Quick recap of the NABshow in Las Vegas last week where Todd Cochrane, Mike Dell and MacKenzie Bennett were in attendance for the Blubrry booth. Three podcasts were nominated for a Peabody award this year, and one of the next events in the Pod Summit on May 5th in Western Canada. Stick around for these topics and more on Your Podcast by Blubrry. Only Mike is around for this episode as Todd is on assignment. Full show with both hosts coming up in two weeks!
We love our PowerPress users, please leave us a review.
Had a great time at NABshow at the Blubrry booth. We were in the inaugural Podcast Pavilion in South Hall Upper. Made some nice contacts with people from radio, TV, digital and podcasters. It was a great show overall and we’re looking forward to heading back next year.
Podcast Titles: How to change them – Look for “Feed Title” in the feeds tab of PowerPress settings if you are using PowerPress. It takes a few days for it to update in the directories and Apps after you make the change. Open your feed in Firefox browser to see what your title is currently.
Its now “Apple Podcasts” NOT “iTunes”. Apple is making a big effort to change the name of their podcast directory and apps to “Apple Podcasts” or simply Apple when it comes to podcasting. Whenever you hear someone say (or read the word “iTunes”) it should now only refer to the desktop application called “iTunes”.
Thank you to Shawn and Dave for covering for Mike last week in support! He got a little behind, but those guys took the brunt of the tickets and emails from me while I was on travel. You Guys ROCK!
Blubrry is proud to introduce a new way for podcasters to get ‘pod-safe’ music on their podcast. Soundcloud has added technology that everyone else has had for podcasts for the past 11 years. The world-famous podcast, Serial, is back in the news again; that is the case from season 1 is being talked about.
Changing the title of your podcast: The Feed Title setting in PowerPress will change it everywhere, but with some delay. Most things in podcasting are hardly instant.
Apple Podcast Subscribe Links and Buttons in PowerPress: You need to put the link to your listing in the ‘Destinations’ tab of PowerPress settings for Apple Podcasts option to show up in the Subscribe Widget.
Remember how RSS feeds works. They are a pull technology, not push. Directories (even Blubrry) update when they pull your feed, not right after you publish a show.
The yearly Infinite Dial report from Edison Research and Triton Digital is out, after their 2018 presentation recently. Podcasts hosting with Blubrry are now starting to show up in Spotify. Enjoy this slightly manic, nicotine-free new episode of Your Podcast.
Podcast discovery: Is there really a problem that needs to be solved?
Echo, Google assistant, Apple Home Pod and Cortana are not perfect. Finding your podcast on them can be a challenge if the name is hard to pronounce, or is too long, or…. or… Your hosting provider (us) has no control over whether your show isn’t easy to find.
Caching, what it is? And why you should care?
– Website caching (Cloudflare, WP plugins, server caching)
– CDN caching (content delivery)
– Browser caching (web history on most browsers now)
– Feed caching (FeedBurner, PodcastMirror, others)
– Podcast directory (just another website) caching
MP3 encoding. We have been getting lots of questions about file formats. The best format for an audio podcast is MP3, 44.1khz (44100hz) sample rate, 128kbps stereo bit rate (or 96kbps mono) -16LUFS (loudness) for stereo and -21LUFS for mono. .Wav files WILL NOT WORK! We recommend Auphonic for final processing of the loudness. It used to be that the lame MP3 encoder was bad, but improvements have made it just as good as Fraunhofer (which is included with Audition, iTunes desktop, and other software). AAC files (m4a) from GarageBand do work 90 percent of the time. BUT, not 100 percent. Mp3 is currently the best way to go.
Video is a whole other ball of worms! (.mov, .flv do not work) Only mp4 and m4v work. Make sure they are optimized for the web or they will not play right away.
Paid consultations: If you are not a hosting customer but still need help or guidance with your podcast, you can hire Blubrry to rectify the issue. See: blubrry.com/contact/ for prices and options.
The Blubrry Alexa Amazon Skill is out, named MyCast. Podcast listeners are able to listen to podcasts in the Blubrry directory by using MyCast. The well-known podcast, Nerdist Podcast has been renamed ID10T, a change that came in early February. Long-time listeners, no worries, more of name change than anything else. Speaking of changes, there is a new writer at PodcasterNews.com – head on over to the site to look out for new content. Lastly, Squarespace has been causing some issues for Blubrry podcasters, which Blubrry is attempting to remedy as soon as possible.
Mike Wilkerson joins the PodcasterNews.com team. He has a couple of good articles over there now, one about Mic Booms and another called “Content Stagecoach: The Booth Junkie” where he talks about a podcast/YouTube series about voiceover and microphones.
Squarespace has been causing some issues with Blubrry statistics. We have reached out to the Squarespace team to try to get resolved, stay tuned. If you are using Squarespace and are having a problem with stats at Blubrry, please contact Squarespace support and Blubrry support.
Again, own your stack! Do not promote anything you do not own as your primary point of presence for your brand. Don’t let others control your RSS feed and your connection to your audience, that you work VERY hard to collect and grow. Always send them back to the Mothership (your own domain).
Do not cut and paste from Word docs or processors or Google Docs directly into WordPress. In WordPress there is a new setting that puts that visual editor into “Paste as TextMode.”
Learn to check your RSS feed when you publish a new post, add a plugin, change your theme or move your website to another web host.
1. Download FIREFOX for a quick look. Load your feed in the address bar of FireFox and it will be much more readable.
2. Use castfeedvalidator.com and/or podba.se.
3. What is listed in the feed will be what people see in the directories.
4. ONLY if you know what you are doing, you can use some of the blog feed validators (w3 or feevalidator.org) to find specific errors. Ignore most of the warnings. PLEASE BE CAREFUL – These “old school” validators know nothing about SSL links (https) or any of the newer podcasting tags or namespaces.
Stats – What Blubrry stats do and do not track.
Mike personal note: Heil customer service is top notch! I have a PR40 (I’m a Ham Radio Operator and that mic is good for HF radio) with the shock mount and the bands for the shock mount got loose. I contacted support over there and even though my setup was over 7 years old, they shipped out a new set of bands to me, free of charge, and priority mail. (I was just asking where to buy them). Very good Bob Heil, you have a great team over there! Todd had the same experience with Blue Mics.
More companies are merging in the podcasting space and digital media companies, the latest of which is, AudioBoom purchasing Triton Digital. It’s important to keep track of what companies you’re using and who they are merging with. Blubrry recently released the ability to submit to Spotify. Hosting customers are able to submit directly to Spotify via the Podcaster Dashboard.
iOS11 is now on 65% of all Apple devices, and the latest iOS update is what attributes to your Apple podcast statistics. Blubrry wants to remind podcasters to be polite and nice to your support people (no matter what company you are working with).
Excited news coming from the Blubrry team concerning Spotify; it will be available to hosting customers. E.W. Scripps is getting out of the radio business, entirely, and headed in the podcasting direction. Apple is also focusing on podcasting more so and is hiring. Catch MacKenzie and Mike at Podfest in Orlando soon, and much more including support information and tips on Your Podcast.
This Week in Tech (TWiT) is suing Twitter for two reasons; and they might actually have a viable case. CES has officially concluded and Todd is back on this episode of Your Podcast to give his recap of 2018. Facebook has some changes coming and listen in to see how they might affect you and your show. Lastly, debating if podcasts will save radio.
Passwords — The biggest problem tech support sees is that people do not write down passwords or remember them. Set yourself up with LastPass or another password management system. It will make your life easier (not just for podcasting).
Program Keywords / Web Friendly Names / Blubrry Directory URLs — Don’t overthink them. They are not THAT important.
NOTE: They can’t be changed after the fact if you are hosting or using stats at blubrry.com.
