All posts by Blubrry

Podfest 2018: Come Learn (And Earn) With Blubrry!



The 2018 Podfest Multimedia Expo will be held at the Orlando Wyndham Orlando Resort Hotel, February 8-10.

Blubrry team members Mike Dell, Lead Support Technician, and MacKenzie Bennett, Services and Affiliates Coordinator, will be representing at the Blubrry booth.

The Blubrry booth will be part of the Treasure Map hunt, offering attendees the chance to win prizes valued at $300 and up. To enter, go up to the Blubrry booth and say hello!

Even if you aren’t a prize winner, everyone who visits the Blubrry booth can’t help but win. Mike will be available to offer top-notch tech advice, while MacKenzie can answer questions about monetizing your podcast through an affilliate partnership.

Podfest Multimedia Expo bills itself as “the conference for podcasters, digital influencers, and changemakers who want to grow their brand and audience and maximize their income.” With a focus on educating podcasters of all knowledge levels, the event is a great fit for any podcaster, beginner or veteran.

The event kicks off unofficially on Wednesday, February 7, so early birds can meet new people, connect with old friends, and get checked in. The official schedule begins Thursday at 9AM, with conference tracks on monetization, multimedia, technology, audience building, entrepreneur, and social media, as well as workshops like YouTube and Boss Lady. The event will end with a sure-to-be hilarious roast of School of Podcasting’s Dave Jackson.

Feel like you’re missing out? Tickets are still available! 

If you can’t attend, follow along with the conference hashtag, #pme18. You’re sure to learn a lot just by watching the conversation.

Will you be at PodFest this year? Let us know in the comments!

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Shopify and Sermon Library: Two New Specialized Plugins To Make Your Podcast Even Better



At Blubrry, we’re always looking for ways to help our podcasters create more revenue and reach their audiences more effectively. We’re excited to announce that we’ve recently partnered with two new plugins: the ecommerce platform Shopify, and Sermon Library, which allows churches to organize and publish sermons on their website.

Here’s more information on these plugins and the benefits of using each with PowerPress.

Shopify:

If you’ve been thinking about selling your own podcast merch, you may have been deterred by the time and expertise involved in setting up a shop, figuring out how to take payments, and collecting your customers’ information.

Shopify makes the ecommerce process painless.

In addition to giving you the ability to securely accept credit card payments from customers, this ecommerce heavyweight offers additional features like the ability to accept discount codes, create printing labels, and much more. There is no limit to how much inventory you can carry, and Shopify will handle the entire billing and shipping process, as well as create the branding on your ecommerce pages so you don’t have to.

Shopify and Blubrry have partnered on a special deal: Receive a discount of at least $29 for a free month’s trial. Find out more at our partner page.

Sermon Library Plugin

Churches and clergy are always looking for more effective ways to serve their congregations. Publishing sermons online can be a great way to reach congregants when they’re housebound, traveling, or unable to attend regular services.

The Sermon Library plugin works seamlessly with PowerPress to help churches publish and organize sermons online. Check out a demo to see Sermon Library in action. If you decide to use Sermon Library, be sure to download and install PowerPress as the two work in tandem to keep your sermons organized.

 

 

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It’s Been a Busy Year at Blubrry! Here are some 2017 Highlights.



At Blubrry, we never stop moving to make sure our community of podcasters have the tools and resources they need for success! We’re always innovating and staying on top of trends, best practices, and the latest technology to make our customers’ lives easier and podcasts better. In that spirit, 2017 was a busy year.

Here are just a few things we accomplished: 

We improved our Post to Social service by using shortened URLs and adding the ability to post to multiple destinations at once and to post to Facebook fan pages.

March was a big month! PowerPress reached 1 million downloads, and we launched a new show, “Your Podcast”, hosted by Blubrry’s Lead Support Technician Mike Dell and CEO Todd Cochrane. Your Podcast has been going strong ever since with biweekly episodes covering everything from stats to technology updates to monetizing. Listen to all the episodes of Your Podcast here.   

In April, Blubrry CEO Todd Cochrane presented at the National Association of Broadcasters’ major yearly event, NAB Show. Of course, that wasn’t the only event where Blubrry had a presence in 2017. We sponsored, attended, and/or presented at Podfest, Podcon, Podcast Movement, FinCon, and Columbus Podcast Festival, just to name a few. We were also featured on a French TV show about podcasting!

