All posts by MacKenzie Bennett

Podcast Ownership Agreements — YP33



The Apple community has been making suggestions recently, and we think it’s important that podcasters resolve any ownership debates before they turn into issues. This episode also mentions some best practices when creating an account and getting started with your show.

Accidents do happen even to longtime podcasters and Todd and Mike had to record this episode twice. Recording files don’t turn out the way you hope they will.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

  • Apple has ‘suggested’ that podcasters use secure feeds. Aka https feeds, which Blubrry has been offering for several years at this point.
  • The 2018 Podcaster Hall of Fame inductees has been announced this year. We see some very deserving and familiar faces on this years list. Congrats to all of the podcasters and we’re looking forward to seeing you this summer at Podcast Movement.
  • IAB Standards: What are they, who is following them and who is not? Blubrry will be IAB certified later this year.

Topics:

  • Partner agreements: Make sure you and your host have a plan on who owns the show, whether that is 50/50, an employee, etc.
  • Show decisions: There are lots of opinions out there, but as show host you have to decide what you want for your show.
  • We sometimes think all podcast producers are the same, but there seem to be 3 types.
    • Hobbyist: Might not care much, they’re doing this for fun.
    • Semi-pro/advanced hobbyist (most common): Serious, but not trying to make a living from podcasting.
    •  Professional: They want to make money with ads or using podcasting as a marketing outlet for their business. Also, some universities are using podcasting (see latest PowerPress episode).
  • Even if you are not a professional podcaster, you should still protect your brand and do as much as possible to keep your intellectual property because you never know what could happen.

Support:

  • When you delete your account at Blubrry, it is deleted. Do not do this to change something. We can help you change just about anything about your show, so please contact us instead of deleting your account. The team will show you the best way to get your issue resolved.
  • Spotify: We know it stinks that they’re not taking new shows right now, but it’s out of our control.
  • Keyword stuffing: Don’t do it. Titles, author tags and other places with long titles are not necessary.
  • Be careful when creating your account. Double check your email address (make it one you check). Often times a podcaster will sign up with an email that they rarely use or doesn’t exist. We need a good email address; and if you don’t hear from us and think you should have, check your spam!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

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Universities Using Podcasting to Reach the Community



CU on the Air Podcast

Creating and reaching a community can be done via a podcast and that is exactly what the University of Colorado has done with CU on the Air Podcast, a podcast started by the University Relations department in 2017. Canva, and how the tool can be utilized by podcasters was a focus point of conversation between Ken and MacKenzie, and the importance of learning new skills. Going back to the podcast, they talk about how Ken McConnellogue and his team release episodes monthly discussing and focusing on professors and their research and outside projects that they believe members of the surrounding community would be interested in. They wrap up the episode with ideas and reasons to engage in the local community with your podcast. Big thanks to Cathy Beuten and Allison O’Malley of the CU office for helping coordinate the episode!

Thanks for listening, and please subscribe to the show via your favorite podcasting app.

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Show notes:

Using Canva For Your Podcast Artwork: From the Podcast Host.
CU on the Air: Hosted by Ken McConnellogue from the University of Colorado.
University of Colorado: Includes Boulder, Colorado Springs, Denver, Anschutz Medical Campus
Columbus Podcast Meetup: We get together monthly and discuss varying podcast topics.

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Colin Gray Tells All on His New Podcast Web App, Alitu



It’s been quite a while since Colin Gray was on the show, but he came back with lots of new things to talk about in podcasting. He’s known as the Podcast Host and the man behind multiple podcasts. Based in Scotland, he is familiar with all the hosting companies and has been involved in podcasting one way or another for many years. Most recently he came out with a production app titled, Alitu. Released earlier this year as a web app, it spent considerable time in beta testing and will be available for purchase this summer. Hailed from the team that has spent years producing shows, this app aims to help podcasters create quality shows without the need for a highly skilled producer. Check out Alitu in the link below.

Become familiar with his site, The Podcast Host, as there is regular fresh content concerning podcast choices, outlets and general know-how. He also has a podcasting academy where you can learn the ins and outs of how to host and produce your own show. Colin will also be speaking at Podcast Movement later this summer sharing his knowledge of the overall podcasting process and nine ways to cut down your podcasting time. Find out more about his session at the link below.

Thanks for listening to the show and please subscribe on your favorite podcast app.

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Show notes:

Alitu: Check out the new app here.
Keep up with podcasting with The Podcast Host blog and resource blog.
Speaking: Don’t miss Colin at Podcast Movement.
Get your tickets to Podcast Movement: Use the code Blubrry to save 10%.
Audioboom: Triton and Audioboom merger called off

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Podcasting Tips from Expert Gary Leland



To improve podcasting you have to go through some trial and error. The episode opens discussing secrets that make some podcast hosts better than others. Podcast Hall of Fame inductee, Gary Leland, chatted with MacKenzie about what he has accomplished and seen change in the podcast industry since he started back in 2004. He’s been involved in podcasting in a multitude of ways and is involved in the Podcast Hall of Fame ceremony at Podcast Movement later this summer. They wrap up by mentioning a content for students to start a podcast, put on by the New York Times.

Thanks for listening and please subscribe to the show on your favorite listening app or device.

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Show notes:

Secrets for Super Podcast Hosts: Dissecting some dos and don’ts of being an interviewer.
Podcast Pickle: One of the first podcast directories out there.
Crypto Cousins: Keep up with the bitcoin community.
4 Minute Crypto: Part of the Crypto Cousins network.
Gary Leland: Get to know the man behind so many podcasts in a variety of niches.
Student Podcast Contest: Hosted by the New York Times.

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Licensed Music for your Podcast via SourceAudio



Podcasters can now purchase licensed music for their podcasts via SourceAudio and Blubrry. This new relationship comes from the increased risks associated with using licenses for music that do not pertain directly to podcasts. SourceAudio is providing great discounts to podcasts that come through Blubrry. Podcasters can purchase a monthly subscription or a buy out for a single track.

Doug Reed and Greg Riggle join the show to explain why this is such an important part of moving forward in the podcasting industry.

Thanks for listening and subscribe on your choice of podcast app. Think you’ll be a great guest for the show, email MacKenzie with some information about your podcast.

Fan of PowerPress? Leave us a review here.

Show notes:

SourceAudio and Blubrry: Get the details on subscriptions and buy outs.
Press release: Both companies are very excited about this new opportunity.
NAB: Las Vegas April 8-12, both companies will be attending.
Email MacKenzie: Comments, questions, etc.

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NAB’s Podcasting Pavilion with Blubrry and Ask the Expert



The National Association of Broadcasters is coming up soon, April 9-12 in Las Vegas, and this year a Podcasting Pavilion has been included; expect to see the Blubrry team and Chris Curran there. He’s made a name for himself with his audio engineering skills, and Blubrry has stood out in the podcasting industry being not only one of the first but, one of the most utilized companies out there for podcasters.

This year the new Podcasting Pavilion will be featuring an Ask the Expert booth that includes an area not only to test out 10 different microphones, but the opportunity to Chris Curran and his team any podcasting question you’d like.

 

Chris Curran:

Founder and lead instructor for the Podcast Engineering School, has an extensive history of working in audio, including loads of album credits. Founder of Fractal Recording he has been working in the podcasting industry for the past six years.

 

 

 

 

Radio executives, video creators, etc, stop by the Blubrry booth to talk with veterans in the field, and find out how you can get your podcast started, or take it to the next level with our help. We’ll see you there!

Thanks for listening to this episode and please subscribe. If you’d like to be on the show, email MacKenzie@Blubrry.com.

Fan of PowerPress? Leave us a review here.

Show notes:

NAB: April 9-12 exhibit area
Podcast Engineering School: Graduate from this school and become a full-time podcast producer.
Ask the Expert and Podcasting Pavilion: Check in with Chris.
Blubrry at NAB: Stop by or email to make an appointment to speak with us.

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Most Popular Apple Podcast Categories and The Importance of a Podcast Site



Podcast listeners enjoy a variety of content categories, and someone was able to track the most popular ones in Apple for a year. The data and trends were not surprising, but it’s how a podcaster uses that data for their own show that matters. The guest this week was, John Wilkerson, of the show The Wired Homeschool. He noted the importance of including additional content on your website, besides your podcast. This way, podcasters are increasing their search engine optimization and getting a higher number of potential listeners and downloads. NPR shared some wisdom on starting a roundtable podcast. An unfamiliar format for many, there are some dos and don’ts podcasters can learn now before they make them.

If you’d like to be a guest on the show, or recommend someone, please reach out and let MacKenzie know why you think it would be a good fit.

Fan of PowerPress? Leave us a review.

