This Week in Tech (TWiT) is suing Twitter for two reasons; and they might actually have a viable case. CES has officially concluded and Todd is back on this episode of Your Podcast to give his recap of 2018. Facebook has some changes coming and listen in to see how they might affect you and your show. Lastly, debating if podcasts will save radio.
Passwords — The biggest problem tech support sees is that people do not write down passwords or remember them. Set yourself up with LastPass or another password management system. It will make your life easier (not just for podcasting).
Program Keywords / Web Friendly Names / Blubrry Directory URLs — Don’t overthink them. They are not THAT important.
NOTE: They can’t be changed after the fact if you are hosting or using stats at blubrry.com.
CES, the Consumer Electronics Show, is up and running in Las Vegas, with Todd Cochrane in attendance. Mike and guest-host, MacKenzie discuss CES and Todd’s Tech Podcasts Network coverage happening all of this week. The Blubrry team is looking for multiple team members to join, and Midroll is also hiring. Become more familiar with MacKenzie, Services and Affiliates Coordinator on the Blubrry team. RIP Combat Jack, long-time and loved podcaster, he passed away from colon cancer.
3rd party media players and themes. There are lots of players available for WordPress to play podcasts, they are all fine but not all play well with PowerPress. We can help you with the stuff that PowerPress does, but we really can’t help much with the 3rd party players. If there is an issue with one of the players that we do not supply with PowerPress, you need to contact that player’s support team to troubleshoot it. If you have trouble with your RSS feed from PowerPress, we can help.
Do not pre-load or autoplay your podcast in the player on a page. Lot’s of reasons to not integrate either of these on your website.
After a long wait, iOS11 Apple Podcast Stats beta is out and available to users in Podcasts Connect. Recently, IAB recently released version 2.0 of their measurement standards for podcasting. Mike and Todd discuss what this means for podcasters.
Lastly, consulting is not always what people think it is. At Blubrry what we standard customer support may qualify as consulting someplace else. That doesn’t mean all answers are considered available as part of your service.
We love our PowerPress users, please leave us a review.
Apple Podcast Stats Beta: Remember, these stats are not a complete view of your audience. They only count downloads and listens from the Podcasts App on iOS11 and iTunes Desktop (latest version). Downloads and plays from your webpage or any other directory or app are not included (Android, Google Play, Stitcher, Tunein, Spotify or any other app).
Support vs. Consulting?: If your question doesn’t have anything to do with any Blubrry.com services or software (PowerPress) you may need to sign up for consulting at Blubrry. Typically, the Blubrry team will provide a bit of assistance, but any involved site design, marketing, production, or network setups would fall under consulting — not support.
Soundcloud is NOT a podcast directory (syndication point). You can think of Soundcloud as something similar to Youtube, but for audio. Blubrry cannot automatically post to Soundcloud; it must be done manually if you wish to use them as a second point of presence.
Blubrry is not a destination per se. We are different than Podbean, Libsyn, SoundCloud and just about any other podcast company, in that we would rather you promote your brand. You promote Your brand. Mike is frequently asked where they should promote, not that I’m on Blubrry. Blubrry recommends that you promote on your website. You have a directory listing at Blubrry, but it’s just that. It goes to our company philosophy: only promote places you own and control.
We hope everyone has a happy holiday season and thanks for joining us this year!
Blubrry releases Podcast Mirror, and is giving away prizes for all of December, with #BuildYourBlubrry. We’re looking for someone for our support team, could that be you? Mike and Todd discuss happenings with Blubrry and more on this episode of Your Podcast.
Apple statistics: what to expect. Our stats (along with all other hosting/stats companies) will not have this data right away. Apple says they release an API, but haven’t committed to it. You will be able to login to PodcastsConnect.Apple.com to see those stats WHEN they release them. No date has been set for that so keep an eye out for Apple to announce something. In the meantime, please remember to be nice to your support people!
Settings in PowerPress: Subscribe Links / Destinations. The links in the widget, subscribe page and under the player are controlled by the Destinations tab and the Website tab of PowerPress settings. Enable the links in Website and populate the links in Destinations. See: Website Tab and Destinations Tab.
Hiring: Part-time Support (contractor) weekends and evenings. Must have trouble-shooting, WordPress and PowerPress experience, and be willing to learn the Blubrry system. Contact firstname.lastname@example.org if you are interested.
