Promote Yourself Over Other Platforms – yp48



Welcome to 2019! Happy New Year from Blubrry podcasting! Diving into the year Todd and Mike discuss Todd’s recent guest appearance on a podcast discussing something he’s very familiar with, podcast statistics. If you’re someone that likes to podcast on the go or just doesn’t have an extensive studio, BackPack Studio might be for you. It replaced the longstanding BossJock app. In a world where more and more celebrities are getting involved, Kanye West will be a guest on a prominent podcast sometime soon. They end the show with a case study and what NOT to do when promoting your podcast. Also, Mike starts a new segment on PowerPress in-depth settings starting with the Feeds tab.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News

Topics

  • What’s coming to Blubrry in 2019? Get an idea of some of the things we are working on.
  • NEVER promote something you don’t own. Create your corner of the internet that encompasses other platforms such as Apple, Twitter, etc. Now on to a case study we did ourselves.
    Case Study
    Popular podcaster interviews a well-known person. Said interviewee promotes the episode on several websites, social media and publications. So far so good. Right? BUT, interviewee promoted the Apple link and not the podcaster’s website (with RSS feeds and such on it). Meanwhile, this podcaster wasn’t following best practices, ie author keyword stuffing. With the new found popularity of this podcast, it popped up into the top 200 at Apple… you guessed it, POOF. The podcasters link was shut down at Apple (the listing was down for 2 weeks). The trouble is all the publicity he got is worthless (or nearly so) because any link in any story was from Apple and it no longer works. Moral of the story: promote yourself, not someone or something else. Stay in control, 100%.

Support

Lots of new people are immersing themselves in podcasting. This is great, but not always a great, but not always easy when it comes to support.

  • Tweaking the tech in PowerPress.
    The Feeds tab settings that are important to set.

    • Enhance feeds: Really doesn’t matter which of these options you check if you are using the main podcast-only feed.
    • Podcast feeds: Check both boxes, “Do not allow other plugins to modify podcast feeds” and “Accelerate feed.”
    • Feed discovery: Check the box “Include podcast feed links in HTML headers.”
    • RSS2 image: Check that box.
    • Emoji: New feature from 2018, but use as desired.
    • Feed title (Show Title): hint, this is where you change the title of your show. 
    • Feed Description.
    • Podcast Mirror feed URL: Set only if you use Podcast mirror or some other RSS service.
    • Show most recent: Set this to more than 10.
    • Feed Episode Maximizer: Turn this on if you set the above to more than 10.
    • Basic Show Information: Optional, but recommended.
    • TV Rating: Due to the V-chip rule in the U.S., you should really check this for set-top boxes, aka Roku, Apple TV, etc.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


2018 Podcasting Tips, Year in Review



Most Popular Podcasting Tip Posts in 2018

2018 Podcast Tips, Year in Review

As 2018 draws to a close, we wanted to take some time to reflect on all that’s happened this year in the world of podcasting. The thing we are proudest of (other than the privilege of having all of you amazing podcasters using Blubrry services) was becoming the first–and, so far, only– independent podcast host to have our podcast statistics platform certified as IAB Compliant. It’s kind of a big deal, and we’ll totally toot our own horn about it. But, rather than add to the echo chamber of 2018 podcasting year end reviews, we wanted to let you choose. So, here are the top podcasting tips 10 posts, as measured by pageviews in 2018.

