Category Archives: Your Podcast

Podcast Ownership Agreements — YP33



The Apple community has been making suggestions recently, and we think it’s important that podcasters resolve any ownership debates before they turn into issues. This episode also mentions some best practices when creating an account and getting started with your show.

Accidents do happen even to longtime podcasters and Todd and Mike had to record this episode twice. Recording files don’t turn out the way you hope they will.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

  • Apple has ‘suggested’ that podcasters use secure feeds. Aka https feeds, which Blubrry has been offering for several years at this point.
  • The 2018 Podcaster Hall of Fame inductees has been announced this year. We see some very deserving and familiar faces on this years list. Congrats to all of the podcasters and we’re looking forward to seeing you this summer at Podcast Movement.
  • IAB Standards: What are they, who is following them and who is not? Blubrry will be IAB certified later this year.

Topics:

  • Partner agreements: Make sure you and your host have a plan on who owns the show, whether that is 50/50, an employee, etc.
  • Show decisions: There are lots of opinions out there, but as show host you have to decide what you want for your show.
  • We sometimes think all podcast producers are the same, but there seem to be 3 types.
    • Hobbyist: Might not care much, they’re doing this for fun.
    • Semi-pro/advanced hobbyist (most common): Serious, but not trying to make a living from podcasting.
    •  Professional: They want to make money with ads or using podcasting as a marketing outlet for their business. Also, some universities are using podcasting (see latest PowerPress episode).
  • Even if you are not a professional podcaster, you should still protect your brand and do as much as possible to keep your intellectual property because you never know what could happen.

Support:

  • When you delete your account at Blubrry, it is deleted. Do not do this to change something. We can help you change just about anything about your show, so please contact us instead of deleting your account. The team will show you the best way to get your issue resolved.
  • Spotify: We know it stinks that they’re not taking new shows right now, but it’s out of our control.
  • Keyword stuffing: Don’t do it. Titles, author tags and other places with long titles are not necessary.
  • Be careful when creating your account. Double check your email address (make it one you check). Often times a podcaster will sign up with an email that they rarely use or doesn’t exist. We need a good email address; and if you don’t hear from us and think you should have, check your spam!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

Blubrry is Moving and Your Podcast on the Apple Charts – YP032



Big things are happening with Blubrry; we’re moving and hiring! The headquarters and development office in Columbus, Ohio, is moving up town into a much larger space. The board just finished its annual meeting and planning session and is excited about the ideas we’ll be expanding on in the next year. Some very cool things will be shared with podcasters in the next nine months or so. Todd and Mike talk about Apple Podcasts (iTunes) and how the ranking works (and doesn’t work). Apple is cracking down on shows trying to game the system. As Mike heads the support team, he’s well aware of how important it can be for podcasters to remember, ‘Help us help you’ in support. Stick around for the five things you really need to know about your podcast even if you are a very technical person.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

  • Apple Podcasts charts are NOT based on ratings, reviews, downloads or anything other than new subscribers over time (Apple only knows). Also, Apple can (in rare cases) manually place a show. Getting ratings and reviews is NOT going to make you climb the charts. Good for social proof, but that is it.
  • Just keep making good content: Write blog posts for Google to go along with your show and promote your podcast in appropriate ways, and in the long haul, you will grow your show.

Support:

  • “I get an error… ”  When you contact support and tell us you have “an error” please explain what you are trying to do and where you are trying to do it, what the error is and any other information to let us find the account. In most cases, screenshots are not helpful, live links are better. Tell us where to see the problem you are having. It will save a lot of time in letting us help you.
  • Five things you MUST know (or learn).

5 things you MUST know about your podcast as a podcaster – Even a non-techie one

  1. Where is your website hosted? (Godaddy, Dreamhost, Squarespace, WordPress.COM or ??)
  2. What is your RSS feed address? RSS feeds are the transmitter for your podcast. Learn it, write it down, save it somewhere, but know your RSS feed!
  3. Where are your media files hosted? (Blubrry, in a folder on your webserver, Amazon… )
  4. What email address you use to log in to Blubrry.com?
  5. PASSWORDS to everything. Use a password system on your browser like LastPass or something that will help you remember all the passwords.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

