All posts by MacKenzie Bennett

PowerPress Podcast In Reverse and an Important Blubrry Release



Meredith Adler, a podcaster from North Carolina was MacKenzie’s guest for episode 45. This week they went with a different tactic – Meredith interviewing MacKenzie about Blubrry, PowerPress and podcasting. They briefly discuss a potential new podcasting event, PowerPress Sites (Deluxe is finally out!), as well as Meredith’s show that she started in the fall of 2016. Check out links below for more details and thanks for listening.

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Show notes:

What is PodCon?
PodCon Indiegogo Campaign – Donate!

Blubrry Forum
PowerPress Webinar Video
PowerPress Sites
Local Hearted – Meredith Adler show

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Columbus Podcast Festival and Blubrry Updates



If you’re interested to know what Blubrry has been to up, this is a great time to catch up on the PowerPress Podcast. MacKenzie doesn’t have a guest but talks about what the Blubrry team has been doing, such as attending the Columbus Podcast Festival and working on PowerPress Sites Deluxe. If you haven’t heard, Twitter is also up to something new concerning live streaming, with an unknown launch date. Shawn Thorpe graciously shares another PowerPress tip at the end of the episode as well. Thanks for listening and please subscribe to the show!

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Show notes:

Columbus Podcast Festival
PowerPress Sites Deluxe
Twitter – Live Streaming

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Blubrry Presence at NAB and A PowerPress Import Tip



Thanks to Blubrry team member, Shawn Thorpe, for being on the show today. Last episode he provided a PowerPress tip and we talk about another important PowerPress clarification this week. Todd and Mike will be going to NAB, the National Association of Broadcasters, this week April 24-28. Todd will be on a panel about podcasting and radio, and Mike will be enjoying the show. This means he’ll also be unavailable for phone support, but email will still be up and running. We also briefly discuss the changes from iTunes Podcasts to Apple Podcasts. Thanks for listening and subscribe to the show!

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Show Notes:
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Go With Your Gut For Your Podcast



Michael Harren, composer, performer and — most importantly for this show — podcaster is this week’s guest on the PowerPress Podcast. MacKenzie and Michael discuss the big release of S-Town, his show MikeyPod and Vanitycasting. If you aren’t familiar with the latest NPR show that broke records or know the term Vanitycasting, you’ll get an overview of both in the show.

Michael has been podcasting for more than a decade and tells his story of how his show has evolved over time just as he has. It’s a great episode discussing the possibilities of podcasting. Stay tuned for the PowerPress tip at the end of the episode as well. Thanks for listening!

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Show notes:

S-Town and Binge Listening
Michael Harren – MikeyPod
Don’t Waste Time Vanitycasting – Check out the Family Guy clip at the end
PowerPress Tip segment music via Matthew Sams – thanks!

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‘Infinite’ insights and ‘Your Podcast’



Mike Dell of the Blubrry team joins MacKenzie on the PowerPress Podcast to discuss the 2017 Infinite Dial Report, an annual study released by Edison Research and Triton Digital that shows the latest information on digital media consumer behavior. Mike and MacKenzie chat about a certain statistic that stands out this year that you’ll for sure want to know about.

They also discuss the new Blubrry show, Your Podcast featuring Mike and Todd Cochrane, RawVoice and Blubrry CEO. The show focuses on how your podcast should be in your control — tune in to learn more.

Lastly, CIO Angelo Mandato stopped by to talk about the difference between web and podcasting SEO, specifically in PowerPress.

Quick note — We will be changing our release day after this episode to Mondays. Look for PowerPress Podcast episode 42 on Monday, April 10.

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Show notes:

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Opportunities and Marketing Your Podcast with Michael Arias



Big thanks to Michael Arias for being our guest on this week’s episode of The PowerPress Podcast with MacKenzie. Michael’s show The Dental Marketer is only six months old, but he’s already seeing ways to profit. We talk about new opportunities that arise — personal and professional — and learn how Michael found his niche and discovered how passionate he is about podcasting. After talking about his show, MacKenzie and Michael discuss live podcasts and how they’re gaining in popularity. Thanks for listening and please subscribe!

