Category Archives: Tips

iTunes is dead. Long live Apple Podcasts.



Apple announced they are killing iTunes. What’s that mean for the podcast directory?

In case you haven’t heard, last week at their annual WWDC, Apple announced that they were officially (finally) killing iTunes this fall. 18 years ago, when it was first released, iTunes was focused on ripping CDs, storing MP3s, and buying songs. Then apps and movies and TV shows and podcasts. It’s gotten so bulky that Apple engineering lead Craig Federighi jokingly suggested “How about calendar in iTunes? I mean, you can have all of your appointments and your best tracks all in one app!” during the presentation. So, yeah, it has become a bit bloated. Apple even suggested this move for Apple Podcasts years ago.

iTunes Podcasts vs. Apple Podcasts

Don’t worry. Apple Podcast directory still exists. So keep creating great content and promoting your podcast.

All that’s really going to happen this fall when Apple rolls out its latest operating system is what Apple did to iTunes on iOS years ago: splitting out music, podcasts, and TV & movies into separate apps. This is most likely a good thing because it should provide a much better, more focused user experience for your podcast listeners. No more toggling between TV, Music, apps, etc. on the desktop iTunes application. Instead of being buried beneath multiple mouse clicks in iTunes on desktop, the Apple Podcasts directory will live in the Apple Podcasts desktop app. Nothing is really changing (except the categories, see below), just the app that houses the directory.

Apple Podcasts Directory Category Changes

Apple this week also announced this summer they’ll be adding a few new top level categories such as Fiction, True Crime, and History. They’ll also be eliminating/reorganizing some sub-categories. You can find the updated list of podcast categories here. Not to worry, though. Blubrry will be implementing the changes as quickly as we can, and there really shouldn’t be too much for you to do on your end. And, as always, Blubrry is the only podcasting services provider in the market providing complimentary support for our podcast hosting, podcast stats, and PowerPress Sites customers from real, live humans on our customer support team.

TL;DR

Don’t worry. Even though Apple is killing iTunes, the Apple Podcast directory will still exist and Blubrry will be implementing the category changes as quickly as we can. So keep creating great content and promoting your podcast.

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6 Creative Ways to Promote Your Podcast



6 Creative Ways to Promote Your Podcast

Unfortunately, Field of Dreams was wrong: if you build it, they will [not] come.

if you build it, they [won't] come.

So, hopefully, you’re not taking marketing advice from ghostly voices in movies. In the real world of podcasting, it’s not enough simply to have a podcast. People have to know about it: where, when, how, and–most importantly–why to listen. Below are 6 creative ways to promote your podcast.

Search Engine Optimization (SEO) for Podcasts

We’ve discussed podcast SEO a few times in the past, so won’t spend too much real estate rehashing it here. The short version, though, is that a solid SEO foundation and strategy can help you show up at or near the top of search results for questions your audience members might have. Be the one that answers those questions best, and SEO can work for you. Want to read more? Here’s a podcast SEO blog post, a PowerPress podcast SEO article, and (if you want to be an uber SEO nerd like we do) a beginner’s guide to SEO.

Social Media Marketing for Podcasts

If SEO is the Internet’s phone book, social media is the party. Sometimes it’s a networking breakfast (LinkedIn). Some times it’s a family or high school reunion that you have to pay to get into (Facebook). Sometimes it’s a wild night full of shouting, dancing, and other shenanigans (Twitter). Oh, and Instagram is like a bunch of “live your best life” gurus at a conference. Ok. That might seem a bit simplistic or cynical, but the point is that you need to understand what people expect on each of those platforms. Here are a few ideas for how to promote your podcast on each of the main platforms:

