All posts by MacKenzie Bennett

Webinar! Get to Know Audioburst and Blubrry



Sign up for our joint webinar!

audioburst partnership announcementAs podcasters are looking for easier ways to share their content, we partnered with Audioburst to make this possible — they offer free audio ‘bursts’ to share on social media and elsewhere, transcriptions of episodes and additional distribution. Best of all any Blubrry hosting customer gets all of this for free! We’re diving in deep on how it all works next week in our webinar.

What Audioburst Offers:

  • Episode transcriptions
  • Audio clips aka bursts!
  • Social sharing
  • Potential revenue and monetization
  • Additional distribution

Sign up to attend the webinar happening Wednesday, September 25th at 3-4 ET, where we’ll be showing you the Audioburst Creators platform and as they like to say, Do More with Your Content. We’ll be including Q&A, so you’ll get the most out of the webinar if you can attend live.

Since Blubrry and Audioburst joined forces in March earlier this year we’ve had hundreds of customers utilize their features, and are now implementing them into their regular publishing routine. All the magic happens from Audioburst’s AI library, which means no work for you – just get your RSS feed added and reap the benefits.

Any Blubrry hosting customers can sign up with Audioburst now in the Blubrry Podcaster Dashboard and anyone interested in learning more about the features should attend the webinar. To learn more about the partnership check out the Blubrry Partners page and Audioburst.

Sign up for the webinar!

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Win Free Podcast Hosting For A Year!



 

Each year, International Podcast Day is a day to celebrate all things podcasting: the growth in both listenership and shows produced; the great range of stories; the sheer joy of producing a podcast. So this year, to help you get into the spirit of the day,  Blubrry is giving away some pretty primo prizes. To one lucky winner we’re giving away a year of our industry-leading podcast hosting, podcast consulting with an industry leading voice, promotion of your new show, and a great microphone. But you’ve got to submit your entry for a chance to win. We’ll announce the winner during our sessions on International Podcast Day, so be sure to tune in.

Submit your entry here!

What You Can Win

  • One year of  podcast hosting for free – any standard plan
  • Up to two hours of consulting from podcasting veteran and Blubrry CEO, Todd Cochrane
  • We’ll promote your new show on Podcast Insider
  • An ATR2100-USB Cardioid Dynamic USB/XLR Microphone

How to Enter

  • Create an audio, video, or written entry describing yourself AND your idea for a new show. If you’re going to submit an audio or video entry, it must be 5 minutes or less in length. If you’re submitting a written entry, it must be one page or less @ 12 point font.
  • Be sure to include your name and contact info.
  • Upload to our Dropbox (linked below)
  • Tune into our International Podcast Day sessions to find out the winner!

Get creative here. We’re looking for something a little out of the box, we want to be impressed with your idea

We can’t wait to see what you come up with.

Submit your entry here!

Terms & Conditions

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Blubrry Partners with Journity for Increased Website Engagement



Combining powerful site creators with podcast service providers

We know it’s hard to believe, but we’re not experts at everything, and that’s why we partner with other organizations to make sure you’re getting the best outcome for your podcast. Recently, we joined with Journity, a software and service company that helps nonprofits increase conversions with website personalization and behavior tracking — ultimately turning new visitors into partners.

Nonprofits looking to start a podcast, come to Blubrry. And when you’re ready to customize your website content based on what your audience is looking for, Journity has you covered.

We know that it can be overwhelming to add a new element, such as a podcast, to your site. And the last thing you want is for your podcast to get buried on your website, resulting in fewer subscribers and less exposure.

That’s where Journity comes in — encouraging the visitors who are most likely to listen to your podcast and subscribe to click. Journity works in the background showing your audience relevant content and personalized prompts in real-time. 

Best of all, this isn’t only for hosting customers, but for any Blubrry user. All of our services will integrate with Journity’s personalization platform to ensure your site will connect the right message to the right people at the right time.

Personalized and predictive fundraising is crucial to a nonprofit’s digital impact. NPOs such as St. Jude’s, Charity:Water and Girl Scouts are using personalized engagement strategies to boost conversions and connect with people in a deep and personal way.

Combining our services, you’ll be able to:
  • Drive new subscribers
  • Gain feedback from listeners
  • Push for more positive Apple reviews

Journity’s team started in 2004 — only a year before we did — and provides digital solutions like SEO, donor growth, content engagement, email acquisition and more. 

We can’t wait for you to give it a shot. You can learn more about Journity here and our partnership here. They have case studies you can review and a team ready to answer your questions.

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Cast Feed Validator, Revitalized!



There’s a never ending list of things you need to do to create and promote your podcast. Beyond your fascinating content, you’ve got to publish and make sure it’s out there and accessible to your listeners – all listeners. We’ve made that last part easier for you with our free service, Cast Feed Validator.

This ultimate test checks to see if your podcast RSS feed is working properly – that’s an easy way of explaining what it does, because it really does not much more than that. Podcast directories have requirements to read and play your podcast, and some of them – including Apple – will accept a feed that isn’t actually working the way you want it to.

Run your feed through our test and we’ll tell you what needs improvement and what is flat out broke; quick results for podcast necessities. We took over the service in 2017 knowing it was time for an update.

New Features:

  • Mapping of Apple’s old and new categories. Learn more about that here.
  • SSL certificate tests
  • More in-depth tests on server behavior and metadata
  • Feed tests that look for hard-to-find bugs

This isn’t just limited to Blubrry users, any podcaster can check their feed. A properly working directory is better for the entire podcasting community. Take a look at the new site and test your feed here

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New Monetization Partner: Stagepass



What is Stagepass?

Stagepass is a marketplace for creatives to auction experiences to their audience. Creatives are podcasts hosts, and also include, but are not limited to: speakers, artists, authors, YouTubers, and thought leaders. Each host is verified by Stagepass to let audiences know that experiences with that person will be authentic. Once a host is verified they can link their bank account with Stripe and immediately begin auctioning experiences. Hosts can post as many experiences that they wish and provide pictures and videos to provide more content for bidders on that auction.

Experiences can be in any format – in person, online, over the phone, or over any other medium. The key is that the experience is what the host makes it, and what their audience wants. For audiences, experiences satisfy an emotional need for deeper connection with hosts they have listened to for months and years. Podcast consumption is the most intimate medium, and listeners crave more than just one-directional flow of information – they want to get to know hosts better, tell hem what they like about the show, and experience something more meaningful and visceral than simply listening. Hosts have full control over the pricing structure and can set a starting and reserve price they are comfortable with.

Stagepass was built so that hosts can focus on their craft full-time, by providing value to the people that love them most – their audience. This gives hosts the ability to spend all of their time thinking about their audience, rather than what sponsors want to see in their craft.

Why Use Stagepass?

Flexibility: A tool for hosts to make additional revenue when needed (or wanted). Auctions can be conducted over any period of time, which gives hosts an easy way to throttle income when necessary. If a host needs to make income quickly they can conduct a 24-hour auction. On the opposite end of the spectrum, if a host wants to create anticipation and build interest over time, they can create longer auction periods.

Plays Well With Others: Stagepass is complimentary to other methods of income, including Patreon and sponsor support. Auctioning experiences does not take away from the value that Patreon supporters and sponsors derive from their relationship with the host. Patrons donate due to their appreciation of the art that the hosts create, and sponsorship value stems from the resonance that its products have on target audiences. Hosts can use all services simultaneously and satisfy the value experience of all of their monetization supporters. That said, Stagepass offers more value to audiences and supporters. With podcasting being the most intimate medium, listeners develop a sense of deep connection with hosts of shows, and desire to experience more with those people, in ways outside of the original medium. They crave connection beyond the show, hence the name Stagepass.

Timing: Jump in early, it’s the right time to begin monetizing through experience. Over recent years the demand for unique experience has soared. In a recent study, Millennials, who are now the largest consumer segment of the market, have reported that 72% would spend money on experiences over anything else (Inc.). Listeners are wanting more than one-directional engagement and are looking for experience.

Additional Benefits

  1. Hosts do not have to create additional content like Patreon.
  2. Users can create experiences that provide no preparation or follow-up.
  3. Experiences provide exponential returns with the auction system.
  4. Hosts can create as many auctions that they like.
  5. Users can avoid appealing to sponsors and focus on adding value to listeners.

Read more here to learn about Stagepass and get started in the Make Money section of Blubrry’s Podcaster Dashboard.

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Podcast Advertising Made Easy



You have a podcast.

You’re making money from advertising on your podcast.

But you’re stuck with your current system, which probably means you’re not monetizing your back catalog, and/or you have to re-record and re-upload your file every time an advertiser changes.

What if we told you it doesn’t have to be that way anymore?

Yep. Blubrry has built and launched an easier way to do podcast advertising insertion. It’s for those of you who manage your own ad campaigns and need to build anything from very complex to fairly simple campaigns. And, since it’s on our podcast hosting and podcast stats platform, you can rest assured your campaigns are measured with IAB certified compliant Podcast Measurement stats.

Even better? We built this podcast ad insertion system to be easy to set up and maintain for podcasters. There are a couple different levels, with another coming this fall:

  • The advertising insertion system is available exclusively to our professional hosting customers. Pro customers receive our Simple Podcast Ad Insertion service that includes pre-roll ads for episodes published within the last 50 days ‘free’ as part of their plan.
  • The Full Insertion version comes with pre-mid-post roll and is priced at $49.95 a month with a .10 cent file rebuild. Yeah. It’s pretty competitive pricing, isn’t it?
  • Another level of Dynamic Advertising Insertion, which will include geographic targeting, is expected to be deliver Q4 2019.

Not a pro hosting customer yet, but want access to this awesome podcast ad insertion system? We don’t blame you. So, contact us and learn more here.

Ready to use our podcast ad insertion system but need the nitty gritty how-to details? Read here.

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Podcasting Future Valuations



Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Apple Podcast Categories
Apple Kills iTunes: Details on what this means for podcasters.
Your Podcast: Todd and Mike discuss details the upcoming Apple changes.
Podcasters Concerned About Money in Podcasting
Ads Could Limit Podcast Revenue
Include a Trailer for Your Podcast: Data to back it up?
Women in Tech: MacKenzie as a guest on Espree Devora’s show.

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Podcasts Within Educational Institutions



After a long hiatus, the PowerPress Podcast is back. For the most part school is out for the summer, but we’re here to talk about a podcast that works at Penn State University. Before they get to that, MacKenzie and this episodes co-host discuss subscribers. There is quite a bit of misunderstanding of how subscribers are calculated for podcasting, and this will give a better explanation and insight into these numbers – or lack there of.

Jenna Spinelle, co-host of Democracy Works for the McCourtney Institute for Democracy at Penn State University, shared her experience getting a show off the ground rather quickly and expectations she has for podcasting in 2019. She has written two articles for Medium on the subject, they’re linked below. She will also be on a panel at Podcast Movement this summer, don’t miss it.

Lastly, they talk about a new partner for Blubrry, Audioburst. Free transcriptions and audio bursts of your podcast. They help you take your content to the next level with easy ways to share sound bites of your show and add a transcription to your website. Learn more with the link in the show notes.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Beyond the Download – Subscriber Numbers

Democracy Works

Five Questions to Ask Before Starting A Podcast At Your Organization

Why 2019 will be the year of the podcast in higher education — and what it means for the industry

Audioburst – Blubrry’s new partner

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Learning How to Podcast As You Go



Not everyone is fit to host a podcast, not at the beginning at least. There is a lot of learning that goes into hosting a podcast, writing show notes, finding guests, learning how to interview, the list goes on and on. But the guest this week, Lara, was aware of what she was getting into with a strong background in marketing. They discuss attending events, with the perspective as an attendee and exhibitor, and how they’ve been the fish out of water before. It’s easy to get overwhelmed or lost in the work involved with a podcast, and she has a great outlook on how to tackle everything involved. Speaking of being overwhelmed, they end their chat by talking about streaming services – is there too much content available?

A little about Lara

Lara Zuehlke is on a mission to help women ages 40+ age with grit and grace. Through her podcast, Fit Over 40, and her programs at ZulaFit, Lara offers a mind-body-soul approach to help women let go of the weight (wait) for the last time. An award-winning writer and speaker, Lara is also a certified food psychology coach (Spencer Institute) and certified energy practitioner (ISEE Global). You can meet Lara and learn more at: www.zulafit.com.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Events we’ll be attending: PodFest, Proclaim19, Podcast Movement.
Fit Over 40: Hosted by Lara Zuehlke, she works to help women overcome issues associated to mind, body and spirit.
The Streaming Crash of 2019: What services are you paying for and how much are you actually able to watch?

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Set A Podcast Schedule, Stick To It.



Sometimes, podcasting is as easy as setting a schedule and sticking to it. Sure, there are a myriad of other factors that go into the production, publishing, etc. but there is no show if you can’t sit down and record. Sarah Duncan and Pamela Walker-Dees know a thing or two about managing schedules and they decided Monday evenings were their go-to recording schedule for their podcast, Motherhood on Tap.

And in the theme of setting schedules, we might have reordered this one a bit too early. A big topic of discussion on this episode was about Spotify purchasing Gimlet and in the time between recording and publishing, it happened. Regardless, still some good discussion on the topic, as well as Apple stepping up their game a bit once again by providing more opportunities for listeners and creators.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

We’ve been loving our new desk by the team over at Convo by Design. Josh Cooperman is also a podcaster and knew we wanted something specific to fit our needs. If you’re looking to upgrade your podcasting set up, give him a shot.

Fan of PowerPress? Leave us a review here.

Show notes:

Spotify and Gimlet: We were a bit ahead of the game recording this episode, so on Monday, Feb 4th this was all hearsay. As of Wednesday, Feb 6, Spotify purchased Gimlet Media and Anchor.
Motherhood on Tap: Hosted by two crazy mama’s just trying to make their way through parenting.
Apple is trying to ease some podcasting pains: For listeners and creators. Apple stats can now be downloaded, and Siri can now play a podcast for you.
PowerPress Webinar: Wed, Feb 20 3 – 4 ET. Sign up here.

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