Podcast Stats Soundbite: Another Bite at the Apple



Podcast Stats Soundbites

Podcast Stats Soundbite: Another Bite at the Apple

Podcast stats aren’t just for nerds anymore– at least, not if you want to learn about market trends and grow your podcast. As part of our regular series on podcast stats, this week’s Podcast Stats Soundbite is as American as Apple Podcasts. Yeah. We’re going to make another Apple Podcasts prediction.

Podcast Stats Soundbite 1: Apple Podcast’s market dominance is a marriage of convenience.

As previously discussed, Apple Podcasts is still, far and away, king. Now, maybe this one is obvious, but to remain at the top of the hill, you have to outcompete all comers. But a challenger only has to be right once to topple the big kahuna. Especially if you’re the market leader because of convenience. Think about your own experience: podcast discovery is less than intuitive, to get your podcast on Apple Podcasts you don’t actually upload it there (which is super confusing to podcasting newcomers), and on and on. Ok. We’ll be more blunt: Apple Podcasts is the Internet Explorer of podcasting.

Podcast Stats Soundbite 2: Apple Podcasts will drop below 50% market share in 2019.

Yep. You read that right. Based on our proprietary, IAB Tech Lab Certified, podcast stats data, we see an industry shift underway. We have Apple device data back to 2007, and Android data going back nearly a decade. And the trends are plain as day. So plain, in fact, let’s take another step out on this branch and make an even bolder prediction: Apple Podcasts will drop to ~35% market share in 2019.

There are simply too many other options out there. Especially with Spotify attempting to muscle its way into the podcasting space. Which, honestly, we think is a good thing. More competition forces all of us to stay on our toes, and keep our platforms top notch.


The Role of Household Names in Podcasts – YP51



Household names have become persistent in podcasting, and Sunday evening’s episode of the Simpson’s and a new show called Newt’s World are no exception. Longtime podcaster Marc Maron was a guest on the Simpson’s recently and his character interviewed Krusty. Well-known politician, Newt Gingrich, has a new podcast on society. Many would argue that well-known names like Marc and Newt flood the podcasting space, but they certainly do bring some more popularity to the medium. This week Mike was joined by a relatively new intern, Grant Coleman. He’s working with the team in Columbus as a developer.

Welcome to Your Podcast, THE official Blubrry podcast!  

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

  • Marc Maron interviews Krusty on a podcast for The Simpsons!

  • Newt Gingrich has launched a new podcast with Westwood One called, Newt’s World Podcast. Honing in on all aspects of society, and his background in politics, history, and teaching, he’ll focus on a variety of topics.
  • Not a ton of information we can provide, but Apple has changed the Terms of Service for podcast statistics.

Topics:

  • About Grant: College student from Ohio.
  • Development/software internship at Blubrry
  • Do you need a website for your podcast? This topics keeps coming up. Our take on it; the answer is yes, you do want a website.

Support:

  • Email Address changes: Based on our system, they have to be made by Blubrry support staff.
  • Requirements for Spotify via Blubrry: What are the reasons shows do not get approved for Spotify?
  • PowerPress tip: UNLESS you know why you are doing it, do not use Category Podcasting, Custom Podcast Channels, taxonomy Podcasting or Post-Type podcasting in PowerPress. There are specific reasons you might want to do it, but please, PLEASE ask support first. We may have a better way to do what you want to accomplish.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Podcast Stats Soundbites: Political Podcasts After an Election



Podcast Stats Soundbites

Podcast Stats Soundbites: Political Podcasts After an Election

A few weeks ago we examined podcast stats related to religious podcasts. So, in the interest of continuing to talk about the taboo, in this week’s edition of Podcast Stats Soundbites we thought we’d take a look at political podcasts. Because here we are again–in the US, at least. A few months removed from the 2018 midterm elections, and just under two years from the 2020 presidential election. Which means, of course, that the party not in the White House is off to the (primary) races. Which got us thinking: how does the podcasting space react to elections in the US? But first, the obligatory disclaimer: we are here to look at podcast stats data, not to endorse a particular political point of view.

Well. It’s like you might expect: a presidential election year generates an increase in the number of Political podcasts. But, in the 9 months immediately following a presidential election–going back to 2008–there are new podcasts added in all categories across the board. And Religion reigns supreme. By far.

News & Politics podcasts did see a (relative) 25% jump (from 4.35% to 5.4%) in the number of new podcasts in the 9 months following the 2016 presidential election. But that only took them to 5.4% of total new podcasts created.