  • Facebook: custom audiences. Within Facebook, you can target people based on your contact list, website visitors, and app users. In short, you can show Facebook who your audience is, and Facebook’s algorithm will serve your ads to folks like them. It can be fairly cost effective.
  • LinkedIn: native video is key here. All the social platforms are prioritizing their native video offerings as a way to increase adoption. LinkedIn perhaps more than most. So, upload a short teaser about the most provocative part of your featured podcast episode. In the “What do you want to talk about?” section, be sure to include an even shorter–but keyword rich–summary and a link to your website or podcast location (Spotify, Apple Podcasts, etc.). Don’t forget the hashtags at the bottom of that dialog box either because they’ll help your content find legs and reach new audiences on LinkedIn.
  • Twitter: Twitter chats are still a thing, so join them and be helpful. Most likely, there are already existing Twitter chats related to your podcast topic. Use the advanced search to really hone in on your audience and find chat’s they participate in. Then, the next time that Twitter chat is taking place, join in the fun! But don’t go in, guns blazing, “Hey!! Hey! You all! Listen to my podcast!!” Please. Don’t be that person. Instead, be helpful, be genuinely interested in the conversation and further the discussion. Over time, this can help establish you as an authority on the subject, which will then drive people to your podcast.
  • Instagram: Blubrry has a fantastic partner for this one. Recently, we partnered with Audioburst to transcribe podcasts and prepare shareable “bursts” for social–complete with an image to share to Instagram. Even better? It’s free for Blubrry hosting customers.

Blog Posts

Top 10 blog posts. There’s a reason you see approximately infinity blog posts titled “Top X [insert topic/companies/people to list]” blog posts: they work. On your podcast blog, create a top 10 list of people/companies related to your podcast topics. Link to their websites or social profiles. Reach out to them via email or social and let them know how amazing you think they are, and include a link to the post. If the list is genuine (and people can smell a fake 10,000 miles away, especially through the internet), more often than not, they’ll give you a shoutout on social or on their blog.

Referral Campaigns for Podcasts

Who better to spread the good news about your amazing podcast than your existing listeners? They already love you and your point of view. They probably even talk about it with their friends, family, and colleagues. So give them even more reason to do so with a referral campaign. Some super important considerations, though: First, consult with your legal counsel about what contest and/or sweepstakes laws/regulations might be applicable in your area. Second, make sure you have proper terms & conditions and a privacy policy easily accessible. Third, keep the bar for entry as low as you reasonably can and proportional with what they might receive for participating. The goal is to get your audience refer as many people as possible in the shortest amount of time. For example, have people tag friends in the comments of a Facebook post for a chance to win prizes. The prizes could be swag, or access to your back catalog, or a personalized message for the voicemail greeting. The prize doesn’t have to cost you a lot for it to be valuable to your audience.

There are plenty more creative ways to promote your podcast. What has worked well for you? Share in the comments or on social.

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Podcast Storytelling Tips



Humans love stories.  We love anticipating what’ll happen next to our favorite characters. We love getting to live vicariously through their lives. To quote Tyrion Lannister from Game of Thrones: “there’s nothing more powerful than a good story.” Podcasts are no different. Every podcast tells a story–from sports, to religion, to finance, and everything in between.  Sure, you could spend a lifetime honing your storytelling craft. But we wanted to drop a few podcast storytelling tips to get you started.

Know your audience

To truly tell a compelling story with your podcast, you need to have an empathic understanding of who your audience is, and why they’re tuning in to your show. More than that, if you can, try to get a feel for their daily trials and triumphs, their hopes and fears. There are plenty of tips and tools out there to help you create this persona of your podcast audience (Google is your friend).

Storytelling basics

We all learned it in grade school, but every story needs a beginning, a middle and an end. In the beginning, you introduce the players, let us get to know their ordinary lives a bit, and lay the foundation for the middle. In the middle, you introduce the tension–the thing that makes you squirm, that flips the player’s lives on their heads. This is where the struggle and suffering comes in. Our hero defies all odds and takes us to & through the climax to the ending. There are several great books on the subject, such as Joseph Campbell’s The Hero With A Thousand Faces, and The Seven Basic Plots by Christopher Booker. For podcasting, you can think of each episode of your show as a self contained story, or you could see each season as such. Both can be successful approaches to storytelling, it just depends on what your preferred format, subject matter,  and approach are. Have a tech news podcast? Might want to primarily focus on episode-as-story because news moves fast, and tech news moves even faster. But even with that approach, there are certainly opportunities for longer timeframe story arcs.

