Category Archives: Blubrry

Podfest 2018: Come Learn (And Earn) With Blubrry!

The 2018 Podfest Multimedia Expo will be held at the Orlando Wyndham Orlando Resort Hotel, February 8-10.

Blubrry team members Mike Dell, Lead Support Technician, and MacKenzie Bennett, Services and Affiliates Coordinator, will be representing at the Blubrry booth.

The Blubrry booth will be part of the Treasure Map hunt, offering attendees the chance to win prizes valued at $300 and up. To enter, go up to the Blubrry booth and say hello!

Even if you aren’t a prize winner, everyone who visits the Blubrry booth can’t help but win. Mike will be available to offer top-notch tech advice, while MacKenzie can answer questions about monetizing your podcast through an affilliate partnership.

Podfest Multimedia Expo bills itself as “the conference for podcasters, digital influencers, and changemakers who want to grow their brand and audience and maximize their income.” With a focus on educating podcasters of all knowledge levels, the event is a great fit for any podcaster, beginner or veteran.

The event kicks off unofficially on Wednesday, February 7, so early birds can meet new people, connect with old friends, and get checked in. The official schedule begins Thursday at 9AM, with conference tracks on monetization, multimedia, technology, audience building, entrepreneur, and social media, as well as workshops like YouTube and Boss Lady. The event will end with a sure-to-be hilarious roast of School of Podcasting’s Dave Jackson.

Feel like you’re missing out? Tickets are still available! 

If you can’t attend, follow along with the conference hashtag, #pme18. You’re sure to learn a lot just by watching the conversation.

Will you be at PodFest this year? Let us know in the comments!

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Shopify and Sermon Library: Two New Specialized Plugins To Make Your Podcast Even Better

At Blubrry, we’re always looking for ways to help our podcasters create more revenue and reach their audiences more effectively. We’re excited to announce that we’ve recently partnered with two new plugins: the ecommerce platform Shopify, and Sermon Library, which allows churches to organize and publish sermons on their website.

Here’s more information on these plugins and the benefits of using each with PowerPress.


If you’ve been thinking about selling your own podcast merch, you may have been deterred by the time and expertise involved in setting up a shop, figuring out how to take payments, and collecting your customers’ information.

Shopify makes the ecommerce process painless.

In addition to giving you the ability to securely accept credit card payments from customers, this ecommerce heavyweight offers additional features like the ability to accept discount codes, create printing labels, and much more. There is no limit to how much inventory you can carry, and Shopify will handle the entire billing and shipping process, as well as create the branding on your ecommerce pages so you don’t have to.

Shopify and Blubrry have partnered on a special deal: Receive a discount of at least $29 for a free month’s trial. Find out more at our partner page.

Sermon Library Plugin

Churches and clergy are always looking for more effective ways to serve their congregations. Publishing sermons online can be a great way to reach congregants when they’re housebound, traveling, or unable to attend regular services.

The Sermon Library plugin works seamlessly with PowerPress to help churches publish and organize sermons online. Check out a demo to see Sermon Library in action. If you decide to use Sermon Library, be sure to download and install PowerPress as the two work in tandem to keep your sermons organized.



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Celebrating New Comings and Past Achievements

It’s a new year and you should have new goals for the year. Due to taking some time off for the holidays – which gave MacKenzie some time to think of new goals for herself – the following episode is a re-run.

Past show notes from the episode release in September of 2017:

Back in September of 2015 MacKenzie was tasked with restarting Blubrry’s show, the PowerPress Podcast. With consistent bi-weekly episodes, it’s finally the two year anniversary of the show. The official date, birthday, whatever one wants to call it, is September 10th, 2015. Podcasting comes with highs and lows, regardless of how much support a podcaster has surrounding them. To help MacKenzie celebrate, she brought on Jane Ellen, a past guest to talk about what they’ve learned, experienced and changed over their time podcasting. Thanks everyone for listening and subscribing to the show for the past two years. Many good things to come!

Fan of PowerPress? Leave us a review here!

Show notes:

Glistening Particles – Take a listen to Jane Ellen’s show about conversations with random acquaintances and more.
Old PowerPress episode with Jane – From October of 2016.
She Podcasts – For any female podcasts our there, join this group. It’s full of great advise, conversations and ideas.
Editing – I was told is great for learning Audition.
Podcasters’ HangoutPodcast Community – There are more Facebook groups as well, search for them!
Columbus Podcaster’s Meetup – We meet at the end of every month – in September we’ll be talking about monetization.
16 Personalities – MacKenzie started to take the test again after this podcast, still didn’t finish it.

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Blubrry Stats Update

A Letter of Apology

We regret that Friday, Dec. 29, at 8 a.m. through Sunday, Dec. 31, at 12:30 p.m., we had an outage that resulted in some loss of stats data for customers who do not host with us. We deeply apologize.

We detected the outage early on and put in place what we were confident would be a fix. But that did not resolve the issue. When new data did not start processing when expected, we dug deeper.

First and foremost we have removed the hardware that failed and will be doing a detailed investigation into the cause of the failure. We will also be looking at why our initial fix did not result in complete recovery. We are now running new hardware for such a server failure, and data collection and processing have been restored.

You have my guarantee that we will get to the bottom of this, and put in place whatever is required to make sure that this never happens again.

Course of Action

For podcasters hosting with us, we will be able to restore your stats data, but this is going to take a few days as we need to pull the log data from a separate source and process it into the system. We will provide you a refund of $5 for your stats portion of your bill for December on request at

For podcasters who do not host with us and are Pro-Statistics only customers, we will work with you and provide the estimate for download data based on the data we have. We will also refund $5 of your pro-stats payment for the month on request at

Again, we apologize. This is not the way we wanted to end the year, and you have my guarantee that our team is hard at work, dedicated to a permanent solution and to maintaining your trust.

Todd Cochrane
CEO RawVoice / Blubrry

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It’s Been a Busy Year at Blubrry! Here are some 2017 Highlights.

At Blubrry, we never stop moving to make sure our community of podcasters have the tools and resources they need for success! We’re always innovating and staying on top of trends, best practices, and the latest technology to make our customers’ lives easier and podcasts better. In that spirit, 2017 was a busy year.

Here are just a few things we accomplished: 

We improved our Post to Social service by using shortened URLs and adding the ability to post to multiple destinations at once and to post to Facebook fan pages.

March was a big month! PowerPress reached 1 million downloads, and we launched a new show, “Your Podcast”, hosted by Blubrry’s Lead Support Technician Mike Dell and CEO Todd Cochrane. Your Podcast has been going strong ever since with biweekly episodes covering everything from stats to technology updates to monetizing. Listen to all the episodes of Your Podcast here.   

In April, Blubrry CEO Todd Cochrane presented at the National Association of Broadcasters’ major yearly event, NAB Show. Of course, that wasn’t the only event where Blubrry had a presence in 2017. We sponsored, attended, and/or presented at Podfest, Podcon, Podcast Movement, FinCon, and Columbus Podcast Festival, just to name a few. We were also featured on a French TV show about podcasting!

In May, Blubrry launched PowerPress Sites Deluxe, a turnkey podcasting and website hosting service. Deluxe has all the great features of our free Basic service, plus DNS management, email forwarding, Plugin and Theme updating management by support staff, and more.

In June, Blubrry began supporting the New Apple podcast feeds. (Notably, six months later, some competitors still don’t.)

In July, we released PowerPress 7.1 with new 2017 tags for iOs 11 included. We also released a new uploader to maximize speeds in anticipation of the release of iOS 11. 

In August, Blubrry sponsored and presented at Podcast Movement. 

In September, we acted as the Title Sponsor for International Podcast Day.

In October, Blubrry CIO Angelo Mandato presented detailed data about statistics reporting to the National Engineering Society during NAB Show New York.

In November, we acquired, as well as added new servers and tweaked code to work more efficiently. Users of the service will notice how much faster it works since our acquisition!

Blubrry also updated our statistics system to add geographic reporting for Brazil, Canada, and the U.K.

We rounded out the year by releasing Podcast Mirror in December, and also spread some holiday cheer by hosting #BuildYourBlubrry, a 30-day giveaway of all kinds of podcasting goodies.

Whew! What a year. As usual, we’ve got some exciting new developments underway for 2018, and we can’t wait to share them with you soon. We look forward to continuing to provide top-notch products and services so you can keep creating – and sharing – great content.

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Announcing Podcast Mirror, a FREE new service to help boost your podcast website’s performance.

Blubrry is excited to announce PodcastMirror, a new, free add-on service that creates an exact copy – a mirror – of your site’s RSS feed, with added formatting to make it more user-friendly.

Think Feedburner replacement, specifically for podcasts and their audience.

Why might you want to mirror your podcast feed? Here are a few good reasons:

A more user-friendly podcast RSS feed.

If a potential listener visits your website and stumbles across your podcast RSS feed, they may be met with a bunch of ugly and confusing code that makes their eyes glaze over, like this:

On supported browsers, PodcastMirror creates a streamlined, attractive feed that keeps your branding intact, like this:

Better performance.

Not all web hosts are like PowerPress Sites, designed from the ground up for podcasters. Podcast Mirror displaces the traffic your website would otherwise have to deal with every time a podcast app, bot, or directory queries your feed. That means an immediate performance boost to your feed, especially if you have a large audience and have a marginal hosting plan. “Podcast Mirror feeds load up lightning-fast,” says Angelo Mandato, CIO of Blubrry. Podcast Mirror can also prevent you from having to upgrade your web hosting plan, saving you money.

Built-in backup. 

PodcastMirror is also an easy, built-in way to create a backup of your feed, even if you don’t use it as a primary feed. “Everyone should have a good back-up plan,” says Todd Cochrane, CEO of Blubrry. “If things go sideways on your website, you can recover the metadata of your blog posts via your Podcast Mirror feed.”

Podcast Mirror also boasts these free premium features:

  • Fast and Up-To-Date. Podcast feeds are cloned across multiple data centers in different parts of the country, each delivering a 99.99% uptime. Master feeds are polled every 15 minutes for edits, or you can manually refresh to update your feed in seconds. And each feed update is verified, so errors in your RSS feed won’t wind up copied into the mirrored version.
  • Compatible: Your Podcast Mirror feed can be used to submit to directories including iTunes, Google Play Music, TuneIn, Stitcher, Spotify, Blubrry, and more.
  • Secure: Podcast Mirror provides an https: feed to future-proof changes in the space.
  • Smart Caching: Podcast Mirror bypasses website caching issues that can come up with certain services and is designed specifically for podcast feeds. That means new epsiodes in your feed are available to all the directories, so your listeners won’t experience episode delivery delays.
  • Scalable: Audience explosion? Designed with built-in scaling so audience growth or traffic spikes won’t affect your mirrored feed – ever.
  • Flexible: No matter where you host or where a listener wants to hear your show, your Podcast Mirror feed will be compatible.

Ready to get started? Or, maybe you’d like to read more in-depth information about PodcastMirror’s features.

Remember, Podcast Mirror is free, and there’s no risk in taking it for a spin. You can delete and return to your old feed whenever you want. But we think you’re going to love it. 

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#BuildYourBlubrry For A Chance To Win Valuable Podcasting Prizes!


This holiday season, treat yourself and your podcast to a chance to win great products and services with #BuildYourBlubrry, a 30-day prize and service giveaway happening from now through December 30!

Each day we’ll be posting a prize and a prompt on Facebook or Twitter, and one lucky podcaster will be selected at random to win.

What you could win:

From mics to mixers and everything in-between, all the prizes are hand-selected gear that the Blubrry team loves and trusts. We’re also going to be giving away valuable Blubrry services, like trials on podcast hosting or service upgrades to existing customers.

How to enter:

Just head to Blubrry’s Facebook page and follow today’s prompt. Your daily assignment might be as simple as sharing a post on your Facebook page, or we might ask you to tell us a little about how you’d use the day’s prize if you were to win it. Winners will be notified via direct message. It’s that easy! You can enter to win every day of the contest, and follow along with the prizes and winners on social media by following the hashtag #BuildYourBlubrry.

So what are you waiting for? Give yourself a shot at winning now.




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Introducing PodCon: A Conference For People Who Love Podcasts

Blubrry is excited to announce that we’ll be exhibiting at the first PodCon, December 9-10 in Seattle, WA. While we attend many podcasting events, PodCon is a little different from your typical podcasting conference. How? PodCon isn’t just for podcasters: it’s also for people who love podcasts.

Presentations focused on podcasting as a person of color, utilizing your local library as a podcasting resource, podcast networks, and deaf accessibility in podcasting, plus a wide variety of meetups, live performances, signings, and chats with podcast personalities and creators will appeal to a wide variety of podcast enthusiasts, from pro podcasters to hobbyists to aspiring podcasters, or those who are content to just keep listening.

With such a wide array of topics represented, you can expect a diverse crowd. Children are welcome, as are cosplay enthusiasts (no masks or weapons, please).

The ticket price is also welcoming: just $100 ($110 at the door if there are tickets remaining). There will also a remote version of the conference available for $30.

Interested in attending PodCon? Hurry and snag your ticket here.

While PodCon is open to anyone who loves podcasts, we at Blubrry can’t help but hope that the event helps convert some wannabes who just haven’t taken the plunge yet. While tentative would-be podcasters might be too intimidated to attend a professional conference, more inclusive events like PodCon may act as a bridge to help aspiring podcasters learn and network, while also enjoying the entertainment value of getting to see some of their favorite podcast personalities in person. “We’re excited to see what this event can provide,” says MacKenzie Bennett, Services and Affiliates Coordinator at Blubrry. “People that enjoy podcasts often enjoy the storytelling aspect, and that makes them more likely to one day become podcasters themselves. We’re eager to see if any of those people will convert into podcasters as well.”

And at Blubrry, we make sure to make it as easy as possible for those aspiring podcasters to launch their shows. “Generally, people are most excited about creating content – not so much the other kinds of work related to producing a podcast,” explains Bennett, “so we make navigating the tech side easier for them.” With products and services like our free PowerPress Plugin, (used by over 65,000 podcasters worldwide,) our top-notch and incredibly responsive customer service, and our all-in-one solution PowerPress Sites Deluxe, we’re focused on creating turnkey solutions that make it possible for anyone to get started podcasting.

So if you’re been wanting to start a podcast but have been too caught up in the technical details to launch your show, come see us at PodCon! We might just help you take the leap from podcaster wannabe to proud podcaster.

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How To Make The Most Of Your Blubrry Stats

Blubrry is dedicated to offering the most comprehensive podcast stats around, but we realize that some podcasters may be confused by what seems like information overload. This post will help you make the most of our robust reporting, whether your goal is to attract advertisers, track growth, or spot trends. Here’s a close look at each of the reports you can pull in Blubrry stats, what data each report delivers, and how you can use that information.


At the upper left of your Blubrry stats page, you’ll see a History section. Here are the various ways you can view this information:

  • Complete: This is the global picture of what has happened to your show over its life.
  • Monthly: a snapshot of all media consumption on all episodes that have been downloaded or played over the month in question. If an episode gets zero downloads in the reporting month, it will not show up in the report.
  • Range View: Just like it sounds, the range view allows you to choose a specific range of dates. “I find range view useful when looking at advertising reporting,” says Blubrry CEO Todd Cochrane. “I can pull the data for specific episodes over a defined period. It’s also handy to look at performance over specific periods of time.”





