Category Archives: Blubrry

Cast Feed Validator, Revitalized!



There’s a never ending list of things you need to do to create and promote your podcast. Beyond your fascinating content, you’ve got to publish and make sure it’s out there and accessible to your listeners – all listeners. We’ve made that last part easier for you with our free service, Cast Feed Validator.

This ultimate test checks to see if your podcast RSS feed is working properly – that’s an easy way of explaining what it does, because it really does not much more than that. Podcast directories have requirements to read and play your podcast, and some of them – including Apple – will accept a feed that isn’t actually working the way you want it to.

Run your feed through our test and we’ll tell you what needs improvement and what is flat out broke; quick results for podcast necessities. We took over the service in 2017 knowing it was time for an update.

New Features:

  • Mapping of Apple’s old and new categories. Learn more about that here.
  • SSL certificate tests
  • More in-depth tests on server behavior and metadata
  • Feed tests that look for hard-to-find bugs

This isn’t just limited to Blubrry users, any podcaster can check their feed. A properly working directory is better for the entire podcasting community. Take a look at the new site and test your feed here

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Full, Dynamic Podcast Ad Insertion Now Available



You work hard on your podcast—to tell great stories and to build your audience.  And, until now, ad insertion could be a pretty expensive proposition each time you wanted to swap out your inventory. But, as we all learned from Harry & Lloyd in Dumb And Dumber, just because you paid a lot for your orange tuxedo, doesn’t make it good.

Expensive ad insertion isn’t always good

That’s why Blubrry is proud to release our Full Ad Insertion platform today, available exclusively for our Pro customers—all you have to do it ask. Let our team know that you’d like access and we’ll enable it immediately. We’re positive this is going to ease your advertising worries, without adding crazy cost.

Have an ad spot or special show promotion you need to include in your episode after finalizing or publishing it? No problem. You can easily insert those audio spots into your episode with Blubrry before or after it’s published.

Combined with Blubrry’s IAB certified podcast statistics, exceptional hosting and optional websites, and easily manageable dynamic insertion, full ad insertion provides the complete solution for any professional podcaster.

“There are plenty of resources accessible to podcasters, but we truly offer a complete solution for publishing and championing growth,” said Todd Cochrane, CEO of Blubrry. “By launching full ad insertion we’ve guaranteed another podcast component that creators can easily manage at an affordable price.”

Even Better? Our Ad Insertion Platform is more robust… AND LESS EXPENSIVE than what’s on the market today.

Full Ad Insertion costs an additional $49 a month, and a 10 cent file rebuild fee, and can be enabled for any professional customer, including those migrating or currently launching their show. Learn more about costs and how to move here.

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New Monetization Partner: Stagepass



What is Stagepass?

Stagepass is a marketplace for creatives to auction experiences to their audience. Creatives are podcasts hosts, and also include, but are not limited to: speakers, artists, authors, YouTubers, and thought leaders. Each host is verified by Stagepass to let audiences know that experiences with that person will be authentic. Once a host is verified they can link their bank account with Stripe and immediately begin auctioning experiences. Hosts can post as many experiences that they wish and provide pictures and videos to provide more content for bidders on that auction.

Experiences can be in any format – in person, online, over the phone, or over any other medium. The key is that the experience is what the host makes it, and what their audience wants. For audiences, experiences satisfy an emotional need for deeper connection with hosts they have listened to for months and years. Podcast consumption is the most intimate medium, and listeners crave more than just one-directional flow of information – they want to get to know hosts better, tell hem what they like about the show, and experience something more meaningful and visceral than simply listening. Hosts have full control over the pricing structure and can set a starting and reserve price they are comfortable with.

Stagepass was built so that hosts can focus on their craft full-time, by providing value to the people that love them most – their audience. This gives hosts the ability to spend all of their time thinking about their audience, rather than what sponsors want to see in their craft.

Why Use Stagepass?