Podcast storytelling example

Think about how you’d talk about Instagram’s transition from photo filter app, to a billion dollar unicorn where we all go for our favorite bite sized hits of current pop culture and micro influencers. How brands and influencers have, with varying degrees of success, become a core content pillar. How those same influencers are now abandoning the “Instagram Aesthetic.” If you have a tech news podcast, each of those points could’ve been an individual episode with a beginning, middle, and end. And they each tie in to a larger, longer story arc about the life of a startup in the tech industry.

Podcasting is a perfect storytelling medium

Our storytelling center of gravity is constantly shifting. From gathering around the campfire and sharing news and creating the social myths that hold groups together, to gathering around the radio or TV and doing the same. Podcasts carry that torch into the future. Now, instead of audience being limited by geography or big time broadcast capital needs, with minimal investment in podcast hosting and gear we can tell our story–share our unique perspectives–to the entire world. What are your favorite tips and tricks for creating a great story on your podcast? Sound of on social or in the comments.

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The Benefits of Podcast Transcription



The Benefits of Podcast Transcription

In case the benefits of podcast transcription aren’t readily apparent, we’re going to walk through a few considerations. But let’s start with your goals as a podcaster. Ultimately, it’s likely something along the lines of sharing your unique point of view with people who find it interesting and/or beneficial. A secondary objective (which is actually a possible result of the first goal) is to maximize revenue potential. With those two end points in mind, the next questions are strategic: where do you want to “play” and how do you want to win? Leveraging podcast transcription might be a great way to win.

Podcast Transcription Enables Promotion

Share out snippets and soundbites of your podcast.

Let’s face it: audio is amazing, but getting people to click an audio link is only going to appeal to a certain percentage of your potential audience for a particular use case. You’ve got to get them hooked first. Yes, you should absolutely have podcast shownotes available. But those don’t always have a promotional angle right off the bat. That’s where podcast transcription comes in: you can share out the most tantalizing snippets and leave people wondering and wanting more.

SEO benefits.

Yes, Google is indexing audio and video files, but text still reigns supreme (for now). While there are many factors involved in a solid podcast SEO plan, a key one under your control is on-page content. That’s the combination of words, pictures, and other media you put on your website. Search engines crawl your page to determine what it’s about so that when someone searches, those same search engines know where to find relevant content and serve up a link to the searcher. There’s a lot more to it, but that’s the gist. And transcribing your podcast makes it that much easier to turn your podcasts into blog posts (on-page content) that are keyword-rich. To make podcast transcription even easier, Blubrry has partnered with Audioburst, an industry-leading audio transcription and sharing service. Best part? It’s free for Blubrry Podcast Hosting customers. Yeah. Free.

Consumption-side considerations

Sometimes, listening to a podcast is simply not the best option. And, in the interest of making it as easy as possible for as many people as possible to consume your content, options other than audio are probably a good idea.

Let them ponder

A NYT article examining the benefits of audiobooks vs. print concluded that “Print may be best for lingering over words or ideas, but audiobooks add literacy to moments where there would otherwise be none.” For podcasters, this might mean that if your audience wants to ponder an idea for a while longer, give them the option to read.

Make it quick

Audio podcasting can be a great, immersive experience–we’ve all felt it, getting lost in the story, being moved to another place in our minds. But, sometimes, we need info and we need it quickly. Maybe we simply don’t have enough time to focus on a linear audio podcast; maybe we want to figure out what the podcast is about before we commit to listening. Either way, skimming/reading is faster than listening. Transcribe your podcast and you make it skimmable for the use cases where that’s preferable to diving in ears first.

The good news is, podcast transcription has never been easier. There are plenty of paid audio transcription services available and they run the gamut from awful to amazing, with price points all over the board. Google is your friend if you’re curious. But, if it’s something you’re considering, you might want to check out Blubrry + Audioburst: it’s free for Blubrry customers, and does way more than simply and quickly transcribing your podcast.

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How to Remove Podcast Episode Numbers From Your Feed



Apple Podcasts LogoApple is Encouraging you to Not Include Episode Numbers in Episode Titles for Apple Podcasts.

