The yearly Infinite Dial report from Edison Research and Triton Digital is out, after their 2018 presentation recently. Podcasts hosting with Blubrry are now starting to show up in Spotify. Enjoy this slightly manic, nicotine-free new episode of Your Podcast.
Podcast discovery: Is there really a problem that needs to be solved?
Echo, Google assistant, Apple Home Pod and Cortana are not perfect. Finding your podcast on them can be a challenge if the name is hard to pronounce, or is too long, or…. or… Your hosting provider (us) has no control over whether your show isn’t easy to find.
Caching, what it is? And why you should care?
– Website caching (Cloudflare, WP plugins, server caching)
– CDN caching (content delivery)
– Browser caching (web history on most browsers now)
– Feed caching (FeedBurner, PodcastMirror, others)
– Podcast directory (just another website) caching
MP3 encoding. We have been getting lots of questions about file formats. The best format for an audio podcast is MP3, 44.1khz (44100hz) sample rate, 128kbps stereo bit rate (or 96kbps mono) -16LUFS (loudness) for stereo and -21LUFS for mono. .Wav files WILL NOT WORK! We recommend Auphonic for final processing of the loudness. It used to be that the lame MP3 encoder was bad, but improvements have made it just as good as Fraunhofer (which is included with Audition, iTunes desktop, and other software). AAC files (m4a) from GarageBand do work 90 percent of the time. BUT, not 100 percent. Mp3 is currently the best way to go.
Video is a whole other ball of worms! (.mov, .flv do not work) Only mp4 and m4v work. Make sure they are optimized for the web or they will not play right away.
Paid consultations: If you are not a hosting customer but still need help or guidance with your podcast, you can hire Blubrry to rectify the issue. See: blubrry.com/contact/ for prices and options.
The Blubrry Alexa Amazon Skill is out, named MyCast. Podcast listeners are able to listen to podcasts in the Blubrry directory by using MyCast. The well-known podcast, Nerdist Podcast has been renamed ID10T, a change that came in early February. Long-time listeners, no worries, more of name change than anything else. Speaking of changes, there is a new writer at PodcasterNews.com – head on over to the site to look out for new content. Lastly, Squarespace has been causing some issues for Blubrry podcasters, which Blubrry is attempting to remedy as soon as possible.
Mike Wilkerson joins the PodcasterNews.com team. He has a couple of good articles over there now, one about Mic Booms and another called “Content Stagecoach: The Booth Junkie” where he talks about a podcast/YouTube series about voiceover and microphones.
Squarespace has been causing some issues with Blubrry statistics. We have reached out to the Squarespace team to try to get resolved, stay tuned. If you are using Squarespace and are having a problem with stats at Blubrry, please contact Squarespace support and Blubrry support.
Again, own your stack! Do not promote anything you do not own as your primary point of presence for your brand. Don’t let others control your RSS feed and your connection to your audience, that you work VERY hard to collect and grow. Always send them back to the Mothership (your own domain).
Do not cut and paste from Word docs or processors or Google Docs directly into WordPress. In WordPress there is a new setting that puts that visual editor into “Paste as TextMode.”
Learn to check your RSS feed when you publish a new post, add a plugin, change your theme or move your website to another web host.
1. Download FIREFOX for a quick look. Load your feed in the address bar of FireFox and it will be much more readable.
2. Use castfeedvalidator.com and/or podba.se.
3. What is listed in the feed will be what people see in the directories.
4. ONLY if you know what you are doing, you can use some of the blog feed validators (w3 or feevalidator.org) to find specific errors. Ignore most of the warnings. PLEASE BE CAREFUL – These “old school” validators know nothing about SSL links (https) or any of the newer podcasting tags or namespaces.
Stats – What Blubrry stats do and do not track.
Mike personal note: Heil customer service is top notch! I have a PR40 (I’m a Ham Radio Operator and that mic is good for HF radio) with the shock mount and the bands for the shock mount got loose. I contacted support over there and even though my setup was over 7 years old, they shipped out a new set of bands to me, free of charge, and priority mail. (I was just asking where to buy them). Very good Bob Heil, you have a great team over there! Todd had the same experience with Blue Mics.
More companies are merging in the podcasting space and digital media companies, the latest of which is, AudioBoom purchasing Triton Digital. It’s important to keep track of what companies you’re using and who they are merging with. Blubrry recently released the ability to submit to Spotify. Hosting customers are able to submit directly to Spotify via the Podcaster Dashboard.
iOS11 is now on 65% of all Apple devices, and the latest iOS update is what attributes to your Apple podcast statistics. Blubrry wants to remind podcasters to be polite and nice to your support people (no matter what company you are working with).
Excited news coming from the Blubrry team concerning Spotify; it will be available to hosting customers. E.W. Scripps is getting out of the radio business, entirely, and headed in the podcasting direction. Apple is also focusing on podcasting more so and is hiring. Catch MacKenzie and Mike at Podfest in Orlando soon, and much more including support information and tips on Your Podcast.
This Week in Tech (TWiT) is suing Twitter for two reasons; and they might actually have a viable case. CES has officially concluded and Todd is back on this episode of Your Podcast to give his recap of 2018. Facebook has some changes coming and listen in to see how they might affect you and your show. Lastly, debating if podcasts will save radio.