Presidential Election Year Percentage of New Podcasts That Are Political
2008 4.44
2012 4.35
2016 5.40

So, for all the attention the news media gives presidential elections, and for all the chatter on social networks, it appears that people would rather share their perspectives and stories in podcasts about religion, culture & travel, comedy, and business. In a followup post, we will examine the number of listeners these new podcasts generate. Here’s a hint, though, from a previous Podcast Stats Soundbite: Religious podcasts dominate both new podcast creation and downloads per episode.


Set A Podcast Schedule, Stick To It.



Sometimes, podcasting is as easy as setting a schedule and sticking to it. Sure, there are a myriad of other factors that go into the production, publishing, etc. but there is no show if you can’t sit down and record. Sarah Duncan and Pamela Walker-Dees know a thing or two about managing schedules and they decided Monday evenings were their go-to recording schedule for their podcast, Motherhood on Tap.

And in the theme of setting schedules, we might have reordered this one a bit too early. A big topic of discussion on this episode was about Spotify purchasing Gimlet and in the time between recording and publishing, it happened. Regardless, still some good discussion on the topic, as well as Apple stepping up their game a bit once again by providing more opportunities for listeners and creators.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Spotify and Gimlet: We were a bit ahead of the game recording this episode, so on Monday, Feb 4th this was all hearsay. As of Wednesday, Feb 6, Spotify purchased Gimlet Media and Anchor.
Motherhood on Tap: Hosted by two crazy mama’s just trying to make their way through parenting.
Apple is trying to ease some podcasting pains: For listeners and creators. Apple stats can now be downloaded, and Siri can now play a podcast for you.
PowerPress Webinar: Wed, Feb 20 3 – 4 ET. Sign up here.


Podcasts about Love, Relationships, and Friendship



 

Podcasts about love, relationships, and friendship

Love, Friendship, and Podcasting

According to Maslow’s Hierarchy of needs, one of our most basic desires–after physiological (food, shelter, etc) and safety– is for love and belonging. To feel connected to another person, to be accepted by social groups. So, seeing as how Valentine’s Day is only a few days away, we thought we’d take a break from nerding out over podcast stats data and highlight some interesting podcasts about love, belonging, and friendship. In no particular order, here are a handful of love and friendship podcasts that might be worth a listen.

  • The Art of Relationships Podcast, Signs of a Healthy Relationship. “Friendships come and go, but what are the signs of a long-lasting, healthy friendship? Dr. Chris Grace and Dr. Tim Muehlhoff discuss the signs of a healthy friendship.”
  • This Is Love. “The creators of the popular podcast, Criminal, surprised everyone when they turned their attention to an investigation of a very different kind. This is Love explores perseverance, obsession, and what happens when we risk betting it all.”
  • Call Your Girlfriend, Friendship Dilemmas. Self-described BFFs, Amina and Ann, host this long-running podcast covering the gamut of all things friendship. In this episode, they highlight some audience questions about friendships: “friendships where privilege gets in the way. Friendships where one of you has moved on and doesn’t know how to talk about it. Friendships that are post-breakup. Friendships where fat shaming comes into play.”
  • Love is Like a Plant, The Valentine’s Day Episode. In this episode, Elle and Sarah talk about Valentine’s Day, why it’s a charged holiday and how to enjoy it even if you’re not one part of a couple.
  • So This Is Love. This. Is. Adorable. What if you could read someone’s journal about falling in love? Ok, that’d be a little awkward. But, what if they made a podcast about it? In this podcast, husband and wife, Aaron and Leslie, decided to invest in their relationship by hosting a podcast together and highlight entries from Leslie’s journals going all the way back to when they first started dating.

Here’s to you, dear reader, from all of us at Blubrry. We love you and appreciate the opportunity to help you share your stories with the world with our podcast stats, podcast hosting, and PowerPress WordPress podcasting plugin and podcasting websites.


Spotify In Talks To Acquire Gimlet Media? – YP50



Mike is joined by Jeff Hinz, Chief Growth Officer for RawVoice / Blubrry. Taking podcasting mainstream once again, they talked about the rumor that Spotify may be looking to acquire Gimlet Media and what that can mean. A popular podcast Nerd On! scored a great interview with a Star Trek actor/director, and they talk about the new RODECaster Pro.

Welcome to Your Podcast, THE official Blubrry podcast!  

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

 

News:

Topic:

  • Get to know Jeff Hinz, long time hidden team member.
  • RODECaster Pro: Mini review, and remember they added multi-channel recording.
  • PodFest: Todd and Mike will be speaking separately in Orlando this March 6-9.

