All posts by Blubrry

Pro Podcast Stats Getting More Goodies



Podcast Statistics Platform Enhancements

Have you noticed anything new about your Blubrry Pro Podcast Media Download Statistics (podcast stats) recently? We just rolled out some upgrades! In 2017 we added Great Britain, Brazil and Canada reporting. This year we’ve added regional breakdowns for Germany and Mexico– countries with increasing podcast creation and listenership. Along with new countries, we’ve added DMA regions for US metro regions. The DMA metro regions will be separated from the rest of the US reporting to provide clarity for analyzing and monetization opportunities. In a nutshell, here’s what the Pro Podcast Stats platform enhancements are, and what it means for podcasters:

  • Hourly downloads reporting: Pro Stats users will be able to see how many downloads you’re getting during each hour for the first week. This is a great way for podcasters to find out what days/times might be most popular for releasing episodes.
  • In addition to current geographic breakdowns, we’ve added regional breakdowns for Germany and Mexico. Our Pro Podcast Stats users will be one step closer to total podcast world domination.
  • And we’ve added further geographic reporting in the US by adding the ability to report on DMAs (for example, Chicago, Atlanta, etc.) This lets you provide clearer audience data to your advertisers.

Podcaster and Blubrry CEO, Todd Cochrane, said “Podcast stats are crucial for podcasters to grow our audiences. And especially so for monetization. Because Blubrry continues to provide more detailed, accurate information about your content and listeners, you have more control over the future of your show and brand.”

IAB Podcast Statistics Certification Update

We’re also expecting to achieve IAB podcast measurement/statistics certification in the coming days. Which is kind of a huge deal. Look for more on that as it develops, but we’ve been hard at work on it for a while now. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which will set the gold standard for all podcasting organizations. That means you will be able to provide advertisers and media buyers the most accurate, up to date statistics about your podcast, and that they can trust your numbers because our platform underwent a rigorous IAB audit and certification process.

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Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)



Promoting your podcast on Apple Podcasts

Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)

Apple Podcasts is the 800 pound gorilla for podcast discovery. There are other important podcast directories, like Google Podcasts, but Apple Podcasts is the big kahuna. Below are a few ideas for promoting your podcast on Apple Podcasts.

  • First, make sure your podcast is submitted to Apple Podcasts (formerly iTunes Podcasts). We have a fantastic (and very thorough) step by step guide on how to submit your podcast to Apple Podcasts. Be sure to check it out.
  • Now that you’re listed on Apple Podcasts, make sure to follow the Apple Podcasts Identity guidelines. Because getting a quick win by gaming the system could result in long-term pain.
  • A little empathy goes a long way. Think like a listener: if they were to listen to your podcast on Apple Podcasts, what is the most important thing they’ll take away? Make sure that is super obvious from both your title and your show notes. That way, when they find you on Apple Podcasts, it’ll be easier for them to feel confident in clicking play and discovering your unique view on the world.
  • Don’t overcorrect: when you first learn to drive a car, and the vehicle is heading toward the other lane, it’s common to jerk the steering wheel back too far in the other direction. This is called overcorrection. And it’s common in other arenas as well, including podcast promotion. So, the next time your podcast stats show a jump or a dip in listenership, don’t overcorrect. Make sure you understand how to analyze your podcast stats.
  • Don’t get caught up in the hype: New and Noteworthy, which should actually be called New OR Noteworthy, can’t be gamed the way you’ve been told. Shows grow at their own pace, and a short lived spot in that list won’t make or break your show.
  • Spread the word: tell your friends, family, colleagues, and random strangers on the Internet. Ask them to leave reviews. Ask them to share links to their favorite episode(s) of your podcast on Apple Podcasts.

 

Looking for more ideas to promote your podcast? You. Are. In. Luck! Blubrry has a handy manual for promoting your podcast.

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Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!

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Critical IAB Podcast Statistic Changes



You work hard to build your podcast, your audience, your voice. And you rely on Blubrry to provide flexible, stable, industry-leading tools like podcast media hosting and podcast download statistics to make it easier to share your point of view and make informed decisions. As some of you know, the past few months we have been going through an extensive audit by an IAB audit team to achieve certification of our statistics.

We have learned a great deal during the process and have come up with guidelines that all podcasters should be following that will help you obtain the most accurate podcast statistics. We think it’s a quick must read for all.

The Changes

In this process we’ve begun making some behind the scenes changes that we’ll roll out in three phrases over the next few months.

