Category Archives: Blubrry

Pro Podcast Stats Getting More Goodies



Podcast Statistics Platform Enhancements

Have you noticed anything new about your Blubrry Pro Podcast Media Download Statistics (podcast stats) recently? We just rolled out some upgrades! In 2017 we added Great Britain, Brazil and Canada reporting. This year we’ve added regional breakdowns for Germany and Mexico– countries with increasing podcast creation and listenership. Along with new countries, we’ve added DMA regions for US metro regions. The DMA metro regions will be separated from the rest of the US reporting to provide clarity for analyzing and monetization opportunities. In a nutshell, here’s what the Pro Podcast Stats platform enhancements are, and what it means for podcasters:

  • Hourly downloads reporting: Pro Stats users will be able to see how many downloads you’re getting during each hour for the first week. This is a great way for podcasters to find out what days/times might be most popular for releasing episodes.
  • In addition to current geographic breakdowns, we’ve added regional breakdowns for Germany and Mexico. Our Pro Podcast Stats users will be one step closer to total podcast world domination.
  • And we’ve added further geographic reporting in the US by adding the ability to report on DMAs (for example, Chicago, Atlanta, etc.) This lets you provide clearer audience data to your advertisers.

Podcaster and Blubrry CEO, Todd Cochrane, said “Podcast stats are crucial for podcasters to grow our audiences. And especially so for monetization. Because Blubrry continues to provide more detailed, accurate information about your content and listeners, you have more control over the future of your show and brand.”

IAB Podcast Statistics Certification Update

We’re also expecting to achieve IAB podcast measurement/statistics certification in the coming days. Which is kind of a huge deal. Look for more on that as it develops, but we’ve been hard at work on it for a while now. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which will set the gold standard for all podcasting organizations. That means you will be able to provide advertisers and media buyers the most accurate, up to date statistics about your podcast, and that they can trust your numbers because our platform underwent a rigorous IAB audit and certification process.

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Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!

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Critical IAB Podcast Statistic Changes



You work hard to build your podcast, your audience, your voice. And you rely on Blubrry to provide flexible, stable, industry-leading tools like podcast media hosting and podcast download statistics to make it easier to share your point of view and make informed decisions. As some of you know, the past few months we have been going through an extensive audit by an IAB audit team to achieve certification of our statistics.

We have learned a great deal during the process and have come up with guidelines that all podcasters should be following that will help you obtain the most accurate podcast statistics. We think it’s a quick must read for all.

The Changes

In this process we’ve begun making some behind the scenes changes that we’ll roll out in three phrases over the next few months.

First, will be for our enterprise customers like ESPN and ABC, with no changes to that system.

Second, will be our media hosting customers: how we process data will change to raw log files. This will allow us to provide you some new unique info. We’ll keep you updated and give more information later on, no need to worry about anything.

Non-Hosting customers that use our platform strictly for podcast statistics using the redirect method will come next. In order to certify redirect clients, we are required to put in place code that will audit podcasters website for activities like pre-loading. Preloading refers to the functionality where a web-based audio player will automatically start loading the media upon page load. This audit along with a user agreement we are preparing will be required for redirect clients that are not hosting with us.

We appreciate your trust in Blubrry as we continually improve our already great podcasting platforms. If you have any questions or concerns, please don’t hesitate to contact one of our real, live humans in support.

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Balancing a Podcast and a Career – Podcasting Tips



Balancing a Career and a Podcast - Blubrry

How is it there are never enough hours in the day? From work, to friends & family, to hobbies and passion projects, sometimes it seems like there’s simply not enough time. And achieving any semblance of “balance” can feel impossible. Today, we’ll focus specifically on balancing a podcast and a career.

Define your podcasting and career goals

Having goals will help you determine if you’re on the right track, devoting too much time to your podcast and not enough to your career (and vice versa). For example, your podcast goals might include producing an episode per week, growing your podcast audience by 10% each month, and securing one big-name interviewee per quarter. Whatever your goals are, make them measurable. That way, you will be able to determine if you’re on the right track, need to invest more time/resources, or maybe even cut back a bit.

Podcast and career overlap: pro or con?