  1. Number of podcasts showing up in iTunes or Feed. It’s a podcasting tips oldie but a goodie. From way back in 2011, this perennial favorite addresses one of the more common questions we get: why am I only seeing 10 of my podcast episodes in Apple Podcasts? Not to worry. It’s a quick read and an even quicker fix.
  2. Most Popular Apple Podcast Categories and The Importance of a Podcast Site. Coming in at number 9 is a PowerPress Podcast episode from March where we discussed the most popular content categories on Apple Podcasts. The trends weren’t really all that surprising, but the fun part is what the podcaster chooses to do with that information. Click through and listen also for an interview with John Wilkerson of The Wired Homeschool.
  3. 5 Things Podcasters Need To Know About Taxes. Taxes: no fun, but necessary. From 2016, this post gives podcasters things to consider when filing taxes, and making sure you get it done right. And, of course, the obligatory disclaimer: we at Blubrry are experts in podcasting, but not necessarily tax preparation! To make sure you’re protecting yourself and your podcast, be sure to consult IRS resources and/or speak to a tax professional if you have any questions.
  4. What Does “Fair Use” Mean When It Comes To Podcast Copyright? First taxes, now legal terms? Why, yes. Because it’s important… and we didn’t choose these, our readers/listeners did with each pageview. In this podcasting tips post, Blubrry CFO & General Counsel, Barry Kantz walks through an example of possible fair use and gives you some questions to ask when considering if your use could be considered fair use. Another obligatory disclaimer: we’re podcasters, not your attorney, and none of this should be considered legal advice. That’s what your attorney is for.
  5. Are Podcasts Downloaded or Streamed? We’ve Got The Answer. Spoiler alert: they’re downloaded for playback on demand. Another spoiler: there are a ton of great stats and insights in this post such as mobile vs. desktop, native app vs. browser, etc. Check it out.
  6. How To Take Advantage of Google’s Plan To “Double” Podcast Listening. Ah, Google. The 8 hundred million pound gorilla in any market they choose to enter. In this podcasting tips post from March, we give some ideas for leveraging Google’s plan to double podcast audience listenership.
  7. 4 Smart, Streamlined Options For Live Streaming Your Podcast. You all seem to really like some of our posts from 2016. This post is a primer on live podcasting– what platforms to consider, how best to use them, etc. For what it’s worth, we have a more recent take on live podcasting as well.
  8. Google Podcasts App is here! – YP34. Official Blubrry Podcast, Your Podcast, episode in which Mike Dell and special guest host Dave Clements, from the Blubrry Support team, and host of the GeekThis Podcast, discuss the long awaited, much anticipated Google Podcasts App.
  9. 3 Copyright Myths That Will Sink Your Podcast. Another long-time favorite, consistently bringing in readers, this podcasting tips post discusses some common podcast copyright misconceptions. Do yourself–and your podcast–a favor and give this post a quick read.
  10. What’s In A Name (And Logo?) How To Register And Protect Your Podcast Trademark. Consistently one of our top performing posts, but it makes sense: if you’re going to invest the blood, sweat, and tears creating and building a podcast, you want to make sure you can protect the intellectual property you’re creating. This post has some great tips for trademarking your podcast. Hint: “You obtain a podcast trademark when you first use your branding in commerce. When you pick a show name and logo and you publish a podcast using that show name and logo you have created your trademark. Of course your show name and logo must be unique and not a copy or something similar to another podcaster’s show name and logo.”

2018 has been a great year for Blubrry, and we are incredibly, eternally grateful to you: the podcasters who use our hosting, stats, and websites to bring your voice and story to the world. Here’s to 2019, and making it even better!


IAB Certification at Blubrry – yp47



Todd and Mike talk about Blubrry being the first Podcast Company with IAB Certification for the podcast stats and what this means for you and the industry.  Also, get in on our 30 day giveaway #buildyourblubrry. They talk about Apple Reviews and Ratings, RAD and lots more!

We hope you and yours have a great Holiday season!

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topic:

Support:

  • When to use Category Podcasting and when NOT to use it in PowerPress. If you only have 1 podcast on your site, you DO NOT need to use Category Podcasting. Categories on your site work with the standard RSS feeds.
  • Apple Podcasts removal: What to do if this happens to you.
  • What to do if your Spotify listing doesn’t show up. Passthrough coming soon?
  • Changing the title of your show.

Special guest host next time on Your PodcastSee ya next year!

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Big, Fresh, Juicy Blubrry News.



