A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we’ll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.
Episode zero – In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
“Second show syndrome” – Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family’s blessing to do one.
Ad deals – Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE
Stats – We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we’ll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
Stats have to be implemented on your media files (not the feed itself) See the “Getting Started” link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.
Podcast Movement, the go-to conference for podcasters, recently occurred in Anaheim and Mike Dell was lucky enough to attend. Listen for a quick review of PM17, with mentions of Podcast Movement 2018 in Philadelphia. PowerPress 7.2 is coming soon with new features coming from the Blubrry team as well. If you’re interested in learning more about PowerPress, pay attention to the discussion on Blubrry PowerPress webinars. Angelo Mandato, CIO and lead developer at Blubrry/RawVoice guest hosts with Mike on this episode.
Blubrry player updated – Styling options and more.
PowerPress 7.2 beta – Coming in very soon.
Post To Social – Now built into PowerPress.
Player controls – Now built into PowerPress.
PowerPress 8 – Coming in the next few months with a new interface.
Multiple podcasts in PowerPress. You can use Category Podcasting or Podcast Channels to generate more than one RSS feed from PowerPress. The BEST way is to have a separate website for the second podcast if the topic is different. BUT, if you want, there are ways to do more than one podcast from one WordPress site with PowerPress.
Channels – Best if you would like to make 2 versions of the same episode, say video and audio. Best if done with a small number of podcasts/programs.
Categories – Best for more than 4 or 5 shows. Cannot be used with channels (including the default channel).
Podcast Movement is this week, the importance of building YOUR show, the Blubrry Affiliate Program, Sound Devices’ MixPre-6, and migrating to Blubrry. Todd and Mike cover all these topics and more on today’s, Your Podcast.
Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
Podcast Movement – Starting on Wednesday, if you can make it, use the promo code BLUBRRY at checkout for a 10% discount. There are still tickets left, join us there!
Building your show in ways you might not have thought of:
Blogging and shownotes – Write a blog post (shownotes) for each episode and write posts that are similar to your topic in-between episodes of your podcast. Doing so builds SEO for Google and other search engines. It also gives your listeners something form you on the off times.
Get local – Offer to speak at groups in your area community about your topic. There are a lot of groups out there that need guest speakers. It’s way to get your name our there out in your community. It’s also a great way to get your name out there as a subject matter expert.
TV and Radio in your area – Reach out to the local broadcasters. Offer to appear in their newscasts or shows to talk about your subject. It could lead to bigger media contacts in the national or international media on your topic.
Writing – Consider writing a book or e-book. Being published in your field can be a great way to earn the title of subject matter expert.
Keep listening – Lots more small tips in the episode.
Migrating to Blubrry – PowerPress Sites (Free or Deluxe) is the easiest way. ‘Import Podcast’ and ‘Migrate Media’ will move your posts and content to Blubrry in a few easy steps.
Stats at Blubrry – How they work. We explain the delay between when an episode is posted, and when it shows up in the stats dashboard.
Email address changes – Why we have to do it for you. Just contact us at firstname.lastname@example.org to change your login email at Blubrry.com.
To ask questions or to comment on the show, contact Todd and Mike here: email@example.com. Note: This week might be a little slow on support. Most of our support team will be at Podcast Movement in California and will have limited access to email and phone.
Gimlet Media came into some (lots of) more money, learn what long-tail and no-fault hosting are at Blubrry, and we need to mention that your RSS feed IS the most important of your podcast. Should you use Anchor if you’re on Soundcloud now? Todd and Mike chat about all these topics and more on today’s show.
Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
The RSS feed is the most important part of your podcast.
Directories like Apple Podcasts (iTunes), Blubrry directory and others, how they work. We explain the pull vs. push misconceptions.
Having more than one podcast, and how that works at Blubrry and with PowerPress.