CES, the Consumer Electronics Show, is up and running in Las Vegas, with Todd Cochrane in attendance. Mike and guest-host, MacKenzie discuss CES and Todd’s Tech Podcasts Network coverage happening all of this week. The Blubrry team is looking for multiple team members to join, and Midroll is also hiring. Become more familiar with MacKenzie, Services and Affiliates Coordinator on the Blubrry team. RIP Combat Jack, long-time and loved podcaster, he passed away from colon cancer.
3rd party media players and themes. There are lots of players available for WordPress to play podcasts, they are all fine but not all play well with PowerPress. We can help you with the stuff that PowerPress does, but we really can’t help much with the 3rd party players. If there is an issue with one of the players that we do not supply with PowerPress, you need to contact that player’s support team to troubleshoot it. If you have trouble with your RSS feed from PowerPress, we can help.
Do not pre-load or autoplay your podcast in the player on a page. Lot’s of reasons to not integrate either of these on your website.
After a long wait, iOS11 Apple Podcast Stats beta is out and available to users in Podcasts Connect. Recently, IAB recently released version 2.0 of their measurement standards for podcasting. Mike and Todd discuss what this means for podcasters.
Lastly, consulting is not always what people think it is. At Blubrry what we standard customer support may qualify as consulting someplace else. That doesn’t mean all answers are considered available as part of your service.
We love our PowerPress users, please leave us a review.
Apple Podcast Stats Beta: Remember, these stats are not a complete view of your audience. They only count downloads and listens from the Podcasts App on iOS11 and iTunes Desktop (latest version). Downloads and plays from your webpage or any other directory or app are not included (Android, Google Play, Stitcher, Tunein, Spotify or any other app).
Support vs. Consulting?: If your question doesn’t have anything to do with any Blubrry.com services or software (PowerPress) you may need to sign up for consulting at Blubrry. Typically, the Blubrry team will provide a bit of assistance, but any involved site design, marketing, production, or network setups would fall under consulting — not support.
Soundcloud is NOT a podcast directory (syndication point). You can think of Soundcloud as something similar to Youtube, but for audio. Blubrry cannot automatically post to Soundcloud; it must be done manually if you wish to use them as a second point of presence.
Blubrry is not a destination per se. We are different than Podbean, Libsyn, SoundCloud and just about any other podcast company, in that we would rather you promote your brand. You promote Your brand. Mike is frequently asked where they should promote, not that I’m on Blubrry. Blubrry recommends that you promote on your website. You have a directory listing at Blubrry, but it’s just that. It goes to our company philosophy: only promote places you own and control.
We hope everyone has a happy holiday season and thanks for joining us this year!
Blubrry releases Podcast Mirror, and is giving away prizes for all of December, with #BuildYourBlubrry. We’re looking for someone for our support team, could that be you? Mike and Todd discuss happenings with Blubrry and more on this episode of Your Podcast.
Apple statistics: what to expect. Our stats (along with all other hosting/stats companies) will not have this data right away. Apple says they release an API, but haven’t committed to it. You will be able to login to PodcastsConnect.Apple.com to see those stats WHEN they release them. No date has been set for that so keep an eye out for Apple to announce something. In the meantime, please remember to be nice to your support people!
Settings in PowerPress: Subscribe Links / Destinations. The links in the widget, subscribe page and under the player are controlled by the Destinations tab and the Website tab of PowerPress settings. Enable the links in Website and populate the links in Destinations. See: Website Tab and Destinations Tab.
Hiring: Part-time Support (contractor) weekends and evenings. Must have trouble-shooting, WordPress and PowerPress experience, and be willing to learn the Blubrry system. Contact email@example.com if you are interested.
PowerPress Webinar: Jan 4th, 3PM EST. Learn how to add podcasting to your WordPress (self-hosted) website! Click HERE to sign up.
Please remember to keep the content coming! Your listeners need something to listen to this time of year. It’s not a good time to have a break in your production schedule.