All posts by MacKenzie Bennett

Learning How to Podcast As You Go



Not everyone is fit to host a podcast, not at the beginning at least. There is a lot of learning that goes into hosting a podcast, writing show notes, finding guests, learning how to interview, the list goes on and on. But the guest this week, Lara, was aware of what she was getting into with a strong background in marketing. They discuss attending events, with the perspective as an attendee and exhibitor, and how they’ve been the fish out of water before. It’s easy to get overwhelmed or lost in the work involved with a podcast, and she has a great outlook on how to tackle everything involved. Speaking of being overwhelmed, they end their chat by talking about streaming services – is there too much content available?

A little about Lara

Lara Zuehlke is on a mission to help women ages 40+ age with grit and grace. Through her podcast, Fit Over 40, and her programs at ZulaFit, Lara offers a mind-body-soul approach to help women let go of the weight (wait) for the last time. An award-winning writer and speaker, Lara is also a certified food psychology coach (Spencer Institute) and certified energy practitioner (ISEE Global). You can meet Lara and learn more at: www.zulafit.com.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Events we’ll be attending: PodFest, Proclaim19, Podcast Movement.
Fit Over 40: Hosted by Lara Zuehlke, she works to help women overcome issues associated to mind, body and spirit.
The Streaming Crash of 2019: What services are you paying for and how much are you actually able to watch?

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Set A Podcast Schedule, Stick To It.



Sometimes, podcasting is as easy as setting a schedule and sticking to it. Sure, there are a myriad of other factors that go into the production, publishing, etc. but there is no show if you can’t sit down and record. Sarah Duncan and Pamela Walker-Dees know a thing or two about managing schedules and they decided Monday evenings were their go-to recording schedule for their podcast, Motherhood on Tap.

And in the theme of setting schedules, we might have reordered this one a bit too early. A big topic of discussion on this episode was about Spotify purchasing Gimlet and in the time between recording and publishing, it happened. Regardless, still some good discussion on the topic, as well as Apple stepping up their game a bit once again by providing more opportunities for listeners and creators.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Spotify and Gimlet: We were a bit ahead of the game recording this episode, so on Monday, Feb 4th this was all hearsay. As of Wednesday, Feb 6, Spotify purchased Gimlet Media and Anchor.
Motherhood on Tap: Hosted by two crazy mama’s just trying to make their way through parenting.
Apple is trying to ease some podcasting pains: For listeners and creators. Apple stats can now be downloaded, and Siri can now play a podcast for you.
PowerPress Webinar: Wed, Feb 20 3 – 4 ET. Sign up here.

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The Purpose of Your Podcast



People create podcasts for lots of reasons, such as to discuss their favorite whiskeys with their friends, or review the latest Cavs game. Others, are a bit more serious and every once in a while it’s important to evaluate the purpose of your podcast. Kendall Ann Byrd started her show, High Heels and Heartache, to help women recovering from all kinds of unhealthy, toxic or abusive relationships. Almost a year later she is sharing episodes about once a month on topics that range from therapy to the science of accepting trauma.

Before and after the discussion of why a podcast should have a purpose that you’re passionate about, they chat about an initiative from APM and social media trends. While they highly encourage people to check out the podcast pitch exercise, they’re not convinced all the social media trends will be for the greater good of the internet.

Again, apologies for the less than stellar recording quality this time around, but the new studio will be worth it for this episode. More pictures to come.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Are you an ideas person: Pitch your show to APM now!
High Heels and Heartache: Hosted by Kendall Ann Byrd, helping people understand the truth about relationships.
Social Media Trends in 2019: Top 5 that will take over the social media world.

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Podcast RSS Feed Misconceptions



An RSS feed is crucial for a podcast, in fact without one you technically don’t have a podcast, you’re just sharing audio. Regardless, they’re not as simple as they sound always, and there are many RSS feed misconceptions out there that podcasters don’t necessarily release they’re falling for. Mike Dell, from Blubrry’s support team and Your Podcast, joined MacKenzie to discuss the introduction of Pandora into the podcasting industry, in a much larger way than the past. As time goes on, more companies will be getting involved in Pandora submissions. Wrapped up with ideas on what a Blubrry podcast bootcamp would encompass. It’s becoming more popular for organizations to put the call out there to teach minority groups how to podcast and get them more involved.

