Managing your finances is a challenge that must be met on a daily basis, but Gwen and J from Fire Drill Podcast – Financial Independence, Real Estate, have taken this to a whole new level. Gwen from the podcast joined MacKenzie to talk about the growth from two bloggers to a podcast and the challenges and new opportunities that stem from it. The episode begins with a quick discussion on new Google Podcast app in the future, that is essentially a shortcut.
Next up they talk about why Gwen and J wanted to create a podcast and the success they’ve seen so far. Being in two different states and time zones can make things difficult but it’s all part of the process. You can learn more about their show and backgrounds on their in the show notes below.
Podcast advertising revenue hit another big year, with 2017 overall bringing in 314 million. There was an increase of 86% from the year prior, which displays the attitude change that many media buyers, companies, and large organizations have had. There is an expected increase of 110% growth in the years 2017 – 2020. Podcast advertising is certainly nothing to ignore.
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The Apple community has been making suggestions recently, and we think it’s important that podcasters resolve any ownership debates before they turn into issues. This episode also mentions some best practices when creating an account and getting started with your show.
Accidents do happen even to longtime podcasters and Todd and Mike had to record this episode twice. Recording files don’t turn out the way you hope they will.
We love our PowerPress users, please leave us a review.
Apple has ‘suggested’ that podcasters use secure feeds. Aka https feeds, which Blubrry has been offering for several years at this point.
The 2018 Podcaster Hall of Fame inductees has been announced this year. We see some very deserving and familiar faces on this years list. Congrats to all of the podcasters and we’re looking forward to seeing you this summer at Podcast Movement.
IAB Standards: What are they, who is following them and who is not? Blubrry will be IAB certified later this year.
Partner agreements: Make sure you and your host have a plan on who owns the show, whether that is 50/50, an employee, etc.
Show decisions: There are lots of opinions out there, but as show host you have to decide what you want for your show.
We sometimes think all podcast producers are the same, but there seem to be 3 types.
Hobbyist: Might not care much, they’re doing this for fun.
Semi-pro/advanced hobbyist (most common): Serious, but not trying to make a living from podcasting.
Professional: They want to make money with ads or using podcasting as a marketing outlet for their business. Also, some universities are using podcasting (see latest PowerPress episode).
Even if you are not a professional podcaster, you should still protect your brand and do as much as possible to keep your intellectual property because you never know what could happen.
When you delete your account at Blubrry, it is deleted. Do not do this to change something. We can help you change just about anything about your show, so please contact us instead of deleting your account. The team will show you the best way to get your issue resolved.
Spotify: We know it stinks that they’re not taking new shows right now, but it’s out of our control.
Keyword stuffing: Don’t do it. Titles, author tags and other places with long titles are not necessary.
Be careful when creating your account. Double check your email address (make it one you check). Often times a podcaster will sign up with an email that they rarely use or doesn’t exist. We need a good email address; and if you don’t hear from us and think you should have, check your spam!
Creating and reaching a community can be done via a podcast and that is exactly what the University of Colorado has done with CU on the Air Podcast, a podcast started by the University Relations department in 2017. Canva, and how the tool can be utilized by podcasters was a focus point of conversation between Ken and MacKenzie, and the importance of learning new skills. Going back to the podcast, they talk about how Ken McConnellogue and his team release episodes monthly discussing and focusing on professors and their research and outside projects that they believe members of the surrounding community would be interested in. They wrap up the episode with ideas and reasons to engage in the local community with your podcast. Big thanks to Cathy Beuten and Allison O’Malley of the CU office for helping coordinate the episode!
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It’s been quite a while since Colin Gray was on the show, but he came back with lots of new things to talk about in podcasting. He’s known as the Podcast Host and the man behind multiple podcasts. Based in Scotland, he is familiar with all the hosting companies and has been involved in podcasting one way or another for many years. Most recently he came out with a production app titled, Alitu. Released earlier this year as a web app, it spent considerable time in beta testing and will be available for purchase this summer. Hailed from the team that has spent years producing shows, this app aims to help podcasters create quality shows without the need for a highly skilled producer. Check out Alitu in the link below.
Become familiar with his site, The Podcast Host, as there is regular fresh content concerning podcast choices, outlets and general know-how. He also has a podcasting academy where you can learn the ins and outs of how to host and produce your own show. Colin will also be speaking at Podcast Movement later this summer sharing his knowledge of the overall podcasting process and nine ways to cut down your podcasting time. Find out more about his session at the link below.
