Ad Free Podcasting and MP3’s are Now Illegal? – Your Podcast 007



This episode of Your Podcast was recorded while Todd was on the road. Perfect time for Todd and Mike to talk about some road show tips for recording your show and making the best of it while traveling. There’s a lot of talk happening right now, and they clear up some rumors that are true and some that are not true about podcasting. Thanks for listening and please subscribe to the show!

 

News

  • WWDC Podcast App Update
    *** We didn’t know about the RSS feed tags they added or the episode stats that will be provided in iOS11’s Podcasts app. Coverage on that to come.***
  • Rumor Control! Downloading MP3’s is now illegal (not true).
  • Ad Free Podcasting – Stitcher offering “ad free” podcast listening for a fee.

Tech Support

  • You have to publish an episode before you submit. To be published in a podcast directory, you have to have a podcast first. That means a podcast post in your RSS feed and all the other requirements. Your site (if you are using WordPress) can not be in “coming soon” mode. It has to be published and public. Just like in the phone book, you need to have a phone number before you will be in the phone book. If you want to be in the directories before you first real episode. Record an intro episode (episode zero) and publish. This will get your feed ready to go and get everything submitted before you go with episode 1 or your “launch.”
  • Waiting on iTunes – Changes and new episodes can take 24 hours or more to update in the Apple Podcasts directory (Formerly iTunes). This is the same for most podcast directories and apps.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com


Apple’s Conference, a Twist on a Physical Therapy Show and Music in Podcasts



The guest on this episode of the PowerPress Podcast is Jimmy McKay, host of the PT Pintcast. He chats with MacKenzie about the Apple Worldwide Developers Conference, starting Monday June 5th, through Friday June 9th, and the fact that for the first time, they’ll be having a podcaster studio for recording. Jimmy shares why he started his show and how it has and still is changing. They end the show with a passionate discussion on licensed music in podcasts – just don’t do it! Thanks for listening and please subscribe. If you’d like to be on the show, email MacKenzie!

Fan of PowerPress? Leave us a review, here!

Show notes:

Apple WWDC 2017 – Podcaster Studio
PT Pintcast – Jimmy McKay
Why Can’t Music Be Played In Podcasts?
Phonophage – Alex Card
Email MacKenzie
Blubrry Twitter


The WeCast Podcast App is Available for Subscribe on Android



With so many podcast apps on the market, is there room for a new contender? If you’re looking for a customized, streamlined podcast-listening experience, the answer might be “yes.” WeCast, the 14th app added to Blubrry’s Subscribe on Android service, offers a user-friendly and multi-faceted way to consume podcasts.

“We don’t have all the possible features available on other apps,” explains Eduardo Baião, creator of WeCast. “Instead, we chose the ones that could satisfy the majority of podcast listeners,” including notifications when new episodes are played, automatic download, sharing features, and the ability to backup and sync subscriptions between devices, among others. But the app also one unique feature with the potential to greatly impact the way podcasts are consumed: users can add text, links, and images to a timeline to create a richer listening experience.

“Imagine the following scenario,” says Baião. “You’re listening to an episode of a podcast and someone mentions a topic you don’t know or can’t remember. It could be the name of an actor, a movie title, a character in a video game, or a historical event. Wouldn’t it be cool to be able to look at your smartphone screen and see, at that very moment, a picture or text informing you about that particular topic, such as a movie poster, the actor’s photo, a book cover, a picture of the character, or the discography of a band? You can do that on WeCast.”

The app costs $1.99 to download for both iOS and Android, but Baião believes that it could be a great gateway app for potential podcast listeners who haven’t embraced the medium yet, so if you’re looking for techniques to turn your blog readers into podcast listeners, WeCast could be a way to ease them in. And a couple of bucks may prove to be a small price to pay for a multi-media podcast listening experience. If you’re already promoting Subscribe on Android, it may be worth mentioning WeCast to your listeners to see if they like what they hear – and see.

 


Is MP3 Dead? PowerPress Sites Deluxe Launched! – Your Podcast 006



In this episode of Your Podcast Todd and Mike talk about PowerPress Sites Deluxe – it’s finally here, clarify and explain how MP3’s are not actually dead. After a curious listener emailed them, they addressed some podcasting events, and finished up the episode discussing MP3 encoding tops to save you storage space and bandwidth. Thanks for listening and please subscribe to the show!

 

 

News:

Topics:

  • Is the MP3 dead? No!
  • Using your webhost server for your podcast hosting: Don’t do it! We have been migrating several people’s podcast files over to Blubrry due to their webhost cracking down on the amount of storage used, or the bandwidth used by the media. Often times, when you read the fine print for most web hosting companies, they mention something along the lines of “Large media files are not included or supported in this hosting plan…”

Email from a Listener:

Hi Todd & Mike,

I’m enjoying the new podcast and appreciate hearing your take on various things in the podcast world.