Top 5 Directories

  1. Apple Podcasts
  2. Google
  3. Stitcher
  4. TuneIn
  5. Spotify

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress. There is one last episode to be released for 2018, let MacKenzie know what you want to hear in 2019.

Fan of PowerPress? Leave us a review here.

Show notes:

Pandora is Joining the Podcasting Game: But MacKenzie and Mike are a bit more interested in the podcast genome project.
What Is A Podcast Feed?: From our blog earlier this year, alleviating confusion on RSS feeds.
Futuro Media and various others creating podcast bootcamps: What would Blubrry included in their own?

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Continuous Change in Your Podcast



If one thing is for certain, it’s change and the same can be said for anyone that has a podcast. The latest episode of the PowerPress Podcast talks about continuous change in your podcast. It might not always be on the forefront of your mind but shows do evolve from influence from guests, podcasters, listening to other shows and specific self guided direction. Starting out discussing how frequently podcasters are not always their best marketing team turned into a much longer discussion of taking insight from other and yourself to make sure you’re putting out the best show possible. MacKenzie was joined by Lauren Gombas, host of the show From Blueprint to Solved.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Podcasters make for terrible self promoters
From Blueprint to Solved
Why We Need More Women in Podcasting

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Why Does Your Podcast Matter



A great followup to the last episode, we discuss why someones podcast matters and the reasons behind starting one and ending one. Jason Lustig, host of Jewish History Matters, started his show about a year ago and is currently in it’s second season. He’s in academia so he sees a significant reason to focus on historical topics and setting goals for your show. When he was researching how to start his podcast and what you should do he gravitated towards advice from NPR, as they’re well known in the industry. We discuss the advice they provide to any podcaster.

Recently numbers from Blubrry via Todd Cochrane came to light about the number of shows that are active compared to the number of shows that exist in general. Given the number of years podcasting has been around, some shows aren’t active anymore, but that’s just one reason why a show hasn’t released a new episode within the last 60 days.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

NPR Ear Training Guide: Helping fix issues with recording, editing and mixing. Helpful for those just starting a show or that need a little extra push to improve one.
Jewish History Matters: Podcast from Jason Lustig. Conversations on new research and debates about Jewish history and why it’s important.
Death of a Podcast: What is podfade?
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.

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The Role of Podcasts in Education



People listen to podcasts for many reasons, one of which is for their education. The role of podcasts in education has become more prominent in the past few years as well, with schools adding it to their curriculum and sharing lectures out as podcasts, etc. Angela Betancourt joined MacKenzie to discuss her new show Five Things You Didn’t Know, and her experiences with podcasts in school and outside of the classroom.

They start out by discussing the benefits of adding podcasts to the education system, Angela is particularly familiar with this as she’s recently finished her Masters. She very recently launched her podcast that focuses on highlighting things that people might not have known before concerning influencers and industry leaders in all different industries. They ended the show discussing an upcoming conference, Sound Education, and the capabilities podcasts has for educating listeners in topics not considered typical subjects. MacKenzie will be attending Sound Education early November and can’t wait to learn from others and share her podcasting expertise. Both agree that education podcasts will continue to help the podcasting community grow, and are crucial to inclusivity.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Podcasting in Education, What are the Benefits?: From Colin Gray and his team at The Podcast Host
Five Things You Didn’t Know: From Angela Betancourt, her first episode has guest, Phil Collins!
Is Podcasting the Future of Education: We’ll find out as time goes on.
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.