In May, Blubrry launched PowerPress Sites Deluxe, a turnkey podcasting and website hosting service. Deluxe has all the great features of our free Basic service, plus DNS management, email forwarding, Plugin and Theme updating management by support staff, and more.

In June, Blubrry began supporting the New Apple podcast feeds. (Notably, six months later, some competitors still don’t.)

In July, we released PowerPress 7.1 with new 2017 tags for iOs 11 included. We also released a new uploader to maximize speeds in anticipation of the release of iOS 11. 

In August, Blubrry sponsored and presented at Podcast Movement. 

In September, we acted as the Title Sponsor for International Podcast Day.

In October, Blubrry CIO Angelo Mandato presented detailed data about statistics reporting to the National Engineering Society during NAB Show New York.

In November, we acquired CastFeedValidator.com, as well as added new servers and tweaked code to work more efficiently. Users of the service will notice how much faster it works since our acquisition!

Blubrry also updated our statistics system to add geographic reporting for Brazil, Canada, and the U.K.

We rounded out the year by releasing Podcast Mirror in December, and also spread some holiday cheer by hosting #BuildYourBlubrry, a 30-day giveaway of all kinds of podcasting goodies.

Whew! What a year. As usual, we’ve got some exciting new developments underway for 2018, and we can’t wait to share them with you soon. We look forward to continuing to provide top-notch products and services so you can keep creating – and sharing – great content.

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Announcing Podcast Mirror, a FREE new service to help boost your podcast website’s performance.



Blubrry is excited to announce PodcastMirror, a new, free add-on service that creates an exact copy – a mirror – of your site’s RSS feed, with added formatting to make it more user-friendly.

Think Feedburner replacement, specifically for podcasts and their audience.

Why might you want to mirror your podcast feed? Here are a few good reasons:

A more user-friendly podcast RSS feed.

If a potential listener visits your website and stumbles across your podcast RSS feed, they may be met with a bunch of ugly and confusing code that makes their eyes glaze over, like this:

On supported browsers, PodcastMirror creates a streamlined, attractive feed that keeps your branding intact, like this:

Better performance.

Not all web hosts are like PowerPress Sites, designed from the ground up for podcasters. Podcast Mirror displaces the traffic your website would otherwise have to deal with every time a podcast app, bot, or directory queries your feed. That means an immediate performance boost to your feed, especially if you have a large audience and have a marginal hosting plan. “Podcast Mirror feeds load up lightning-fast,” says Angelo Mandato, CIO of Blubrry. Podcast Mirror can also prevent you from having to upgrade your web hosting plan, saving you money.

Built-in backup. 

PodcastMirror is also an easy, built-in way to create a backup of your feed, even if you don’t use it as a primary feed. “Everyone should have a good back-up plan,” says Todd Cochrane, CEO of Blubrry. “If things go sideways on your website, you can recover the metadata of your blog posts via your Podcast Mirror feed.”

Podcast Mirror also boasts these free premium features:

  • Fast and Up-To-Date. Podcast feeds are cloned across multiple data centers in different parts of the country, each delivering a 99.99% uptime. Master feeds are polled every 15 minutes for edits, or you can manually refresh to update your feed in seconds. And each feed update is verified, so errors in your RSS feed won’t wind up copied into the mirrored version.
  • Compatible: Your Podcast Mirror feed can be used to submit to directories including iTunes, Google Play Music, TuneIn, Stitcher, Spotify, Blubrry, and more.
  • Secure: Podcast Mirror provides an https: feed to future-proof changes in the space.
  • Smart Caching: Podcast Mirror bypasses website caching issues that can come up with certain services and is designed specifically for podcast feeds. That means new epsiodes in your feed are available to all the directories, so your listeners won’t experience episode delivery delays.
  • Scalable: Audience explosion? Designed with built-in scaling so audience growth or traffic spikes won’t affect your mirrored feed – ever.
  • Flexible: No matter where you host or where a listener wants to hear your show, your Podcast Mirror feed will be compatible.

Ready to get started? Or, maybe you’d like to read more in-depth information about PodcastMirror’s features.

Remember, Podcast Mirror is free, and there’s no risk in taking it for a spin. You can delete and return to your old feed whenever you want. But we think you’re going to love it. 

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#BuildYourBlubrry For A Chance To Win Valuable Podcasting Prizes!




 

This holiday season, treat yourself and your podcast to a chance to win great products and services with #BuildYourBlubrry, a 30-day prize and service giveaway happening from now through December 30!

Each day we’ll be posting a prize and a prompt on Facebook or Twitter, and one lucky podcaster will be selected at random to win.

What you could win:

From mics to mixers and everything in-between, all the prizes are hand-selected gear that the Blubrry team loves and trusts. We’re also going to be giving away valuable Blubrry services, like trials on podcast hosting or service upgrades to existing customers.

How to enter:

Just head to Blubrry’s Facebook page and follow today’s prompt. Your daily assignment might be as simple as sharing a post on your Facebook page, or we might ask you to tell us a little about how you’d use the day’s prize if you were to win it. Winners will be notified via direct message. It’s that easy! You can enter to win every day of the contest, and follow along with the prizes and winners on social media by following the hashtag #BuildYourBlubrry.

So what are you waiting for? Give yourself a shot at winning now.

 

 

 

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Introducing PodCon: A Conference For People Who Love Podcasts



Blubrry is excited to announce that we’ll be exhibiting at the first PodCon, December 9-10 in Seattle, WA. While we attend many podcasting events, PodCon is a little different from your typical podcasting conference. How? PodCon isn’t just for podcasters: it’s also for people who love podcasts.

Presentations focused on podcasting as a person of color, utilizing your local library as a podcasting resource, podcast networks, and deaf accessibility in podcasting, plus a wide variety of meetups, live performances, signings, and chats with podcast personalities and creators will appeal to a wide variety of podcast enthusiasts, from pro podcasters to hobbyists to aspiring podcasters, or those who are content to just keep listening.

With such a wide array of topics represented, you can expect a diverse crowd. Children are welcome, as are cosplay enthusiasts (no masks or weapons, please).

The ticket price is also welcoming: just $100 ($110 at the door if there are tickets remaining). There will also a remote version of the conference available for $30.

Interested in attending PodCon? Hurry and snag your ticket here.

While PodCon is open to anyone who loves podcasts, we at Blubrry can’t help but hope that the event helps convert some wannabes who just haven’t taken the plunge yet. While tentative would-be podcasters might be too intimidated to attend a professional conference, more inclusive events like PodCon may act as a bridge to help aspiring podcasters learn and network, while also enjoying the entertainment value of getting to see some of their favorite podcast personalities in person. “We’re excited to see what this event can provide,” says MacKenzie Bennett, Services and Affiliates Coordinator at Blubrry. “People that enjoy podcasts often enjoy the storytelling aspect, and that makes them more likely to one day become podcasters themselves. We’re eager to see if any of those people will convert into podcasters as well.”

And at Blubrry, we make sure to make it as easy as possible for those aspiring podcasters to launch their shows. “Generally, people are most excited about creating content – not so much the other kinds of work related to producing a podcast,” explains Bennett, “so we make navigating the tech side easier for them.” With products and services like our free PowerPress Plugin, (used by over 65,000 podcasters worldwide,) our top-notch and incredibly responsive customer service, and our all-in-one solution PowerPress Sites Deluxe, we’re focused on creating turnkey solutions that make it possible for anyone to get started podcasting.

So if you’re been wanting to start a podcast but have been too caught up in the technical details to launch your show, come see us at PodCon! We might just help you take the leap from podcaster wannabe to proud podcaster.

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How To Make The Most Of Your Blubrry Stats



Blubrry is dedicated to offering the most comprehensive podcast stats around, but we realize that some podcasters may be confused by what seems like information overload. This post will help you make the most of our robust reporting, whether your goal is to attract advertisers, track growth, or spot trends. Here’s a close look at each of the reports you can pull in Blubrry stats, what data each report delivers, and how you can use that information.

History

At the upper left of your Blubrry stats page, you’ll see a History section. Here are the various ways you can view this information:

  • Complete: This is the global picture of what has happened to your show over its life.
  • Monthly: a snapshot of all media consumption on all episodes that have been downloaded or played over the month in question. If an episode gets zero downloads in the reporting month, it will not show up in the report.
  • Range View: Just like it sounds, the range view allows you to choose a specific range of dates. “I find range view useful when looking at advertising reporting,” says Blubrry CEO Todd Cochrane. “I can pull the data for specific episodes over a defined period. It’s also handy to look at performance over specific periods of time.”

