Category Archives: Trends

On-Demand Vs. Streaming Podcasts: It’s the Listener’s Choice (And Why We Support That)

Recently there has been a fair amount of chatter about download / on demand vs. streaming podcast and whether one delivery method is better than the other. “If a segment of the podcast services market had it their way today, they would eliminate the download option – some because they want podcasting to align with their current business model, and for some the download is hard to explain to media buyers,” says Blubrry/RawVoice CEO Todd Cochrane. “Largely for those reasons, they don’t want customers to have a choice.”

But let’s not forget why podcasting is so popular: we listen on our terms, where and when we want to – not just when we have a internet connection. Streaming removes a huge amount of convenience and cost-effectiveness for the consumer.

Here’s why Blubrry will continue to support both downloading and on demand as options for podcasters and podcast listeners:

1. On-demand is convenient. “Consumers should be allowed to choose where and how they listen to content,” argues Cochrane. “If they choose to pre-download a podcast while they’re on a WiFi connection because they don’t want to use their mobile bandwidth or are in a place where WiFi isn’t readily available, that’s their choice.”

2. On-demand is more cost-effective for the listener. “Most people cannot afford huge data plans. If you’re a listener with two kids, you might have four people sharing on a single mobile data plan with maybe 4-5 gigs of data,” Cochrane says. For a serious podcast consumer – the kind we all want to reach! – that may not be enough to support a streaming-only option. Also, consider that listeners in developing nations may have even less access to data – they’re more likely to be using Internet cafes to download shows and then listen on the go, explains Cochrane.

3. Downloads can be (and are being) measured accurately. “We’ve been measuring on-demand without an issue for a long long time,” says Cochrane. “Pro-streaming people don’t like downloads because once a piece of media goes into the Apple ecosphere or is downloaded in an app, they don’t know what happens to it afterward. But we do. Because of Apple iOS having such a huge market share, and because we know that the Apple podcast app stops downloading after three unplayed episodes, there is well-defined trending data that help us know the audience performance of a show.”

4. On-demand audio is why podcasts were created in the first place. Being able to listen to a podcast wherever and whenever you want to – whether that’s on an airplane, that one place on your commute where your cell signal always drops out, or the room in your basement where you can never get a good data signal – is one of the crucial things that’s made podcasting so popular to begin with. “Even Google Play recognized the importance of download by allowing it,” Cochrane points out.

Bottom line: while it’s possible down the road that customer preferences or needs will shift to using their data plan primarily  to stream podcasts, the data does not bear out a shift now.  Until that point, the industry should not be forcing a change, but instead supporting what the consumer wants. It’s pretty clear that right now, listeners want to be able to listen to podcasts on demand, and smart service providers will do what they can do meet that need.

Please follow and like us:

Podcasting Awards Events You Should Know About

With the increase in podcasting popularity comes an ever-growing and enthusiastic audience, eager to acknowledge and honor their favorite podcasters. Whether you’re a podcast creator or loyal listener, here are several of the awards programs and events celebrating podcasters this year:

General Podcasting Awards:

academy of podcasters

  • Academy of Podcasters Awards: This event awards winners in 15 categories, with nominations based on a combination of iTunes rankings and input from industry leaders. 2016 finalists will be announced on May 10, and winners will be announced in Chicago on July 6 as part of the Podcast Movement event. (psst…interested in attending Podcast Movement? Enter “blubrry” at checkout for a $40 discount on your registration fee!) The Academy of Podcasters also honors Hall of Fame inductees every year – this year, inductees will include Mignon Fogarty, featured in our recent feature on women podcasters!
  • Podcast Awards: Back for its 11th year with brand-new rules and judging criteria, nominations for the Podcast Awards will be open April 15 – April 30. Finalists are chosen in 20 categories, with winners based on a combination of criteria including total number of nominations, quality of art, website, and show notes, consistency, longevity, and more. The awards ceremony takes place via a live online event that draws around 25,000 viewers.
  • The Webby Awards: The Webby Awards, now coming into its 20th year, offers a radio/podcast sites category that has honored, among others, the websites hosting the podcasts HowStuffWorks and Slate’s GabFest. Nominees for the People’s Voice awards have been announced, and voting is happening now. 

Niche Awards:

star wars podcast

  • Star Wars Podcast Awards: Proving that no niche is too specific to grow into a thriving podcast community, the Star Wars Podcast Awards “celebrates the Force” while celebrating podcasters.
  • The Iris Awards: The Iris Awards are a yearly event honoring content creators in the parenting niche. While previously the conference has mainly recognized parenting bloggers, vloggers and social influencers, this year a “best parenting podcast” category was added, suggesting that podcasting is rapidly expanding its reach into a variety of lifestyle niches.
  • RPG Podcast Awards: With the purpose of recognizing “artistic achievement, technical proficiency, and overall excellence in both gaming podcasts and in the games that inspire such podcasts,” the RPG Podcast Awards announces three nominees in each category in early summer, and announces winners at the the yearly Gen Con event.
  • Parsec Awards: The Parsec Awards honors podcasters in the speculative fiction niche. Nominations are open in 15 categories from now through May 31 for the 11th annual event.