Pocket Casts acquired by NPR, WNYC, WBEZ and This American Life – YP31



Pocket Casts, one of the most popular podcast listening apps, has recently been acquired by a few prominent podcasting community members. RAD, better understood as podcast pingbacks, will have some affects on podcasting. In a day and age when everyone can make their voice known, Blubrry will draw the line at some instances; stick around to learn hate speech vs. violence on a podcast. There are many podcast directories out there, and listing your show in the Blubrry directory is one that podcasters should not miss out on.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News/Topics:

  • Pocket Casts, based in Australia was recently acquired by NPR, WNYC Studios, WBEZ Chicago, and This American Life. They’ve promised no big changes are coming soon.
  • Hate speech vs. violence in a podcast. Where does Blubrry draw the line?
  • RAD or Podcast Pingback: There will be some resistance to adding RAD to apps and directories. It’s unlikely at this moment that Apple will implement it to its platform. They are not the only ones that will be hesitant to add the new statistics initiative as we expect some apps will hold back.

Support/Blubrry:

  • Yearly board meeting is quickly coming up at the Blubrry headquarters in Columbus.
  • When you move from Blubrry, there is no need to delete your account and listing. Just cancel your subscription/payment plan (after you migrate) and change your feed address in the blubrry.com directory to your new service’s RSS feed and continue to be part of the largest podcast directory in the world. In fact, if you stay on our directory, you can use our free stats and we may be able to find an advertiser for you so you can make some money.
  • The Blubrry directory will NOT hurt your Google search rankings or take any revenue from your podcast.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

Google’s New Podcasting Strategy – YP30



Recently Google has been releasing some articles about podcasting and how they’ll be diving into the industry in the near future. Google’s new podcasting strategy is already compatible with those using PowerPress and Podcast Mirror. Todd Cochrane is back on this episode and discusses the NAB experience with Mike Dell. Stick around for a few support tips as well.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

Topics:

  • Todd’s take on NABshow 2018. He’s been to NAB, CES and other conferences countless times. He’s got some takeaways that some others wouldn’t be able to pick up on.
  • Podcast Movement!: Consider attending summer 2018. This is the main podcasting conference every year and once again we’ll be there not only in attendance but as a partner and exhibitor. Use the code BLUBRRY to get 10% off your ticket.
  • Google’s “new” podcast strategy: Read here their 4 part series posted on Pacific Content. This is step in the right direction for the entire industry, but something we’ve been focused on for many years. We’re looking forward to it improving discovery.
    PowerPress is already compatible with this. If you are using PowerPress (or Podcast Mirror) you are already covered.

Support:

  • Again, we love social media but Facebook is not a good primary way to get help from support at any company (unless specified). Our Facebook Messenger and Twitter direct messages are not actively checked, so if someone is reached out that way we might not know for… a while. Please use support@blubrry.com or the contact form at blubrry.com for our support. Especially if we’ve responded via social media before in the past asking you to contact us via the contact form or email. For other companies, look for their support email or form on their website.
  • Recently Blubrry has been getting a lot of “My last episode hasn’t update in (insert directory here)” tickets and emails. It can take 24 hours or so to get any new episodes listed in most directories. The best thing you can do is check your RSS feed yourself and make sure the episode is there, subscribe to your own show and you’ll know when it shows up.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

Three Podcasts Nominated For A Peabody Award – YP29



Quick recap of the NABshow in Las Vegas last week where Todd Cochrane, Mike Dell and MacKenzie Bennett were in attendance for the Blubrry booth. Three podcasts were nominated for a Peabody award this year, and one of the next events in the Pod Summit on May 5th in Western Canada. Stick around for these topics and more on Your Podcast by Blubrry. Only Mike is around for this episode as Todd is on assignment. Full show with both hosts coming up in two weeks!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

    • Had a great time at NABshow at the Blubrry booth. We were in the inaugural Podcast Pavilion in South Hall Upper. Made some nice contacts with people from radio, TV, digital and podcasters. It was a great show overall and we’re looking forward to heading back next year.
    • Peabody Awards – podcasts nominated. Ear Hustle, S-town and Uncivil: The Raid.
    • PodSummit in Edmonton, Alberta Canada May 5th. If you’re in that area, don’t miss it.