First, will be for our enterprise customers like ESPN and ABC, with no changes to that system.

Second, will be our media hosting customers: how we process data will change to raw log files. This will allow us to provide you some new unique info. We’ll keep you updated and give more information later on, no need to worry about anything.

Non-Hosting customers that use our platform strictly for podcast statistics using the redirect method will come next. In order to certify redirect clients, we are required to put in place code that will audit podcasters website for activities like pre-loading. Preloading refers to the functionality where a web-based audio player will automatically start loading the media upon page load. This audit along with a user agreement we are preparing will be required for redirect clients that are not hosting with us.

We appreciate your trust in Blubrry as we continually improve our already great podcasting platforms. If you have any questions or concerns, please don’t hesitate to contact one of our real, live humans in support.

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Balancing a Podcast and a Career – Podcasting Tips



Balancing a Career and a Podcast - Blubrry

How is it there are never enough hours in the day? From work, to friends & family, to hobbies and passion projects, sometimes it seems like there’s simply not enough time. And achieving any semblance of “balance” can feel impossible. Today, we’ll focus specifically on balancing a podcast and a career.

Define your podcasting and career goals

Having goals will help you determine if you’re on the right track, devoting too much time to your podcast and not enough to your career (and vice versa). For example, your podcast goals might include producing an episode per week, growing your podcast audience by 10% each month, and securing one big-name interviewee per quarter. Whatever your goals are, make them measurable. That way, you will be able to determine if you’re on the right track, need to invest more time/resources, or maybe even cut back a bit.

Podcast and career overlap: pro or con?

Is there overlap between your podcast and your career? Do you podcast about the industry in which you are employed? Yes? Awesome. No? Also awesome. There’s an old Tibetan parable about a family, some horses, and determining what’s “good” and what’s “bad.” The short version is: “could be good, could be bad; who knows?” When balancing a podcast and a career, having overlap between the two, or no overlap at all can be a good thing. If you’re a spanish speaking healthcare professional and you’re podcast is about spanish in the medical setting, you’re leveraging your professional experience and expertise to help share your views with the world. But podcasting can be a fantastic break from your career as well. Maybe you are an appliance repair person, but really love sports. So, you podcast about sports. It’s a way to keep your mind fresh and gives you a mental rest from repairing stoves.

Take a step back

Are you spread too thin, “sort of stretched, like butter scraped over too much bread?” Maybe it’s time to take a step back, take a breath, and make a list. List out all the things you’re responsible for–including time for work, sleep, self care, and time with friends/family–and estimate the number of hours per week you are dedicating to each. Pro tip: if the total number of hours you’re supposed to be dedicating to everything is more than 168 (the number of hours in a week) it’s time to scale back. Now that you’ve laid it out, are there any areas out of alignment, especially when compared to the amazing, measurable goals you’ve set forth? Yes? Better get to work realigning.

Of course, there are tons of tips for balancing a podcast and a career. These are just a few. How do you balance your podcast and your career? Sound off in the comments or on social– someone else might be wondering how to do something you’ve already figured out!

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Repurposing Podcast Content



Podcasting Tips: Repurposing Podcast Content

Podcasting Tips: Repurposing Content

Podcasting tips, just like leftovers, can be a soggy, bland, soul-crushing experience. Or, they can be a treat: french toast (stale bread + milk & eggs), tortilla chips (stale tortillas cut up and fried), and fried rice (leftover rice fried to deliciousness with a hearty helping of soy sauce) come to mind. Athletes trying to keep fit in cold winter months used peach baskets and soccer balls to create basketball. Is that enough mixed metaphors yet? Yes? Ok, good. Let’s move on to why & how to repurpose content for & from your podcast.

Podcasting tips on repurposing podcast content and why you should consider it

Invariably, there are certain episodes, series, or topics which drive a ton of consumption. Pro tip: if you’re not sure how your content is performing, who is consuming it, on which devices, etc., you might want to check out our Podcast Media Download Statistics; they’ll give you the data you need to make important decisions about your show and how to grow it. This content, that’s driving a disproportionate share of your media downloads, is a great place to start. You know your audience likes it.

It’s also a great way to introduce your audience to content they may have missed and/or introduce new audience members to your brilliance in other forms.