 

 

 

Reports:

The Reports section is where the data can get really granular, and may seem the most confusing. Here’s a rundown of each report and what it can tell you:

  • Trending is the day to day trend line. You can look at how your show trends in a global view of the entire show or you can look more closely at a specific month or episode. The reporting tool also allows you to get very granular, looking at how a specific episode has performed over its entire lifetime.”I rely on the trending line a lot,” says Cochrane. “I look for yearly, monthly and weekly trends. The trending report tells me over time if I am on the right track – if I see a dip, I know that I need to examine the show and see why. Was it due to a holiday, did I miss an episode, was I off my A game? The trending line for me also allows me to give advertisers an running average for the show month to month. I can pull the report and show them that I have had x number of listeners each month for y number of months. This build trust with the media buyer.”
  • Distribution details how your show is being consumed across categories like web browsers, podcatchers, mobile apps, and so on.  This is a quick look at how your audience is accessing your podcast, and can again be detailed down to the specific episode.
  • Platforms then breaks the distribution down by Windows, Apple, Linux, iOS, Andorid, piecing out the data so you can see how the podcast is being consumed. Each of these pieces allow you to get a close-up snapshot of what’s happening, and may help you identify and engage with small sectors of your audience. “On my own show I give a shoutout to the Blackberry users that are listening,” says Cochrane. “While they are a small minority, this lets them know I know they are out there.”
  • Clients is a deep dive into how your podcast is being consumed. If, for example, you wanted to know how many listeners are using the iPodder desktop application, or PocketCast mobile app, this report will give you that information. With over 160 clients currently being reported on, this is a rich field of data just ready to be mined. “We give the podcaster the ability to see exactly how the show was accessed,” explains Cochrane. “It’s a good way to measure growing numbers of Android subscribers and where to focus messaging in the show and on social to attract segments of listeners that have not yet subscribed.”
  • Geography simply shows you where your audience is listening, and Blubrry’s regional reporting continues to become more specific and robust. Using this data, you can acknowledge larger sections of your audience or plan live events in areas where you know listeners congregate. Or, you can use the information to make listeners in less-represented places feel special. “On my show I have a huge contingent of listeners in Texas,” Cochrane says. “So I will give a shoutout to Texas or the lone listener down in Antartica. It allows me to understand how global my audience really is and keeps me grounded in remembering that some of my listeners may be expats or use English as a second language.”
  • Refers and Domains deliver insights on where traffic to your show is coming from. “I often get linked to by third parties. I can actually see how many listeners those referral links drove to my show,” explains Cochrane.

Sounds like a lot? It is, but remember that these reports are designed to be flexible, so you can use them as you need them. “Each of the reports we provide are like an onion: you can look at outside of the onion, or start peeling off layers all the way to the core. We wanted to make it easy for podcasters to determine where improvements could be made in their shows by looking all the way down to to the episode level.”

Remember, some of the above reporting is only available to Blubrry Pro Stats users. For just $5/month, you can have access to top-of-the-line stats to help you better understand your audience, monitor the growth and health of your show, and deliver the best possible information to potential advertisers.

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New Geographic and Client Reporting Make Blubrry Stats Even More Robust



Blubrry’s customers already know that we have the best podcast statistics around. And in an effort to ensure that our users are always up-to-date with the most robust and useful information available, we’ve just introduced two new features: more in-depth international region reporting, and the ability to detect 7 new clients delivering your podcast’s listeners. What does that mean for the over 45,000 shows that use our stats?

Expanded Region Reporting:

From now on, Blubrry stats users will be able to take an even closer look at their international listener information, with the addition of regional reporting for Canada, Great Britain, and Brazil. While those countries once showed only summarized data, now you’ll get more localized information: for example, you’ll be able to see how many of your Canadian listeners are listening from Ontario versus British Columbia.

“This addition will give podcasters deeper data,” explains Blubrry CEO, Todd Cochrane. “We update stats on a regular basis, but this change gives users more granularity of where their media is being consumed.” In particular, this information is useful for podcasts advertising in those areas.

An example of the kind of in-depth regional data now offered via Blubrry Pro Stats.

New Podcast Client Reporting:

Simply put, a “client” is the application through which listeners access your podcast. We’ve added 7 new clients to our reporting, including:

  • Alexa
  • RadioPublic
  • TuneIn Radio(Android)
  • Radio USA
  • iHeartRadio(Android)
  • doubleTwist CloudPlayer(Android)
  • LibVLC

We have added a category called Intelligent Personal Assistants, which are the engines that process your requests via the smart devices they’re connected to, explains Angelo Mandato, CIO of Blubrry. “An Intelligent Personal Assistant can reside in smart TV remotes, thermostats, your mobile devices, smart speakers, etc.” As other Intelligent Personal Assistants, like Google Assistant and Siri, reach more than a 1% market share, we at Blubrry will begin adding them as an available client for our Pro Stats users.

While client reporting is available to both Pro Stats and free stats users (available when you add your podcast to our directory), free stats only show the top 10 clients, so it’s unlikely you’ll see them show up unless you’ve gone Pro. Curious how many people are listening to your podcast via an IPA like Alexa or Echo? Consider upgrading to Pro Stats today.

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Preparing for Podcast Advertising’s Future



Podcast AdverisingFor many podcasters, the ultimate goal is monetization. But before sponsors come calling, there are things you can do to prepare for that day (hopefully soon!) that your episodes are sponsored? Following these steps will guarantee that your show will not be passed over when an advertiser reviews your show.

You must consider the following.

Long before you’re considering pursuing sponsorships – or before sponsors knock on your virtual door – you should be running “practice” ads – even if it’s just promoting your own show or an affiliate deal that fits your show content, says Blubrry CEO, Todd Cochrane.

The reasons are as follows:

  1. Running ads early and often is good practice. “If you’re not already practicing or doing ads, you aren’t going to be good out of the gate,” when paying advertisers are interested in working with you, explains Cochrane. “We want podcasters to get in the mindset of running ads and perfecting their ad delivery.”
  2. It gets your listeners accustomed to hearing ads on your show. Imagine you’ve been running a sponsor-free podcast for two years, and have accumulated a moderate but loyal and growing audience. One day an advertiser that’s a perfect fit approaches you about working together, and you say “yes.” Not only will it feel awkward to you to suddenly have to deliver a sponsor spot where there never was one before, but it’ll also be jarring for your listeners to hear an ad for the first time on episode 100. The earlier and more consistently you start driving home the idea that advertising supports the sponsors that make the show possible, the more likely that your listeners will accept and even embrace your ads.
  3. It gives you an inventory of sample ads. The best way to show a potential sponsor that you can deliver effective ad copy or the creative genius you are is to provide them with ad samples you’ve delivered in the past, and one great way to do that is by having a reel of sponsored spots you’ve done. The best way to save those is to save the clips with 30 seconds of lead-in, the ad spot and 30 seconds of post ad content. This will give advertisers a sense of how you lead in, deliver and roll out of an ad spot. Doing ads, even if they are affiliate deals or promotions of your own show or your colleague’s shows, automatically gives you a selection of sample build a reel when you need to “wow” an advertiser.
  4. Preparing for a changing advertising landscape. Start keeping track on every single episode where an ad could be injected into your content. If you’re doing your show and find a natural transition spot record that time hack. HH:MM:SS.sss to the best of your ability. More on this later.

So you’re convinced that it’s time to start running ads on your podcast? Great! Now you might be wondering how to get started, and the best way to go about it. Follow these tips:

  • Just start. Even before you have a paying advertiser, there are plenty of things you can promote. Some ideas:

    • CJ.com or Share A Sale are great places to get access to affiliate deals with low barriers to entry and often attractive commission rates and promotion codes.
    • If there’s a product you use often and love, Google the name of the brand + “affiliate” to see if they run their own affiliate program and apply for it.
    • You may be connected with influencers and thought leaders who sell courses and information products online. Often these gurus will offer affiliate partnerships when they launch new products and services.
    • What about your own product or service? An ebook or e-course can be a great way to get people to visit your site, and it gives you something to promote on your show.
    • Ask other podcasters if they would consider doing a promotion swap: you advertise their show during a sponsor segment, and in exchange, they advertise yours.
    • You can simply sign up as an Amazon Associate, and use your ad spots to direct people to links in your show notes.
    • When you’re left without anything to promote, just promote yourself! Talk about an event you’ll be attending or a blog post you recently wrote, or just talk about other episodes that might interest your listeners. The trick is to structure it like a sponsored segment and place it in a spot where you’d like to run ads. The closer your promotional segments are to “real” sponsored spots, the better the practice will be.
  • Keep the ads relevant. While it might be tempting to run the same affiliate ads as all the big podcasters seem to, consider whether a potential affiliate is really a good fit for your particular show and your particular audience. You might be better off promoting a friend’s podcast for free if your audience will love it and they’ll return the favor, than plugging a brand that your listeners aren’t likely to be interested in.
  • Deliver. Every time. “Treat every ad, even one you’re running as a test as if you were getting a multi-thousand-dollar check for the ad spot and deliver accordingly,” suggests Cochrane. “It’ll make it easier for prospective advertisers to want to sign on with your show.” It’ll also make your show’s quality that much better.
  • Be consistent. When you’re putting your show outline together, plan out your ad spots just the same as you would any other regular feature. Remember, you always want your ad to feel like a well-thought-out, planned part of the show – never an afterthought or a throwaway. “Run an ad in every single episode, even if you don’t have an advertiser signed on for that episode,” says Cochrane. “You only get good at running ads when you’re really running ads…so always run an ad.”
  • Prepare for ads to be dynamically inserted in the future.  “Dynamic insertion” refers to a type of ad inserted at a pre-determined time in the episode (Step 4). As your show continues to grow and as the podcasting advertising space evolves, you will have more and more opportunities to monetize through what we expect to be brand advertising and hybrid host endorsement with ad spots that are dynamically-inserted that have targeted delivery and then are removed or replaced day to day, week to week, month to month. You won’t be able to take advantage of these future opportunities unless you plan now and for dynamic insertion as you’re recording and editing. “For example, if you pay attention while you’re editing and at a certain timestamp find a place that sounds like it would be a good place to transition and insert an ad, you can insert a two-second pause, record the time hack for the middle of the pause where the ad can be inserted at a later date,” says Cochrane. Podcasters need to plan for dynamic insertion of ads and consciously planning their episodes and notating those sweet spots so that in the near future, if a sponsorship deal comes up that you are ready to capitalize, so we can drop an ad in that spot.

Ready to start looking for paying advertisers and making money from your podcast? Consider joining Blubrry’s advertising network. 

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iOS 11 Is Here! Is Your Podcast Ready?



iOS 11Earlier this week, Apple released iOS 11 – and with that release came several changes to the Apple Podcasts directory that will add new functionality and enhance the experience of finding and listening to podcasts. Here are the new podcast tag types:

New Serial program/show type. Not to be confused with the podcast of the same name, this tag will be useful for shows that release content in seasons. Previously, there was no built-in way to direct new listeners to start at episode 1 of the latest season, rather than just jumping in at the latest episode as podcast listeners are accustomed to doing.

While this new tag won’t affect most current podcasts, we have noticed an uptick in the popularity of serialized podcast episodes and podcasters who follow this format will benefit greatly from the new options. If your podcast follows a serial format, be sure to utilize the new tags by selecting “serial” in the iTunes Type field of your iTunes tab in the PowerPress plugin settings. Hover over “PowerPress” in the lower left-hand column of your WordPress dashboard, choose “settings” in the menu that pops up, then the ‘iTunes” tab in the main window to find the field:

New Title field: Apple Podcasts has made a move toward displaying “clean” titles to listeners during playback – that means no episode numbers or other extra information. For example, if your podcast episode is titled “The Best Podcast Episode Ever, #143,” a potential listener would only see “The Best Podcast Episode Ever” displayed as the episode title.

Luckily, here at Blubrry we’ve been on top of these iOS 11 changes for a while. We included support for these new attributes in PowerPress back in June’s 7.1 release and also within Blubrry’s publisher interface, and we’ve also updated our media uploader for Blubrry hosting customers so that upload speeds can be maximized. In other words, if you’re a Blubrry hosting or PowerPress user, you’re already ahead of the game. We hope you’ll find that these additions to Apple Podcasts have a positive impact on your podcast, and remember that if you have questions, our top-notch customer support team is always here for you.

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