Apple is strongly encouraging podcasters to not include episode numbers in the episode titles of their episodes. The fix is fairly simple & straightforward but could be pretty labor intensive if you have a lot of episodes.

How to Remove Podcast Episode Numbers

To remove the episode numbers for your title simply edit each post and remove the episode numbers. Simple, yes. But could be time consuming if you’ve got years of episodes. Better to fix it now, though, than to be smacked by Apple.

How to Remove Podcast Episode Numbers JUST from Apple Podcasts

Apple Podcasts may be losing market share, but they’re still the dominant player. We are of the opinion that they want to clean up the look of the Apple Podcasts directory. But you need to understand how removing the episode number for Apple’s sake will affect the look of your show in other applications. 

So far, here is what we found with the <itunes:title> tag vs. the plain old main <title> tag.
Google Podcasts – Main title
Pocket Casts – Apple title
Podcast Addict – Main title
BeyondPod – Stripped out the number but uses the main title ??
Spotify – Main Title
Tunein – Main title
Overcast – Apple Title
Himalaya – Apple Title

Good news, though, for PowerPress users: you have options you can tailor your episode feed to Apple Podcasts to remove episode numbers just from Apple Podcasts and those that use the Apple Title. So, if you would like to have the numbers in your main title on your site and those apps listed above, and remove it just for the Apple Title do the following:

  1. In the Episodes tab of PowerPress settings, enable “ iTunes Episode Title Field” and “iTunes Episode Number, Season and Type Fields”
  2. Save Changes at the bottom of that page.
  3. Edit each post and click “modify” in the podcast episode area.
  4. Type in the new title for Apple Podcasts in the ‘iTunes title’ box.
  5. Update the post.

If you want to make these changes, If you have 299 episodes in your feed consider lowering that number until you have edited your posts.

Again, this only works in PowerPress. So if you are using a feed using Blubrry.com use the advanced edit button to expose these tags

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2018 Podcasting Tips, Year in Review



Most Popular Podcasting Tip Posts in 2018

2018 Podcast Tips, Year in Review

As 2018 draws to a close, we wanted to take some time to reflect on all that’s happened this year in the world of podcasting. The thing we are proudest of (other than the privilege of having all of you amazing podcasters using Blubrry services) was becoming the first–and, so far, only– independent podcast host to have our podcast statistics platform certified as IAB Compliant. It’s kind of a big deal, and we’ll totally toot our own horn about it. But, rather than add to the echo chamber of 2018 podcasting year end reviews, we wanted to let you choose. So, here are the top podcasting tips 10 posts, as measured by pageviews in 2018.

