Category Archives: Blubrry

5 Ways to Promote Your Podcast on Social Media



To promote your podcast on social media, you need to have a plan, consider freelancers to pick up where you can’t pull all the weight, use contests & sweepstakes (where legal) to generate buzz, participate in groups on the various social media platforms, and use social media posting/listening tools to do some of the heavy lifting. Read on for details.

Wondering how to promote your podcast on social media? Below we’ve outlined 5 ideas to promote your podcast on social media. And, hopefully, they’re not the typical things you’ll find on the internet. It’s still a wild, wild west kind of place. Especially for podcasting. We’ve even included a free PDF download of a content strategy worksheet you can use to get yourself organized and focused.

  1. Have a plan. Sounds simple, yes. But simple doesn’t always mean easy. There are tons of marketing frameworks out there. One of them that has stood the test of time is from a book called The Groundswell in the early days of social media… back when it was called “new media.” But it’s super helpful, mostly because it starts with people. Literally. It’s called the POST framework, which is short for People, Objectives, Strategies, Technology (or Tactics). The idea is that if you understand your audience, you can define measurable objectives, develop actionable strategies, and implement effective tactics. Tactics can (and do) change more frequently than strategies. Strategies change less frequently than objectives. And objectives change less frequently than your target audience. Here’s a worksheet you can use to get organized and think through your content marketing approach.
  2. Freelancers. Another approach, if you don’t have the time, desire, or expertise to create your own podcast social media marketing plan is to get some professional help. Here’s how to do that without breaking the bank. Not quite to the point where hiring a full social agency to market your podcast on social media? Don’t fret. There are plenty of other resources. Sites like Fiverr, UpWork, and Guru have a huge resource pool to choose from. You can set up a profile for free, post your gig/job/project, and watch the proposals roll in. Even better, you can see reviews of the folks submitting proposals, and in most cases you can see examples of previous work.
  3. Contests & Sweepstakes. Enough with the planning and freelancers, I just need to get some ideas to build my podcast audience. Ok. Cool. We got you. You could create a giveaway, sweepstakes, or contest to promote your podcast on social media (but be sure to check and follow applicable laws!). For example, on Facebook, Instagram, or Twitter you could have folks comment on the giveaway post, and have them tag a friend before a certain date & time. Then, you choose a random winner. Random.org is a great, free random number generator. This generates organic interaction on your posts, which is one of the signals the social networks’ algorithms use to decide when & where to show your content.
  4. Participate in groups. Linkedin and Facebook are both pushing their respective groups features. Join groups that are related to your podcast topic(s). But don’t go spamming all over the group once you’re in there. Be a good guy greg: be helpful and genuinely participate in the group discussions. This will help you build trust and awareness so that when you do share episodes and information about your podcast, people in the group will know you’re not just there for self promotion.
  5. Use posting tools like SproutSocial, Buffer, and even Facebook’s scheduling options. This can ease a lot of the burden of day-to-day social media management. If you sit down once a week, or even each morning, and schedule out your posts, you’ll be able to handle more interaction and get more done the rest of the day or week. Also, when you’re posting… don’t just be all spammy and blast only your own material. As a very rough, general rule, consider posting in thirds: 1/3rd other people’s stuff, 1/3rd loosely related stuff, 1/3rd your stuff. Try that for a while, see how it goes, and determine what’s working well (generating responses, reactions, shares, and link licks) and do more of it. Do less of what’s not working well… obviously.

 

Do you have any tips to share for how to promote your podcast on social media? It can be loud, crowded, and confusing out there. Just keep at it.

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The Next Best Podcast Tool



Want to help shape the future of podcasting? Maybe you’ve cobbled together a unique workaround, maybe you’ve always wondered why nobody had made a particular product or service. Well, now’s your chance to make it a reality. This fall, Blubrry is giving you a chance to help us create the Next Best Podcasting Tool.

Here’s how it works:

  1. Create either a 1-4 minute audio file entry or a written entry. The entry needs to describe your idea, the problem(s) it solves, and why you think it’s important to Blubrry and podcasting.
  2. Read the terms here and upload your audio and/or written entry here between October 11th 2019 and 11:59PM Eastern on Friday, November 8th.
  3. We’ll choose a winner and notify them via email on Monday, November 11th. We’ll also post the winner on our blog.
  4. The winner will then get to work with Blubrry to make their idea a reality.