Is there overlap between your podcast and your career? Do you podcast about the industry in which you are employed? Yes? Awesome. No? Also awesome. There’s an old Tibetan parable about a family, some horses, and determining what’s “good” and what’s “bad.” The short version is: “could be good, could be bad; who knows?” When balancing a podcast and a career, having overlap between the two, or no overlap at all can be a good thing. If you’re a spanish speaking healthcare professional and you’re podcast is about spanish in the medical setting, you’re leveraging your professional experience and expertise to help share your views with the world. But podcasting can be a fantastic break from your career as well. Maybe you are an appliance repair person, but really love sports. So, you podcast about sports. It’s a way to keep your mind fresh and gives you a mental rest from repairing stoves.

Take a step back

Are you spread too thin, “sort of stretched, like butter scraped over too much bread?” Maybe it’s time to take a step back, take a breath, and make a list. List out all the things you’re responsible for–including time for work, sleep, self care, and time with friends/family–and estimate the number of hours per week you are dedicating to each. Pro tip: if the total number of hours you’re supposed to be dedicating to everything is more than 168 (the number of hours in a week) it’s time to scale back. Now that you’ve laid it out, are there any areas out of alignment, especially when compared to the amazing, measurable goals you’ve set forth? Yes? Better get to work realigning.

Of course, there are tons of tips for balancing a podcast and a career. These are just a few. How do you balance your podcast and your career? Sound off in the comments or on social– someone else might be wondering how to do something you’ve already figured out!

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Repurposing Podcast Content



Podcasting Tips: Repurposing Podcast Content

Podcasting Tips: Repurposing Content

Podcasting tips, just like leftovers, can be a soggy, bland, soul-crushing experience. Or, they can be a treat: french toast (stale bread + milk & eggs), tortilla chips (stale tortillas cut up and fried), and fried rice (leftover rice fried to deliciousness with a hearty helping of soy sauce) come to mind. Athletes trying to keep fit in cold winter months used peach baskets and soccer balls to create basketball. Is that enough mixed metaphors yet? Yes? Ok, good. Let’s move on to why & how to repurpose content for & from your podcast.

Podcasting tips on repurposing podcast content and why you should consider it

Invariably, there are certain episodes, series, or topics which drive a ton of consumption. Pro tip: if you’re not sure how your content is performing, who is consuming it, on which devices, etc., you might want to check out our Podcast Media Download Statistics; they’ll give you the data you need to make important decisions about your show and how to grow it. This content, that’s driving a disproportionate share of your media downloads, is a great place to start. You know your audience likes it.

It’s also a great way to introduce your audience to content they may have missed and/or introduce new audience members to your brilliance in other forms.

How to repurpose content: a few podcasting tips

Please, please, please don’t just throw up a transcript of your podcast on your blog as a post. The key to repurposing–both with food, sports and with podcast content–is to make it a new experience, not a shadow of the original. People can re-read that blog post on their own, they don’t need you to literally read it to them and call it a podcast episode. Conversely, they can read your show notes rather than a whole other blog post where you “repurpose” podcast content.

Instead, use this as an opportunity to go into more depth on certain aspects. Or provide different examples. Or, if you’re going from an audio podcast to a video podcast, add some interesting visuals.

Another great tip is to use it as a way to update the content. For example, if you’ve got a podcast episode about the top french toast recipes of 2017, why not create a blog post or video podcast updating that list for 2018?

End of year “best of” list time is coming soon. Why not create a list of your most popular content, why you think it’s popular, and then link through to that content? Could be a great way to increase the connections you have with your audience.

_______

There you have it. We went from turkey sandwiches to best of lists, all in an effort to show you that repurposing podcast content can be a powerful tool to help grow your podcast audience, and give you opportunities to expand on some of your favorite topics.

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International Podcast Day, 2018



International Podcast Day, 2018

Each year podcasters from around the world focus on something pretty meta: celebrating the power of podcasts. The inaugural event in 2014 trended on Twitter for almost the entire day. And it’s only gotten bigger and better each year. This year, we reached out to International Podcast Day champions, Steve Lee and Dave Lee, to get their perspective on this popular podcasting event.

International Podcast Day 2018

Why do you do this year after year?

There is always a region or country that is growing in terms of podcasts being produced and the consumption of podcasts. That is an opportunity to highlight those regions and provide a voice to those podcasters and listeners. Just as the podcasting industry evolves year after year, so does the event and celebration.

And after 4 years of organizing the celebration, it’s evident that the podcast community is embracing the celebration. They plan meetups and social gatherings just for the day. People (podcasters, listeners, producers, networks, etc.) look forward to the celebration and that keeps us motivated and excited.

What is the coolest thing that has happened since it started?

One of the coolest things that has happened is that we encourage our speakers to present in their native language or language of choice. So we’ve had sessions in German, Spanish, and Italian. This brings a new element to the celebration. The presentation is different; the audience is different; the chat room is transformed. Another cool thing that has happened is the integration of the Podcast Awards ceremony during the live stream.

What is something unexpected that’s occurred?

When we started this in 2014, we never expected the celebration and event to make national or international headlines or make the news broadcasts. Yahoo News, CNBC, ESPN, New York Times, T-Mobile, and several local news outlets have written or broadcasted about the event. What started as a 6-hour event in the United States has turned into a 30+ hour event with international representation. A major unexpected outcome that happened was that #InternationalPodcastDay has trended Number 1 & 2 on Twitter for numbers of hours during the last three celebrations. We never expected that to occur.

How have you changed it up a bit this year?

Every year we try to add countries that have not been represented. Last year we invited podcasters from five African countries. This year we have invited podcasters from India, Philippines, and the United Arab Emirates. The interesting dynamic of inviting Hebah Fisher (UAE-based) is that Google Hangouts on Air (the platform we use to broadcast live) is actually blocked in the UAE. We had no idea. So we are working with her to record her presentation and broadcast it as a recorded video. She will be joining the live chat to respond to questions and comments. This is something new that we never imagined happening. Rather than passing on having the UAE represented, we worked around a solution so the international community could hear the UAE’s voice.

Getting Involved with International Podcast Day, 2018

There is a great list of ideas for how you can get involved with International Podcast Day over on their website. A few quick ideas from them (and one from Blubrry):

  • Use #InternationalPodcastDay to engage with others worldwide talking about the event
  • Grab your mic and camera, ask someone about their favorite podcast. Share the response on social media!
  • Share your favorite podcast with someone (coworker, friend, teammate)
  • Not a podcaster? Become one! It’s easier than you think, especially if you choose Blubrry as your platform. We offer world-class Podcast Hosting, Podcast Stats, extensive customization options, distribution to all the major discovery platforms, and complimentary phone support with real, live humans in our Support center.

How We’re Celebrating International Podcast Day, 2018

We are constantly improving our podcasting solutions. This year, to celebrate International Podcast Day, we’re rolling out a couple cool features to help you personalize your podcast even more.

Introducing Emoji Support for Your Show Notes

Yep. Emojis are coming to Blubrry! They’ve been searchable by Google for a couple years. And now those ubiquitous little images we’ve all begun to use–sometimes even in professional correspondence–will shortly be able to be used in your Show Notes if you are a Blubrry customer. We’ll be rolling it out by 9/30/18.

Link to Specific Time Location in Your Podcast

Have a specific portion of your podcast you want to make sure everyone notices? Now, if you’re a Blubrry customer, you’ll be able to link to a specific time stamp in your podcast. Great for use in show notes or social posts. We’ll be rolling this one out to Blubrry users by 9/30/18.

How are you celebrating International Podcast Day this year? Sound off in the comments or hit us up on Facebook or Twitter.

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How to Use Podcast SEO to Grow Your Audience



Podcast SEO | BlubrryPodcast SEO

Podcast SEO can feel overwhelming — you just want to share your stories and point of view with as many listeners as you are able. It can also lead you down some analysis paralysis rabbit holes. In this post we will help you understand what Podcast SEO is, why you might need it, and what some podcast SEO best practices are — all so you can grow your podcast audience. If you really want to nerd out and dig in to SEO in general, be sure to check out the Beginner’s Guide to SEO over on Moz.

What is Podcast SEO?

SEO is short for Search Engine Optimization. It’s a suite of black magic marketing approaches intended to increase the visibility of a website or other web property on a Search Engine Results Page (AKA “SERP”). Google and Apple Podcasts are the two largest as far as podcast discovery is concerned. Ideally, your podcast and/or episodes show up near the top of the search results for things your listeners are interested in. For example when searching for Geek News on Apple Podcasts, Geek News, the podcast Geek News Central from our CEO, Todd Cochrane, is the third result for Podcasts.