How to repurpose content: a few podcasting tips

Please, please, please don’t just throw up a transcript of your podcast on your blog as a post. The key to repurposing–both with food, sports and with podcast content–is to make it a new experience, not a shadow of the original. People can re-read that blog post on their own, they don’t need you to literally read it to them and call it a podcast episode. Conversely, they can read your show notes rather than a whole other blog post where you “repurpose” podcast content.

Instead, use this as an opportunity to go into more depth on certain aspects. Or provide different examples. Or, if you’re going from an audio podcast to a video podcast, add some interesting visuals.

Another great tip is to use it as a way to update the content. For example, if you’ve got a podcast episode about the top french toast recipes of 2017, why not create a blog post or video podcast updating that list for 2018?

End of year “best of” list time is coming soon. Why not create a list of your most popular content, why you think it’s popular, and then link through to that content? Could be a great way to increase the connections you have with your audience.

_______

There you have it. We went from turkey sandwiches to best of lists, all in an effort to show you that repurposing podcast content can be a powerful tool to help grow your podcast audience, and give you opportunities to expand on some of your favorite topics.

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Video Podcast, Audio Podcast, or Both?



 

This ostrich is ready for her closeup. Are you? Think about Video Podcasting, then. As podcasting continues to grow–in terms of audience size and podcast producers–there will inevitably be bright shiny new things that come along. Podcasting even started out being called “audioblogging” back in the day. But when portable MP3 players, most notably the iPod, came along, the term Podcasting took hold. And now, with ubiquitous video platforms like YouTube, video podcasting has become increasingly popular. But should your podcast be audio-only? Video-only? Both? Read on for some thoughts and tips.

Benefits of Audio Podcast

  1. Easy to consume: commute time, doing housework, sitting sipping your favorite beverage.
  2. Supported by all the major podcast discovery platforms
  3. It’s the status quo: people are used to it
  4. Relatively low production cost: for a couple hundred bucks and a computer–or, even just with your smartphone–you can be up and running without having to shell out big bucks for video gear.
  5. Smaller file size means less media hosting costs. Of course, we think you ought to check out our Podcast Media Hosting because it’s flexible, has no-fault overage for when you might accidentally go over your limit in any given month, and complimentary support from real live humans that you can call or video conference with. Yeah. Real humans.

Benefits of Video Podcasting

  1. We’re a visual species. University of Rochester researchers note that “more than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” and, according to Discover Magazine, only 3 percent of neurons are devoted to hearing. So. Give your audience something their body is built for: visuals.
  2. If anybody tells you you’ve got a face for radio, tell them to get their eyes checked. You’re awesome and ready for your close up.
  3. Communicate more effectively: 55% of communication is nonverbal, how you look or what you’re doing when you say something carries more weight than tone of voice and the actual words you use. Some concepts are easier to communicate via video, too.
  4. Continually decreasing production costs. It used to be fairly expensive to create quality video content. But the camera on your smartphone is ridiculously good now. Plus, there are a plethora of excellent video editing programs for both Android and iOS devices.
  5. Great for the hearing impaired. This one is pretty self explanatory.

Why Creating a Video Podcast and Audio Podcast Might Be Right for You

You’re already doing most of the work towards creating a video podcast every time you create your audio podcast: planning, podcast show notes, recording great audio, etc. If you get even a simple smartphone mini tripod for as little as $10, point it at your face (and your guests, if you have them), you’re in the video podcasting business). There are also variety of video conferencing platforms that allow you to record the video for when your guests may not be in the same location as you.

What’s more, any time you can give your audience and potential audience more ways to discover and consume the amazing content you’re producing, you’re helping grow your audience.

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Podcasting with Your Kids



Podcasting with kids: Photo by Hal Gatewood on Unsplash

 

Tips for parent podcasters looking to get into podcasting with their kids.

Podcasting has made the unimaginable possible for the hundreds of thousands of adults who have fallen in love with the content art form, and now some parent podcasters are daring to invite their children on to their shows. The result? Podcasts suitable for the entire family, an enriching learning experience for the children listening to the podcasts, and the children featured on the podcasts.

Interested in how to podcast with your kids and/or looking for some inspiration from folks doing podcasting with kids right? Read on.