Blubrry Podcast Stats are Certified IAB Compliant

Ok. We can’t keep it a secret a second longer, so pardon our excitement while we nerd out for a sec. We’ve been hinting at it, and there’s been buzz about it. But we are pleased to finally–and officially–announce that Blubrry has become the first ever podcast hosting company to receive Interactive Advertising Bureau Tech Lab (IAB) Podcast Measurement Certification. Our podcast statistics are now officially certified to the highest set of industry standards. We’re officially official.

Fireworks! Horns! Party hats!

Why IAB Certification Matters

Ok. Seriously, though. Podcasting has come a long way since 2005 when we started providing podcasting statistics, and Blubrry continues to thrive and lead. “This is the gold standard. There are no substitutes or shortcuts to certification of compliance,” said Todd Cochrane, Blubrry CEO. “Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, certified platform ready to serve them.”

The IAB Tech Lab certification is important because it gives podcast hosting companies, media buyers, and podcasters the confidence that the numbers they’re seeing are accurate to the highest level in the industry. Meaning they can make more informed decisions about advertising & monetization.

The Road to Podcast Stats Being IAB Certified

We were one of several organizations who took part in the auditing and certification process. It was extensive. It was exhaustive. It was independent. And it was based on the standards within the IAB’s Podcast Measurement Guidelines. Plus, we’re in good company: National Public Radio (NPR) was the only other organization certified as of this posting.

As part of IAB’s Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, released in December 2017, that provide strict rules and guidelines as the basis of certification, including downloads, listens, advertising delivery and advertisement play.

Podcast Stats that are IAB Certified and Platform Agnostic

As of today, Blubrry Enterprise customers can label their podcast statistics as Certified IAB Compliant. Blubrry Hosting customers and those shows using the Blubrry redirect with other platforms will quickly follow as outlined in this blog post. Blubrry customers should expect no changes to their metrics as the certified platform system has been in place since 2013. Yeah. You read that right. Since 2013. Even when we weren’t certified, we still built a solid podcast stats platform you trust to accurately portray your audience and their consumption of your content.  

What’s more, and unlike other providers, Blubrry podcast statistics are platform agnostic. Which means our podcast stats services aren’t limited just to Blubrry hosting customers. Although, more than 50,000 podcasters have trusted Blubrry podcast stats for the past decade plus– whether they host their podcast with us or not.

What did the process cover? A ton. Blubrry CIO, Angelo Mandato said “The audit included reviews of our platform architecture, filtering, file threshold levels, identity, aggregate uniques, metrics generation, website player reviews and recommendations, disclosures and external audit of the code line by line.”

Thanks, as always, for your trust in and support of Blubrry. We’re in this because we love podcasting, and we want podcasters to have the best tools available to grow your audience. Keep up the hard work (we will too!).


Podcast RSS Feed Misconceptions



An RSS feed is crucial for a podcast, in fact without one you technically don’t have a podcast, you’re just sharing audio. Regardless, they’re not as simple as they sound always, and there are many RSS feed misconceptions out there that podcasters don’t necessarily release they’re falling for. Mike Dell, from Blubrry’s support team and Your Podcast, joined MacKenzie to discuss the introduction of Pandora into the podcasting industry, in a much larger way than the past. As time goes on, more companies will be getting involved in Pandora submissions. Wrapped up with ideas on what a Blubrry podcast bootcamp would encompass. It’s becoming more popular for organizations to put the call out there to teach minority groups how to podcast and get them more involved.

Top 5 Directories

  1. Apple Podcasts
  2. Google
  3. Stitcher
  4. TuneIn
  5. Spotify

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress. There is one last episode to be released for 2018, let MacKenzie know what you want to hear in 2019.

Fan of PowerPress? Leave us a review here.

Show notes:

Pandora is Joining the Podcasting Game: But MacKenzie and Mike are a bit more interested in the podcast genome project.
What Is A Podcast Feed?: From our blog earlier this year, alleviating confusion on RSS feeds.
Futuro Media and various others creating podcast bootcamps: What would Blubrry included in their own?


