Category Archives: Tips

Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!

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Repurposing Podcast Content



Podcasting Tips: Repurposing Podcast Content

Podcasting Tips: Repurposing Content

Podcasting tips, just like leftovers, can be a soggy, bland, soul-crushing experience. Or, they can be a treat: french toast (stale bread + milk & eggs), tortilla chips (stale tortillas cut up and fried), and fried rice (leftover rice fried to deliciousness with a hearty helping of soy sauce) come to mind. Athletes trying to keep fit in cold winter months used peach baskets and soccer balls to create basketball. Is that enough mixed metaphors yet? Yes? Ok, good. Let’s move on to why & how to repurpose content for & from your podcast.

Podcasting tips on repurposing podcast content and why you should consider it

Invariably, there are certain episodes, series, or topics which drive a ton of consumption. Pro tip: if you’re not sure how your content is performing, who is consuming it, on which devices, etc., you might want to check out our Podcast Media Download Statistics; they’ll give you the data you need to make important decisions about your show and how to grow it. This content, that’s driving a disproportionate share of your media downloads, is a great place to start. You know your audience likes it.

It’s also a great way to introduce your audience to content they may have missed and/or introduce new audience members to your brilliance in other forms.

How to repurpose content: a few podcasting tips

Please, please, please don’t just throw up a transcript of your podcast on your blog as a post. The key to repurposing–both with food, sports and with podcast content–is to make it a new experience, not a shadow of the original. People can re-read that blog post on their own, they don’t need you to literally read it to them and call it a podcast episode. Conversely, they can read your show notes rather than a whole other blog post where you “repurpose” podcast content.

Instead, use this as an opportunity to go into more depth on certain aspects. Or provide different examples. Or, if you’re going from an audio podcast to a video podcast, add some interesting visuals.

Another great tip is to use it as a way to update the content. For example, if you’ve got a podcast episode about the top french toast recipes of 2017, why not create a blog post or video podcast updating that list for 2018?

End of year “best of” list time is coming soon. Why not create a list of your most popular content, why you think it’s popular, and then link through to that content? Could be a great way to increase the connections you have with your audience.

_______

There you have it. We went from turkey sandwiches to best of lists, all in an effort to show you that repurposing podcast content can be a powerful tool to help grow your podcast audience, and give you opportunities to expand on some of your favorite topics.

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Video Podcast, Audio Podcast, or Both?



 

This ostrich is ready for her closeup. Are you? Think about Video Podcasting, then. As podcasting continues to grow–in terms of audience size and podcast producers–there will inevitably be bright shiny new things that come along. Podcasting even started out being called “audioblogging” back in the day. But when portable MP3 players, most notably the iPod, came along, the term Podcasting took hold. And now, with ubiquitous video platforms like YouTube, video podcasting has become increasingly popular. But should your podcast be audio-only? Video-only? Both? Read on for some thoughts and tips.

Benefits of Audio Podcast

  1. Easy to consume: commute time, doing housework, sitting sipping your favorite beverage.
  2. Supported by all the major podcast discovery platforms
  3. It’s the status quo: people are used to it
  4. Relatively low production cost: for a couple hundred bucks and a computer–or, even just with your smartphone–you can be up and running without having to shell out big bucks for video gear.
  5. Smaller file size means less media hosting costs. Of course, we think you ought to check out our Podcast Media Hosting because it’s flexible, has no-fault overage for when you might accidentally go over your limit in any given month, and complimentary support from real live humans that you can call or video conference with. Yeah. Real humans.

Benefits of Video Podcasting

  1. We’re a visual species. University of Rochester researchers note that “more than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” and, according to Discover Magazine, only 3 percent of neurons are devoted to hearing. So. Give your audience something their body is built for: visuals.
  2. If anybody tells you you’ve got a face for radio, tell them to get their eyes checked. You’re awesome and ready for your close up.
  3. Communicate more effectively: 55% of communication is nonverbal, how you look or what you’re doing when you say something carries more weight than tone of voice and the actual words you use. Some concepts are easier to communicate via video, too.
  4. Continually decreasing production costs. It used to be fairly expensive to create quality video content. But the camera on your smartphone is ridiculously good now. Plus, there are a plethora of excellent video editing programs for both Android and iOS devices.
  5. Great for the hearing impaired. This one is pretty self explanatory.

Why Creating a Video Podcast and Audio Podcast Might Be Right for You

You’re already doing most of the work towards creating a video podcast every time you create your audio podcast: planning, podcast show notes, recording great audio, etc. If you get even a simple smartphone mini tripod for as little as $10, point it at your face (and your guests, if you have them), you’re in the video podcasting business). There are also variety of video conferencing platforms that allow you to record the video for when your guests may not be in the same location as you.

What’s more, any time you can give your audience and potential audience more ways to discover and consume the amazing content you’re producing, you’re helping grow your audience.

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Podcasting with Your Kids



Podcasting with kids: Photo by Hal Gatewood on Unsplash

 

Tips for parent podcasters looking to get into podcasting with their kids.

Podcasting has made the unimaginable possible for the hundreds of thousands of adults who have fallen in love with the content art form, and now some parent podcasters are daring to invite their children on to their shows. The result? Podcasts suitable for the entire family, an enriching learning experience for the children listening to the podcasts, and the children featured on the podcasts.

Interested in how to podcast with your kids and/or looking for some inspiration from folks doing podcasting with kids right? Read on.

Three tips to get you started on podcasting with your kids

  1. No pressure. Keep it fun. Podcasting should always be fun for your kids. Make sure they’re up for the podcast and not at all stressed out over the experience. Set the stage for fun to be had. Keep all planning meetings short, sweet and productive.
  2. Engage your children in your season and episode prep. Your children will be more engaged, more prepared for each episode and have more fun podcasting if you involve them as much as possible in show and season prep. Plot out your season’s content and allow your children to shape the content of each episode. They’ll feel a sense of ownership and feel far more prepared if they know what’s coming. For example, if your podcast focuses on book reviews of early reader chapter books, you might ask your child to come up with the list of books to feature.
  3. Prep before each segment. The segment prep may vary depending on your child’s age. But given most children’s attention spans, you’ll have more luck breaking your show’s recording into 5-10 minute segments that you can edit together afterwards. To prep for each segment let your child know what the objective is for each segment. For example: let your child know what you’ll be talking about and what point you’ll be hoping to make. Be careful here! Don’t prep too much or you’ll lose the natural flow and miss out on their beautiful and uncensored thoughts.

Three Great Podcasts Featuring Children as Co-Hosts or Hosts

  1. Dream Big: celebrity interviews, award winners and experts all interviewed by Eva Karpman, 7, and her mother. They’re on a mission to help kids find and follow their dreams. Unique mother/daughter chemistry and banter, mixed with celebrity guests? Yes please.
  2. Science is Fun E: STEM isn’t just another acronym on this podcast hosted by Avery Adams, 9, and Skipper. It’s a fresh look at science, technology and… monsters. Sometimes.
  3. Brains on!: Molly Bloom hosts this incredible, award-winning podcast for kids (and families). Each week a different kid joins Molly as co-host to ask and answer killer questions about life, the universe, and everything.

Podcasting with your kids can be fun and rewarding. It’s also a fast-growing podcasting niche with plenty of room for you to make your own podcast shine.

What are your favorite podcasts featuring kids as host and/or co-host? Let us know in the comments or on Facebook or Twitter.

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Advantages of Great Podcast Show Notes



 

podcast show notes | Blubrry

What Are Podcast Show Notes?

Podcast Show Notes are, essentially, the written version of your podcast. They can also contain links (and, if you use Blubrry, you can even link to specific time locations in your podcast), images, or even a whole dissertation. And having great podcast show notes is important. Read on to find out why, as well as a few simple tips to creating great podcast show notes.

5 Reasons You Should Have Podcast Show Notes

  1. It’ll help you be more structured (and your listeners will appreciate that). Let’s face it: there are a ton of less-than-stellar podcasts out there. Rambling, stream of consciousness stuff that muddies the discovery waters for folks trying to take their podcasting game up a notch or two. If you have podcast show notes and an outline– and stick to it– you will be-able to tell your story and share your views more succinctly and convincingly.
  2. Podcast show notes are searchable. Meaning, when someone is on the hunt for their next great podcast to get hooked on, one of the ways they’ll try to find it is by searching (Apple, Google, Spotify, etc.). If your podcast show notes are written well, there is an increased likelihood people will find you. There are, of course, more factors to ranking well in search and if you want to learn more, check out our recent post about podcast SEO.
  3. Podcast show notes give your audience another–sometimes more convenient–way to consume your content. Making a great show isn’t enough to become a podcasting titan and build a huge audience, unfortunately. You’ll need to supplement your audio (and/or video) with a variety of ways for your audience to consume the great content you’re producing. We’ll be writing about repurposing content in the months ahead, so stay tuned.
  4. Give more details. Maybe there is something you don’t want to go into or don’t have time to go into. Maybe it’s photos or video. Whatever the reason, podcast show notes are a fantastic place to expand on things. It’s a great way to continue connecting with your audience, building that relationship once bit at a time.
  5. Tell them what you’re going to tell them. There’s an old communications adage that goes something like “tell them what you’re going to tell them; tell them; then, tell them what you told them.” Your show summary can be the “tell them what you’re going to tell them” as well as the “tell them what you told them” parts. Giving your audience multiple touches can help your message stick with them better.

3 Tips for Making Great Podcast Show Notes

  1. Use Blubrry PowerPress WordPress plugin. It’s free. It’s super easy. And it’s one of the most widely used podcasting plugins. With PowerPress (and only with PowerPress), you have the ability to create an optimized Apple Podcast summary. That way, your show notes will look great and be helpful to your audience/potential audience members.
  2. Be descriptive, but not repetitive. Think about how your show will look in the app your audience uses to consume it. (As an aside, if you’re not sure what devices, where, or even when people are consuming your podcast, be sure to check our Blubrry Pro Stats). You want your podcast show notes to be helpful to a potential listener, so give them the most important stuff right up front.
  3. Give them the why. Simon Sinek has a great TED Talk about how people don’t buy the “what” or the “how” of a product or brand. They buy the why. Make sure your podcast show notes give a clear reason why someone might want to listen to/watch your podcast.

Podcast show notes are not just another thing to do for your podcast. They’re important and can help you build your audience if you make them useful.

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How to Use Podcast SEO to Grow Your Audience



Podcast SEO | BlubrryPodcast SEO

Podcast SEO can feel overwhelming — you just want to share your stories and point of view with as many listeners as you are able. It can also lead you down some analysis paralysis rabbit holes. In this post we will help you understand what Podcast SEO is, why you might need it, and what some podcast SEO best practices are — all so you can grow your podcast audience. If you really want to nerd out and dig in to SEO in general, be sure to check out the Beginner’s Guide to SEO over on Moz.

What is Podcast SEO?

SEO is short for Search Engine Optimization. It’s a suite of black magic marketing approaches intended to increase the visibility of a website or other web property on a Search Engine Results Page (AKA “SERP”). Google and Apple Podcasts are the two largest as far as podcast discovery is concerned. Ideally, your podcast and/or episodes show up near the top of the search results for things your listeners are interested in. For example when searching for Geek News on Apple Podcasts, Geek News, the podcast Geek News Central from our CEO, Todd Cochrane, is the third result for Podcasts.

Why Do I Need Podcast SEO?

Content may still be king, but being the king of an undiscoverable kingdom isn’t really why you started your podcast, is it? Unlike that baseball movie, if you build it, they will only come if they can find it. There are many ways to build your podcast audience, from advertising, to events to good ol’ fashioned word of mouth. But ensuring your podcast SEO is following best practices is kind of like the old adage “fish where the fish are:” your podcast is the bait & hook and podcast SEO helps you cast that fishing line right into the middle of all those searches. So if you want a long-term marketing solution that will help bring an audience to your podcast, you need good SEO.

How to Grow Your Podcast with SEO

You’ve got a podcast, or are about to launch one, and you’re wondering how to grow your podcast audience. No big deal, right? The good news is that podcast listenership is projected to grow at 15-20% per year for the next several years. The bad news is that because of the increasing popularity of podcasts and podcasting, there is a constant flood of new content. Cutting through that clutter to build an audience for your podcast is increasingly difficult. But it’s not impossible. And one of the most effective, long-term tools in your arsenal is to set your podcast up for SEO love.

Podcast SEO Best Practices

Optimizing your podcast for discovery follows a lot of the same technical factors that traditional SEO does. Which means that if you keep your audience’s interests–and how you can genuinely help them discover fascinating content that answers the question(s) they type into that search box–front and center, it’s pretty hard to go wrong.

Here are some podcast SEO best practices:

  1. Humans beat crawlers in the long term: always write your titles, descriptions, and notes in way that answer a specific question an audience might have. Trying to game the system might get you clicks initially, but those audience members will quickly abandon your show if it’s not answering their questions.
  2. Put the keywords as close to the beginning of your title, description, and notes as possible. Remember that fishing analogy? Well, just like goldfish, audiences have short attention spans. Make sure you show them, right up front, that your show can help them.
  3. Use the right tools. Version 6.0 of PowerPress has some truly fantastic SEO tools built right in. There’s a great (short) article about using the podcast SEO tools built in to PowerPress over at Blubrry.com.
  4. Social media engagement has a direct correlation with search rankings. The more people engage with your podcast on the various social platforms, the more search engines like Google see you as a reputable source for your key topics/keywords.
  5. There’s more to SEO than just keywords. Design and user experience on your website and even podcast artwork play a role as well. If someone searches, clicks your link on the SERP, but then immediately leaves your site or stops your podcast, the search engines don’t like that. Their assumption is that the searcher did not find the answer to their question with you, so the search engines might not rank you as highly for those keywords anymore. But, what if you really did have great content in that podcast, it was just really hard for the searcher to find it because of how your website is designed? That’s a bad user experience design problem. Great news is that there are a bazillion website builder tools out there. Blubrry offers PowerPress Sites, the most comprehensive, customizable podcast package available.

Now you know what podcast SEO is, why you might need it, and some podcast SEO best practices. There are, obviously, plenty more you could do to improve your podcast discovery and increase your audience via SEO. We’d love to chat–hit us up on Twitter, Facebook, or if you’re a Blubrry customer reach out to one of our real, live, actual human beings in Blubrry Support.

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What Is A Podcast RSS Feed?



RSS feeds aren’t exactly user friendly to all, so we wanted to simplify them a bit so that everyone can understand. We explain not only what a podcast feed is but the importance of having one.

What is a podcast RSS feed anyway?

RSS stands for “Rich Site Syndication” or “Really Simple Syndication”. In short, according to Wikipedia, RSS “is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.” In human language, that means you and your audience can use an RSS feed to consume your content someplace other than your website. Remember blog aggregators/readers? That’s how they work(ed). And, if you have a podcast, the podcast RSS feed is how platforms like Apple Podcasts, Google Podcast, Spotify, and others get your podcast info: they are more like an old-school phonebook, in that they simply list your information, but your podcast is actually served from wherever you host your media files. Your podcast RSS feed tells them things like your show name, the podcast episode title, the duration, etc. By the way, if you’re looking for an incredibly flexible, fast, stable place to host your podcast media files, be sure to check out our Podcast Hosting plans. Or, if you’re wondering how to get your podcast on Apple Podcasts, check out our step by step guide.

Why you need a podcast RSS feed

Put yourself in your listener’s shoes… or eyes & ears… for a minute. When you post anything to your website, your RSS feed defaults to listing a certain number of your most recent items. For example, WordPress defaults to listing the 10 most recent posts. The thing is, podcast readers will ignore anything in the default RSS feed that isn’t a podcast. So, if you’re publishing a handful of blog posts per month as well as a podcast per week, your default feed will only serve up those four podcasts. Your listeners are missing out.

BUT! If you have a podcast-only RSS feed as Blubrry users do, your listeners will have access to more of your awesomeness because the feed won’t be filled up with blog post content. Just the podcasts. You should have a podcast-only RSS feed.

Three ways to create a podcast RSS feed

Something to seriously consider as you set out on your epic podcasting journey: do you want to own and control your podcast RSS feed? The answer, if you truly care about your own story, is most likely yes. In which case, read on.

  1. The PowerPress WordPress plugin. It’s free. It’s super simple. It’s one of the most trusted ways to share your story with the world. The PowerPress WordPress plugin makes creating your podcast RSS feed ridiculously easy. That’s why there are tens of thousands of active installs, all over the world. We began developing the PowerPress WordPress plugin way back in 2008 because we wanted an easier way to create a podcast RSS feeds for our own podcasts. There is even a step-by-step guide on how to create your podcast RSS feed over at Blubrry.com.
  2. If you don’t have a WordPress site we provide one to every customer for free and it has PowerPress included. There certainly are a plethora of other options, but none are as simple to use or widely adopted and it’s integrated into the free WordPress site for those that do not have one.
  3. There is no three.

Ok. Those are the basics of what a podcast RSS feed is, why you might want one, and how to set up your very own podcast RSS feed. Be sure to check back often for more podcast RSS tips and tricks. And, as always, if you’re a Blubrry customer and you have any questions at all, give us a call. We have real, live humans ready, willing and able to help you build your podcast– including technical support in setting up a podcast RSS feed.

We should also mention that sometimes our corporate customers or podcasters experimenting in the space do not want to go the WordPress route. That’s really ok as we have a solution for you where you can publish directly on Blubrry.com as well and we will provide you an RSS feed from there. We always want to suggest the best solutions first, as we truly believe you should build your brand on your .com this results in the best SEO for your show.

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And The Winner Is… – Your Podcast 015



Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple’s AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics – Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Congratulations to all the People’s Choice Podcast Award winners!

Topic:

  • Why podcasters should consider doing a demo for their podcast. The benefits of being advertiser ready.

Tech Support:

“I posted an episode and it’s not in Apple Podcasts yet. What did I do wrong? PLEASE HELP.”

We get this question A LOT!

The iTunes/Apple store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a day or so behind your feed. This is normal. Again, remember to tell people to subscribe.

People get the wrong impression that your RSS feed PUSHES to iTunes: it does not. iTunes (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update the listing. Your subscribers (even in iTunes) subscribe to your feed and after that never really touch iTunes (the service) again. They are just subscribed to your feed directly in the iTunes software. Subscribe to your own show, so that you can be reassured when you publish new episodes that all is well. It works the same as every other directory or app.

There is nothing we or you can do to make that faster. It takes whatever time it takes and if you want it to go faster you have to go to iTunes and refresh your feed manually.

Here is a checklist of things we do to make sure all is working fine.

  • Know what your feed address is.
  • Check your feed whenever you post. One way to check is a simple check in the Firefox browser. Load your RSS feed and check that the title is correct, the media file is indeed attached and that the feed loads without errors.
  • Check your feed in a validator. Podba.se or castfeedvalidator.com are up to date. Feedvalidator.org or W3 Validator are seriously out of date for podcast feeds.
  • Subscribe to your own podcast in your podcast app of choice. You should get the episode within a few minutes of publishing. Regardless if it’s in the store for that app, you will get it and your subscribers will too.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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PowerPress Podcast In Reverse and an Important Blubrry Release



Meredith Adler, a podcaster from North Carolina was MacKenzie’s guest for episode 45. This week they went with a different tactic – Meredith interviewing MacKenzie about Blubrry, PowerPress and podcasting. They briefly discuss a potential new podcasting event, PowerPress Sites (Deluxe is finally out!), as well as Meredith’s show that she started in the fall of 2016. Check out links below for more details and thanks for listening.

Fan of PowerPress? Leave us a review, here!

Show notes:

What is PodCon?
PodCon Indiegogo Campaign – Donate!

Blubrry Forum
PowerPress Webinar Video
PowerPress Sites
Local Hearted – Meredith Adler show

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‘Infinite’ insights and ‘Your Podcast’



Mike Dell of the Blubrry team joins MacKenzie on the PowerPress Podcast to discuss the 2017 Infinite Dial Report, an annual study released by Edison Research and Triton Digital that shows the latest information on digital media consumer behavior. Mike and MacKenzie chat about a certain statistic that stands out this year that you’ll for sure want to know about.

They also discuss the new Blubrry show, Your Podcast featuring Mike and Todd Cochrane, RawVoice and Blubrry CEO. The show focuses on how your podcast should be in your control — tune in to learn more.

Lastly, CIO Angelo Mandato stopped by to talk about the difference between web and podcasting SEO, specifically in PowerPress.

Quick note — We will be changing our release day after this episode to Mondays. Look for PowerPress Podcast episode 42 on Monday, April 10.

Fan of PowerPress? Leave us a review, here!

Show notes:

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