Three tips to get you started on podcasting with your kids

  1. No pressure. Keep it fun. Podcasting should always be fun for your kids. Make sure they’re up for the podcast and not at all stressed out over the experience. Set the stage for fun to be had. Keep all planning meetings short, sweet and productive.
  2. Engage your children in your season and episode prep. Your children will be more engaged, more prepared for each episode and have more fun podcasting if you involve them as much as possible in show and season prep. Plot out your season’s content and allow your children to shape the content of each episode. They’ll feel a sense of ownership and feel far more prepared if they know what’s coming. For example, if your podcast focuses on book reviews of early reader chapter books, you might ask your child to come up with the list of books to feature.
  3. Prep before each segment. The segment prep may vary depending on your child’s age. But given most children’s attention spans, you’ll have more luck breaking your show’s recording into 5-10 minute segments that you can edit together afterwards. To prep for each segment let your child know what the objective is for each segment. For example: let your child know what you’ll be talking about and what point you’ll be hoping to make. Be careful here! Don’t prep too much or you’ll lose the natural flow and miss out on their beautiful and uncensored thoughts.

Three Great Podcasts Featuring Children as Co-Hosts or Hosts

  1. Dream Big: celebrity interviews, award winners and experts all interviewed by Eva Karpman, 7, and her mother. They’re on a mission to help kids find and follow their dreams. Unique mother/daughter chemistry and banter, mixed with celebrity guests? Yes please.
  2. Science is Fun E: STEM isn’t just another acronym on this podcast hosted by Avery Adams, 9, and Skipper. It’s a fresh look at science, technology and… monsters. Sometimes.
  3. Brains on!: Molly Bloom hosts this incredible, award-winning podcast for kids (and families). Each week a different kid joins Molly as co-host to ask and answer killer questions about life, the universe, and everything.

Podcasting with your kids can be fun and rewarding. It’s also a fast-growing podcasting niche with plenty of room for you to make your own podcast shine.

What are your favorite podcasts featuring kids as host and/or co-host? Let us know in the comments or on Facebook or Twitter.

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Advantages of Great Podcast Show Notes



 

podcast show notes | Blubrry

What Are Podcast Show Notes?

Podcast Show Notes are, essentially, the written version of your podcast. They can also contain links (and, if you use Blubrry, you can even link to specific time locations in your podcast), images, or even a whole dissertation. And having great podcast show notes is important. Read on to find out why, as well as a few simple tips to creating great podcast show notes.

5 Reasons You Should Have Podcast Show Notes

  1. It’ll help you be more structured (and your listeners will appreciate that). Let’s face it: there are a ton of less-than-stellar podcasts out there. Rambling, stream of consciousness stuff that muddies the discovery waters for folks trying to take their podcasting game up a notch or two. If you have podcast show notes and an outline– and stick to it– you will be-able to tell your story and share your views more succinctly and convincingly.
  2. Podcast show notes are searchable. Meaning, when someone is on the hunt for their next great podcast to get hooked on, one of the ways they’ll try to find it is by searching (Apple, Google, Spotify, etc.). If your podcast show notes are written well, there is an increased likelihood people will find you. There are, of course, more factors to ranking well in search and if you want to learn more, check out our recent post about podcast SEO.
  3. Podcast show notes give your audience another–sometimes more convenient–way to consume your content. Making a great show isn’t enough to become a podcasting titan and build a huge audience, unfortunately. You’ll need to supplement your audio (and/or video) with a variety of ways for your audience to consume the great content you’re producing. We’ll be writing about repurposing content in the months ahead, so stay tuned.
  4. Give more details. Maybe there is something you don’t want to go into or don’t have time to go into. Maybe it’s photos or video. Whatever the reason, podcast show notes are a fantastic place to expand on things. It’s a great way to continue connecting with your audience, building that relationship once bit at a time.
  5. Tell them what you’re going to tell them. There’s an old communications adage that goes something like “tell them what you’re going to tell them; tell them; then, tell them what you told them.” Your show summary can be the “tell them what you’re going to tell them” as well as the “tell them what you told them” parts. Giving your audience multiple touches can help your message stick with them better.

3 Tips for Making Great Podcast Show Notes

  1. Use Blubrry PowerPress WordPress plugin. It’s free. It’s super easy. And it’s one of the most widely used podcasting plugins. With PowerPress (and only with PowerPress), you have the ability to create an optimized Apple Podcast summary. That way, your show notes will look great and be helpful to your audience/potential audience members.
  2. Be descriptive, but not repetitive. Think about how your show will look in the app your audience uses to consume it. (As an aside, if you’re not sure what devices, where, or even when people are consuming your podcast, be sure to check our Blubrry Pro Stats). You want your podcast show notes to be helpful to a potential listener, so give them the most important stuff right up front.
  3. Give them the why. Simon Sinek has a great TED Talk about how people don’t buy the “what” or the “how” of a product or brand. They buy the why. Make sure your podcast show notes give a clear reason why someone might want to listen to/watch your podcast.