Support:

  • 301 Redirects: Why you need them when you change from one feed to another. Do things in the correct order to avoid losing subscribers.
  • How RSS works: Publish a post and WAIT for the directories to PULL your episode. Subscribers will get the episode quite quickly EVEN if the episode is not listed on Apple, Google Podcasts, Spotify, etc. We hate to keep saying this, but new people are unaware it’s a PUSH and it’s really a PULL. 24 hours is not uncommon for new episodes to appear.
  • PowerPress settings series: Website and Destinations tabs explained a bit more.

Todd should be back next episode.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com 


Podcast Stats Soundbite: Brazil In Bloom



Podcast Stats Soundbites

Podcast Stats Soundbite: Brazil In Bloom

BRICS “is the acronym coined for an association of five major emerging national economies: Brazil, Russia, India, China and South Africa.” They account for about 40% of the world’s population, 23% of the gross world product, and are forecasted to grow at a faster rate than the rest of the world. Kind of a big deal. And, when we took a deep dive into our proprietary podcast media download statistics–which go back a decade, we found pretty interesting factoids. In this edition of Podcast Stats Soundbites, we take a look at the Brazilian podcast market. Spoiler alert: it’s large and growing quickly. Might want to pay attention.

  1. In 2009, podcast downloads in Brazil didn’t even make the top 10. Floating somewhere between 13 and 20, Brazil wasn’t really on any podcast market radar. All that changed by 2012. Brazil podcast downloads grew by ludicrous triple digits year over year in 2010 and 2011. And, when they slowed down to only 70%+ in 2012, they had some serious momentum. Brazil’s average Q4 year over year growth rate for podcast media downloads is an astonishing 127% for the past decade.
  2. Brazil is now the second largest podcast download market in the world– bigger than the UK and Australia… combined. The US is still, far and away, the largest podcast market with 660M+ downloads in 2018. But Brazil saw 110M+ downloads in 2018.
  3. Brazil is huge. And growing. Based on our podcast stats, while Brazil saw podcast downloads grow by 33% in 2018, the other top five (USA, Canada, UK, and Australia) saw decreases of 3% – 12%.

The Brazil podcast market is huge and growing. Do you have a Portuguese language version of your show? Do you listen to any? Or, do you have any burning podcast stats questions you’d like us to answer? We have a wealth of data going back a decade.


Podcasting Equipment: 5 Drool-Worthy Pieces of Gear



Podcaster speaking into microphone

Podcasting Equipment: 5 Drool-Worthy Pieces of Podcasting Equipment

There are plenty of great podcasting equipment lists out there. Easy research, plenty of resources. Make sure you do yours. To produce a podcast you need something to capture the audio, and something to process/edit the audio. That could be as simple as your smartphone, or as complicated as a full-on recording studio. We’re going to assume, for the sake of brevity and sanity, that you have a smartphone, tablet, or computer of some kind with which to process your audio recordings. We’re putting the finishing touches on our office podcasting studio, which is pretty awesome. Check out a picture here. With that in mind, here’s our list of 5 drool-worthy pieces of podcasting equipment.

  1. Rode Podcaster USB Broadcast Microphone. Great for podcasting, this dynamic mic with cardioid polar pattern produces broadcast quality sound. The cardioid polar pattern minimizes off-axis noise. With the USB, you can plug this directly into your computer and begin capturing great audio.
  2. Audio-Technica ATH-M30x Professional Studio Monitor Headphones. What good is a great mic if you can’t hear it accurately? Audio-Technica makes some of the finest studio monitor headphones on the market today. These also have a ridiculously flat frequency response from 15-20k Hz, making it that much easier to get an accurate mix.
  3. Acoustic Panels Studio Foam Wedges. You’ve got a great mic, killer headphones, and… a very “bright” room for recording. You speak and those sound pressure waves go bouncing around your room– walls, ceiling, floors– muddying up your podcast audio with unwanted audio reflections. You might want to consider some acoustic panels to spot treat sound on walls in your studio or office.
  4. Focusrite Scarlett 2i4 (2nd Gen) USB Audio Interface. Don’t get us wrong: USB mics are great. But, sometimes, you just need something a little… more from your podcasting equipment. In which case, we are drooling over the Focusrite Scarlett 2i4 USB audio interface. It has 2 inputs (ever have guests on your podcast?) and 4 outputs. Plus it has the legendary Focusrite preamps and D/A converters. Pair this with your favorite (non-USB) mic and you’re in for a treat.
  5. Zoom H6 Six-Track Portable Recorder. Small but mighty. Mighty, mighty good. This handy little bit of kit will let you take the show on the road. 6 inputs. Records to two SD cards. What. Is. Not. To. Like?!

Forget the Podcasting Equipment and Get Going

Ok. Admittedly, we totally nerded out putting this podcasting equipment list together. It’s really fun to see what gadgets are available, or how prices have fallen. But it’s also easy to fall into the analysis paralysis trap where you go down internet rabbit hole after internet rabbit hole in search of the best deal on the best podcasting equipment in the history of humankind. One of the most important podcasting tips we can ever convey: start. Start podcasting with whatever you have. Your story is good enough to shine through even the muddiest of recordings. So get going. And, of course, we recommend Podcast Hosting, Stats, and PowerPress from Blubrry.


The Purpose of Your Podcast



People create podcasts for lots of reasons, such as to discuss their favorite whiskeys with their friends, or review the latest Cavs game. Others, are a bit more serious and every once in a while it’s important to evaluate the purpose of your podcast. Kendall Ann Byrd started her show, High Heels and Heartache, to help women recovering from all kinds of unhealthy, toxic or abusive relationships. Almost a year later she is sharing episodes about once a month on topics that range from therapy to the science of accepting trauma.

Before and after the discussion of why a podcast should have a purpose that you’re passionate about, they chat about an initiative from APM and social media trends. While they highly encourage people to check out the podcast pitch exercise, they’re not convinced all the social media trends will be for the greater good of the internet.

Again, apologies for the less than stellar recording quality this time around, but the new studio will be worth it for this episode. More pictures to come.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Are you an ideas person: Pitch your show to APM now!
High Heels and Heartache: Hosted by Kendall Ann Byrd, helping people understand the truth about relationships.
Social Media Trends in 2019: Top 5 that will take over the social media world.


Podcast Stats Soundbite: A Prediction About Apple Podcasts



Podcast Stats Soundbites

Podcast Stats Soundbite: A Prediction About Apple Podcasts

As part of our continuing series Podcast Stats Soundbites, this week we’re going to take a look at a treasure trove of podcast media download statistics. Specifically, podcast download clients–Apple Podcasts, Spotify, Stitcher, etc.–some trends we see, and what that might mean for the podcasting space overall.

Podcast Stats Soundbite 1: Apple Podcasts Still Rules

Based on proprietary Blubrry Pro Podcast Stats data, Apple Podcasts, formerly known as iTunes Podcasts, is still the most used podcast download platform. In 2018 it was nearly 3x as large as the next nearest ecosystem (Google’s various devices and apps), and nearly twice as large as Google, Stitcher, Microsoft, Spotify, and Amazon combined.

Podcast Stats Soundbite 2: Apple Is Cannibalizing Itself

From January 2018 through December 2018, Apple Podcasts consumption moved from iOS to WatchOS in a big way. From January through August, Blubrry Pro Podcast Stats data show that Apple Podcasts on iOS grew from ~45% market share to ~50% market share. From September through December, Apple podcasts decreased to ~27% market share. That’s almost half. Where’d that market share go? Primarily Apple Watch, which grew from nothing to nearly 9% market share in that same period. What about the rest of that market share– where’d it go? Death by a thousand cuts. Everything from Stitcher (minor growth from 2.5% to 2.7%), to Spotify (grew from 0% to 1%), to CastBox.fm (which appears to be inversely correlated to Apple Podcasts: when Apple gains, CastBox.fm loses, and vice versa). As a market matures, it is common to see fragmentation as new entrants divide up existing market share. However, seeing such a precipitous drop by Apple Podcasts is not common.

Podcast Stats Soundbite 3: Apple Will Embrace Alexa

Based on the podcast stats data outlined above, we predict that Apple will create an Apple Podcasts Alexa skill as a way to hedge their podcast download market leader position. Amazon reportedly has 100 million Alexa enabled devices in the market. Among the primary use cases for these devices is listening to music and podcasts. So, just as Apple added Apple Music to the growing list of Alexa skills is 2018, it makes good sense, strategically, to have Apple Podcasts represented in this growing market. As an aside, while Google has more Google Assistant devices in the market, Google’s phones and Android also compete directly with Apple’s golden goose: iPhone.

Apple Podcasts is still huge, but it’s losing market share to… Apple Watch and a bunch of (relatively) new entrants. So we’re predicting that Apple’s going to produce an Alexa skill for Apple Podcasts. Bold or blah? What do you think, and why?