Know of a podcasting awards program that we didn’t mention? Tweet us @blubrry and let us know about it! 

Considering joining Blubrry at the Podcast Movement in Chicago this July?
Use the code “Blubrry” at checkout for a $40 discount!

Be A Better Podcaster with our FREE Email Series!

* indicates required

Email Format

Please follow and like us:

2 Fierce Female Podcasters You Should Be Following

Forget the image of podcasting as an old boy’s club: the visibility of women in the community seems to be on the rise – and many of us have been here from the beginning. Here are two female podcasters – who just happen to be Blubrry customers! – you’ll want to keep an eye on:


Podcaster: Kitzie Stern, Host, New World Kirtan

About The Podcast: A show that explores Kirtan, a spiritual practice focused on singing meditation. The show is both personal and practical, featuring music to accompany Kirtan practices as well as relatable glimpses into Stern’s life.
Why You Should Listen: “Kirtan is just a really easy, accessible way to get your mind to quiet down during a time when we desperately need ways to quiet our minds.

kirtan banner

A New Way To Reach An Audience

Like many podcasters, Kitzie Stern initially turned to podcasting as a way to serve an existing audience. An experienced voiceover artist, Stern also had a deep personal interest in Kirtan chanting, a form of singing meditation that originated in India thousands of years ago. “I got this idea that I could do a podcast of songs and it would be like a setlist for my local Kirtan group to use for their chanting practice,” Stern explains. Because of its auditory nature, a podcast was a natural extension of a guided in-person Kirtan experience, but Stern also saw an opportunity to use podcasting to demonstrate her voiceover abilities.

Though it was originally targeted at a specific audience, as often happens Stern’s podcast took on on a life of its own – though Stern didn’t realize until about a year after the show launched. “On New Year’s Eve, just for kicks my husband and I thought we’d check download numbers, and found that it had been downloaded thousands of times. all over the world. I didn’t think I was talking to anyone besides people in Corvalis!”

Unexpected Opportunities

Stern considers her podcast a service to the Kirtan community, and while monetizing New World Kirtan directly isn’t a goal of hers, she can’t deny the benefits she’s received via the podcast, on both the personal and business sides of the table. In addition to the connection she’s been able to make with listeners across the globe, Stern has been invited to attend Kirtan and other spiritual festivals and events as a direct result of her podcast, and it’s also helped her create a thriving specialty in her voiceover career. “Voiceover is really a specialized kind of field, so I branded my voiceover site to take this side of myself into consideration…and now, I’m getting more of the kind of work that I really want to do,” she explains.

Advice To Newbies

After publishing hundreds of episodes, Stern enthusiastically encourages would-be podcasters to jump in with both feet. “I’m 63, and worked in radio for a long time. To be able to do your own show without having the constraints of being on a radio station – I can’t tell you how wonderful it is,” she says. “It’s an unprecedented time for podcasters, and people are really catching on to what a great medium this is.”


fogarty mignonPodcaster: Mignon Fogarty, Grammar Girl Quick and Dirty Tips for Better Writing
About the Podcast: The show started as a five-minute quick writing tip, but has evolved into a longer show – about 12 minutes long – for both language lovers and language learners.
Why You Should Listen: “If you find language as fascinating as I do, you’ll love it.”

grammar girl

Podcasting As A Platform

Mignon Fogarty, the author and online personality also known as “Grammar Girl,” has become a household name – but not everyone realizes she’s also been podcasting for a decade and is also the founder of the high-profile podcasting network Quick and Dirty Tips. “I started podcasting in 2006 because I love technology and it was the neat new thing, and I was hooked by the immediate listener feedback,” she explains. “I started a science podcast first, because I was a science and technology writer, and started Grammar Girl about eight months later.”

Though she was already a successful writer and had extensive startup experience before starting Grammar Girl, “the success of the podcast gave me a platform to take both those interests to a much higher level, and now I’m a New York Times bestselling author and a professor of journalism and entrepreneurship. Also because of the podcast, I’ve been able to build an online social media platform that gives me the ability to try all kinds of new and interesting things like making digital games (Grammar Pop) and card games (Peeve Wars),” she explains. “I owe so much to podcasting.”

Women in the Podcasting Community

When asked whether she thinks there are more women entering the podcasting space, Fogarty says she hasn’t really noticed – however, “my perception may be skewed because I founded Quick and Dirty Tips, where all our full-time employees are women, the executive in charge of the enterprise is a woman, and 11 of our 17 podcasts are hosted by women. When I look at podcasting, I see women everywhere! To me, there have always been women in podcasting, but there does seem to be a weird perception in the media that we don’t exist.”

What Are You Waiting For?

Though Fogarty always considered herself a writer first and never imagined herself becoming a radio personality, she does remember playing alone in her backyard as an only child, instructing imaginary friends and audiences on how to swing on a swing or build a sand castle. The takeaway? Even if you never thought of yourself as a “radio type,” that doesn’t mean you won’t find a great fit in podcasting – it can be used for entertaining, instructing, or simply connecting more deeply with an audience.  “There’s no reason to be nervous,” Fogarty  “Just jump.” She recommends the She Podcasts community as a supportive community to answer your questions and help get you on the right path.
Please follow and like us: