Category Archives: PowerPress Podcast Episodes

Podcasting Future Valuations



Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Apple Podcast Categories
Apple Kills iTunes: Details on what this means for podcasters.
Your Podcast: Todd and Mike discuss details the upcoming Apple changes.
Podcasters Concerned About Money in Podcasting
Ads Could Limit Podcast Revenue
Include a Trailer for Your Podcast: Data to back it up?
Women in Tech: MacKenzie as a guest on Espree Devora’s show.

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Podcasts Within Educational Institutions



After a long hiatus, the PowerPress Podcast is back. For the most part school is out for the summer, but we’re here to talk about a podcast that works at Penn State University. Before they get to that, MacKenzie and this episodes co-host discuss subscribers. There is quite a bit of misunderstanding of how subscribers are calculated for podcasting, and this will give a better explanation and insight into these numbers – or lack there of.

Jenna Spinelle, co-host of Democracy Works for the McCourtney Institute for Democracy at Penn State University, shared her experience getting a show off the ground rather quickly and expectations she has for podcasting in 2019. She has written two articles for Medium on the subject, they’re linked below. She will also be on a panel at Podcast Movement this summer, don’t miss it.

Lastly, they talk about a new partner for Blubrry, Audioburst. Free transcriptions and audio bursts of your podcast. They help you take your content to the next level with easy ways to share sound bites of your show and add a transcription to your website. Learn more with the link in the show notes.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Beyond the Download – Subscriber Numbers

Democracy Works

Five Questions to Ask Before Starting A Podcast At Your Organization

Why 2019 will be the year of the podcast in higher education — and what it means for the industry

Audioburst – Blubrry’s new partner

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Learning How to Podcast As You Go



Not everyone is fit to host a podcast, not at the beginning at least. There is a lot of learning that goes into hosting a podcast, writing show notes, finding guests, learning how to interview, the list goes on and on. But the guest this week, Lara, was aware of what she was getting into with a strong background in marketing. They discuss attending events, with the perspective as an attendee and exhibitor, and how they’ve been the fish out of water before. It’s easy to get overwhelmed or lost in the work involved with a podcast, and she has a great outlook on how to tackle everything involved. Speaking of being overwhelmed, they end their chat by talking about streaming services – is there too much content available?

A little about Lara

Lara Zuehlke is on a mission to help women ages 40+ age with grit and grace. Through her podcast, Fit Over 40, and her programs at ZulaFit, Lara offers a mind-body-soul approach to help women let go of the weight (wait) for the last time. An award-winning writer and speaker, Lara is also a certified food psychology coach (Spencer Institute) and certified energy practitioner (ISEE Global). You can meet Lara and learn more at: www.zulafit.com.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Events we’ll be attending: PodFest, Proclaim19, Podcast Movement.
Fit Over 40: Hosted by Lara Zuehlke, she works to help women overcome issues associated to mind, body and spirit.
The Streaming Crash of 2019: What services are you paying for and how much are you actually able to watch?

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Set A Podcast Schedule, Stick To It.



Sometimes, podcasting is as easy as setting a schedule and sticking to it. Sure, there are a myriad of other factors that go into the production, publishing, etc. but there is no show if you can’t sit down and record. Sarah Duncan and Pamela Walker-Dees know a thing or two about managing schedules and they decided Monday evenings were their go-to recording schedule for their podcast, Motherhood on Tap.

And in the theme of setting schedules, we might have reordered this one a bit too early. A big topic of discussion on this episode was about Spotify purchasing Gimlet and in the time between recording and publishing, it happened. Regardless, still some good discussion on the topic, as well as Apple stepping up their game a bit once again by providing more opportunities for listeners and creators.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Spotify and Gimlet: We were a bit ahead of the game recording this episode, so on Monday, Feb 4th this was all hearsay. As of Wednesday, Feb 6, Spotify purchased Gimlet Media and Anchor.
Motherhood on Tap: Hosted by two crazy mama’s just trying to make their way through parenting.
Apple is trying to ease some podcasting pains: For listeners and creators. Apple stats can now be downloaded, and Siri can now play a podcast for you.
PowerPress Webinar: Wed, Feb 20 3 – 4 ET. Sign up here.

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The Purpose of Your Podcast



People create podcasts for lots of reasons, such as to discuss their favorite whiskeys with their friends, or review the latest Cavs game. Others, are a bit more serious and every once in a while it’s important to evaluate the purpose of your podcast. Kendall Ann Byrd started her show, High Heels and Heartache, to help women recovering from all kinds of unhealthy, toxic or abusive relationships. Almost a year later she is sharing episodes about once a month on topics that range from therapy to the science of accepting trauma.

Before and after the discussion of why a podcast should have a purpose that you’re passionate about, they chat about an initiative from APM and social media trends. While they highly encourage people to check out the podcast pitch exercise, they’re not convinced all the social media trends will be for the greater good of the internet.

Again, apologies for the less than stellar recording quality this time around, but the new studio will be worth it for this episode. More pictures to come.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Are you an ideas person: Pitch your show to APM now!
High Heels and Heartache: Hosted by Kendall Ann Byrd, helping people understand the truth about relationships.
Social Media Trends in 2019: Top 5 that will take over the social media world.

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Your PowerPress Podcast – ppp81 and yp49



While the cat is away, the mice will play. MacKenzie is at PodCon and Todd is out at an undisclosed location so Mike and (guest host) John Hankins, from the the Blubrry support team, do a combined episode of Your Podcast and PowerPress Podcast.

Welcome to Your Podcast, THE official Blubrry podcast!  

AND PowerPress Podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:
  • Android Auto: Finally getting Google Podcasts added to your car.
  • Mobituaries: CBS’s latest podcast, hosted by Mo Rocca.
Topics:
  • Learn about John: a new member of our support team.
  • Independent podcasting: There is no rule that you have to make money, have ads, interview people or anything. Do your own thing.
  • Shawn’s PowerPress tip: Caching
Support:
  • Media file names: Keep it simple and keep it routine.
  • PowerPress settings: Focusing on the Apple Tab.
  • Relax, as long as your episode is in your feed, it will go everywhere you have it syndicated.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com 

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Podcast RSS Feed Misconceptions



An RSS feed is crucial for a podcast, in fact without one you technically don’t have a podcast, you’re just sharing audio. Regardless, they’re not as simple as they sound always, and there are many RSS feed misconceptions out there that podcasters don’t necessarily release they’re falling for. Mike Dell, from Blubrry’s support team and Your Podcast, joined MacKenzie to discuss the introduction of Pandora into the podcasting industry, in a much larger way than the past. As time goes on, more companies will be getting involved in Pandora submissions. Wrapped up with ideas on what a Blubrry podcast bootcamp would encompass. It’s becoming more popular for organizations to put the call out there to teach minority groups how to podcast and get them more involved.

Top 5 Directories

  1. Apple Podcasts
  2. Google
  3. Stitcher
  4. TuneIn
  5. Spotify

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress. There is one last episode to be released for 2018, let MacKenzie know what you want to hear in 2019.

Fan of PowerPress? Leave us a review here.

Show notes:

Pandora is Joining the Podcasting Game: But MacKenzie and Mike are a bit more interested in the podcast genome project.
What Is A Podcast Feed?: From our blog earlier this year, alleviating confusion on RSS feeds.
Futuro Media and various others creating podcast bootcamps: What would Blubrry included in their own?

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Continuous Change in Your Podcast



If one thing is for certain, it’s change and the same can be said for anyone that has a podcast. The latest episode of the PowerPress Podcast talks about continuous change in your podcast. It might not always be on the forefront of your mind but shows do evolve from influence from guests, podcasters, listening to other shows and specific self guided direction. Starting out discussing how frequently podcasters are not always their best marketing team turned into a much longer discussion of taking insight from other and yourself to make sure you’re putting out the best show possible. MacKenzie was joined by Lauren Gombas, host of the show From Blueprint to Solved.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Podcasters make for terrible self promoters
From Blueprint to Solved
Why We Need More Women in Podcasting

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Why Does Your Podcast Matter



A great followup to the last episode, we discuss why someones podcast matters and the reasons behind starting one and ending one. Jason Lustig, host of Jewish History Matters, started his show about a year ago and is currently in it’s second season. He’s in academia so he sees a significant reason to focus on historical topics and setting goals for your show. When he was researching how to start his podcast and what you should do he gravitated towards advice from NPR, as they’re well known in the industry. We discuss the advice they provide to any podcaster.

Recently numbers from Blubrry via Todd Cochrane came to light about the number of shows that are active compared to the number of shows that exist in general. Given the number of years podcasting has been around, some shows aren’t active anymore, but that’s just one reason why a show hasn’t released a new episode within the last 60 days.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

NPR Ear Training Guide: Helping fix issues with recording, editing and mixing. Helpful for those just starting a show or that need a little extra push to improve one.
Jewish History Matters: Podcast from Jason Lustig. Conversations on new research and debates about Jewish history and why it’s important.
Death of a Podcast: What is podfade?
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.

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The Role of Podcasts in Education



People listen to podcasts for many reasons, one of which is for their education. The role of podcasts in education has become more prominent in the past few years as well, with schools adding it to their curriculum and sharing lectures out as podcasts, etc. Angela Betancourt joined MacKenzie to discuss her new show Five Things You Didn’t Know, and her experiences with podcasts in school and outside of the classroom.

They start out by discussing the benefits of adding podcasts to the education system, Angela is particularly familiar with this as she’s recently finished her Masters. She very recently launched her podcast that focuses on highlighting things that people might not have known before concerning influencers and industry leaders in all different industries. They ended the show discussing an upcoming conference, Sound Education, and the capabilities podcasts has for educating listeners in topics not considered typical subjects. MacKenzie will be attending Sound Education early November and can’t wait to learn from others and share her podcasting expertise. Both agree that education podcasts will continue to help the podcasting community grow, and are crucial to inclusivity.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Podcasting in Education, What are the Benefits?: From Colin Gray and his team at The Podcast Host
Five Things You Didn’t Know: From Angela Betancourt, her first episode has guest, Phil Collins!
Is Podcasting the Future of Education: We’ll find out as time goes on.
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.

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