Support:

  • Podcast Titles: How to change them – Look for “Feed Title” in the feeds tab of PowerPress settings if you are using PowerPress.  It takes a few days for it to update in the directories and Apps after you make the change.  Open your feed in Firefox browser to see what your title is currently.
  • Its now “Apple Podcasts” NOT “iTunes”. Apple is making a big effort to change the name of their podcast directory and apps to “Apple Podcasts” or simply Apple when it comes to podcasting. Whenever you hear someone say (or read the word “iTunes”) it should now only refer to the desktop application called “iTunes”.
  • Thank you to Shawn and Dave for covering for Mike last week in support! He got a little behind, but those guys took the brunt of the tickets and emails from me while I was on travel.  You Guys ROCK!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

Music for Podcasts – YP28



Blubrry is proud to introduce a new way for podcasters to get ‘pod-safe’ music on their podcast. Soundcloud has added technology that everyone else has had for podcasts for the past 11 years. The world-famous podcast, Serial, is back in the news again; that is the case from season 1 is being talked about.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

 News:

  • Blubrry announces podcast music: Podcastmusic.blubrry.com and buyoutmusic.blubrry.com via SourceAudio
  • Soundcloud: Finally, a way yo schedule a release…something everyone else has had from the beginning.
  • Serial: All the way back from season 1 in 2014. Adnan Syed has been granted a new trial.

Topics:

Support:

  • Changing the title of your podcast: The Feed Title setting in PowerPress will change it everywhere, but with some delay. Most things in podcasting are hardly instant.
  • Apple Podcast Subscribe Links and Buttons in PowerPress: You need to put the link to your listing in the ‘Destinations’ tab of PowerPress settings for Apple Podcasts option to show up in the Subscribe Widget.
  • Remember how RSS feeds works. They are a pull technology, not push. Directories (even Blubrry) update when they pull your feed, not right after you publish a show.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

2018 Infinite Dial Report Out – YP27



The yearly Infinite Dial report from Edison Research and Triton Digital is out, after their 2018 presentation recently. Podcasts hosting with Blubrry are now starting to show up in Spotify. Enjoy this slightly manic, nicotine-free new episode of Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

 News:

Topics:

  • Podcast discovery: Is there really a problem that needs to be solved?
  • Echo, Google assistant, Apple Home Pod and Cortana are not perfect. Finding your podcast on them can be a challenge if the name is hard to pronounce, or is too long, or….  or… Your hosting provider (us) has no control over whether your show isn’t easy to find.
  • Caching, what it is? And why you should care?
    – Website caching (Cloudflare, WP plugins, server caching)
    – CDN caching (content delivery)
    – Browser caching (web history on most browsers now)
    – Feed caching (FeedBurner, PodcastMirror, others)
    – Podcast directory (just another website) caching

Support:

  • MP3 encoding. We have been getting lots of questions about file formats. The best format for an audio podcast is MP3, 44.1khz (44100hz) sample rate, 128kbps stereo bit rate (or 96kbps mono) -16LUFS (loudness) for stereo and -21LUFS for mono. .Wav files WILL NOT WORK! We recommend Auphonic for final processing of the loudness. It used to be that the lame MP3 encoder was bad, but improvements have made it just as good as Fraunhofer (which is included with Audition, iTunes desktop, and other software). AAC files (m4a) from GarageBand do work 90 percent of the time.  BUT, not 100 percent. Mp3 is currently the best way to go.
  • Video is a whole other ball of worms! (.mov, .flv do not work) Only mp4 and m4v work. Make sure they are optimized for the web or they will not play right away.
  • Paid consultations: If you are not a hosting customer but still need help or guidance with your podcast, you can hire Blubrry to rectify the issue. See: blubrry.com/contact/ for prices and options.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

MyCast Skill Is Here For Alexa – YP26



The Blubrry Alexa Amazon Skill is out, named MyCast. Podcast listeners are able to listen to podcasts in the Blubrry directory by using MyCast. The well-known podcast, Nerdist Podcast has been renamed ID10T, a change that came in early February. Long-time listeners, no worries, more of name change than anything else. Speaking of changes, there is a new writer at PodcasterNews.com – head on over to the site to look out for new content. Lastly, Squarespace has been causing some issues for Blubrry podcasters, which Blubrry is attempting to remedy as soon as possible.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

  • Squarespace has been causing some issues with Blubrry statistics. We have reached out to the Squarespace team to try to get resolved, stay tuned. If you are using Squarespace and are having a problem with stats at Blubrry, please contact Squarespace support and Blubrry support.
  • Again, own your stack! Do not promote anything you do not own as your primary point of presence for your brand. Don’t let others control your RSS feed and your connection to your audience, that you work VERY hard to collect and grow. Always send them back to the Mothership (your own domain).

