All posts by Blubrry

Full, Dynamic Podcast Ad Insertion Now Available



You work hard on your podcast—to tell great stories and to build your audience.  And, until now, ad insertion could be a pretty expensive proposition each time you wanted to swap out your inventory. But, as we all learned from Harry & Lloyd in Dumb And Dumber, just because you paid a lot for your orange tuxedo, doesn’t make it good.

Expensive ad insertion isn’t always good

That’s why Blubrry is proud to release our Full Ad Insertion platform today, available exclusively for our Pro customers—all you have to do it ask. Let our team know that you’d like access and we’ll enable it immediately. We’re positive this is going to ease your advertising worries, without adding crazy cost.

Have an ad spot or special show promotion you need to include in your episode after finalizing or publishing it? No problem. You can easily insert those audio spots into your episode with Blubrry before or after it’s published.

Combined with Blubrry’s IAB certified podcast statistics, exceptional hosting and optional websites, and easily manageable dynamic insertion, full ad insertion provides the complete solution for any professional podcaster.

“There are plenty of resources accessible to podcasters, but we truly offer a complete solution for publishing and championing growth,” said Todd Cochrane, CEO of Blubrry. “By launching full ad insertion we’ve guaranteed another podcast component that creators can easily manage at an affordable price.”

Even Better? Our Ad Insertion Platform is more robust… AND LESS EXPENSIVE than what’s on the market today.

Full Ad Insertion costs an additional $49 a month, and a 10 cent file rebuild fee, and can be enabled for any professional customer, including those migrating or currently launching their show. Learn more about costs and how to move here.

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4 Reasons to Host Your Podcast With Blubrry



There are a plethora of podcast hosting companies out there today. Which, honestly, gets us excited. It means that there are more and more people getting into podcasting as a way to share their unique stories and perspectives with the world. It also excites us because—even as new entrants pop up—our podcast hosting platform continues to be second to none. Sure, there are some who offer everything for “free” and some who put their branding all over your hard work. Not Blubrry Podcasting. We believe you should own your brand, which is why we’ve built one of the most robust, flexible podcasting platforms available. With that in mind, here are 4 reasons to host your podcast with Blubrry:

  1. No-Fault Overage. Files too big, and might push you over your limit for the month? No worries with Blubrry’s exclusive No-Fault Overage for our podcast hosting customer. Sometimes, those files are just too big because the stories inside are so big. Ok. We know that’s not technically how it works, but we believe your stories are worth sharing. Which is why we created no-fault overage. Let’s say you just recorded an amazing episode and you upload your files. Even if they’re too big for your monthly quota (and you haven’t gone over yet this month), you can still publish. We’ll just let you know you’ve exceeded your limit and give you the option of upgrading for the future. It’s that easy.
  2. Video Podcast or Audio Podcast? Both! Honestly, storage space is storage space, and bandwidth is bandwidth, regardless of the file format. So, with Blubrry Podcast Hosting, you don’t need to decide ahead of time if you want to do audio podcasting, video podcasting, or a little of each. You can just focus on sharing your views with your audience in whichever format, at whatever time you feel is right. Video this week, audio next? Cool. And, as always, if you have any questions, our support team is only an email, phone call, or video chat away.
  3. Know your audience better than any other podcasting platform. Blubrry is the first and only podcast hosting company to have an IAB Tech Lab certified podcast stats platform. It’s really kind of a big deal, because it means that your stats are on a platform that is certified to the highest standards in the industry. Which means you can trust the numbers and your advertisers can trust the numbers. Even better? Blubrry now also offers partial download reporting to help you better understand how much of your content your audience is consuming, and if or when they tune out in an episode.
  4. A free podcast website. Yeah. Actually free, actually yours. With PowerPress Sites, you get the power of one of the most widely used podcasting plugins for WordPress. For free. PowerPress Sites makes it ridiculously easy to customize your website to make sure it’s on-brand for your podcast, plus it has all the robust functionality for publishing and syndicating that has made it the go-to for podcasters for more than a decade.

Well, there you have it: 4 reasons to host your podcast with Blubrry Podcast Hosting. Granted, there are about a bazillion other reasons, but who has time to read all that? You’ve got a podcast to produce.

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iTunes is dead. Long live Apple Podcasts.