Flexibility: A tool for hosts to make additional revenue when needed (or wanted). Auctions can be conducted over any period of time, which gives hosts an easy way to throttle income when necessary. If a host needs to make income quickly they can conduct a 24-hour auction. On the opposite end of the spectrum, if a host wants to create anticipation and build interest over time, they can create longer auction periods.

Plays Well With Others: Stagepass is complimentary to other methods of income, including Patreon and sponsor support. Auctioning experiences does not take away from the value that Patreon supporters and sponsors derive from their relationship with the host. Patrons donate due to their appreciation of the art that the hosts create, and sponsorship value stems from the resonance that its products have on target audiences. Hosts can use all services simultaneously and satisfy the value experience of all of their monetization supporters. That said, Stagepass offers more value to audiences and supporters. With podcasting being the most intimate medium, listeners develop a sense of deep connection with hosts of shows, and desire to experience more with those people, in ways outside of the original medium. They crave connection beyond the show, hence the name Stagepass.

Timing: Jump in early, it’s the right time to begin monetizing through experience. Over recent years the demand for unique experience has soared. In a recent study, Millennials, who are now the largest consumer segment of the market, have reported that 72% would spend money on experiences over anything else (Inc.). Listeners are wanting more than one-directional engagement and are looking for experience.

Additional Benefits

  1. Hosts do not have to create additional content like Patreon.
  2. Users can create experiences that provide no preparation or follow-up.
  3. Experiences provide exponential returns with the auction system.
  4. Hosts can create as many auctions that they like.
  5. Users can avoid appealing to sponsors and focus on adding value to listeners.

Read more here to learn about Stagepass and get started in the Make Money section of Blubrry’s Podcaster Dashboard.

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How the 2019 Apple Podcast Category Changes Affect Your Podcast



2019 Apple Podcast Category changes affect nearly 75% of podcasts shows. Is your podcast affected by the change?

Chances are your podcast will be affected by the new Apple podcast category change coming this August. For podcasters worried about what will happen to your category listing on Apple podcasts, breathe easy: Apple will map removed subcategories to their top-level category. That means that if you do nothing and your category is affected, you will still, at the very least, be in a top-level category.

Take advantage of this opportunity! If your show can take advantage of the new categories, update your categories immediately. This change is an opportunity for your show to be of the first in these new categories. If you are a Blubrry.com hosting customer, please go to the podcaster dashboard, click on “Podcast Settings” then select your new August 2019+ categories. If you are a PowerPress user, please update to version 7.5 or newer, then go to PowerPress Settings, select the “Apple” tab and proceed to set your new August 2019+ categories.

The most affected categories include “Comedy”, “Education”, “Government & Organizations”, “Music”, “News & Politics”, “Sports & Recreation”, “Technology”, and “TV & Film”. Comedy, Music, News & Politics and TV & Film now have 37 new subcategories to grow into. Sports & Recreation was essentially re-factored and is now simply called “Sports”. Education had many of its subcategories eliminated, replaced with new more appropriately titled subcategories. Sadly Government & Organizations” and  “Technology” had their subcategories completely eliminated. The most shocking subcategory to be eliminated was “Podcasting” found under “Technology” since there are nearly 10,000 shows found in that subcategory today.

Before we dig further into the changes, the 2019 Apple Podcast category changes is a refreshing step forward with improving the organization of podcasts in the Apple podcasts directory. The last category changes were made way back in 2011, and even then, they were only minor changes. The 2019 Apple Podcasts category changes, though, are significant. So significant, you’ll probably re-read this article a few times to fully understand the scope of the changes.

Again: this update is significant! In August Apple will transition from 67 top and subcategories to 112. Every top-level category has been touched, either with the title being renamed or the addition or removal of sub-categories. Of the changes, 51% of the existing categories remain unchanged and 16% are renamed and the remaining 33% removed. There are nearly 70% more podcast categories. Wrap your head around that! 

Using data from the blubrry podcast directory—with over 700,000 podcasts—over 130,000 of these shows have at least 1 required category change. Over 55% of shows that use a top-level category as their primary category now have new subcategories to pick from. Nearly 75% of podcasts are affected by these category changes!

Top-level Apple podcast category changes

The current 16 top-level categories continue, however, 6 have been re-titled. 3 new top-level categories have been added. These new top-level categories include “True Crime”, “History” and “Fiction”. Fiction is the only new top-level category that also includes new subcategories.

Pre 2019 top-level categories:

  • Arts (unchanged)
  • Business (unchanged)
  • Comedy (unchanged)
  • Education (unchanged)
  • Government & Organizations changed to “Government”
  • Health changed to “Health & Fitness”
  • Kids & Family (unchanged)
  • Games & Hobbies changed to “Leisure”
  • Music (unchanged)
  • News & Politics changed to “News”
  • Religion & Spirituality (unchanged)
  • Science & Medicine changed to “Science”
  • Society & Culture (unchanged)
  • Sports & Recreation changed to “Sports”
  • Technology (unchanged)
  • TV & Film (unchanged)

New 2019+ top-level categories:

  • True Crime
  • History
  • Fiction

411 on secondary level Apple Podcasts categories

The secondary level category changes, or “subcategories” as Apple labels them, is much more complicated. Apple Podcasts almost doubled the number of subcategories from 51 to 93. We broke down the changes into 3 segments: removed, changed, and added.

The most ambiguous subcategory titles have been removed in favor of titles that identify the category better. For example “Other” under “Religion & Spirituality” has been removed.

Apple Podcasts subcategories that have been removed

Apple removed 22 subcategories. Shows that fall into these subcategories will now default to their top-level category noted.

  • Business
    • Business News (shows will now appear under Business, see note1)
    • Shopping (shows will now appear under Business)
  • Education
    • Education Technology (shows will now appear under Education top category)
    • Higher Education (shows will now appear under Education top category)
    • K-12 (shows will now appear under Education top category, note2)
    • Training (shows will now appear under Education top category)
  • Government & Organizations (renamed to Government)
    • Local (shows will now appear under Government)
    • National (shows will now appear under Government)
    • Non-Profit (shows will now appear under Government)
    • Regional (shows will now appear under Government)
  • Health (renamed to Health & Fitness)
    • Self-Help (shows will now appear under the Health & Fitness top category, note3)
  • Religion & Spirituality
    • Other (shows will now appear under Religion & Spirituality)
  • Science & Medicine (renamed to Science)
    • Medicine (shows will now appear under Science top category, note4)
  • Society & Culture
    • History (shows will now appear under Society & Culture, note5)
  • Sports & Recreation
    • Amateur (shows will now appear under Sports)
    • College & High School (shows will now appear under Sports)
    • Outdoor (shows will now appear under Sports)
    • Professional (shows will now appear under Sports)
  • Technology
    • Gadgets (shows will now appear under Technology)
    • Tech News (shows will now appear under Technology)
    • Podcasting (shows will now appear under Technology)
    • Software How-To (shows will now appear under Technology)

Note1: We recommend mapping “Business News” to News > Business News
Note2: We recommend mapping “K-12” to Kids & Family > Education for Kids
Note3: We recommend mapping “Self-Help” to Education > Self-Improvement
Note4: We recommend mapping “Medicine” to Health & Fitness > Medicine
Note5: We recommend mapping “History” to the new top-level category History

Apple Podcasts subcategories that have been changed

Apple has changed 11 subcategories. Shows that fall into these subcategories will not be affected other than appearing in a retitled category.

  • Arts
    • Literature renamed to “Books”
  • Business
    • Management & Marketing renamed to “Management” (see note1)
  • Education
    • Language Courses renamed to “Language Learning”
  • Health (renamed to Health & Fitness)
    • Fitness & Nutrition renamed to “Fitness” (see note2)
  • Games & Hobbies (renamed to Leisure)
    • Other Games renamed to “Games”

Note1: We recommend marketing only podcasts use the new category Business > Marketing
Note2: We recommend nutrition only podcasts use the new category Health > Nutrition

Apple Podcasts subcategories that have been added

Apple has added 67 new subcategories. These categories expand upon most of the top-level categories