That’s it. Pretty simple. Pretty awesome. What are you waiting for? Help Blubrry create the Next Best Podcast Tool.

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PowerPress: The Best WordPress Podcast Plugin Gets Even Better



Last week, Blubrry released PowerPress 8.0 Beta, with a host of new features to make it even easier for you to share your story with the world. Everything from new subscribe destinations, to styling, to various bug fixes.

Given the explosion in podcast listenership–and places for audiences to discover & consume podcasts–we’ve added a few more subscribe destinations. (As an aside: are you curious about some of those podcast statistics? Be sure to check out our occasional series, Podcast Stats Soundbites, where we discuss podcast production, audience statistics, trends in the market, and what we think the implications might be. Ok. Back to PowerPress!) With PowerPress 8.0, you can submit your podcasts to Deezer, Pandora, and iHeart in addition to all the other existing PowerPress subscribe destinations.

Blubrry wants you to own your own podcast brand. Which means we want to give you as many, simple options to customize your podcast website’s look & feel. So, with PowerPress 8.0, we’re releasing a whole slew of new stying options for subscribe buttons. We’ve also added the option to remove “!important” and “text-align: left” styling to subscribe buttons and widgets.

 

PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: subscribe sidebar options PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: new styling options for "subscribe to podcast" buttons

PowerPress is one of the most-used podcasting tools in the world. It makes publishing your podcast and submitting it to the major podcast discovery platforms ridiculously simple, and extremely customizable. Sure, you could podcast on someone else’s platform, but you run the risk of not even owning your own podcast. With Blubrry & PowerPress, it always yours and we’re just here to make it easier for you to share your unique perspective with the world.

Plus, various improvements and bug fixes.The non-beta release of PowerPress 8.0 is scheduled for October 8, 2019. You can read all the details and documentation on our PowerPress Beta page.

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Webinar! Get to Know Audioburst and Blubrry



Sign up for our joint webinar!

audioburst partnership announcementAs podcasters are looking for easier ways to share their content, we partnered with Audioburst to make this possible — they offer free audio ‘bursts’ to share on social media and elsewhere, transcriptions of episodes and additional distribution. Best of all any Blubrry hosting customer gets all of this for free! We’re diving in deep on how it all works next week in our webinar.

What Audioburst Offers:

  • Episode transcriptions
  • Audio clips aka bursts!
  • Social sharing
  • Potential revenue and monetization
  • Additional distribution

Sign up to attend the webinar happening Wednesday, September 25th at 3-4 ET, where we’ll be showing you the Audioburst Creators platform and as they like to say, Do More with Your Content. We’ll be including Q&A, so you’ll get the most out of the webinar if you can attend live.

Since Blubrry and Audioburst joined forces in March earlier this year we’ve had hundreds of customers utilize their features, and are now implementing them into their regular publishing routine. All the magic happens from Audioburst’s AI library, which means no work for you – just get your RSS feed added and reap the benefits.

Any Blubrry hosting customers can sign up with Audioburst now in the Blubrry Podcaster Dashboard and anyone interested in learning more about the features should attend the webinar. To learn more about the partnership check out the Blubrry Partners page and Audioburst.

Sign up for the webinar!

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Win Free Podcast Hosting For A Year!



 

Each year, International Podcast Day is a day to celebrate all things podcasting: the growth in both listenership and shows produced; the great range of stories; the sheer joy of producing a podcast. So this year, to help you get into the spirit of the day,  Blubrry is giving away some pretty primo prizes. To one lucky winner we’re giving away a year of our industry-leading podcast hosting, podcast consulting with an industry leading voice, promotion of your new show, and a great microphone. But you’ve got to submit your entry for a chance to win. We’ll announce the winner during our sessions on International Podcast Day, so be sure to tune in.

Submit your entry here!