Support:

Paste as Text
  • Do not cut and paste from Word docs or processors or Google Docs directly into WordPress. In WordPress there is a new setting that puts that visual editor into “Paste as TextMode.”
  • Learn to check your RSS feed when you publish a new post, add a plugin, change your theme or move your website to another web host.
    1. Download FIREFOX for a quick look. Load your feed in the address bar of FireFox and it will be much more readable.
    2. Use castfeedvalidator.com and/or podba.se.
    3. What is listed in the feed will be what people see in the directories.
    4. ONLY if you know what you are doing, you can use some of the blog feed validators (w3 or feevalidator.org) to find specific errors. Ignore most of the warnings.
    PLEASE BE CAREFUL – These “old school” validators know nothing about SSL links (https) or any of the newer podcasting tags or namespaces.
  • Stats – What Blubrry stats do and do not track.
  • Mike personal note: Heil customer service is top notch! I have a PR40 (I’m a Ham Radio Operator and that mic is good for HF radio) with the shock mount and the bands for the shock mount got loose. I contacted support over there and even though my setup was over 7 years old, they shipped out a new set of bands to me, free of charge, and priority mail. (I was just asking where to buy them). Very good Bob Heil, you have a great team over there! Todd had the same experience with Blue Mics.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

More Company Mergers and Be Nice! – YP25



More companies are merging in the podcasting space and digital media companies, the latest of which is, AudioBoom purchasing Triton Digital. It’s important to keep track of what companies you’re using and who they are merging with. Blubrry recently released the ability to submit to Spotify. Hosting customers are able to submit directly to Spotify via the Podcaster Dashboard.

iOS11 is now on 65% of all Apple devices, and the latest iOS update is what attributes to your Apple podcast statistics. Blubrry wants to remind podcasters to be polite and nice to your support people (no matter what company you are working with).

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

Support:

  • Migrating to Blubrry from XXXX: We have guides on how to migrate from whatever service you are on now. See create.blubrry.com and search for the site you are on now.
  • What feed are you using for YOUR podcast?: WordPress has built-in feeds (known as a site feed) but with PowerPress, you should use your special podcast-only feed.
  • General advice: Be nice to your support person! They are doing the best they can.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us:

E.W. Scripps Leaving Radio and Apple is Hiring – YP 24



Excited news coming from the Blubrry team concerning Spotify; it will be available to hosting customers. E.W. Scripps is getting out of the radio business, entirely, and headed in the podcasting direction. Apple is also focusing on podcasting more so and is hiring. Catch MacKenzie and Mike at Podfest in Orlando soon, and much more including support information and tips on Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

  • Coming soon – Spotify! Submissions will be available to Blubrry hosting customers soon.
  • Goodbye radio – from E.W Scripps: The owners of Stitcher and Midroll are selling ALL of their radio stations.
  • Apple Podcasts is hiring in Cupertino, CA: Digital Supply Chain Technical Producer
  • MacKenzie and Mike will be at Podfest this week in Orlando, Florida! Stop by and see them if you are going.

Topics:

  • Apple emailed most podcasters last week with an update.
  • Podcast analytics beta: Another update from Apple
  • Specification update: Put iTunes new feed URL tag in the NEW feed when moving to a different RSS feed.
  • Easier podcast submission for hosting partners: Blubrry has implemented this on our Subscribe to Apple Podcasts / iTunes page.

Support:

  • Support was VERY busy the last couple of weeks.
  • Sharing your episodes to social – Know WHAT you should share.
  • Moving your website/RSS feed – Be careful that you do not lose your subscribers in the process!
  • WordPress questions – Blubrry might not be the right place to ask these questions. Seek help from your theme developer.
  • New hire: We’ve got Dave Clements, host of Geek This! Podcast, on the Blubrry team for weekend support.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

Please follow and like us: