Category Archives: PowerPress Podcast Episodes

Most Popular Apple Podcast Categories and The Importance of a Podcast Site



Podcast listeners enjoy a variety of content categories, and someone was able to track the most popular ones in Apple for a year. The data and trends were not surprising, but it’s how a podcaster uses that data for their own show that matters. The guest this week was, John Wilkerson, of the show The Wired Homeschool. He noted the importance of including additional content on your website, besides your podcast. This way, podcasters are increasing their search engine optimization and getting a higher number of potential listeners and downloads. NPR shared some wisdom on starting a roundtable podcast. An unfamiliar format for many, there are some dos and don’ts podcasters can learn now before they make them.

If you’d like to be a guest on the show, or recommend someone, please reach out and let MacKenzie know why you think it would be a good fit.

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Show notes:

Tracking Apple’s Top 200: Learn the trends of the most popular podcasts in Apple, graphs included.
The Wired Homeschool: Tech, Tools, & Tips for Homeschooling a Digital Generation.
Roundtable Podcasting Best Practices: Getting the most out of this format, for the listener.
Email MacKenzie: Questions or comments about the show.

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Using Categories or Channels For Your Podcast



PowerPress offers a wide variety of options on how to set up a podcast. Two Blubrry team members, Mike Dell and Shawn Thorpe explain the pros and cons of using either option. Podcasters that have a network of shows on their website should be using the professional hosting option with Blubrry. It allows for easy management of multiple shows, all in one account.

Before they discuss the differences in PowerPress, Mike and MacKenzie recap Podfest, from earlier this month in Orlando. It was a first time event for both of them, and they’re looking forward to seeing how the event evolves.

Thanks for listening to the show and please subscribe. If you’d like to be a guest on a future episode, reach out to MacKenzie and let her know why you think you’d like a great fit.

Fan of PowerPress? Leave us a review here.

Show notes:

Podfest: Tickets are on sale for 2019. Don’t miss out.
Category Podcasting: Add a podcast to your new or existing WordPress categories. Mainly used for creating multiple podcast feeds from a single WordPress site.
Custom Podcast Channels: Add another podcast to your website. Very similar to category, but was designed to post multiple media formats.
Professional hosting: Learn more here or contact MacKenzie.
Email MacKenzie@Blubrry.com – Questions about Blubrry, the affiliate program, guest on the show, etc.

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Some Guy and the Bug Man Give Their Opinions on YouTube



Podcasts do not truly belong on Youtube, and you most likely should not be putting your episodes on that video platform. Most podcasts are audio and by putting them on YouTube you are risking your content rights, channel and more. Daniel J. Lewis explains why podcasters should shy away from this practice.

The two hosts, Chase and Bradley, of the show Some Guy and the Bug Man joined MacKenzie to discuss the multiple reasons why YouTube can hurt your podcast and share information on their show(s). Both shows in the Some Bug Man Studio are quick and to the point. They’re hoping to make some changes soon.

Lastly, the group talks about how Blubrry is now offering submissions to Spotify to it’s hosting customers. Stick around for the PowerPress tip at the end of the episode, courtesy of Shawn Thorpe.

Thanks for listening and please subscribe via your favorite podcast platform. Want to be on the show? Email MacKenzie and tell her why you think you would be a great fit.

Fan of PowerPress? Leave us a review here!

Show Notes:

Why You Should NOT Post Your Audio Podcasts on YouTube: From Daniel J. Lewis, Audacity to Podcast
Some Guy and the Bug Man: Listen to their episodes here.
Twitter: @somebugman
Facebook: /somebugman
YouTube Archive: Some Bug Man
Chase (Some Guy) Twitter: @chasetherev
Bradley (Bug Man) Twitter: @BugMan_Bradley
Get on Spotify via Blubrry: Hosting customers only.

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Radio Cutbacks and the Edible-Alpha podcast from the Food Finance Institute



Big changes are coming to some 30 radio stations around the country. E.W Scripps is cutting their radio department and will be selling off their 34 stations. In a move to focus more on podcasts, the multimedia company is also restructuring in other departments to improve all resources. Adam Symson, Scripps’ relatively new CEO, has been influential in the move to podcasts.

Edible-Alpha, a podcast from the Food Finance Institute in Madison, Wisconsin is making waves with the food business. Tera Johnson, host and Zac Smucker-Bryan, producer, began this podcast in November of 2016 and have been sharing crucial information for those aiming to gain investors and finance knowledge for their food business. They have unique perspectives as a former radio host and someone coming in fresh to the entire industry.

Thanks for listening and please subscribe to the show.

 

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Show Notes:

Scripps Reshapes for 21st century: Including employee cutbacks.
Food Finance Institute: Learn about their organization.
Bigger things to come for the Edible-Alpha podcast: What they’re planning for 2018.
Zac’s most proud of episode: A Steady, Slow Growth Path for Quince and Apple’s Niche Domination.

Edible-Alpha™: Edible-Alpha™ is a digital resource hub providing consultants, lenders, investors and entrepreneurs with actionable insights, training, resources and tools that empowers them to build and fund the next generation of profitable food, beverage and value-added farm businesses.

Tera Johnson: Serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey®and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW-Extension and winner of the Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

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2018 Podcasting Predictions with Guest Clay Conry



Podcasting is not slowing down in 2018, at least that’s what these pros and experts have to say. 2017 was a very successful year for many podcasters, networks, newbies, etc, and 2018 will be no exception, with quality content and delivery taking precedence this year, based on the predictions from experts in the media industry. Host of the show, Working Cows, Clay Conry discusses with MacKenzie what we’ll see later on and how he got started with his show this past fall.

Thanks for listening to the show and please subscribe. If you’re interested in being a guest, please email MacKenzie (must be PowerPress user).

Fan of PowerPress? Leave us a review here!

Show notes:

20+ Blogging, Video, and Podcasting Predictions for 2018 from the Pros: Posted on Jan 11, 2018. Read up on what the people in this industry think will be happening this year – get in early on some of these ideas.
Social Media Examiner, hosting the Social Media Marketing World conference: Learn social media marketing tips from some of the world’s most knowledgable.
Working Cows: From host Clay Conry. Thinking out of the box for the ranching industry, from someone whose been involved for countless years.
Working Cows social media: follow on these outlets for updates on the show and blog – Facebook, Twitter

Check out Clay’s baby goats!
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Starting a Show, Net Neutrality and Apple Stats



Starting a podcast can be simple, if podcasters follow a few guidelines. A Blubrry intern, Justin Mosley, recently started his own podcast called Pressing Clarification and used a PowerPress Site to get started. Net Neutrality was repealed in a vote by the FCC on December 14th. For those that oppose the repeal, there is some hope. Many Congress members have stated that they will be doing all they can to fight against this repeal.

Apple has released a beta of their podcast statistics, available for all Apple users in their Podcast Connect dashboard. Blubrry is getting these statistics at the same time as podcasters, so please bear with them as they analyze and scrutinize the new statistics. Apple mentioned an API, but did not make any promises or provide much detail, so that will come in time. Feel free to ask the team questions about the new Apple stats, but we’re learning as we go as well.

Happy Holidays! Thanks for listening and please subscribe to the show. Want to be a guest on the show? Email MacKenzie why you think you’d be a good guest and a link to your website.

Fan of PowerPress? Leave us a review here.

Show notes:

Pressing Clarification: New podcast from Justin and Rebecca about science, philosophy and entertainment.
Net Neutrality: What You Need to Know Now. What will happen now that it has been repealed?
Apple’s New Podcast Analytics. Jacob’s Media analyzed what has been provided.
Email MacKenzie: mackenzie@blubrry.com
PowerPress webinar: Getting started with Mike Dell.

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Services Podcasters Need and Don’t Need



With all of the options out there for podcasters to choose from on what can be helpful to their show and their audience, it can be a little overwhelming to figure out which services podcasters need and don’t need. There are some out there worth their salt that are important every day for podcasting, while others can easily be left behind.

Do podcasters need a search engine devoted to picking apart show notes? Is it critical to be in every directory? Listen Notes may be helpful to some, but it’s not a service that your podcast won’t work without. Directories are not necessarily going to drive traffic to your show, or grow your audience; solid show notes that work well with Google will. Spotify has relaxed listing consideration and is opening to more podcasters being on the platform. Apply below, but be patient as they review shows.

Net Neutrality on the other hand, that’s a concept that is incredibly important to the podcasting world. The FCC will be voting on December 14th, so get involved in the fight for Net Neutrality before it’s too late.

Quick update on Blubrry, we’ve begun a campaign called #BuildYourBlubrry, and we can’t wait for some of you to win some prizes. All month long we’ll be giving away podcasting prizes and goodies – so check out our Twitter and Facebook pages.

Hope to see some of you at PodCon this weekend, look out for Todd and MacKenzie at the Blubrry booth. Thanks for listening and please subscribe.

Fan of PowerPress? Please leave us a review here.

Show Notes

#BuildYourBlubrry: Win prizes from our social media. Twitter and Facebook
PodCon: A conference for podcast who love podcasts.
Spotify: Submit your podcast here. Doesn’t have to be associated to a hosting company.
Net Neutrality: Call FCC Chairman, Ajit Pai (202) 418-1000.
PowerPress Webinar: Learn how to setup WordPress and PowerPress for your show – the simple way.

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Super Speed Listening



Almost every podcast app out there offers the ability to listen to the episode at a faster speed. Speeds range from 1.5x to 10x. Buzzfeed went the extra mile to find out just how often people do listen at rates faster than normal. Mike Dell and MacKenzie don’t seem too interested in listening this way, but read more in the show notes below.

Make sure to head to PodCon to see Todd and MacKenzie in Seattle in early December.

Podcasting requires quite a bit of different software at times and sometimes it’s nice to find a free version of something you need. They’re not too informed about these particular options, but it’s always nice to know what’s out there.

If you have any interest whatsoever in fast food, don’t skimp out on a new podcast, Fast Food History. Hosted by Blubrry’s own Mike Dell, this weekly show will give you info on a variety of fast food chains.

Enjoy Thanksgiving and tell us on social media about any Black Friday or Cyber Monday deals. Thanks for listening and please subscribe.

Fan of PowerPress? Leave us a review here.

Show notes:

Meet the People Who Listen to Podcasts at Super-Fast Speeds: Catch up on episodes quickly by, well, speeding them up a bit.

The best free audio editors of 2017: Free isn’t always bad – these options might be the one for you.

PodCon: The podcasting conference for people who love podcasts. December 9-10 in Seattle.

Fast Food History: First episode is out, tune in for episodes released every Friday.

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Podcasting Around the Holidays



Blubrry has been collecting podcasting data since day one when they started in 2005. Our statistics allows us to collect information on how people are listening – the trends, what they do, what they don’t do, etc. At the end of the day we regularly come to conclusions on this data and share it with the world. Recently, a blog post went out about some of this information, you can find it on PowerPressPodcast.com.

An RSS feed can be confusing or a hassle to some, which is why services such as feed validators are so important and utilized. Recently, Blubrry acquired widely used and highly recommeneded, Cast Feed Validator.

NaPodPoMo – Podcast for 30 days straight. This challenge is great for any podcaster, and MacKenzie has already failed at it. No worries, she has a different take on 30 days straight and will be working on a different type of podcasting initiative for the month of November.

Lastly, MacKenzie shares her podcasting chronicle – setting a second goal for herself before December. The holidays can feel like a burden for your podcast, but don’t let them get in the way – there are so many listeners out there that are utilizing their free time around the holidays to listen to new shows and catch up on old episodes.

Thanks for listening and please subscribe! If you’d like to be on the show email MacKenzie, she’s always looking for new guests.

Show notes:

FinCon: In case you missed out, it’s a financial expo for media creators in the financial industry. Lots of potential podcasters attended.
Cast Feed Validator: Now in Blubrry’s hands, with no major changes coming to the service in the near future.
Podcasting Data: Information you didn’t know you wanted about the podcasting industry. Hint, more people are listening to podcasts.
NaPodPoMo: Will you be podcasting for almost everyday of the month of November? Become a better podcaster simply by podcasting more.

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Everyday Superhumans, a Podcast for the Passionate



Non-profit organizations – have you ever thought about how many there are just in your neighborhood? Kyle Smith of the podcast, Everyday Superhumans, shares his experience as co-host of the show and how it evolved into focusing solely on non-profit organizations, and highlighting those that are trying to bring a little more humanity to the world. Give it a listen to hear about passionate humans in the Austin area.

Government agencies and organizations are trying to improve their outreach via podcasts. Easier said that done to gets facts straight from the source nowadays, and this is a way to ensure that information is being shared with their desired audience. Are you listening to any podcasts hosted by a government source? Maybe one you’re interested in will start a show soon.

Advertising on a podcast, when you don’t have a traditional sponsor. It’s possible and prepares you for when the day an advertiser calls on your show. Advertisers are looking for a success story and they want reassurance beforehand that you’ll be able to provide a quality ad for them. Give them no doubt you’re ready for this by recording a sample. More tips are included in the episode, including leaving two seconds on air where it would be appropriate to slide an ad into the episode.

Thanks for listening and please subscribe. If you’re interested in being on the show or have any comments, reach out: mackenzie@blubrry.com.

Show notes:

Government Agencies Try Podcasting: Only seems fitting they give the audible medium a try, audiences are bound to show up soon.
Everyday Superhumans: Restoring your faith in humanity. One episode at a time. Hosted by Kyle Smith and Charlie Hilton, based out of Austin, Texas.
Advertising for the future: Learn why you should start advertising before an advertiser reaches out to you.

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