  • Business
    • Entrepreneurship (new!)
    • Marketing (new!)
    • Non-profit (new!)
  • Comedy
    • Comedy Interviews (new!)
    • Improv (new!)
    • Stand-up (new!)
  • Education
    • Courses (new!)
    • How To (new!)
    • Self-Improvement (new!)
  • Fiction (new!)
    • Comedy Fiction (new!)
    • Drama (new!)
    • Science Fiction (new!)
  • History (new!)
  • Health & Fitness
    • Medicine (new!)
    • Mental Health (new!)
    • Nutrition (new!)
  • Kids & Family
    • Education for Kids (new!)
    • Parenting (new!)
    • Pets & Animals (new!)
    • Stories for Kids (new!)
  • Leisure
    • Animation & Manga (new!)
    • Crafts (new!)
    • Home & Garden (new!)
  • Music
    • Music Commentary (new!)
    • Music History (new!)
    • Music Interviews (new!)
  • News
    • Business News (new!)
    • Daily News (new!)
    • Entertainment News (new!)
    • News Commentary (new!)
    • Politics (new!)
    • Sports News (new!)
    • Tech News (new!)
  • Science
    • Astronomy (new!)
    • Chemistry (new!)
    • Earth Sciences (new!)
    • Life Sciences (new!)
    • Mathematics (new!)
    • Natural Sciences (new!)
    • Nature (new!)
    • Physics (new!)
    • Social Sciences (new!)
  • Society & Culture
    • Documentary (new!)
    • Relationships (new!)
  • Sports
    • Baseball (new!)
    • Basketball (new!)
    • Cricket (new!)
    • Fantasy Sports (new!)
    • Football (new!)
    • Golf (new!)
    • Hockey (new!)
    • Rugby (new!)
    • Running (new!)
    • Soccer (new!)
    • Swimming (new!)
    • Tennis (new!)
    • Volleyball (new!)
    • Wilderness (new!)
    • Wrestling (new!)
  • True Crime (new!)
  • TV & Film
    • After Shows (new!)
    • Film History (new!)
    • Film Interviews (new!)
    • Film Reviews (new!)
    • TV Reviews (new!)

For a full list of the new podcast categories from Apple, please visit the Apple Podcasts Categories page.

Analysis of the changes

After reviewing the changes and comparing the number of podcasts that appear in the various subcategories, we have determined the changes Apple has made will be a net positive for most shows. These new categories and subcategories will now have their own top 200 shows featured within them, which will give over 13,000 podcasts top 200 exposure in the Apple podcasts directory. So, while change can be scary sometimes, in this instance you actually now have a better chance to gain more exposure. Which means it might make it easier to grow your audience.

PowerPress Plugin Users

We have a big update coming to PowerPress in the next few days with all these changes plus a lot more..

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Podcast Advertising Made Easy



You have a podcast.

You’re making money from advertising on your podcast.

But you’re stuck with your current system, which probably means you’re not monetizing your back catalog, and/or you have to re-record and re-upload your file every time an advertiser changes.

What if we told you it doesn’t have to be that way anymore?

Yep. Blubrry has built and launched an easier way to do podcast advertising insertion. It’s for those of you who manage your own ad campaigns and need to build anything from very complex to fairly simple campaigns. And, since it’s on our podcast hosting and podcast stats platform, you can rest assured your campaigns are measured with IAB certified compliant Podcast Measurement stats.

Even better? We built this podcast ad insertion system to be easy to set up and maintain for podcasters. There are a couple different levels, with another coming this fall:

  • The advertising insertion system is available exclusively to our professional hosting customers. Pro customers receive our Simple Podcast Ad Insertion service that includes pre-roll ads for episodes published within the last 50 days ‘free’ as part of their plan.
  • The Full Insertion version comes with pre-mid-post roll and is priced at $49.95 a month with a .10 cent file rebuild. Yeah. It’s pretty competitive pricing, isn’t it?
  • Another level of Dynamic Advertising Insertion, which will include geographic targeting, is expected to be deliver Q4 2019.