  1. Number of podcasts showing up in iTunes or Feed. It’s a podcasting tips oldie but a goodie. From way back in 2011, this perennial favorite addresses one of the more common questions we get: why am I only seeing 10 of my podcast episodes in Apple Podcasts? Not to worry. It’s a quick read and an even quicker fix.
  2. Most Popular Apple Podcast Categories and The Importance of a Podcast Site. Coming in at number 9 is a PowerPress Podcast episode from March where we discussed the most popular content categories on Apple Podcasts. The trends weren’t really all that surprising, but the fun part is what the podcaster chooses to do with that information. Click through and listen also for an interview with John Wilkerson of The Wired Homeschool.
  3. 5 Things Podcasters Need To Know About Taxes. Taxes: no fun, but necessary. From 2016, this post gives podcasters things to consider when filing taxes, and making sure you get it done right. And, of course, the obligatory disclaimer: we at Blubrry are experts in podcasting, but not necessarily tax preparation! To make sure you’re protecting yourself and your podcast, be sure to consult IRS resources and/or speak to a tax professional if you have any questions.
  4. What Does “Fair Use” Mean When It Comes To Podcast Copyright? First taxes, now legal terms? Why, yes. Because it’s important… and we didn’t choose these, our readers/listeners did with each pageview. In this podcasting tips post, Blubrry CFO & General Counsel, Barry Kantz walks through an example of possible fair use and gives you some questions to ask when considering if your use could be considered fair use. Another obligatory disclaimer: we’re podcasters, not your attorney, and none of this should be considered legal advice. That’s what your attorney is for.
  5. Are Podcasts Downloaded or Streamed? We’ve Got The Answer. Spoiler alert: they’re downloaded for playback on demand. Another spoiler: there are a ton of great stats and insights in this post such as mobile vs. desktop, native app vs. browser, etc. Check it out.
  6. How To Take Advantage of Google’s Plan To “Double” Podcast Listening. Ah, Google. The 8 hundred million pound gorilla in any market they choose to enter. In this podcasting tips post from March, we give some ideas for leveraging Google’s plan to double podcast audience listenership.
  7. 4 Smart, Streamlined Options For Live Streaming Your Podcast. You all seem to really like some of our posts from 2016. This post is a primer on live podcasting– what platforms to consider, how best to use them, etc. For what it’s worth, we have a more recent take on live podcasting as well.
  8. Google Podcasts App is here! – YP34. Official Blubrry Podcast, Your Podcast, episode in which Mike Dell and special guest host Dave Clements, from the Blubrry Support team, and host of the GeekThis Podcast, discuss the long awaited, much anticipated Google Podcasts App.
  9. 3 Copyright Myths That Will Sink Your Podcast. Another long-time favorite, consistently bringing in readers, this podcasting tips post discusses some common podcast copyright misconceptions. Do yourself–and your podcast–a favor and give this post a quick read.
  10. What’s In A Name (And Logo?) How To Register And Protect Your Podcast Trademark. Consistently one of our top performing posts, but it makes sense: if you’re going to invest the blood, sweat, and tears creating and building a podcast, you want to make sure you can protect the intellectual property you’re creating. This post has some great tips for trademarking your podcast. Hint: “You obtain a podcast trademark when you first use your branding in commerce. When you pick a show name and logo and you publish a podcast using that show name and logo you have created your trademark. Of course your show name and logo must be unique and not a copy or something similar to another podcaster’s show name and logo.”

2018 has been a great year for Blubrry, and we are incredibly, eternally grateful to you: the podcasters who use our hosting, stats, and websites to bring your voice and story to the world. Here’s to 2019, and making it even better!

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6 Live Podcasting Tips to Put Some Life in Your Live Podcast



Live podcasting can be exhilarating and a great way to provide variety in your programming. Podcasting live can also be a great way to connect with your audience more immediately (could you set up a call-in line and take callers on-air?). Below are a 6 tips for preparing for and producing a live podcast.
  1. Preparation is even more important with a live show. Show notes, outline, research. However it is you prepare for a typical show, don’t skimp here. But don’t worry, perfection isn’t the goal. Your audience will trade you some production slickness for personality and a more immediate connection with you.
  2. Go with the flow. Set the stage for serendipity in the planning, then let ‘er rip and do your thing. Your audience will be getting the raw and unfiltered version of your show. They already “tune in” and listen, so this could be a great engagement booster, too.
  3. Know your gear and signal flow inside out and upside down. This way, if you do have technical issues during your live podcast, you’re more likely to be able to troubleshoot and solve quickly. There are plenty of gear lists and recommendations out there, so search away and find the right setup for you.
  4. Yes. You can still edit that in post. See our post on repurposing podcast content for some tips about what to do with the recording of your live podcast. If you make a mistake—even a big one—don’t sweat it. Keep going and try to correct it if you can while you’re still podcasting live. A lot of times your audience might not even know you messed up, and even if they notice… hey! It’s live! It’s all part of the show. Then, once your live podcast is over, you might choose to edit it down and scrub out the mistakes.
  5. Practice. Practice your segues. Practice your intros. Not necessarily word for word (don’t want to sound like a robot when it’s time to podcast live!), but certainly practice enough that you get the key turning points.
  6. Watch/listen to people who podcast live all the time. Pay attention to the structure. The transitions. The length of each segment. What’s working well? What could be improved?
What do you think? Have you done a live podcast? Or does podcasting live feel a little terrifying or overwhelming? We’d love to hear from you.
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Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)



Promoting your podcast on Apple Podcasts

Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)

Apple Podcasts is the 800 pound gorilla for podcast discovery. There are other important podcast directories, like Google Podcasts, but Apple Podcasts is the big kahuna. Below are a few ideas for promoting your podcast on Apple Podcasts.