Q: I signed up for stats (free or Pro) and they are not working. HELP! A: Much like getting tickets for a concert, you have to actually get to the concert to hear the music. Same with stats, simply signing up is not enough. You have to implement the stats redirect at your RSS feed BEFORE it will count. We can only count stats from the time you implement them and not before. As much as we would like to, time-travel is not one of our strong suits. We can not count downloads that have already happened. For a short video on how to implement the stats redirect (required for stats collection) see: Setting Up Blubrry Statistics
The new IAB Podcast Measurement document was released, episode level images have been updated for the Blubrry player and lots of podcasting job postings. Todd and Mike recap on these topics and more, including Mike starting up PowerPress webinars again. Thanks for listening to the show and please subscribe at PowerPressPodcast.com.
New guidelines have been set for podcast statistics. Blubrry is proud to be part of the Interactive Advertising Bureau and we want to make sure you review the measurement guidelines as well. – IAB Podcast Measurement Document
Episode level image for the Blubrry player – In the PowerPress update we made a slight change to the player. See the image for this episode at PowerPressPodcast.com.
We got together! Blubrry team meeting – This was the largest gathering of RawVoice / Blubrry team members ever! Looking forward to more of these in the future as well.
Blubrry webinars – Recently we’ve taken a bit of time off for these and are happy to share this next one with you. Tune in and register to attend the upcoming PowerPress webinar. Thursday, 7/27 4PM EDT – Sign up here!
Importing and migrating from Soundcloud (or anywhere else).
Canceling a subscription to hosting or statistics – Use the Billing section in the Podcaster Dashboard.
Once your show is listed in the Blubrry directory, do EVERYTHING from the Podcaster Dashboard. This will avoid multiple listings in the directory and your account.
“Upload to iTunes.” No, YOU DON’T EVER UPLOAD DIRECTLY TO ITUNES/APPLE. Loads of podcasters are under the impression that you RSS feed PUSHES to Apple Podcasts (iTunes). It does not. Apple Podcasts (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update your listing. Your subscribers (even in Apple) subscribe to your feed and after that never really touch Apple Podcasts (the service) again. They are just subscribed to your feed directly in the iTunes software or the iOS Podcasts app. Subscribe to your own podcast, that way you can tell if everything is working correctly when you release a new episode. It works the same as every other directory and/or app.
More evidence that Soundcloud is in trouble, how to submit your podcast to Spotify, Veronica Belmont is podcasting again, and PowerPress 7.1 with all the new iOS 11 features. All of that with Mike and Todd, covering a few tech topics as well. Thanks for listening to the show and please subscribe at PowerPressPodcast.com.
Happy National Blueberry Day! (July 8th)!
Eat some Blueberries and/or order professional statistics or media hosting from Blubrry.com(promo code Blubrry005 for a free month).
File names – Best practices to make sure you are naming your media files correctly. KEEP IT SIMPLE! File names should only contain numbers, letters, dashes or underscores. No spaces, symbols, periods (other than the .mp3) or commas. This will insure that your files are compatible with all podcast apps and directories (including Apple Podcasts, Google Play Music and Stitcher).
PLEASE Contact us first instead of going on social media. We monitor email 7 days a week, have a phone number for support during business hours (9-5 US Eastern Time) and we are the best place to go for help with your show using Blubrry tools. Just call 1-877-729-8642 ext. 1 for support. Leave a voicemail if it’s after hours and we will get back to you. Or email firstname.lastname@example.org.
Soundclound may be in trouble, having a Plan B for your podcast if things go sideways, Apple’s new tags and stats and lastly, speeding up support if you’re a Blubrry customer. All of that with Mike and Todd, covering a whole plethora of topics. Thanks for listening to the show and please subscribe on PowerPressPodcast.com.
Soundcloud – Rumors they are deferring salary reviews indefinitely.
Plan B – Have one, no matter who you’re hosting with.
Apple’s new RSS tags and stats – Coming in iOS 11’s Podcast app update: What is does and does not do (such as giving you stats for the rest of your listeners, like Android or 3rd part apps).
Blubrry Stats Refresh! – It’s finalllly working for our pro stats customers.
Help us help you! – You can speed up your support time by telling us your feed address and Blubrry account email.