Not a pro hosting customer yet, but want access to this awesome podcast ad insertion system? We don’t blame you. So, contact us and learn more here.

Ready to use our podcast ad insertion system but need the nitty gritty how-to details? Read here.

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Podcasts Within Educational Institutions



After a long hiatus, the PowerPress Podcast is back. For the most part school is out for the summer, but we’re here to talk about a podcast that works at Penn State University. Before they get to that, MacKenzie and this episodes co-host discuss subscribers. There is quite a bit of misunderstanding of how subscribers are calculated for podcasting, and this will give a better explanation and insight into these numbers – or lack there of.

Jenna Spinelle, co-host of Democracy Works for the McCourtney Institute for Democracy at Penn State University, shared her experience getting a show off the ground rather quickly and expectations she has for podcasting in 2019. She has written two articles for Medium on the subject, they’re linked below. She will also be on a panel at Podcast Movement this summer, don’t miss it.

Lastly, they talk about a new partner for Blubrry, Audioburst. Free transcriptions and audio bursts of your podcast. They help you take your content to the next level with easy ways to share sound bites of your show and add a transcription to your website. Learn more with the link in the show notes.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Beyond the Download – Subscriber Numbers

Democracy Works

Five Questions to Ask Before Starting A Podcast At Your Organization

Why 2019 will be the year of the podcast in higher education — and what it means for the industry

Audioburst – Blubrry’s new partner

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Podcast Storytelling Tips



Humans love stories.  We love anticipating what’ll happen next to our favorite characters. We love getting to live vicariously through their lives. To quote Tyrion Lannister from Game of Thrones: “there’s nothing more powerful than a good story.” Podcasts are no different. Every podcast tells a story–from sports, to religion, to finance, and everything in between.  Sure, you could spend a lifetime honing your storytelling craft. But we wanted to drop a few podcast storytelling tips to get you started.

Know your audience

To truly tell a compelling story with your podcast, you need to have an empathic understanding of who your audience is, and why they’re tuning in to your show. More than that, if you can, try to get a feel for their daily trials and triumphs, their hopes and fears. There are plenty of tips and tools out there to help you create this persona of your podcast audience (Google is your friend).

Storytelling basics

We all learned it in grade school, but every story needs a beginning, a middle and an end. In the beginning, you introduce the players, let us get to know their ordinary lives a bit, and lay the foundation for the middle. In the middle, you introduce the tension–the thing that makes you squirm, that flips the player’s lives on their heads. This is where the struggle and suffering comes in. Our hero defies all odds and takes us to & through the climax to the ending. There are several great books on the subject, such as Joseph Campbell’s The Hero With A Thousand Faces, and The Seven Basic Plots by Christopher Booker. For podcasting, you can think of each episode of your show as a self contained story, or you could see each season as such. Both can be successful approaches to storytelling, it just depends on what your preferred format, subject matter,  and approach are. Have a tech news podcast? Might want to primarily focus on episode-as-story because news moves fast, and tech news moves even faster. But even with that approach, there are certainly opportunities for longer timeframe story arcs.

Podcast storytelling example

Think about how you’d talk about Instagram’s transition from photo filter app, to a billion dollar unicorn where we all go for our favorite bite sized hits of current pop culture and micro influencers. How brands and influencers have, with varying degrees of success, become a core content pillar. How those same influencers are now abandoning the “Instagram Aesthetic.” If you have a tech news podcast, each of those points could’ve been an individual episode with a beginning, middle, and end. And they each tie in to a larger, longer story arc about the life of a startup in the tech industry.

Podcasting is a perfect storytelling medium

Our storytelling center of gravity is constantly shifting. From gathering around the campfire and sharing news and creating the social myths that hold groups together, to gathering around the radio or TV and doing the same. Podcasts carry that torch into the future. Now, instead of audience being limited by geography or big time broadcast capital needs, with minimal investment in podcast hosting and gear we can tell our story–share our unique perspectives–to the entire world. What are your favorite tips and tricks for creating a great story on your podcast? Sound of on social or in the comments.