Why Do I Need Podcast SEO?

Content may still be king, but being the king of an undiscoverable kingdom isn’t really why you started your podcast, is it? Unlike that baseball movie, if you build it, they will only come if they can find it. There are many ways to build your podcast audience, from advertising, to events to good ol’ fashioned word of mouth. But ensuring your podcast SEO is following best practices is kind of like the old adage “fish where the fish are:” your podcast is the bait & hook and podcast SEO helps you cast that fishing line right into the middle of all those searches. So if you want a long-term marketing solution that will help bring an audience to your podcast, you need good SEO.

How to Grow Your Podcast with SEO

You’ve got a podcast, or are about to launch one, and you’re wondering how to grow your podcast audience. No big deal, right? The good news is that podcast listenership is projected to grow at 15-20% per year for the next several years. The bad news is that because of the increasing popularity of podcasts and podcasting, there is a constant flood of new content. Cutting through that clutter to build an audience for your podcast is increasingly difficult. But it’s not impossible. And one of the most effective, long-term tools in your arsenal is to set your podcast up for SEO love.

Podcast SEO Best Practices

Optimizing your podcast for discovery follows a lot of the same technical factors that traditional SEO does. Which means that if you keep your audience’s interests–and how you can genuinely help them discover fascinating content that answers the question(s) they type into that search box–front and center, it’s pretty hard to go wrong.

Here are some podcast SEO best practices:

  1. Humans beat crawlers in the long term: always write your titles, descriptions, and notes in way that answer a specific question an audience might have. Trying to game the system might get you clicks initially, but those audience members will quickly abandon your show if it’s not answering their questions.
  2. Put the keywords as close to the beginning of your title, description, and notes as possible. Remember that fishing analogy? Well, just like goldfish, audiences have short attention spans. Make sure you show them, right up front, that your show can help them.
  3. Use the right tools. Version 6.0 of PowerPress has some truly fantastic SEO tools built right in. There’s a great (short) article about using the podcast SEO tools built in to PowerPress over at Blubrry.com.
  4. Social media engagement has a direct correlation with search rankings. The more people engage with your podcast on the various social platforms, the more search engines like Google see you as a reputable source for your key topics/keywords.
  5. There’s more to SEO than just keywords. Design and user experience on your website and even podcast artwork play a role as well. If someone searches, clicks your link on the SERP, but then immediately leaves your site or stops your podcast, the search engines don’t like that. Their assumption is that the searcher did not find the answer to their question with you, so the search engines might not rank you as highly for those keywords anymore. But, what if you really did have great content in that podcast, it was just really hard for the searcher to find it because of how your website is designed? That’s a bad user experience design problem. Great news is that there are a bazillion website builder tools out there. Blubrry offers PowerPress Sites, the most comprehensive, customizable podcast package available.

Now you know what podcast SEO is, why you might need it, and some podcast SEO best practices. There are, obviously, plenty more you could do to improve your podcast discovery and increase your audience via SEO. We’d love to chat–hit us up on Twitter, Facebook, or if you’re a Blubrry customer reach out to one of our real, live, actual human beings in Blubrry Support.

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Assist the Blubrry Development Team



HiringThe Columbus office, home to the software development team for Blubrry Podcasting and MacKenzie our Services and Affiliates Coordinator, is in need of an administrative / office assistant. With a small team of developers, we need someone to assist with a variety of tasks associated with the department, such as writing documentation, testing new features, helping to manage projects, etc.

The team needs someone who is comfortable moving from task to task and ensuring that the office runs smoothly. Given the industry that we’re in, a passion for technology is a desired characteristic. If you’re familiar with podcasting – from behind the mic or just a fan – even better.

Positions at Blubrry are never set in stone so depending on your skills, education and interest this could evolve into a higher position. We’re looking for someone to join us in the physical Columbus, Ohio, office 40 hours a week, regular business hours, as soon as possible.

  • Office / Administrative Assistant Skills
    • Technology: Email, calendars, documents, spreadsheets and presentations
    • Communication: Handling incoming correspondence from customers or partners
    • Organizational skills: Schedules, events, email and files
    • Time management: Accurately plan and estimate tasks
    • Strategic planning: Prioritize tasks in order of importance
    • Agile: Quickly adapt to changes
    • Detail oriented: Catch typos, poor grammar and other mistakes
    • Anticipate: Complete important tasks without needing to be asked

This position includes lots of writing for the team and our community, so we’re looking for a skilled, confident writer. This means that a cover letter is very much appreciated. We’re looking forward to hearing from you!