The Reports section is where the data can get really granular, and may seem the most confusing. Here’s a rundown of each report and what it can tell you:

  • Trending is the day to day trend line. You can look at how your show trends in a global view of the entire show or you can look more closely at a specific month or episode. The reporting tool also allows you to get very granular, looking at how a specific episode has performed over its entire lifetime.”I rely on the trending line a lot,” says Cochrane. “I look for yearly, monthly and weekly trends. The trending report tells me over time if I am on the right track – if I see a dip, I know that I need to examine the show and see why. Was it due to a holiday, did I miss an episode, was I off my A game? The trending line for me also allows me to give advertisers an running average for the show month to month. I can pull the report and show them that I have had x number of listeners each month for y number of months. This build trust with the media buyer.”
  • Distribution details how your show is being consumed across categories like web browsers, podcatchers, mobile apps, and so on.  This is a quick look at how your audience is accessing your podcast, and can again be detailed down to the specific episode.
  • Platforms then breaks the distribution down by Windows, Apple, Linux, iOS, Andorid, piecing out the data so you can see how the podcast is being consumed. Each of these pieces allow you to get a close-up snapshot of what’s happening, and may help you identify and engage with small sectors of your audience. “On my own show I give a shoutout to the Blackberry users that are listening,” says Cochrane. “While they are a small minority, this lets them know I know they are out there.”
  • Clients is a deep dive into how your podcast is being consumed. If, for example, you wanted to know how many listeners are using the iPodder desktop application, or PocketCast mobile app, this report will give you that information. With over 160 clients currently being reported on, this is a rich field of data just ready to be mined. “We give the podcaster the ability to see exactly how the show was accessed,” explains Cochrane. “It’s a good way to measure growing numbers of Android subscribers and where to focus messaging in the show and on social to attract segments of listeners that have not yet subscribed.”
  • Geography simply shows you where your audience is listening, and Blubrry’s regional reporting continues to become more specific and robust. Using this data, you can acknowledge larger sections of your audience or plan live events in areas where you know listeners congregate. Or, you can use the information to make listeners in less-represented places feel special. “On my show I have a huge contingent of listeners in Texas,” Cochrane says. “So I will give a shoutout to Texas or the lone listener down in Antartica. It allows me to understand how global my audience really is and keeps me grounded in remembering that some of my listeners may be expats or use English as a second language.”
  • Refers and Domains deliver insights on where traffic to your show is coming from. “I often get linked to by third parties. I can actually see how many listeners those referral links drove to my show,” explains Cochrane.

Sounds like a lot? It is, but remember that these reports are designed to be flexible, so you can use them as you need them. “Each of the reports we provide are like an onion: you can look at outside of the onion, or start peeling off layers all the way to the core. We wanted to make it easy for podcasters to determine where improvements could be made in their shows by looking all the way down to to the episode level.”

Remember, some of the above reporting is only available to Blubrry Pro Stats users. For just $5/month, you can have access to top-of-the-line stats to help you better understand your audience, monitor the growth and health of your show, and deliver the best possible information to potential advertisers.

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Super Speed Listening

Almost every podcast app out there offers the ability to listen to the episode at a faster speed. Speeds range from 1.5x to 10x. Buzzfeed went the extra mile to find out just how often people do listen at rates faster than normal. Mike Dell and MacKenzie don’t seem too interested in listening this way, but read more in the show notes below.

Make sure to head to PodCon to see Todd and MacKenzie in Seattle in early December.

Podcasting requires quite a bit of different software at times and sometimes it’s nice to find a free version of something you need. They’re not too informed about these particular options, but it’s always nice to know what’s out there.

If you have any interest whatsoever in fast food, don’t skimp out on a new podcast, Fast Food History. Hosted by Blubrry’s own Mike Dell, this weekly show will give you info on a variety of fast food chains.

Enjoy Thanksgiving and tell us on social media about any Black Friday or Cyber Monday deals. Thanks for listening and please subscribe.

Fan of PowerPress? Leave us a review here.

Show notes:

Meet the People Who Listen to Podcasts at Super-Fast Speeds: Catch up on episodes quickly by, well, speeding them up a bit.

The best free audio editors of 2017: Free isn’t always bad – these options might be the one for you.

PodCon: The podcasting conference for people who love podcasts. December 9-10 in Seattle.

Fast Food History: First episode is out, tune in for episodes released every Friday.

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