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From the Founders’ Mouths: International Podcast Day



Steve and Dave Lee, founders of International Podcast Day, joined MacKenzie to discuss the 5th annual celebration, occurring on September 30th. A day dedicated to the power of podcasting for not only creators but listeners and enthusiasts, Blubrry is participating in two different sessions dedicated to teaching podcast practices. Before they delve into the celebration they spoke of some recent changes in the podcasting industry. Slate’s Panoply network announced they’ll no longer be releasing new content, instead focusing on advertising. iHeartMedia purchased StuffMedia for 55 million dollars and Buzzfeed cut it’s podcast department and subsequently some of it’s staff.

These changes won’t have an effect on the majority of the podcasting industry but they represent a bigger systematic evolution. The abandonment can seem to outweigh the recognition and movement forward, especially all in one week, but overall this is all part of how a medium grows.

International Podcast Day actually starts on September 29th to accommodate for part of the day on different countries all over the world; about 30 hours of content will be provided. The schedule can be found on the site and be sure to check out sessions times for things you want to learn and hear about. We’re thrilled to be taking part and that Todd Cochrane’s Podcast Awards are included.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

iHeartMedia Purchases StuffMedia: The network responsible for Stuff You Should Know, Atlanta Monster, Required Listening and more.
Podcasting Shakeup: Panoply parts ways with content creation.
Buzzfeed Shutting Down Podcasts: Focusing more exclusively on video and longer-form projects.
International Podcast Day: September 30th
Blubrry sessions: 11AM and 6PM PDT
Podcast Awards: Catch em at 5PM PDT
Email MacKenzie

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Assist the Blubrry Development Team



HiringThe Columbus office, home to the software development team for Blubrry Podcasting and MacKenzie our Services and Affiliates Coordinator, is in need of an administrative / office assistant. With a small team of developers, we need someone to assist with a variety of tasks associated with the department, such as writing documentation, testing new features, helping to manage projects, etc.

The team needs someone who is comfortable moving from task to task and ensuring that the office runs smoothly. Given the industry that we’re in, a passion for technology is a desired characteristic. If you’re familiar with podcasting – from behind the mic or just a fan – even better.

Positions at Blubrry are never set in stone so depending on your skills, education and interest this could evolve into a higher position. We’re looking for someone to join us in the physical Columbus, Ohio, office 40 hours a week, regular business hours, as soon as possible.

  • Office / Administrative Assistant Skills
    • Technology: Email, calendars, documents, spreadsheets and presentations
    • Communication: Handling incoming correspondence from customers or partners
    • Organizational skills: Schedules, events, email and files
    • Time management: Accurately plan and estimate tasks
    • Strategic planning: Prioritize tasks in order of importance
    • Agile: Quickly adapt to changes
    • Detail oriented: Catch typos, poor grammar and other mistakes
    • Anticipate: Complete important tasks without needing to be asked

This position includes lots of writing for the team and our community, so we’re looking for a skilled, confident writer. This means that a cover letter is very much appreciated. We’re looking forward to hearing from you!

You can learn more about the position and apply on Monster here. If you have any questions, email jobs@rawvoice.com.

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Learnings the Ins and Outs of Podcasting



MicrophonePodcasting has quite a learning curve for most when they’re first getting started. Fortunately, there are some people out there to help others learn, or just hand off to someone more experienced. Dan Thibeault, is a podcaster himself, created Fast Twitch Media to help other podcasters. He offers services for a variety of podcast tasks such as graphic design, content marketing strategies and social media.

Before learning of Dan’s podcast experience they discussed an article from earlier this year, focusing on marketing for podcasts. There is often debate and speculation that the technology hinders the medium from growing, and that listening is a barrier, but this article focuses on how we can help combat this by promoting the content of podcasts.

A PowerPress tip about secure podcast feeds is included at the end of the episode, courtesy of Shawn Thorpe from the Blubrry support team. Remember, Blubrry has great technical support available 7 days a week. You can reach them via support@blubrry.com.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here.

Show notes:

Explain the Content, Not the Tech: Some advice all podcasters can take for their show.
Fast Twitch Media: Reach out to Dan if you’d like to utilize some of his podcast expertise.
Life Underground: Dan’s show about metal detector findings.
Email MacKenzie

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