You two mentioned recently attending the NAB show which made me wonder, as I’m getting close to launching my first podcast, what podcast conferences are out there that you would recommend as a good place to learn and connect with others in the podcasting space for someone totally new?

I’m also curious if you have any suggestions for finding other podcasters to possibly connect with locally? Does blubrry have any sort of location based directory?

I look forward to the next episode. Thanks!

Blessings,
Bekah

To answer Bekah, here is a list of some podcast events that we know of:

Tech:

MP3 Encoding

  • Make sure you are saving with a 44.1khz (or 44100hz) sample rate.
  • 128kbps Stereo or 64kbps Mono Constant Bit Rate (CBR).
  • 128kbps Stereo will give you 1mb per minute file size.
  • 64kbps Mono will give you the same quality as 128 at half the size (½ mb per minute) which saves YOU on hosting and bandwidth and saves your listeners time and data on their cell plans.
  • AAC files are OK. MP3s are still the most compatible for now, but this could change in the future.
To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

How To Make The Most Of Your Sponsored Spots



A few weeks ago we discussed choosing the best placement for advertisements in your podcasts. But of course, there’s a lot more to a successful sponsored campaign than where the ad actually lives. In this post we’ve compiled four pro tips to help you nail those sponsored ads.

1) Make It Personal.

“The power of podcast advertising is the power of the endorsement,” explains Heather Osgood, CEO of True Native Media, an agency that connects podcasters with advertisers. “The best scenario is a live endorsement ad,” in which the host talks about his or her personal experience with the product or service. Osgood admits, however, that it’s not always possible or practical to personally experience every sponsor’s goods. “If the product or service can’t be sampled by a host, then a live-read ad is best,” she says. As for canned (pre-produced) ads? “True Native Media has not run any canned ads to date,” Osgood says. “Canned ads would only make sense if the ad were dynamically inserted across a number of different podcasts.”

2) Go Above and Beyond.

If you’re working with an advertising network, anything you offer on top of your endorsement or ad might not lead to more dollars…right away, at least. “Most advertisers are thrilled to receive posts on social platforms, but they are not typically interested in paying additional for that reach,” explains Osgood. But that doesn’t mean that going the extra mile won’t pay back in the future. If you’re selling your own sponsor spots and have a decent social media reach, you may be able to interest an advertiser in an integrated campaign that incorporates your podcast, show notes post, website banner ads, and/or social media amplification. And at the very least, giving a little extra effort to your current sponsors might make them more eager to work with you in the future. “I think an effective podcast sponsorship is a three-pronged strategy: banners, text mention in show notes with a hyperlink, plus the host-endorsed spot, followed up with at least 1 weekly social mention with proper disclosure (#ad or #spon),” says Todd Cochrane, CEO of Blubrry. “That way the listener ideally hears the ad, sees the banner, and reads the ad in the show notes, and it’s reinforced with the social reminder.” And if your ad is an affiliate, going the extra mile to promote the brand carefully will net you larger sales.

Bottom line: you have a platform, so why not use it to its fullest extent?

3) Package Thoughtfully. 

While your network may offer you ads that require only a midroll placement, it never hurts to quickly remind your listeners about the sponsor at the end of the show. And briefly teasing the sponsor at the beginning of the show may also help the message stick. “The ideal sponsorship package will include a quick preroll thank you to the sponsor, a midroll 60-second ad, and an endroll thank you,” says Cochrane.

 4) Think About Your Audience First.

Remember that all of the above are only guidelines, and sometimes rules are made to be broken. Maybe the tone of your particular show lends itself more to a snarky review or parody than an earnest endorsement. Maybe your show is so engrossing that a midroll break would be jarring, or so quick-moving that 60 seconds would seem like an eternity. And just because every other podcaster in the world seems to be working with a particular brand, ask yourself: is YOUR particular audience likely to be interested in Casper mattresses or a plug for Squarespace? When done thoughtfully, podcast advertising can offer the best of all worlds: honest and helpful information, presented in an authentic and appealing way, which also happens to earn you money! If you aren’t sure what kinds of products or services your audience might like, survey them to find out. And remember: focusing on adding value for your audience before anything else is the most surefire way to find success with sponsorship.

PowerPress Podcast In Reverse and an Important Blubrry Release



Meredith Adler, a podcaster from North Carolina was MacKenzie’s guest for episode 45. This week they went with a different tactic – Meredith interviewing MacKenzie about Blubrry, PowerPress and podcasting. They briefly discuss a potential new podcasting event, PowerPress Sites (Deluxe is finally out!), as well as Meredith’s show that she started in the fall of 2016. Check out links below for more details and thanks for listening.

Fan of PowerPress? Leave us a review, here!

Show notes:

What is PodCon?
PodCon Indiegogo Campaign – Donate!

Blubrry Forum
PowerPress Webinar Video
PowerPress Sites
Local Hearted – Meredith Adler show


Turn-Key Podcasting Solution PowerPress Sites Deluxe Is Now Available



Blubrry has long been committed to simplifying the technical side of podcasting so that podcasters can focus on creating excellent content.