What You Can Win

  • One year of  podcast hosting for free – any standard plan
  • Up to two hours of consulting from podcasting veteran and Blubrry CEO, Todd Cochrane
  • We’ll promote your new show on Podcast Insider
  • An ATR2100-USB Cardioid Dynamic USB/XLR Microphone

How to Enter

  • Create an audio, video, or written entry describing yourself AND your idea for a new show. If you’re going to submit an audio or video entry, it must be 5 minutes or less in length. If you’re submitting a written entry, it must be one page or less @ 12 point font.
  • Be sure to include your name and contact info.
  • Upload to our Dropbox (linked below)
  • Tune into our International Podcast Day sessions to find out the winner!

Get creative here. We’re looking for something a little out of the box, we want to be impressed with your idea

We can’t wait to see what you come up with.

Submit your entry here!

Terms & Conditions

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Podcasting 101: How to Start a Podcast



International Podcast Day is coming up on September 30 this year. We’ll be participating in the live events for sure, but also wanted to take a minute to reflect on the journey podcasting has taken over the past decade or so. And today we’re getting back to basics: how to start a podcast. Podcasting has become part of mainstream culture and media consumption, and it continues to increase in popularity–check out some interesting Podcast Stats Sound Bites we published in early 2019 for some examples. But, for this post, read on for some tips on how to start a podcast.

Pick your podcast topic & format

In order to start a podcast, you need to have something to talk about. Pick a topic that interests you, gets you excited, and that you could imagine talking about for hours. Maybe it’s a subject you’ve always been interested in, and want to take listeners along with you as you learn more about it. Maybe it’s a field in which you’re already an expert. Maybe you have a unique perspective on something. While you’re deciding on your topic, also keep in mind what format you’ll use: will you have co-hosts? Will you interview people? Will you go it alone? Some combination of all three?

Buy your domain and set up your podcast website

Sure, we may be biased because we’re a podcast hosting company. But we’re also right. You’ll have significantly more opportunities to produce, publish, and promote your podcast if you own your brand. One of the most fundamental ways to own & build your podcast brand online is to own your podcast feed, and to have your own website. There are tons of places to buy your domain name, so go ahead and search for one you like. Once you have your domain, you should check out podcast hosting from Blubrry. Our hosting plans come with one of the few IAB certified podcast statistics platform available in the market today. You’ll also get–included in your monthly  subscription–a WordPress website, PowerPress, no-fault overage, and syndication tools so you can get your podcast to Apple Podcasts, Google Podcasts, Spotify, and the other major podcast discovery platforms. Having your podcast on your own website allows you to follow best practices for podcast SEO, rather than relying on a podcasting platform to police the spammy bad actors out there.

Podcasting gear

We love good gear here. But know what we love even more? When people just start podcasting with whatever they have. At minimum, you need a way to record your voice, a way to edit the recording, and a way to get that recording to the internet (upload it to your Blubrry Podcast Website mentioned above, hint hint). There are tons of really great free audio recording and editing software options out there. Also, when you’re thinking about microphones, computers, headphones/monitors, keep in mind there is a huge used gear market online on sites like Ebay, Craigslist, and Facebook Marketplace to name a few. The most important thing when putting together your gear list is: get the minimum amount needed to get started. Once you’re up and running, hitting your stride as a podcaster, you’ll have plenty of time for gear upgrades.

Upload, publish, promote

Once you’ve got your topic, format, domain, website, and gear, it’s time to record! Don’t be afraid, do like Shia Labeouf says:

Ok. Now that you have your first episode in the bag, it’s time to upload it to your podcast media hosting account. If you’re using the Blubrry Podcast Website and PowerPress this is probably the easiest of all the steps. Read all the details here if you need a tutorial. Or, if you’re a Blubrry customer, reach out to our fine folks in customer support. We’re happy to help.

Why podcasts stats are important & how to analyze them

Podcast stats are a podcasters best friend. They tell you when, how, where, and on what devices your podcast is consumed. With Blubrry Podcast Stats, you can even get partial download reporting. You can use these statistics to help determine which episodes your audience likes and doesn’t like in order to build a more loyal and larger audience. It’s kind of like reading body language in person: it helps you understand that person is doubting what you’re saying when they cross their arms and cover their mouth with their hand. In the same way, podcast stats help you understand the consumption patterns of your audience, and what topics, timing, etc. resonate with your them. Then, you can give them more of the things they like (consume) when/where/how they want it, and less of the things they don’t.