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Show notes:

How to Produce Podcasts That Create Innovative New Opportunities
The Dental Marketer
Twitter
Facebook
Instagram
Live Podcasts
Blubrry Twitter
Email MacKenzie

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Dealing with the Unpredictable with Chris Savage



Episode 39 of the PowerPress Podcast is here. In this episode, MacKenzie speaks with Chris Savage of the Eclectablog about the podcast he co-hosts, The Sit and Spin Room with LOLGOP & Eclectablog. A political podcast, Chris and Jason decided to start the show right before the 2016 U.S. presidential election and have now reached episode 20. They discuss why it’s important when doing a podcast on politics to be flexible and have ideas on how to deal with the unpredictable. Thank you Daniel J. Lewis for the blog post on how to deal with life’s twists and turns when it comes to your podcast.

MacKenzie and Chris end the show by talking about how to become renowned as an expert in your field by way of being a podcast guest or host. Thanks for listening and please subscribe!

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Show notes:

How to Continue Podcasting When Your Life Is Unpredictable – Daniel Lewis
Eclectablog – The Sit and Spin with LOLGOP & Eclectablog
The New Expert Platform: Using Podcast Interviews for Thought Leadership Marketing

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Creating a Balanced Life with Guest Rhonda Cimorelli



If you’ve ever felt like you needed to transform your life or needed a little more balance, specifically if you’re a mom, this week’s PowerPress Podcast guest Rhonda Cimorelli can help you. Before Rhonda and MacKenzie chat about her show, they go over some mistakes podcasters make and, most importantly, how to avoid them. Rhonda has loads of experience and, as a certified life transformation coach, she is helping “momprenuers” and others create a more balanced work and family life. At the end of the show they talk about the new podcast, S-Town being released by the This American Life and Serial team. The team claims to have a new podcasting format, so storytellers, tune in. Thanks for listening and please subscribe!

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Show notes:

Common Podcasting Mistakes
A Balanced Life For You – Rhonda Cimorelli
Serial Creates S-Town
Blubrry Twitter
Blubrry is Hiring!!
Webinar: PowerPress Setup Wed, 2/15 7PM EST

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Podcast Equipment and Marketing with David Pollock



If you haven’t discovered David Pollock’s podcast, The 10 Minute Marketer, now is a great time to start listening. He’s this week’s guest on the PowerPress Podcast and had lots to say about Blubrry, PowerPress and some best practices for new podcasters. MacKenzie and David discuss what type of equipment a new podcaster should get – and what you shouldn’t do when buying any. After working in radio David transitioned into podcasting and realized what he was missing out on by taking control of his brand. They end the show talking about reviewing podcasts and sharing your favorite episodes with others. Thanks for listening and please subscribe!

PowerPress SEO Tip:
For example, you can make your blog post title optimized for web SEO by excluding your episode number, but on the new feed episode title allows you to expand on keywords that help with iTunes search. One thing to keep in mind is that iTunes only indexes (their search) your episode and program titles, not show notes.
In the PowerPress menu, select ‘Podcasting SEO’
Select the first option, under section ‘Episode Titles,’ select the first option, ‘Feed episode title replaces post title.’

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Show notes:

How Much Should I Spend on Podcast Equipment?
Rolls Pro Switch – Couch Machine
Blues Brothers – Sold it for a microphone
The 10 Minute Marketer – David Pollock
The Pod People – Paste Magazine
10 Podcasts from the Pod People: Peace, Love, and Understanding in Our Post-Inaugural Times

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Enthusiasm About Life and Podcasting With Katie Ward



Katie Ward, the host of The Enthusiasm Enthusiast joins MacKenzie on the PowerPress Podcast. Blubrry is based in Columbus, Ohio and they discuss a well-known show that also comes from the area. As they discuss Katie’s show, it becomes apparent how important particular topics are to some in the new year and you can learn more about those on her feminist, passion driven show. She was even nice enough to give her review of Blurry’s Post to Social feature. They end the show chatting about different uses of podcasts, inspired from an article that described a woman making a podcast as her thesis for her Master’s. Please subscribe to the show and thanks for listening! And as a big fan of all things spooky, MacKenzie wishes you a happy Friday the 13th.

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Popular Columbus based podcast
The One You Feed
The Enthusiasm Enthusiast
She Source
Thesis as a podcast, not a paper
6Pod4 – Podcast in Columbus
Email MacKenzie
Blubrry twitter

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