With the release of PowerPress Sites Deluxe, podcasting has never been so easy.

Deluxe is a second tier of service for PowerPress Sites, which launched its Basic level in June. The turnkey solution includes hosting, statistics, and a managed WordPress website, as well as an expanded selection of templates, themes, and plugins. Most importantly, PowerPress Sites Deluxe offers the ability for podcasters to use their own domains, (purchased separately,) for their website.

“All of our PowerPress Site options are highly optimized to be blazing fast, and managed by a professional team that keeps the sites secure, backed up, and regularly updated, allowing the content creator to focus on creating content,” says Angelo Mandato, CIO of Blubrry.

“Our goal with PowerPress Sites is to allow a podcaster to scale features to their websites as their show grows. The Basic tier is designed for a new podcaster launching a show, and the Deluxe tier is for podcasters that want to establish their brand, and build SEO and social awareness to their website, via their own dot com,” says Todd Cochrane, CEO of Blubrry.

Blubrry is the only podcasting company to bring a product to market that will scale and grow with the podcaster, as their show and audience evolves. Podcasters can look forward to two higher tiers of service, which will provide podcasters with greater flexibility to build networks and host multiple shows. They’ll also offer additional features, security measurements, and sophisticated customization capabilities. Podcasters with a community of any size can use PowerPress Sites.

As with any Blubrry product, purchase includes free world-class phone support, so you won’t have to worry about the learning curve. We’re here to help you get things off the ground because our goal is your success. Check out the PowerPress Sites plans, and if you have questions, leave us a comment below!


New Echo With Video and Blubrry Accounts Explained – Your Podcast 005



Todd and Mike talk about the new Echo Devices from Amazon, the Podcast Awards relaunch, Small Batch Audio Kickstarter, and about how Blubrry accounts are organized. Also, we answer the question “How many subscribers do I have?” Thanks for listening and please subscribe.

News:

Podcast Awards – Relaunched and with new rules
SmallBatch.Audio Kickstarter
Alexa Echo Show – Alexa exists in what looks like an “iPad” lookalike, including video and camera.
Alexa calling and messaging enabled

Topics:

PowerPress Sites Deluxe will include the following:
– A fully managed WordPress Website
– More theme options
– Domain mapping
– DNS control
– Email forwarding
– More plugin selections

Tech:

Accounts at Blubrry.com explained:
– Login account – What you use to sign into your overall Blubrry account.
– Show listing – Your show’s listing in Blubrry. You can add hosting, stats, PPS to each listing.
– Hosting or Stats subscriptions – These are hosting or stats for individual shows.

When you ask us to “delete” an account, this means your your login will no longer work and ALL of your serivces and listings will be turned off. We regularly received 2 or 3 deletion requests a week, that then wonder why they cannot login anymore.
We get this question all the time: “How many subscribers do I have?” The short answer is, there is no way to tell, listen to the show for a better explanation.

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To send us feedback or questions, yourpodcast@blubrry.com


Columbus Podcast Festival and Blubrry Updates



If you’re interested to know what Blubrry has been to up, this is a great time to catch up on the PowerPress Podcast. MacKenzie doesn’t have a guest but talks about what the Blubrry team has been doing, such as attending the Columbus Podcast Festival and working on PowerPress Sites Deluxe. If you haven’t heard, Twitter is also up to something new concerning live streaming, with an unknown launch date. Shawn Thorpe graciously shares another PowerPress tip at the end of the episode as well. Thanks for listening and please subscribe to the show!

Fan of PowerPress? Leave us a review, here!

Show notes:

Columbus Podcast Festival
PowerPress Sites Deluxe
Twitter – Live Streaming


NAB Show Las Vegas Recap and Bill O’Reilly is Podcasting – Your Podcast 004



On today’s episode, Todd and Mike talk about the NAB Show in Vegas last week, a major broadcaster moving to podcasting and whether or not 22 minutes (or any particular time) is the perfect length for a podcast episode. Sorry for the blown out voices this episode, Vegas is loud!  🙂

 

 

Shownotes

News:

Topics:

Tech:

  • Changing RSS Feeds, show titles, email addresses, etc. on your Blubrry listing.
  1. Your Blubrry directory listing — all the information comes from the settings in your RSS feed. You can change the title, description, etc in your feed. This will be reflected in directories. (Apple, Google, Stitcher and everywhere else).
  2. You can change the feed that Blubrry’s directory is looking at in the “Listing Settings” menu in the Podcaster Dashboard. No need to delete your listing or account to change the feed – contact support!
  3. Same with email address. Contact support and we’ll help you out.
  • Blubrry hosting quotas reset on the 1st of every month. Not on your payment date. If you upgrade or downgrade, the uploads for that month still count against your new quota until the 1st of the month.

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To send us feedback or questions, yourpodcast@blubrry.com