If you really want to get into the nitty-gritty of podcasting, it’s probably worth perusing our Podcasting Manual. There’s detailed information about a wide range of podcasting-related topics, including answers to some questions you might not even know you have yet.

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How To Build a Podcast Network



Now that podcasting is solidly in the mainstream of popular culture, and now that there are so many tremendous podcasts out there, a lot of podcasters are beginning to look for that next edge to develop & grow their audience. One good option could be to create a podcast network. Here, we’ll briefly explain what that means and give some ideas on how to do it.

What is a podcast network and why should you build one?

Think about old-school broadcast TV networks: it’s a collection of shows that are cross-promoted, and they share overhead costs among other things. A podcast network is quite similar. A podcast network is a collection of podcasts that have decided to group themselves together in order to make cross-promotion easier, as well as possibly sharing production and overhead costs.

Why should you build a podcast network? Because your listeners are having trouble finding podcasts. We all know that podcast discovery is a big issue, and there are plenty of companies (cough)google(cough) spending plenty of resources to make that easier. One way you can make it easier is by making a podcast network. Putting together a group of shows that could potentially grow each others’ audiences through cross promotion is kind of a no-brainer. But it’s not all that easy with the tools that are currently available.

How do you build a podcast network?

Like most things, there’s the human side and the technical side. On the human side, you need to seek out and/or create podcasts that are in some way related. It could be that the podcast “on air” talent is the same. It could be that the subject matter is similar, or at least somewhat related. It could be that the audience demographics or interests are very similar. So, when you are creating your podcast network and approaching other podcasters to join forces, have a plan and a pitch as to why those other podcasters should join you. Help them understand what’s in it for them with things like revenue and cost sharing, cross promotion, etc.

On the technical side, it’s honestly not that easy right now. You can cobble together a working podcast network with some existing tools. Our CEO, Todd Cochrane, recently spoke with two podcasters who had just launched their brand new podcast network… after 3-4 months worth of work designing & coding. He mentioned to them that PowerPress is actually robust enough that you could create a network with it and in fact many have. And if you’re a Blubrry customer, our real live humans in customer support would be happy to get you up and running. Also—and we don’t usually tip our hat like this—we have something pretty big in store for later this year: Blubrry is putting the finishing touches on a Podcast Network Plugin for WordPress which will make it ridiculously easy to set up and maintain your own podcast network. We noticed that more and more of us are creating podcast networks, we have it nailed with publishing, but we wanted to make it easy to showcase a network. So what we have in the pipeline is going to extend the tools we have today. That’s how we got started way back in 2008, actually. We were podcasting, but the tools were lacking, so we built PowerPress. And hosting. And stats. Be sure to stay tuned for pricing and availability.

Podcast networks are definitely here to stay, and you might benefit from creating or joining one. But it’s still a bit tricky, on the technical side of things, to get one set up. But keep you eyes peeled for our upcoming podcast network plugin to be released.

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Blubrry Partners with Journity for Increased Website Engagement



Combining powerful site creators with podcast service providers

We know it’s hard to believe, but we’re not experts at everything, and that’s why we partner with other organizations to make sure you’re getting the best outcome for your podcast. Recently, we joined with Journity, a software and service company that helps nonprofits increase conversions with website personalization and behavior tracking — ultimately turning new visitors into partners.

Nonprofits looking to start a podcast, come to Blubrry. And when you’re ready to customize your website content based on what your audience is looking for, Journity has you covered.

We know that it can be overwhelming to add a new element, such as a podcast, to your site. And the last thing you want is for your podcast to get buried on your website, resulting in fewer subscribers and less exposure.

That’s where Journity comes in — encouraging the visitors who are most likely to listen to your podcast and subscribe to click. Journity works in the background showing your audience relevant content and personalized prompts in real-time. 

Best of all, this isn’t only for hosting customers, but for any Blubrry user. All of our services will integrate with Journity’s personalization platform to ensure your site will connect the right message to the right people at the right time.

Personalized and predictive fundraising is crucial to a nonprofit’s digital impact. NPOs such as St. Jude’s, Charity:Water and Girl Scouts are using personalized engagement strategies to boost conversions and connect with people in a deep and personal way.

Combining our services, you’ll be able to:
  • Drive new subscribers
  • Gain feedback from listeners
  • Push for more positive Apple reviews

Journity’s team started in 2004 — only a year before we did — and provides digital solutions like SEO, donor growth, content engagement, email acquisition and more. 

We can’t wait for you to give it a shot. You can learn more about Journity here and our partnership here. They have case studies you can review and a team ready to answer your questions.

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Shocker: Podcast Consumption Continues to Increase



Each year, Edison Research and Triton Digital release a report called taking “closer looks at the audience for podcasting in America.” The great news is everything’s coming up Millhouse (although, unlike the fictional character reading big things into insignificant events, these really are big deals that have huge implications for all podcasters).

Key takeaways:

  1. Listening to podcasts has officially crossed into the mainstream: more than half of Americans aged 12+ report that they’ve listened to a podcast; a third have listened in the past month (that’s about 90 million listeners for those of you doing the math at home), and nearly a quarter have listened in the past week. That’s about 62 million Americans who’ve listened to a podcast in the past week.
  2. Since 2014, podcasting’s “Share of Ear” has more than doubled, growing by 122%. A related bit of info in the slide deck provided by Edison: nearly a third of non-listeners don’t listen to podcasts because they don’t know how to consume them, cant find them, or are so overwhelmed by the sheer number of podcasts that they don’t know where to start. Which, in our opinion, is why you should be focusing on SEO for your podcast, and why you should own your own brand and host your podcast on your domain (with Blubrry Podcast Hosting, of course).
  3. While podcast listenership grew across all age groups, the largest gains were from people aged 12-24. Surprise surprise! Young people, who’ve grown up with social media as a utility, YouTube as their radio, and streaming video as the norm, are migrating more and more towards podcasts.
  4. Podcasting is good for advertisers: more than half of “podcast consumers say that they are more likely to consider brands they hear advertised on podcasts, compared to 7% who say they are less likely.” So, as you monetize your podcast, you’ve got a solid story to tell potential advertisers. Even more, if you’re a Blubrry Podcast Hosting or Podcast Stats customer, your podcast stats are IAB certified—the gold-standard in the industry. And, we recently launched our dynamic ad insertion platform which is both as capable as (if not more than) other offerings and less costly. That means it’s easier than ever to monetize your content, and you’ll have better margins with Blubrry.
So, keep at it. Keep podcasting, building your brand, and growing your audience. Because there are literally millions of Americans who might absolutely love what you’re doing.
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Deezer The Podcasts You’re Looking For



Blubrry Podcasts Now Distribute to DeezerSorry, we couldn’t resist the obvious pun + sci-fi reference. We also couldn’t resist making it easier than ever for podcasters to distribute your podcasts to even more listeners. Which is why, for the past year, we’ve been quietly working with Deezer behind the scenes. The result? Next week you’ll be able to submit your podcast to Deezer and their 14 million monthly active users through Blubrry, one of the most flexible and powerful podcasting platforms on the market.

How do I get my podcast on Deezer?

It’s actually pretty easy. All you have to do is use your Blubrry account–even a free one– and claim your podcast listing in the Blubrry Podcast Directory if you havent already and then submit your show through the Podcaster Dashboard. We’re putting the final touches on everything, and will have this new distribution location ready to go live next week, so make sure to check back.

Why Blubrry & Deezer?

Deezer is huge. As of January, 2019, “Deezer had 56 million licensed tracks in its library, with over 30,000 radio channels, 14 million monthly active users, and 7 million paid subscribers.” And–like about every other streaming audio platform–Deezer wants in on the growing podcast market. Which is where Blubrry comes in. “We touch in excess of 75,000 shows and have 150 million downloads a month across all of our customers” says Todd Cochrane, Blubrry’s CEO. “So, we could bring 75,000 shows to Deezer.” Even better? If you’re a hosting customer, Blubrry’s IAB  certified podcast stats platform will still give you the most reliable, accurate data available on the market today.

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