Linking! – Connect your PowerPress / WordPress site to Blubrry (including your PowerPress Site). This also helps us help you if there is a problem. Bonus – you’re included in the Blubrry directory, the largest in the world.
Replacing a file – On our CDN a file is propogated to data centers all over the world. If you replace a file on our hosting server, it can take time to get the new version everywhere. To speed this process up, when you replace a file email email@example.com so we can refresh the cache. That helps the CDN get the file to everyone quicker.
Support hours – Our main hours are 9-5 ET. And remember our advice, provide the following: File name, feed, and Blubrry account email. We’ll find everything much faster.
This episode of Your Podcast was recorded while Todd was on the road. Perfect time for Todd and Mike to talk about some road show tips for recording your show and making the best of it while traveling. There’s a lot of talk happening right now, and they clear up some rumors that are true and some that are not true about podcasting. Thanks for listening and please subscribe to the show!
WWDC Podcast App Update *** We didn’t know about the RSS feed tags they added or the episode stats that will be provided in iOS11’s Podcasts app. Coverage on that to come.***
Rumor Control! Downloading MP3’s is now illegal (not true).
You have to publish an episode before you submit. To be published in a podcast directory, you have to have a podcast first. That means a podcast post in your RSS feed and all the other requirements. Your site (if you are using WordPress) can not be in “coming soon” mode. It has to be published and public. Just like in the phone book, you need to have a phone number before you will be in the phone book. If you want to be in the directories before you first real episode. Record an intro episode (episode zero) and publish. This will get your feed ready to go and get everything submitted before you go with episode 1 or your “launch.”
Waiting on iTunes – Changes and new episodes can take 24 hours or more to update in the Apple Podcasts directory (Formerly iTunes). This is the same for most podcast directories and apps.
In this episode of Your Podcast Todd and Mike talk about PowerPress Sites Deluxe – it’s finally here, clarify and explain how MP3’s are not actually dead. After a curious listener emailed them, they addressed some podcasting events, and finished up the episode discussing MP3 encoding tops to save you storage space and bandwidth. Thanks for listening and please subscribe to the show!
Using your webhost server for your podcast hosting: Don’t do it! We have been migrating several people’s podcast files over to Blubrry due to their webhost cracking down on the amount of storage used, or the bandwidth used by the media. Often times, when you read the fine print for most web hosting companies, they mention something along the lines of “Large media files are not included or supported in this hosting plan…”
Email from a Listener:
Hi Todd & Mike,
I’m enjoying the new podcast and appreciate hearing your take on various things in the podcast world.
You two mentioned recently attending the NAB show which made me wonder, as I’m getting close to launching my first podcast, what podcast conferences are out there that you would recommend as a good place to learn and connect with others in the podcasting space for someone totally new?
I’m also curious if you have any suggestions for finding other podcasters to possibly connect with locally? Does blubrry have any sort of location based directory?
I look forward to the next episode. Thanks!
To answer Bekah, here is a list of some podcast events that we know of:
Todd and Mike talk about the new Echo Devices from Amazon, the Podcast Awards relaunch, Small Batch Audio Kickstarter, and about how Blubrry accounts are organized. Also, we answer the question “How many subscribers do I have?” Thanks for listening and please subscribe.
PowerPress Sites Deluxe will include the following:
– A fully managed WordPress Website
– More theme options
– Domain mapping
– DNS control
– Email forwarding
– More plugin selections
Accounts at Blubrry.com explained:
– Login account – What you use to sign into your overall Blubrry account.
– Show listing – Your show’s listing in Blubrry. You can add hosting, stats, PPS to each listing.
– Hosting or Stats subscriptions – These are hosting or stats for individual shows.
When you ask us to “delete” an account, this means your your login will no longer work and ALL of your serivces and listings will be turned off. We regularly received 2 or 3 deletion requests a week, that then wonder why they cannot login anymore.
We get this question all the time: “How many subscribers do I have?” The short answer is, there is no way to tell, listen to the show for a better explanation.