the pros and cons of using either option. Podcasters that have a network of shows on their website should be using the professional hosting option with Blubrry. It allows for easy management of multiple shows, all in one account.

Before they discuss the differences in PowerPress, Mike and MacKenzie recap Podfest, from earlier this month in Orlando. It was a first time event for both of them, and they’re looking forward to seeing how the event evolves.

Thanks for listening to the show and please subscribe. If you’d like to be a guest on a future episode, reach out to MacKenzie and let her know why you think you’d like a great fit.

Fan of PowerPress? Leave us a review here.

Show notes:

Podfest: Tickets are on sale for 2019. Don’t miss out.
Category Podcasting: Add a podcast to your new or existing WordPress categories. Mainly used for creating multiple podcast feeds from a single WordPress site.
Custom Podcast Channels: Add another podcast to your website. Very similar to category, but was designed to post multiple media formats.
Professional hosting: Learn more here or contact MacKenzie.
Email MacKenzie@Blubrry.com – Questions about Blubrry, the affiliate program, guest on the show, etc.

More Company Mergers and Be Nice! – YP25

More companies are merging in the podcasting space and digital media companies, the latest of which is, AudioBoom purchasing Triton Digital. It’s important to keep track of what companies you’re using and who they are merging with. Blubrry recently released the ability to submit to Spotify. Hosting customers are able to submit directly to Spotify via the Podcaster Dashboard.

iOS11 is now on 65% of all Apple devices, and the latest iOS update is what attributes to your Apple podcast statistics. Blubrry wants to remind podcasters to be polite and nice to your support people (no matter what company you are working with).

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.




  • Migrating to Blubrry from XXXX: We have guides on how to migrate from whatever service you are on now. See create.blubrry.com and search for the site you are on now.
  • What feed are you using for YOUR podcast?: WordPress has built-in feeds (known as a site feed) but with PowerPress, you should use your special podcast-only feed.
  • General advice: Be nice to your support person! They are doing the best they can.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Some Guy and the Bug Man Give Their Opinions on YouTube

Podcasts do not truly belong on Youtube, and you most likely should not be putting your episodes on that video platform. Most podcasts are audio and by putting them on YouTube you are risking your content rights, channel and more. Daniel J. Lewis explains why podcasters should shy away from this practice.

The two hosts, Chase and Bradley, of the show Some Guy and the Bug Man joined MacKenzie to discuss the multiple reasons why YouTube can hurt your podcast and share information on their show(s). Both shows in the Some Bug Man Studio are quick and to the point. They’re hoping to make some changes soon.

Lastly, the group talks about how Blubrry is now offering submissions to Spotify to it’s hosting customers. Stick around for the PowerPress tip at the end of the episode, courtesy of Shawn Thorpe.

Thanks for listening and please subscribe via your favorite podcast platform. Want to be on the show? Email MacKenzie and tell her why you think you would be a great fit.

Fan of PowerPress? Leave us a review here!

Show Notes:

Why You Should NOT Post Your Audio Podcasts on YouTube: From Daniel J. Lewis, Audacity to Podcast
Some Guy and the Bug Man: Listen to their episodes here.
Twitter: @somebugman
Facebook: /somebugman
YouTube Archive: Some Bug Man
Chase (Some Guy) Twitter: @chasetherev
Bradley (Bug Man) Twitter: @BugMan_Bradley
Get on Spotify via Blubrry: Hosting customers only.

E.W. Scripps Leaving Radio and Apple is Hiring – YP 24

Excited news coming from the Blubrry team concerning Spotify; it will be available to hosting customers. E.W. Scripps is getting out of the radio business, entirely, and headed in the podcasting direction. Apple is also focusing on podcasting more so and is hiring. Catch MacKenzie and Mike at Podfest in Orlando soon, and much more including support information and tips on Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.


  • Coming soon – Spotify! Submissions will be available to Blubrry hosting customers soon.
  • Goodbye radio – from E.W Scripps: The owners of Stitcher and Midroll are selling ALL of their radio stations.
  • Apple Podcasts is hiring in Cupertino, CA: Digital Supply Chain Technical Producer
  • MacKenzie and Mike will be at Podfest this week in Orlando, Florida! Stop by and see them if you are going.


  • Apple emailed most podcasters last week with an update.
  • Podcast analytics beta: Another update from Apple
  • Specification update: Put iTunes new feed URL tag in the NEW feed when moving to a different RSS feed.
  • Easier podcast submission for hosting partners: Blubrry has implemented this on our Subscribe to Apple Podcasts / iTunes page.


  • Support was VERY busy the last couple of weeks.
  • Sharing your episodes to social – Know WHAT you should share.
  • Moving your website/RSS feed – Be careful that you do not lose your subscribers in the process!
  • WordPress questions – Blubrry might not be the right place to ask these questions. Seek help from your theme developer.
  • New hire: We’ve got Dave Clements, host of Geek This! Podcast, on the Blubrry team for weekend support.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Blubrry Affiliate Payouts: A Great Source of Podcast Income!

Blubrry’s affiliate payments for the last quarter of 2017 paid out on January 17, including the annual bonus for anyone that qualified – meaning any affiliate who brought in $1,500 or more in sales.

The annual bonus happens every year even if you haven’t made any new sales. That means if you have a great year, you’ll continue to earn long-term.

But if you aren’t at that level yet, don’t worry! Whenever a new customer uses your affiliate code, you’ll earn the amount of the service they bought. That means, if they buy a $20 hosting plan, you’ll receive $20, as long as the customer using your code remains a paying customer for 2 months (3 months total.) You’ll begin receiving payments once you’ve reached $50 in sales.

And you don’t even have to be a podcaster to join the affiliate program. Bloggers and social media influencers can also promote Blubrry’s products and services, and earn. As an affiliate, you’ll be able to share coupon codes, which may be valuable to your audience even if you aren’t a podcaster yourself. Just apply here.

“Our most successful affiliates are doing it all: podcast episodes, social, blog posts. They are actively promoting Blubrry products and services, and in some cases they are working with podcasters as consultants, trainers, etc.,” says Todd Cochrane, CEO of Blubrry. However, Cochrane points out, one of Blubrry’s top affiliates isn’t consulting or teaching – he is mainly a podcast host. “So, anyone has the opportunity to earn.”

Questions? MacKenzie, our Services and Affiliates Coordinator, has answers! Email her at mackenzie@blubrry.com to get started.