Show notes:

Tracking Apple’s Top 200: Learn the trends of the most popular podcasts in Apple, graphs included.
The Wired Homeschool: Tech, Tools, & Tips for Homeschooling a Digital Generation.
Roundtable Podcasting Best Practices: Getting the most out of this format, for the listener.
Email MacKenzie: Questions or comments about the show.

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Using Categories or Channels For Your Podcast



PowerPress offers a wide variety of options on how to set up a podcast. Two Blubrry team members, Mike Dell and Shawn Thorpe explain the pros and cons of using either option. Podcasters that have a network of shows on their website should be using the professional hosting option with Blubrry. It allows for easy management of multiple shows, all in one account.

Before they discuss the differences in PowerPress, Mike and MacKenzie recap Podfest, from earlier this month in Orlando. It was a first time event for both of them, and they’re looking forward to seeing how the event evolves.

Thanks for listening to the show and please subscribe. If you’d like to be a guest on a future episode, reach out to MacKenzie and let her know why you think you’d like a great fit.

Fan of PowerPress? Leave us a review here.

Show notes:

Podfest: Tickets are on sale for 2019. Don’t miss out.
Category Podcasting: Add a podcast to your new or existing WordPress categories. Mainly used for creating multiple podcast feeds from a single WordPress site.
Custom Podcast Channels: Add another podcast to your website. Very similar to category, but was designed to post multiple media formats.
Professional hosting: Learn more here or contact MacKenzie.
Email MacKenzie@Blubrry.com – Questions about Blubrry, the affiliate program, guest on the show, etc.

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Some Guy and the Bug Man Give Their Opinions on YouTube



Podcasts do not truly belong on Youtube, and you most likely should not be putting your episodes on that video platform. Most podcasts are audio and by putting them on YouTube you are risking your content rights, channel and more. Daniel J. Lewis explains why podcasters should shy away from this practice.

The two hosts, Chase and Bradley, of the show Some Guy and the Bug Man joined MacKenzie to discuss the multiple reasons why YouTube can hurt your podcast and share information on their show(s). Both shows in the Some Bug Man Studio are quick and to the point. They’re hoping to make some changes soon.

Lastly, the group talks about how Blubrry is now offering submissions to Spotify to it’s hosting customers. Stick around for the PowerPress tip at the end of the episode, courtesy of Shawn Thorpe.

Thanks for listening and please subscribe via your favorite podcast platform. Want to be on the show? Email MacKenzie and tell her why you think you would be a great fit.

Fan of PowerPress? Leave us a review here!

Show Notes:

Why You Should NOT Post Your Audio Podcasts on YouTube: From Daniel J. Lewis, Audacity to Podcast
Some Guy and the Bug Man: Listen to their episodes here.
Twitter: @somebugman
Facebook: /somebugman
YouTube Archive: Some Bug Man
Chase (Some Guy) Twitter: @chasetherev
Bradley (Bug Man) Twitter: @BugMan_Bradley
Get on Spotify via Blubrry: Hosting customers only.

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Radio Cutbacks and the Edible-Alpha podcast from the Food Finance Institute



Big changes are coming to some 30 radio stations around the country. E.W Scripps is cutting their radio department and will be selling off their 34 stations. In a move to focus more on podcasts, the multimedia company is also restructuring in other departments to improve all resources. Adam Symson, Scripps’ relatively new CEO, has been influential in the move to podcasts.

Edible-Alpha, a podcast from the Food Finance Institute in Madison, Wisconsin is making waves with the food business. Tera Johnson, host and Zac Smucker-Bryan, producer, began this podcast in November of 2016 and have been sharing crucial information for those aiming to gain investors and finance knowledge for their food business. They have unique perspectives as a former radio host and someone coming in fresh to the entire industry.

Thanks for listening and please subscribe to the show.

 

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Show Notes:

Scripps Reshapes for 21st century: Including employee cutbacks.
Food Finance Institute: Learn about their organization.
Bigger things to come for the Edible-Alpha podcast: What they’re planning for 2018.
Zac’s most proud of episode: A Steady, Slow Growth Path for Quince and Apple’s Niche Domination.

Edible-Alpha™: Edible-Alpha™ is a digital resource hub providing consultants, lenders, investors and entrepreneurs with actionable insights, training, resources and tools that empowers them to build and fund the next generation of profitable food, beverage and value-added farm businesses.

Tera Johnson: Serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey®and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW-Extension and winner of the Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

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