6 Live Podcasting Tips to Put Some Life in Your Live Podcast



Live podcasting can be exhilarating and a great way to provide variety in your programming. Podcasting live can also be a great way to connect with your audience more immediately (could you set up a call-in line and take callers on-air?). Below are a 6 tips for preparing for and producing a live podcast.
  1. Preparation is even more important with a live show. Show notes, outline, research. However it is you prepare for a typical show, don’t skimp here. But don’t worry, perfection isn’t the goal. Your audience will trade you some production slickness for personality and a more immediate connection with you.
  2. Go with the flow. Set the stage for serendipity in the planning, then let ‘er rip and do your thing. Your audience will be getting the raw and unfiltered version of your show. They already “tune in” and listen, so this could be a great engagement booster, too.
  3. Know your gear and signal flow inside out and upside down. This way, if you do have technical issues during your live podcast, you’re more likely to be able to troubleshoot and solve quickly. There are plenty of gear lists and recommendations out there, so search away and find the right setup for you.
  4. Yes. You can still edit that in post. See our post on repurposing podcast content for some tips about what to do with the recording of your live podcast. If you make a mistake—even a big one—don’t sweat it. Keep going and try to correct it if you can while you’re still podcasting live. A lot of times your audience might not even know you messed up, and even if they notice… hey! It’s live! It’s all part of the show. Then, once your live podcast is over, you might choose to edit it down and scrub out the mistakes.
  5. Practice. Practice your segues. Practice your intros. Not necessarily word for word (don’t want to sound like a robot when it’s time to podcast live!), but certainly practice enough that you get the key turning points.
  6. Watch/listen to people who podcast live all the time. Pay attention to the structure. The transitions. The length of each segment. What’s working well? What could be improved?
What do you think? Have you done a live podcast? Or does podcasting live feel a little terrifying or overwhelming? We’d love to hear from you.

Continuous Change in Your Podcast



If one thing is for certain, it’s change and the same can be said for anyone that has a podcast. The latest episode of the PowerPress Podcast talks about continuous change in your podcast. It might not always be on the forefront of your mind but shows do evolve from influence from guests, podcasters, listening to other shows and specific self guided direction. Starting out discussing how frequently podcasters are not always their best marketing team turned into a much longer discussion of taking insight from other and yourself to make sure you’re putting out the best show possible. MacKenzie was joined by Lauren Gombas, host of the show From Blueprint to Solved.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Podcasters make for terrible self promoters
From Blueprint to Solved
Why We Need More Women in Podcasting


New Blubrry Pro Stats Features – YP46



The Blubrry team wanted to get one last feature out to you before the end of the year, and it’s an update to our podcast statistics. Free and Pro stats users now have details for Mexico and Germany, hourly reporting and more. M*A*S*H fans rejoice – Alan Alda is having a reunion on his podcast. Swedish podcast business, Acast recently acquired additional funding, a tactic becoming more and more popular for hosting companies in this industry. WordPress users, are you enjoying the the Gutenberg update? Obviously we’re on the WordPress wagon, so we’re curious to know your thoughts.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topic:

  • Daniel J. Lewis, devoted podcaster, among other things in this industry, took it upon himself to look into RSS feeds from multiple podcast hosting companies. His results are rather interesting, and focus on podcasting growth as a whole. You can also check out the Podcasters News article.

Support:

  • Update: WordPress 5.0 and Gutenberg Editor ( Classic Editor Plugin). PowerPress works just fine with Gutenberg.
  • Blubrry Directory: Many Blubrry hosting and PowerPress users forget this step. You just set the Hosting Settings to WordPress and put your RSS feed in the Listing settings at Blubrry.
    • It puts your podcast in the directory at Blubrry.com (not automatic if you are using PowerPress.
    • It allows the Blubrry player to have YOUR podcast image in it.
    • It helps the support team to understand your RSS feed – where it’s based – if you have a question for us, inevitably saving us loads of back and forth emails.