You can learn more about the position and apply on Monster here. If you have any questions, email jobs@rawvoice.com.

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Podcast Hosting Options and Your Content



Podcasters have lots of options today when it comes to hosting, which is really incredible considering how things were when Blubrry launched back in 2005. Having been in the space that long gives us a lot of perspective on the ease of which podcasters today can get their message out to the world versus how much more difficult it was five or ten years ago. If you hang out with any of our team members or listen to our podcast, you will quickly learn that we are podcasters first and foremost and very attuned to creator rights in regards to their content.

At Blubrry, we’re committed to providing top-notch services to podcasters. The products and services we provide allow those that use our services to launch their podcast in a way that allows them to control their brand, intellectual property, and of course their podcast feed. We are confident that, three or six months down the road, podcasters who sign on with our services will feel great about the choice they made to work with a company that respects those rights and makes it easy to retain ownership and control of their intellectual property.

By contrast, today we often get calls from podcasters who have realized they made some podcast service provider selection missteps when they launched their shows.

These run the full gambit, but for most, it’s the realization that they are building their show/brand on top of rented land and that they would much rather be promoting their own .com versus promoting the brand or vertical their show is on. With Google, today entering the scene with Google Podcasts the value of building your SEO for your own site is much more appealing than building the SEO of your host.

Today, podcasting is big business, with many models to choose from. While a few of our offerings are free, notably the PowerPress Plugin & basic Podcast Stats, most of our products and services – like hosting and pro stats – have subscription costs. While some podcast offerings out there today are attempting to forge new business models, our perspective in the space requires us to consider creators first and not risk our customers’ shows with business models we have seen come and go.

“Podcasting companies are more than a place to host your media,” explains Blubrry/RawVoice CEO Todd Cochrane. “At Blubrry, we have a diverse team that is involved in support, development, monetization and podcaster advocacy. We work behind the scenes with groups such as the IAB to make sure your podcast stats are IAB compliant. At the same time, we consistently maintain and update our infrastructure and continue to develop new and existing services.”

All this requires time, resources, and yes money – so if a company is providing you a service and not charging you for it, their business model necessitates generating significant revenue to pay salaries, benefits, infrastructure, rent and more. In that circumstance, the value you’re “trading” them is often not well defined, but may include access to and control of your content. We would argue that your content is far more valuable than what we charge you to host it and is, in fact, too valuable to trade away for access to “free” services.

A free podcast host might be a good fit for you if you’re testing out podcasting. However, keep in mind that a free service may restrict your ability to monetize your podcast yourself. You may not be able to access your own analytics, and if your host owns your feed, they may also insert their own ads or even remove your show without warning. The more control you give up of your content and where it lives, the more likely a change to the company’s business model or terms of service will negatively affect you.

At Blubrry we start with the simple premise that there are many benefits to podcasters owning and controlling their intellectual property, and we are committed to creating products and services that allow you to grow your show without our interference. It may not be free, but for those of us serious about building our brands, the cost is well worth paying.

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Happy 10th Birthday, PowerPress!



PowerPress Plugin

From its modest beginning on August 11, 2008, through the dozens of updates that led to its feature-packed modern incarnation, the PowerPress Plugin was born from a desire to help the podcasting community – and that commitment is just as strong today.

When a popular WordPress-based podcast plugin went under in 2007, the team at Blubrry saw the impact it was having on podcasters, and sprung into action to create a solution – and the rest is history.

Among many, many other changes and improvements, the 10-year history of PowerPress has included:

Some things, however, have never changed. The PowerPress plugin continues to be free, and is still cared for by its original developer, Blubrry CIO Angelo Mandato (for more on the history and future of PowerPress, listen to the most recent episode of the PowerPress Podcast.) Now powering between 60,000 and 80,000 podcasts, PowerPress remains stable and forward-thinking: ready to handle a continuing increase of listeners and imminent new technology like implementation into vehicles.

Happy birthday, PowerPress! We’re excited to watch you continue to power podcasts for the next decade and beyond.

 

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