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Not All Free Podcast Stats Are Created Equal



Podcast Stats Soundbites

Not All Free Podcast Stats Are Created Equal

Free. One of the most powerful words in the English language. Many podcasting platforms available today use some sort of “freemium” business model to entice eager podcasters to join their system. Typically its free podcast hosting, with a limited feature set, all designed to move the podcaster up the line and into paid services. There are even a few out there who are completely free, all the way, except for the minor detail that they own the podcaster’s hard work. Nothing is truly free in the long run. Given the massive growth in the podcasting space over the past year or so, we thought it was time to talk about versions of free stats.

Not So Basic Podcast Stats

First, let’s define terms. In an ideal world, Podcast Statistics (or, “podcast media download statistics”) provide content creators and media buyers detailed network delivery statistics, analytics and audience demographics, and track how the media is engaged. Other podcasting platforms offering podcast stats often list them as a feature, and a basic one at that. Podcast Stats from Blubrry, on the other hand are anything but basic. Even our “Basic” Free Podcast Stats. If you’re in podcasting, you have a story to tell to the world. And you might even want to make a little money on it too. In order to monetize, you need to the size of your audience– how many people consume your content. But that’s not enough. You also need to know what devices, where they are, how they’re finding you, when they’re consuming your content, and who is linking to you (a signal that you are considered “authority” on a topic). That’s the data sophisticated media buyers and brands will need in order to evaluate if your podcast & audience are a good fit for telling their story. And all that data is no good if it’s delivered to you an a confusing or unusable format. Blubrry’s Free Podcast Stats provides all of those things. And while we obviously want podcasters to check out our paid services, like Podcast Hosting and Pro Podcast Stats, we haven’t hamstrung our Free Podcast Stats. It’s a fully functional, robust analytics and reporting platform.

Podcast Stats Alternatives

Over the years, we’ve seen podcasters use a variety of methods to arrive at actionable audience insights. The approaches fall into a few categories: FeedBurner feed stats, web server stats (e.g. AWStats), JavaScript web stats (e.g. Google Analytics), and URL shortening hit counters (e.g. Bit.ly). For an in-depth analysis of the relative strengths & weaknesses of using these tools for podcast stats, please take a look at our writeup. The short version, though, is that each of those only gives you a partial view of your audience, where they are, and when & how they consume your podcasts.

Why Blubrry Podcast Stats Are so Fresh

Of the options listed above, only Blubrry Free Podcast Stats will give you the critical information you can use to grow and monetize your audience & podcast. Blubrry Free Podcast Stats measures downloads from websites/web pages as well as from your podcast RSS syndication feeds, including popular desktop and mobile Web browsers. We also report on 100+ desktop and mobile podcatchers including Apple Podcasts, Stitcher for iOS and Android, and many more.

When multiple downloads come from the same unique IP address, our proprietary algorithm filters and determines which are actual downloads (sometimes multiple requests for a single media file from the same unique IP address result from only one end-user). Even better? Blubrry includes both our calculated download total and the unique IP total. We do this so you can see the difference between the actual unique download total and the reported download total. Even even better? You don’t have to host your podcast with Blubrry to receive these Blubrry Podcast Stats benefits. Blubrry was started over a decade ago by podcasters, for podcasters. Sure, we hope you find enough value to explore our other offerings–we are in the business of podcasting, after all. We want you to have the best tools to tell your unique story and share your individual perspective, so we continue to offer free Podcast Stats.

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Podcast Marketing Tips: When to Outsource



Podcast Marketing Tips: When to Outsource

Podcast marketing and administration can be difficult. Maybe you got into podcasting as a business from the get go, maybe you started your podcast as a passion project, maybe it was a little bit of both. Regardless of where you started, you’re at or approaching the point now where you’re feeling overwhelmed… or, at least like you’re not giving the proper things the proper amount of attention anymore. As your podcast grows, there are inevitably more things that need more from you. Bigger podcast, bigger appetite. Guess what? That’s normal, and you’re not alone. In fact, it’s a sign of success that you can’t handle it all on your own anymore. So, embrace it. And do something about it. Maybe it’s time to think about farming out some of your tasks. Here are things you might want to consider as you seek sustainable ways to continue to grow your podcast.