Keep in mind of holiday delays. The week of Christmas all the way to New Years Day will likely be a bit slower for support requests as the team spends some time with family and friends. We thank you for your patience!

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Pro Podcast Stats Getting More Goodies



Podcast Statistics Platform Enhancements

Have you noticed anything new about your Blubrry Pro Podcast Media Download Statistics (podcast stats) recently? We just rolled out some upgrades! In 2017 we added Great Britain, Brazil and Canada reporting. This year we’ve added regional breakdowns for Germany and Mexico– countries with increasing podcast creation and listenership. Along with new countries, we’ve added DMA regions for US metro regions. The DMA metro regions will be separated from the rest of the US reporting to provide clarity for analyzing and monetization opportunities. In a nutshell, here’s what the Pro Podcast Stats platform enhancements are, and what it means for podcasters:

  • Hourly downloads reporting: Pro Stats users will be able to see how many downloads you’re getting during each hour for the first week. This is a great way for podcasters to find out what days/times might be most popular for releasing episodes.
  • In addition to current geographic breakdowns, we’ve added regional breakdowns for Germany and Mexico. Our Pro Podcast Stats users will be one step closer to total podcast world domination.
  • And we’ve added further geographic reporting in the US by adding the ability to report on DMAs (for example, Chicago, Atlanta, etc.) This lets you provide clearer audience data to your advertisers.

Podcaster and Blubrry CEO, Todd Cochrane, said “Podcast stats are crucial for podcasters to grow our audiences. And especially so for monetization. Because Blubrry continues to provide more detailed, accurate information about your content and listeners, you have more control over the future of your show and brand.”

IAB Podcast Statistics Certification Update

We’re also expecting to achieve IAB podcast measurement/statistics certification in the coming days. Which is kind of a huge deal. Look for more on that as it develops, but we’ve been hard at work on it for a while now. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which will set the gold standard for all podcasting organizations. That means you will be able to provide advertisers and media buyers the most accurate, up to date statistics about your podcast, and that they can trust your numbers because our platform underwent a rigorous IAB audit and certification process.


Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)



Promoting your podcast on Apple Podcasts

Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)

Apple Podcasts is the 800 pound gorilla for podcast discovery. There are other important podcast directories, like Google Podcasts, but Apple Podcasts is the big kahuna. Below are a few ideas for promoting your podcast on Apple Podcasts.

  • First, make sure your podcast is submitted to Apple Podcasts (formerly iTunes Podcasts). We have a fantastic (and very thorough) step by step guide on how to submit your podcast to Apple Podcasts. Be sure to check it out.
  • Now that you’re listed on Apple Podcasts, make sure to follow the Apple Podcasts Identity guidelines. Because getting a quick win by gaming the system could result in long-term pain.
  • A little empathy goes a long way. Think like a listener: if they were to listen to your podcast on Apple Podcasts, what is the most important thing they’ll take away? Make sure that is super obvious from both your title and your show notes. That way, when they find you on Apple Podcasts, it’ll be easier for them to feel confident in clicking play and discovering your unique view on the world.
  • Don’t overcorrect: when you first learn to drive a car, and the vehicle is heading toward the other lane, it’s common to jerk the steering wheel back too far in the other direction. This is called overcorrection. And it’s common in other arenas as well, including podcast promotion. So, the next time your podcast stats show a jump or a dip in listenership, don’t overcorrect. Make sure you understand how to analyze your podcast stats.
  • Don’t get caught up in the hype: New and Noteworthy, which should actually be called New OR Noteworthy, can’t be gamed the way you’ve been told. Shows grow at their own pace, and a short lived spot in that list won’t make or break your show.
  • Spread the word: tell your friends, family, colleagues, and random strangers on the Internet. Ask them to leave reviews. Ask them to share links to their favorite episode(s) of your podcast on Apple Podcasts.

 

Looking for more ideas to promote your podcast? You. Are. In. Luck! Blubrry has a handy manual for promoting your podcast.