Apple announced they are killing iTunes. What’s that mean for the podcast directory?

In case you haven’t heard, last week at their annual WWDC, Apple announced that they were officially (finally) killing iTunes this fall. 18 years ago, when it was first released, iTunes was focused on ripping CDs, storing MP3s, and buying songs. Then apps and movies and TV shows and podcasts. It’s gotten so bulky that Apple engineering lead Craig Federighi jokingly suggested “How about calendar in iTunes? I mean, you can have all of your appointments and your best tracks all in one app!” during the presentation. So, yeah, it has become a bit bloated. Apple even suggested this move for Apple Podcasts years ago.

iTunes Podcasts vs. Apple Podcasts

Don’t worry. Apple Podcast directory still exists. So keep creating great content and promoting your podcast.

All that’s really going to happen this fall when Apple rolls out its latest operating system is what Apple did to iTunes on iOS years ago: splitting out music, podcasts, and TV & movies into separate apps. This is most likely a good thing because it should provide a much better, more focused user experience for your podcast listeners. No more toggling between TV, Music, apps, etc. on the desktop iTunes application. Instead of being buried beneath multiple mouse clicks in iTunes on desktop, the Apple Podcasts directory will live in the Apple Podcasts desktop app. Nothing is really changing (except the categories, see below), just the app that houses the directory.

Apple Podcasts Directory Category Changes

Apple this week also announced this summer they’ll be adding a few new top level categories such as Fiction, True Crime, and History. They’ll also be eliminating/reorganizing some sub-categories. You can find the updated list of podcast categories here. Not to worry, though. Blubrry will be implementing the changes as quickly as we can, and there really shouldn’t be too much for you to do on your end. And, as always, Blubrry is the only podcasting services provider in the market providing complimentary support for our podcast hosting, podcast stats, and PowerPress Sites customers from real, live humans on our customer support team.

TL;DR

Don’t worry. Even though Apple is killing iTunes, the Apple Podcast directory will still exist and Blubrry will be implementing the category changes as quickly as we can. So keep creating great content and promoting your podcast.

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6 Creative Ways to Promote Your Podcast



6 Creative Ways to Promote Your Podcast

Unfortunately, Field of Dreams was wrong: if you build it, they will [not] come.

if you build it, they [won't] come.

So, hopefully, you’re not taking marketing advice from ghostly voices in movies. In the real world of podcasting, it’s not enough simply to have a podcast. People have to know about it: where, when, how, and–most importantly–why to listen. Below are 6 creative ways to promote your podcast.

Search Engine Optimization (SEO) for Podcasts

We’ve discussed podcast SEO a few times in the past, so won’t spend too much real estate rehashing it here. The short version, though, is that a solid SEO foundation and strategy can help you show up at or near the top of search results for questions your audience members might have. Be the one that answers those questions best, and SEO can work for you. Want to read more? Here’s a podcast SEO blog post, a PowerPress podcast SEO article, and (if you want to be an uber SEO nerd like we do) a beginner’s guide to SEO.

Social Media Marketing for Podcasts

If SEO is the Internet’s phone book, social media is the party. Sometimes it’s a networking breakfast (LinkedIn). Some times it’s a family or high school reunion that you have to pay to get into (Facebook). Sometimes it’s a wild night full of shouting, dancing, and other shenanigans (Twitter). Oh, and Instagram is like a bunch of “live your best life” gurus at a conference. Ok. That might seem a bit simplistic or cynical, but the point is that you need to understand what people expect on each of those platforms. Here are a few ideas for how to promote your podcast on each of the main platforms:

  • Facebook: custom audiences. Within Facebook, you can target people based on your contact list, website visitors, and app users. In short, you can show Facebook who your audience is, and Facebook’s algorithm will serve your ads to folks like them. It can be fairly cost effective.
  • LinkedIn: native video is key here. All the social platforms are prioritizing their native video offerings as a way to increase adoption. LinkedIn perhaps more than most. So, upload a short teaser about the most provocative part of your featured podcast episode. In the “What do you want to talk about?” section, be sure to include an even shorter–but keyword rich–summary and a link to your website or podcast location (Spotify, Apple Podcasts, etc.). Don’t forget the hashtags at the bottom of that dialog box either because they’ll help your content find legs and reach new audiences on LinkedIn.
  • Twitter: Twitter chats are still a thing, so join them and be helpful. Most likely, there are already existing Twitter chats related to your podcast topic. Use the advanced search to really hone in on your audience and find chat’s they participate in. Then, the next time that Twitter chat is taking place, join in the fun! But don’t go in, guns blazing, “Hey!! Hey! You all! Listen to my podcast!!” Please. Don’t be that person. Instead, be helpful, be genuinely interested in the conversation and further the discussion. Over time, this can help establish you as an authority on the subject, which will then drive people to your podcast.
  • Instagram: Blubrry has a fantastic partner for this one. Recently, we partnered with Audioburst to transcribe podcasts and prepare shareable “bursts” for social–complete with an image to share to Instagram. Even better? It’s free for Blubrry hosting customers.