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To improve podcasting you have to go through some trial and error. The episode opens discussing secrets that make some podcast hosts better than others. Podcast Hall of Fame inductee, Gary Leland, chatted with MacKenzie about what he has accomplished and seen change in the podcast industry since he started back in 2004. He’s been involved in podcasting in a multitude of ways and is involved in the Podcast Hall of Fame ceremony at Podcast Movement later this summer. They wrap up by mentioning a content for students to start a podcast, put on by the New York Times.
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Podcasters can now purchase licensed music for their podcasts via SourceAudio and Blubrry. This new relationship comes from the increased risks associated with using licenses for music that do not pertain directly to podcasts. SourceAudio is providing great discounts to podcasts that come through Blubrry. Podcasters can purchase a monthly subscription or a buy out for a single track.
Doug Reed and Greg Riggle join the show to explain why this is such an important part of moving forward in the podcasting industry.
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The National Association of Broadcasters is coming up soon, April 9-12 in Las Vegas, and this year a Podcasting Pavilion has been included; expect to see the Blubrry team and Chris Curran there. He’s made a name for himself with his audio engineering skills, and Blubrry has stood out in the podcasting industry being not only one of the first but, one of the most utilized companies out there for podcasters.
This year the new Podcasting Pavilion will be featuring an Ask the Expert booth that includes an area not only to test out 10 different microphones, but the opportunity to Chris Curran and his team any podcasting question you’d like.
Founder and lead instructor for the Podcast Engineering School, has an extensive history of working in audio, including loads of album credits. Founder of Fractal Recording he has been working in the podcasting industry for the past six years.
Radio executives, video creators, etc, stop by the Blubrry booth to talk with veterans in the field, and find out how you can get your podcast started, or take it to the next level with our help. We’ll see you there!
Thanks for listening to this episode and please subscribe. If you’d like to be on the show, email MacKenzie@Blubrry.com.
Podcast listeners enjoy a variety of content categories, and someone was able to track the most popular ones in Apple for a year. The data and trends were not surprising, but it’s how a podcaster uses that data for their own show that matters. The guest this week was, John Wilkerson, of the show The Wired Homeschool. He noted the importance of including additional content on your website, besides your podcast. This way, podcasters are increasing their search engine optimization and getting a higher number of potential listeners and downloads. NPR shared some wisdom on starting a roundtable podcast. An unfamiliar format for many, there are some dos and don’ts podcasters can learn now before they make them.
If you’d like to be a guest on the show, or recommend someone, please reach out and let MacKenzie know why you think it would be a good fit.
PowerPress offers a wide variety of options on how to set up a podcast. Two Blubrry team members, Mike Dell and Shawn Thorpe explain the pros and cons of using either option. Podcasters that have a network of shows on their website should be using the professional hosting option with Blubrry. It allows for easy management of multiple shows, all in one account.
Before they discuss the differences in PowerPress, Mike and MacKenzie recap Podfest, from earlier this month in Orlando. It was a first time event for both of them, and they’re looking forward to seeing how the event evolves.
Thanks for listening to the show and please subscribe. If you’d like to be a guest on a future episode, reach out to MacKenzie and let her know why you think you’d like a great fit.
Podfest: Tickets are on sale for 2019. Don’t miss out. Category Podcasting: Add a podcast to your new or existing WordPress categories. Mainly used for creating multiple podcast feeds from a single WordPress site. Custom Podcast Channels: Add another podcast to your website. Very similar to category, but was designed to post multiple media formats. Professional hosting: Learn more here or contact MacKenzie.
Email MacKenzie@Blubrry.com – Questions about Blubrry, the affiliate program, guest on the show, etc.
Podcasts do not truly belong on Youtube, and you most likely should not be putting your episodes on that video platform. Most podcasts are audio and by putting them on YouTube you are risking your content rights, channel and more. Daniel J. Lewis explains why podcasters should shy away from this practice.
The two hosts, Chase and Bradley, of the show Some Guy and the Bug Man joined MacKenzie to discuss the multiple reasons why YouTube can hurt your podcast and share information on their show(s). Both shows in the Some Bug Man Studio are quick and to the point. They’re hoping to make some changes soon.
Lastly, the group talks about how Blubrry is now offering submissions to Spotify to it’s hosting customers. Stick around for the PowerPress tip at the end of the episode, courtesy of Shawn Thorpe.
Thanks for listening and please subscribe via your favorite podcast platform. Want to be on the show? Email MacKenzie and tell her why you think you would be a great fit.