Podcast show notes are not just another thing to do for your podcast. They’re important and can help you build your audience if you make them useful.

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International Podcast Day, 2018



International Podcast Day, 2018

Each year podcasters from around the world focus on something pretty meta: celebrating the power of podcasts. The inaugural event in 2014 trended on Twitter for almost the entire day. And it’s only gotten bigger and better each year. This year, we reached out to International Podcast Day champions, Steve Lee and Dave Lee, to get their perspective on this popular podcasting event.

International Podcast Day 2018

Why do you do this year after year?

There is always a region or country that is growing in terms of podcasts being produced and the consumption of podcasts. That is an opportunity to highlight those regions and provide a voice to those podcasters and listeners. Just as the podcasting industry evolves year after year, so does the event and celebration.

And after 4 years of organizing the celebration, it’s evident that the podcast community is embracing the celebration. They plan meetups and social gatherings just for the day. People (podcasters, listeners, producers, networks, etc.) look forward to the celebration and that keeps us motivated and excited.

What is the coolest thing that has happened since it started?

One of the coolest things that has happened is that we encourage our speakers to present in their native language or language of choice. So we’ve had sessions in German, Spanish, and Italian. This brings a new element to the celebration. The presentation is different; the audience is different; the chat room is transformed. Another cool thing that has happened is the integration of the Podcast Awards ceremony during the live stream.

What is something unexpected that’s occurred?

When we started this in 2014, we never expected the celebration and event to make national or international headlines or make the news broadcasts. Yahoo News, CNBC, ESPN, New York Times, T-Mobile, and several local news outlets have written or broadcasted about the event. What started as a 6-hour event in the United States has turned into a 30+ hour event with international representation. A major unexpected outcome that happened was that #InternationalPodcastDay has trended Number 1 & 2 on Twitter for numbers of hours during the last three celebrations. We never expected that to occur.

How have you changed it up a bit this year?

Every year we try to add countries that have not been represented. Last year we invited podcasters from five African countries. This year we have invited podcasters from India, Philippines, and the United Arab Emirates. The interesting dynamic of inviting Hebah Fisher (UAE-based) is that Google Hangouts on Air (the platform we use to broadcast live) is actually blocked in the UAE. We had no idea. So we are working with her to record her presentation and broadcast it as a recorded video. She will be joining the live chat to respond to questions and comments. This is something new that we never imagined happening. Rather than passing on having the UAE represented, we worked around a solution so the international community could hear the UAE’s voice.

Getting Involved with International Podcast Day, 2018

There is a great list of ideas for how you can get involved with International Podcast Day over on their website. A few quick ideas from them (and one from Blubrry):

  • Use #InternationalPodcastDay to engage with others worldwide talking about the event
  • Grab your mic and camera, ask someone about their favorite podcast. Share the response on social media!
  • Share your favorite podcast with someone (coworker, friend, teammate)
  • Not a podcaster? Become one! It’s easier than you think, especially if you choose Blubrry as your platform. We offer world-class Podcast Hosting, Podcast Stats, extensive customization options, distribution to all the major discovery platforms, and complimentary phone support with real, live humans in our Support center.

How We’re Celebrating International Podcast Day, 2018

We are constantly improving our podcasting solutions. This year, to celebrate International Podcast Day, we’re rolling out a couple cool features to help you personalize your podcast even more.

Introducing Emoji Support for Your Show Notes

Yep. Emojis are coming to Blubrry! They’ve been searchable by Google for a couple years. And now those ubiquitous little images we’ve all begun to use–sometimes even in professional correspondence–will shortly be able to be used in your Show Notes if you are a Blubrry customer. We’ll be rolling it out by 9/30/18.

Link to Specific Time Location in Your Podcast

Have a specific portion of your podcast you want to make sure everyone notices? Now, if you’re a Blubrry customer, you’ll be able to link to a specific time stamp in your podcast. Great for use in show notes or social posts. We’ll be rolling this one out to Blubrry users by 9/30/18.

How are you celebrating International Podcast Day this year? Sound off in the comments or hit us up on Facebook or Twitter.

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