What podcast marketing and administration skills are you best at?

First, you need to take an honest look at yourself and your strengths: what areas of podcast marketing and administration are you truly skilled at? Are you a podcast editing whiz? Are you great at sourcing & securing guests? Are you able to build buzz for your podcast on social media? You should consider focusing primarily on the things you’re best at, and farming out the other things to people better suited to doing them.

What podcast marketing and administration tasks do you love doing?

You wouldn’t be where you are without your passion for podcasting and your particular point of view. Never lose that. But what do you absolutely love doing? Podcast social marketing? Podcast editing–weaving a cohesive, compelling story from disparate threads? As your podcast continues to grow– even if you’re starting/have started a podcast network–make sure you hold on to at least one of the things you’re passionate about.

What is it worth to you to continue doing those podcast marketing and administration tasks?

This one is all about opportunity cost. We all have choices to make. If we make the choice to continue handling podcast social media marketing ourselves, what might we have to give up, and/or what might we miss out on because of that choice? For the things you’re best at and the things you love, consider only focusing on the items that tick both boxes: skill and passion. Direct others on the rest, if you’re able.

What is your budget for outsourcing?

If you’re bringing in professional podcast editors, social/marketers, web designers, producers, and the like, they don’t come free. What are you able to set aside each month–and for how long–in order to give these folks enough time to produce results for you and your podcast? What else could you do with that money? What will it cost you not to bring in others?

What does success look like?

We love experimentation. But we are also in the business of podcasting (podcast hosting, podcast stats, and podcast websites), which means at least some of those experiments have to pay off. So, before you pull the trigger and bring on a podcast editor, a podcast marketing consultant, or anyone else, make sure you have clearly defined and measurable objectives. That way, you’ve all decided what success looks like ahead of time, so it’ll be easier to recognize when you hit or miss.

It might not feel like it–down in the trenches, slogging it out to grow your podcast–but the fact that you’ve gotten to the point that you can no longer do all the things your podcast needs in order to keep growing is a good thing. It’s a signal of success. Congratulations. And, sure, it also means you’ll have other challenges to deal with. But keep at it. The world needs more podcasters, not fewer.

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Podcast Sites, Feeds, and SSL for Apple Podcasts



Podcast Sites, Feeds, and SSL for Apple Podcasts

First, some definitions. What is an SSL Certificate? According to Symantec, “SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details. The two systems can be a server and a client (for example, a shopping website and browser) or server to server (for example, an application with personal identifiable information or with payroll information).”

SSL for Apple Podcasts is Coming

While it’s certainly not “official” policy yet, you can probably see it coming at some point in the future: SSL will become increasingly important to podcasters. It’s already happened for “regular” websites: sites–even non-ecommerce–rank better in Google search results if they have a valid SSL certificate. Amazon requires SSL to be on their Alexa ecosystem. So, it’s no stretch of imagination to see that Apple may require SSL to be in the Apple Podcasts directory.

Apple has mentioned that at some point in the future they’re going to require SSL to be in the Apple Podcasts directory. Also, not just any ol’ SSL certificate will do. It’ll most likely need to be from one of the SSL Certificates accepted by Apple.

SSL on PowerPress Sites is Super Simple

Good news, though if you’re on PowerPress Sites. You can switch your podcast site and podcast feed to SSL literally with the click of a button. Go to PowerPress Site Settings and click Set Up SSL. Then, wait a few minutes and you’re done. One little click and you’re good to go.

If you’re on Blubrry (without WordPress or PowerPress) or Podcast Mirror your feed is already SSL.

Otherwise, contact your hosting provider– they most likely have documentation to help you get your podcast site and podcast feed set up with SSL.If you’re not using an SSL cert yet, you’re probably ok. For now. But it’s coming, and it’s fairly simple to set up. Might want to get a head start.

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