Passwords — The biggest problem tech support sees is that people do not write down passwords or remember them. Set yourself up with LastPass or another password management system. It will make your life easier (not just for podcasting).
Program Keywords / Web Friendly Names / Blubrry Directory URLs — Don’t overthink them. They are not THAT important.
NOTE: They can’t be changed after the fact if you are hosting or using stats at blubrry.com.
CES, the Consumer Electronics Show, is up and running in Las Vegas, with Todd Cochrane in attendance. Mike and guest-host, MacKenzie discuss CES and Todd’s Tech Podcasts Network coverage happening all of this week. The Blubrry team is looking for multiple team members to join, and Midroll is also hiring. Become more familiar with MacKenzie, Services and Affiliates Coordinator on the Blubrry team. RIP Combat Jack, long-time and loved podcaster, he passed away from colon cancer.
3rd party media players and themes. There are lots of players available for WordPress to play podcasts, they are all fine but not all play well with PowerPress. We can help you with the stuff that PowerPress does, but we really can’t help much with the 3rd party players. If there is an issue with one of the players that we do not supply with PowerPress, you need to contact that player’s support team to troubleshoot it. If you have trouble with your RSS feed from PowerPress, we can help.
Do not pre-load or autoplay your podcast in the player on a page. Lot’s of reasons to not integrate either of these on your website.
After a long wait, iOS11 Apple Podcast Stats beta is out and available to users in Podcasts Connect. Recently, IAB recently released version 2.0 of their measurement standards for podcasting. Mike and Todd discuss what this means for podcasters.
Lastly, consulting is not always what people think it is. At Blubrry what we standard customer support may qualify as consulting someplace else. That doesn’t mean all answers are considered available as part of your service.
We love our PowerPress users, please leave us a review.
Apple Podcast Stats Beta: Remember, these stats are not a complete view of your audience. They only count downloads and listens from the Podcasts App on iOS11 and iTunes Desktop (latest version). Downloads and plays from your webpage or any other directory or app are not included (Android, Google Play, Stitcher, Tunein, Spotify or any other app).
Support vs. Consulting?: If your question doesn’t have anything to do with any Blubrry.com services or software (PowerPress) you may need to sign up for consulting at Blubrry. Typically, the Blubrry team will provide a bit of assistance, but any involved site design, marketing, production, or network setups would fall under consulting — not support.
Soundcloud is NOT a podcast directory (syndication point). You can think of Soundcloud as something similar to Youtube, but for audio. Blubrry cannot automatically post to Soundcloud; it must be done manually if you wish to use them as a second point of presence.
Blubrry is not a destination per se. We are different than Podbean, Libsyn, SoundCloud and just about any other podcast company, in that we would rather you promote your brand. You promote Your brand. Mike is frequently asked where they should promote, not that I’m on Blubrry. Blubrry recommends that you promote on your website. You have a directory listing at Blubrry, but it’s just that. It goes to our company philosophy: only promote places you own and control.
We hope everyone has a happy holiday season and thanks for joining us this year!
Blubrry releases Podcast Mirror, and is giving away prizes for all of December, with #BuildYourBlubrry. We’re looking for someone for our support team, could that be you? Mike and Todd discuss happenings with Blubrry and more on this episode of Your Podcast.
Apple statistics: what to expect. Our stats (along with all other hosting/stats companies) will not have this data right away. Apple says they release an API, but haven’t committed to it. You will be able to login to PodcastsConnect.Apple.com to see those stats WHEN they release them. No date has been set for that so keep an eye out for Apple to announce something. In the meantime, please remember to be nice to your support people!
Settings in PowerPress: Subscribe Links / Destinations. The links in the widget, subscribe page and under the player are controlled by the Destinations tab and the Website tab of PowerPress settings. Enable the links in Website and populate the links in Destinations. See: Website Tab and Destinations Tab.
Hiring: Part-time Support (contractor) weekends and evenings. Must have trouble-shooting, WordPress and PowerPress experience, and be willing to learn the Blubrry system. Contact email@example.com if you are interested.
PowerPress Webinar: Jan 4th, 3PM EST. Learn how to add podcasting to your WordPress (self-hosted) website! Click HERE to sign up.
Please remember to keep the content coming! Your listeners need something to listen to this time of year. It’s not a good time to have a break in your production schedule.
Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.
Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.
Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 – 10 in Seattle.
True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook – without any actual movement – is not really a podcast.
Publisher platform from Blubrry: Why you shouldn’t use it unless you have to.
Copyrighted music on a podcast. – Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
Short answer, there really isn’t a license that allows copyrighted music on a downloadable podcast. I’m sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.
Wav files are too big for podcasting.
You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.
Building a show and branding it isn’t easy. There are many facets that go into the making of a show and reputation, and it’s harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.
Apple tends to change things up, but one thing they haven’t done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.
Apple Podcasts (iTunes) ranking: What does and does NOT affect it.
Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
Apple podcasts subscribe links in PowerPress:
1. Submit your feed to Apple Podcasts.
2. Wait to be approved by Apple (1-5 days, normally faster).
3. Add the URL that Apple sends you in the approval email into the “iTunes Subscription URL” box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can’t add your own.