  • First, make sure your podcast is submitted to Apple Podcasts (formerly iTunes Podcasts). We have a fantastic (and very thorough) step by step guide on how to submit your podcast to Apple Podcasts. Be sure to check it out.
  • Now that you’re listed on Apple Podcasts, make sure to follow the Apple Podcasts Identity guidelines. Because getting a quick win by gaming the system could result in long-term pain.
  • A little empathy goes a long way. Think like a listener: if they were to listen to your podcast on Apple Podcasts, what is the most important thing they’ll take away? Make sure that is super obvious from both your title and your show notes. That way, when they find you on Apple Podcasts, it’ll be easier for them to feel confident in clicking play and discovering your unique view on the world.
  • Don’t overcorrect: when you first learn to drive a car, and the vehicle is heading toward the other lane, it’s common to jerk the steering wheel back too far in the other direction. This is called overcorrection. And it’s common in other arenas as well, including podcast promotion. So, the next time your podcast stats show a jump or a dip in listenership, don’t overcorrect. Make sure you understand how to analyze your podcast stats.
  • Don’t get caught up in the hype: New and Noteworthy, which should actually be called New OR Noteworthy, can’t be gamed the way you’ve been told. Shows grow at their own pace, and a short lived spot in that list won’t make or break your show.
  • Spread the word: tell your friends, family, colleagues, and random strangers on the Internet. Ask them to leave reviews. Ask them to share links to their favorite episode(s) of your podcast on Apple Podcasts.

 

Looking for more ideas to promote your podcast? You. Are. In. Luck! Blubrry has a handy manual for promoting your podcast.

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Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!

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Repurposing Podcast Content



Podcasting Tips: Repurposing Podcast Content

Podcasting Tips: Repurposing Content

Podcasting tips, just like leftovers, can be a soggy, bland, soul-crushing experience. Or, they can be a treat: french toast (stale bread + milk & eggs), tortilla chips (stale tortillas cut up and fried), and fried rice (leftover rice fried to deliciousness with a hearty helping of soy sauce) come to mind. Athletes trying to keep fit in cold winter months used peach baskets and soccer balls to create basketball. Is that enough mixed metaphors yet? Yes? Ok, good. Let’s move on to why & how to repurpose content for & from your podcast.

Podcasting tips on repurposing podcast content and why you should consider it

Invariably, there are certain episodes, series, or topics which drive a ton of consumption. Pro tip: if you’re not sure how your content is performing, who is consuming it, on which devices, etc., you might want to check out our Podcast Media Download Statistics; they’ll give you the data you need to make important decisions about your show and how to grow it. This content, that’s driving a disproportionate share of your media downloads, is a great place to start. You know your audience likes it.

It’s also a great way to introduce your audience to content they may have missed and/or introduce new audience members to your brilliance in other forms.

How to repurpose content: a few podcasting tips

Please, please, please don’t just throw up a transcript of your podcast on your blog as a post. The key to repurposing–both with food, sports and with podcast content–is to make it a new experience, not a shadow of the original. People can re-read that blog post on their own, they don’t need you to literally read it to them and call it a podcast episode. Conversely, they can read your show notes rather than a whole other blog post where you “repurpose” podcast content.

Instead, use this as an opportunity to go into more depth on certain aspects. Or provide different examples. Or, if you’re going from an audio podcast to a video podcast, add some interesting visuals.

Another great tip is to use it as a way to update the content. For example, if you’ve got a podcast episode about the top french toast recipes of 2017, why not create a blog post or video podcast updating that list for 2018?

End of year “best of” list time is coming soon. Why not create a list of your most popular content, why you think it’s popular, and then link through to that content? Could be a great way to increase the connections you have with your audience.

_______

There you have it. We went from turkey sandwiches to best of lists, all in an effort to show you that repurposing podcast content can be a powerful tool to help grow your podcast audience, and give you opportunities to expand on some of your favorite topics.

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