Blog Posts

Top 10 blog posts. There’s a reason you see approximately infinity blog posts titled “Top X [insert topic/companies/people to list]” blog posts: they work. On your podcast blog, create a top 10 list of people/companies related to your podcast topics. Link to their websites or social profiles. Reach out to them via email or social and let them know how amazing you think they are, and include a link to the post. If the list is genuine (and people can smell a fake 10,000 miles away, especially through the internet), more often than not, they’ll give you a shoutout on social or on their blog.

Referral Campaigns for Podcasts

Who better to spread the good news about your amazing podcast than your existing listeners? They already love you and your point of view. They probably even talk about it with their friends, family, and colleagues. So give them even more reason to do so with a referral campaign. Some super important considerations, though: First, consult with your legal counsel about what contest and/or sweepstakes laws/regulations might be applicable in your area. Second, make sure you have proper terms & conditions and a privacy policy easily accessible. Third, keep the bar for entry as low as you reasonably can and proportional with what they might receive for participating. The goal is to get your audience refer as many people as possible in the shortest amount of time. For example, have people tag friends in the comments of a Facebook post for a chance to win prizes. The prizes could be swag, or access to your back catalog, or a personalized message for the voicemail greeting. The prize doesn’t have to cost you a lot for it to be valuable to your audience.

There are plenty more creative ways to promote your podcast. What has worked well for you? Share in the comments or on social.

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Podcast Storytelling Tips



Humans love stories.  We love anticipating what’ll happen next to our favorite characters. We love getting to live vicariously through their lives. To quote Tyrion Lannister from Game of Thrones: “there’s nothing more powerful than a good story.” Podcasts are no different. Every podcast tells a story–from sports, to religion, to finance, and everything in between.  Sure, you could spend a lifetime honing your storytelling craft. But we wanted to drop a few podcast storytelling tips to get you started.

Know your audience

To truly tell a compelling story with your podcast, you need to have an empathic understanding of who your audience is, and why they’re tuning in to your show. More than that, if you can, try to get a feel for their daily trials and triumphs, their hopes and fears. There are plenty of tips and tools out there to help you create this persona of your podcast audience (Google is your friend).

Storytelling basics

We all learned it in grade school, but every story needs a beginning, a middle and an end. In the beginning, you introduce the players, let us get to know their ordinary lives a bit, and lay the foundation for the middle. In the middle, you introduce the tension–the thing that makes you squirm, that flips the player’s lives on their heads. This is where the struggle and suffering comes in. Our hero defies all odds and takes us to & through the climax to the ending. There are several great books on the subject, such as Joseph Campbell’s The Hero With A Thousand Faces, and The Seven Basic Plots by Christopher Booker. For podcasting, you can think of each episode of your show as a self contained story, or you could see each season as such. Both can be successful approaches to storytelling, it just depends on what your preferred format, subject matter,  and approach are. Have a tech news podcast? Might want to primarily focus on episode-as-story because news moves fast, and tech news moves even faster. But even with that approach, there are certainly opportunities for longer timeframe story arcs.

Podcast storytelling example

Think about how you’d talk about Instagram’s transition from photo filter app, to a billion dollar unicorn where we all go for our favorite bite sized hits of current pop culture and micro influencers. How brands and influencers have, with varying degrees of success, become a core content pillar. How those same influencers are now abandoning the “Instagram Aesthetic.” If you have a tech news podcast, each of those points could’ve been an individual episode with a beginning, middle, and end. And they each tie in to a larger, longer story arc about the life of a startup in the tech industry.

Podcasting is a perfect storytelling medium

Our storytelling center of gravity is constantly shifting. From gathering around the campfire and sharing news and creating the social myths that hold groups together, to gathering around the radio or TV and doing the same. Podcasts carry that torch into the future. Now, instead of audience being limited by geography or big time broadcast capital needs, with minimal investment in podcast hosting and gear we can tell our story–share our unique perspectives–to the entire world. What are your favorite tips and tricks for creating a great story on your podcast? Sound of on social or in the comments.

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Podcast Partial Download Reporting



Blubrry Hosted Stats Just Got Even Better with Partial Download Reporting

Sometimes, big improvements come in small packages. Such is the case with a brand new feature you’ll find in your Stats Dashboard if you’re a Blubrry Podcast Hosting customer: Partial Download Reporting. (not a podcast hosting customer yet? We have great podcast hosting options for just about any podcaster.)

Partial download reporting: what it is and why you need it

Blubrry was the first podcast host with an IAB Tech Lab Certified podcast stats platform. Kind of a big deal, if we do say so ourselves. That industry leading stats platform just got a great upgrade. Partial Download reporting, now available as a free upgrade to our hosting customers for a limited time, partial download reporting helps podcasters understand their audience’s consumption patterns better. Our proprietary system sifts through your downloaded data to determine which downloads were complete and which weren’t. That means you’ll be able to tell when & where you might have lost your audience’s attention. Which means you have another tool in your arsenal to keep improving your podcast content, pacing, and format.

 

Read more here, or go to your stats dashboard and check it out.

Get partial download reporting for free today.

If you’re already a Blubrry Podcast Hosting customer, this is a limited-time free offer. This is a premium feature of which there will be a small upgrade fee beginning July 1.

Gimme My Stats!

If you’re not yet a Blubrry Podcast Hosting customer, sign up today. This is a limited-time free upgrade when you sign up for hosting.

Host With The Most!

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The Benefits of Podcast Transcription



The Benefits of Podcast Transcription

In case the benefits of podcast transcription aren’t readily apparent, we’re going to walk through a few considerations. But let’s start with your goals as a podcaster. Ultimately, it’s likely something along the lines of sharing your unique point of view with people who find it interesting and/or beneficial. A secondary objective (which is actually a possible result of the first goal) is to maximize revenue potential. With those two end points in mind, the next questions are strategic: where do you want to “play” and how do you want to win? Leveraging podcast transcription might be a great way to win.

Podcast Transcription Enables Promotion

Share out snippets and soundbites of your podcast.

Let’s face it: audio is amazing, but getting people to click an audio link is only going to appeal to a certain percentage of your potential audience for a particular use case. You’ve got to get them hooked first. Yes, you should absolutely have podcast shownotes available. But those don’t always have a promotional angle right off the bat. That’s where podcast transcription comes in: you can share out the most tantalizing snippets and leave people wondering and wanting more.

SEO benefits.

Yes, Google is indexing audio and video files, but text still reigns supreme (for now). While there are many factors involved in a solid podcast SEO plan, a key one under your control is on-page content. That’s the combination of words, pictures, and other media you put on your website. Search engines crawl your page to determine what it’s about so that when someone searches, those same search engines know where to find relevant content and serve up a link to the searcher. There’s a lot more to it, but that’s the gist. And transcribing your podcast makes it that much easier to turn your podcasts into blog posts (on-page content) that are keyword-rich. To make podcast transcription even easier, Blubrry has partnered with Audioburst, an industry-leading audio transcription and sharing service. Best part? It’s free for Blubrry Podcast Hosting customers. Yeah. Free.

Consumption-side considerations

Sometimes, listening to a podcast is simply not the best option. And, in the interest of making it as easy as possible for as many people as possible to consume your content, options other than audio are probably a good idea.

Let them ponder

A NYT article examining the benefits of audiobooks vs. print concluded that “Print may be best for lingering over words or ideas, but audiobooks add literacy to moments where there would otherwise be none.” For podcasters, this might mean that if your audience wants to ponder an idea for a while longer, give them the option to read.

Make it quick

Audio podcasting can be a great, immersive experience–we’ve all felt it, getting lost in the story, being moved to another place in our minds. But, sometimes, we need info and we need it quickly. Maybe we simply don’t have enough time to focus on a linear audio podcast; maybe we want to figure out what the podcast is about before we commit to listening. Either way, skimming/reading is faster than listening. Transcribe your podcast and you make it skimmable for the use cases where that’s preferable to diving in ears first.

The good news is, podcast transcription has never been easier. There are plenty of paid audio transcription services available and they run the gamut from awful to amazing, with price points all over the board. Google is your friend if you’re curious. But, if it’s something you’re considering, you might want to check out Blubrry + Audioburst: it’s free for Blubrry customers, and does way more than simply and quickly transcribing your podcast.

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Not All Free Podcast Stats Are Created Equal



Podcast Stats Soundbites

Not All Free Podcast Stats Are Created Equal

Free. One of the most powerful words in the English language. Many podcasting platforms available today use some sort of “freemium” business model to entice eager podcasters to join their system. Typically its free podcast hosting, with a limited feature set, all designed to move the podcaster up the line and into paid services. There are even a few out there who are completely free, all the way, except for the minor detail that they own the podcaster’s hard work. Nothing is truly free in the long run. Given the massive growth in the podcasting space over the past year or so, we thought it was time to talk about versions of free stats.

Not So Basic Podcast Stats

First, let’s define terms. In an ideal world, Podcast Statistics (or, “podcast media download statistics”) provide content creators and media buyers detailed network delivery statistics, analytics and audience demographics, and track how the media is engaged. Other podcasting platforms offering podcast stats often list them as a feature, and a basic one at that. Podcast Stats from Blubrry, on the other hand are anything but basic. Even our “Basic” Free Podcast Stats. If you’re in podcasting, you have a story to tell to the world. And you might even want to make a little money on it too. In order to monetize, you need to the size of your audience– how many people consume your content. But that’s not enough. You also need to know what devices, where they are, how they’re finding you, when they’re consuming your content, and who is linking to you (a signal that you are considered “authority” on a topic). That’s the data sophisticated media buyers and brands will need in order to evaluate if your podcast & audience are a good fit for telling their story. And all that data is no good if it’s delivered to you an a confusing or unusable format. Blubrry’s Free Podcast Stats provides all of those things. And while we obviously want podcasters to check out our paid services, like Podcast Hosting and Pro Podcast Stats, we haven’t hamstrung our Free Podcast Stats. It’s a fully functional, robust analytics and reporting platform.

Podcast Stats Alternatives

Over the years, we’ve seen podcasters use a variety of methods to arrive at actionable audience insights. The approaches fall into a few categories: FeedBurner feed stats, web server stats (e.g. AWStats), JavaScript web stats (e.g. Google Analytics), and URL shortening hit counters (e.g. Bit.ly). For an in-depth analysis of the relative strengths & weaknesses of using these tools for podcast stats, please take a look at our writeup. The short version, though, is that each of those only gives you a partial view of your audience, where they are, and when & how they consume your podcasts.

Why Blubrry Podcast Stats Are so Fresh

Of the options listed above, only Blubrry Free Podcast Stats will give you the critical information you can use to grow and monetize your audience & podcast. Blubrry Free Podcast Stats measures downloads from websites/web pages as well as from your podcast RSS syndication feeds, including popular desktop and mobile Web browsers. We also report on 100+ desktop and mobile podcatchers including Apple Podcasts, Stitcher for iOS and Android, and many more.

When multiple downloads come from the same unique IP address, our proprietary algorithm filters and determines which are actual downloads (sometimes multiple requests for a single media file from the same unique IP address result from only one end-user). Even better? Blubrry includes both our calculated download total and the unique IP total. We do this so you can see the difference between the actual unique download total and the reported download total. Even even better? You don’t have to host your podcast with Blubrry to receive these Blubrry Podcast Stats benefits. Blubrry was started over a decade ago by podcasters, for podcasters. Sure, we hope you find enough value to explore our other offerings–we are in the business of podcasting, after all. We want you to have the best tools to tell your unique story and share your individual perspective, so we continue to offer free Podcast Stats.

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Podcast Marketing Tips: When to Outsource



Podcast Marketing Tips: When to Outsource

Podcast marketing and administration can be difficult. Maybe you got into podcasting as a business from the get go, maybe you started your podcast as a passion project, maybe it was a little bit of both. Regardless of where you started, you’re at or approaching the point now where you’re feeling overwhelmed… or, at least like you’re not giving the proper things the proper amount of attention anymore. As your podcast grows, there are inevitably more things that need more from you. Bigger podcast, bigger appetite. Guess what? That’s normal, and you’re not alone. In fact, it’s a sign of success that you can’t handle it all on your own anymore. So, embrace it. And do something about it. Maybe it’s time to think about farming out some of your tasks. Here are things you might want to consider as you seek sustainable ways to continue to grow your podcast.

What podcast marketing and administration skills are you best at?

First, you need to take an honest look at yourself and your strengths: what areas of podcast marketing and administration are you truly skilled at? Are you a podcast editing whiz? Are you great at sourcing & securing guests? Are you able to build buzz for your podcast on social media? You should consider focusing primarily on the things you’re best at, and farming out the other things to people better suited to doing them.

What podcast marketing and administration tasks do you love doing?

You wouldn’t be where you are without your passion for podcasting and your particular point of view. Never lose that. But what do you absolutely love doing? Podcast social marketing? Podcast editing–weaving a cohesive, compelling story from disparate threads? As your podcast continues to grow– even if you’re starting/have started a podcast network–make sure you hold on to at least one of the things you’re passionate about.

What is it worth to you to continue doing those podcast marketing and administration tasks?

This one is all about opportunity cost. We all have choices to make. If we make the choice to continue handling podcast social media marketing ourselves, what might we have to give up, and/or what might we miss out on because of that choice? For the things you’re best at and the things you love, consider only focusing on the items that tick both boxes: skill and passion. Direct others on the rest, if you’re able.

What is your budget for outsourcing?

If you’re bringing in professional podcast editors, social/marketers, web designers, producers, and the like, they don’t come free. What are you able to set aside each month–and for how long–in order to give these folks enough time to produce results for you and your podcast? What else could you do with that money? What will it cost you not to bring in others?

What does success look like?

We love experimentation. But we are also in the business of podcasting (podcast hosting, podcast stats, and podcast websites), which means at least some of those experiments have to pay off. So, before you pull the trigger and bring on a podcast editor, a podcast marketing consultant, or anyone else, make sure you have clearly defined and measurable objectives. That way, you’ve all decided what success looks like ahead of time, so it’ll be easier to recognize when you hit or miss.

It might not feel like it–down in the trenches, slogging it out to grow your podcast–but the fact that you’ve gotten to the point that you can no longer do all the things your podcast needs in order to keep growing is a good thing. It’s a signal of success. Congratulations. And, sure, it also means you’ll have other challenges to deal with. But keep at it. The world needs more podcasters, not fewer.

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Podcast Sites, Feeds, and SSL for Apple Podcasts



Podcast Sites, Feeds, and SSL for Apple Podcasts

First, some definitions. What is an SSL Certificate? According to Symantec, “SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details. The two systems can be a server and a client (for example, a shopping website and browser) or server to server (for example, an application with personal identifiable information or with payroll information).”

SSL for Apple Podcasts is Coming

While it’s certainly not “official” policy yet, you can probably see it coming at some point in the future: SSL will become increasingly important to podcasters. It’s already happened for “regular” websites: sites–even non-ecommerce–rank better in Google search results if they have a valid SSL certificate. Amazon requires SSL to be on their Alexa ecosystem. So, it’s no stretch of imagination to see that Apple may require SSL to be in the Apple Podcasts directory.

Apple has mentioned that at some point in the future they’re going to require SSL to be in the Apple Podcasts directory. Also, not just any ol’ SSL certificate will do. It’ll most likely need to be from one of the SSL Certificates accepted by Apple.

SSL on PowerPress Sites is Super Simple

Good news, though if you’re on PowerPress Sites. You can switch your podcast site and podcast feed to SSL literally with the click of a button. Go to PowerPress Site Settings and click Set Up SSL. Then, wait a few minutes and you’re done. One little click and you’re good to go.

If you’re on Blubrry (without WordPress or PowerPress) or Podcast Mirror your feed is already SSL.

Otherwise, contact your hosting provider– they most likely have documentation to help you get your podcast site and podcast feed set up with SSL.If you’re not using an SSL cert yet, you’re probably ok. For now. But it’s coming, and it’s fairly simple to set up. Might want to get a head start.

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