PowerPress Webinar: Jan 4th, 3PM EST. Learn how to add podcasting to your WordPress (self-hosted) website! Click HERE to sign up.
Please remember to keep the content coming! Your listeners need something to listen to this time of year. It’s not a good time to have a break in your production schedule.
Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.
Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.
Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 – 10 in Seattle.
True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook – without any actual movement – is not really a podcast.
Publisher platform from Blubrry: Why you shouldn’t use it unless you have to.
Copyrighted music on a podcast. – Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
Short answer, there really isn’t a license that allows copyrighted music on a downloadable podcast. I’m sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.
Wav files are too big for podcasting.
You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.
Building a show and branding it isn’t easy. There are many facets that go into the making of a show and reputation, and it’s harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.
Apple tends to change things up, but one thing they haven’t done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.
Apple Podcasts (iTunes) ranking: What does and does NOT affect it.
Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
Apple podcasts subscribe links in PowerPress:
1. Submit your feed to Apple Podcasts.
2. Wait to be approved by Apple (1-5 days, normally faster).
3. Add the URL that Apple sends you in the approval email into the “iTunes Subscription URL” box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can’t add your own.
Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today’s episode of Your Podcast with Todd Cochrane and Mike Dell.
Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.
Who are my subscribers? Why nobody can tell you that other than your listeners.
Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.
What’s in a name? For a podcast names can contain quite a bit of pertinent information. Show names, episode titles, file names and domain names are crucial and helpful for a podcast. There’s also a lot of places where it can go wrong.
Stick around in episode 16 for information on a Yeti microphone and what Google is up to. Todd and Mike also share some tips on how best to get support, this week on Your Podcast.
File names, episode titles, titles of the main podcast and the author tag: What’s the best practice for naming all of the properties of your podcast feed?
MP3 file names: Name your files in a way you can understand them and keep them short. No spaces, no punctuation (other than underscore _ or dashes – ).
Blogging and podcasting on the same site, a match made in heaven: People that are checking out your podcast should be interested in your blog and those reading your blog might be interested in your podcast. Why not run them together on the same page of your site? If it’s the same topic, then it would only stand to reason it would be the same audience.
Include some sort of contact information in your podcast and in your show notes – you’d be surprised how many people want to contact you.
Provide your email on your website; at the very least include a contact form.
Be sure to set the iTunes/Apple email tag to an email you CHECK regularly!
When submitted a ticket and/or email to Blubrry please include the following: email address you use at Blubrry and show name (possibly including the feed).
Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple’s AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics – Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.
Why podcasters should consider doing a demo for their podcast. The benefits of being advertiser ready.
“I posted an episode and it’s not in Apple Podcasts yet. What did I do wrong? PLEASE HELP.”
We get this question A LOT!
The iTunes/Apple store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a day or so behind your feed. This is normal. Again, remember to tell people to subscribe.
People get the wrong impression that your RSS feed PUSHES to iTunes: it does not. iTunes (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update the listing. Your subscribers (even in iTunes) subscribe to your feed and after that never really touch iTunes (the service) again. They are just subscribed to your feed directly in the iTunes software. Subscribe to your own show, so that you can be reassured when you publish new episodes that all is well. It works the same as every other directory or app.
There is nothing we or you can do to make that faster. It takes whatever time it takes and if you want it to go faster you have to go to iTunes and refresh your feed manually.
Here is a checklist of things we do to make sure all is working fine.
Know what your feed address is.
Check your feed whenever you post. One way to check is a simple check in the Firefox browser. Load your RSS feed and check that the title is correct, the media file is indeed attached and that the feed loads without errors.
Check your feed in a validator. Podba.se or castfeedvalidator.com are up to date. Feedvalidator.org or W3 Validator are seriously out of date for podcast feeds.
Subscribe to your own podcast in your podcast app of choice. You should get the episode within a few minutes of publishing. Regardless if it’s in the store for that app, you will get it and your subscribers will too.
A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we’ll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.
Episode zero – In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
“Second show syndrome” – Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family’s blessing to do one.
Ad deals – Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE
Stats – We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we’ll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
Stats have to be implemented on your media files (not the feed itself) See the “Getting Started” link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.