Expanding From Blogging to Podcasting



Managing your finances is a challenge that must be met on a daily basis, but Gwen and J from Fire Drill Podcast – Financial Independence, Real Estate, have taken this to a whole new level. Gwen from the podcast joined MacKenzie to talk about the growth from two bloggers to a podcast and the challenges and new opportunities that stem from it. The episode begins with a quick discussion on new Google Podcast app in the future, that is essentially a shortcut.

Next up they talk about why Gwen and J wanted to create a podcast and the success they’ve seen so far. Being in two different states and time zones can make things difficult but it’s all part of the process. You can learn more about their show and backgrounds on their in the show notes below.

Podcast advertising revenue hit another big year, with 2017 overall bringing in 314 million. There was an increase of 86% from the year prior, which displays the attitude change that many media buyers, companies, and large organizations have had. There is an expected increase of 110% growth in the years 2017 – 2020. Podcast advertising is certainly nothing to ignore.

Thanks for listening to the show and please subscribe via your favorite podcast app.

Fan of PowerPress? Leave us a review here.

Show notes:

New Google Podcast App: Will a shortcut really change the the number of people that use the Google Play Music app for listening to podcasts?
Fire Drill Podcast – Financial Independence: From Gwen and J, learn how they took control of their finances and are taking the careers in their own hands.
314 Million in Advertising Revenue for 2017: That’s a huge increase from years prior.
Podcast Movement: Use the code Blubrry and get 10% off your ticket. See you in Philly!

 


What Do Podcasters Need To Know About GDPR?



If you’re like most of us, over the last couple of weeks your inbox has likely been flooded with emails from companies you’re connected with, explaining their privacy policies in light of the new General Data Protection Regulation (GDPR), which regulates the ways controllers and processors of personally-identifying information (like email addresses and names) can collect and use that information.

GDPR can be confusing, and podcasters aren’t always sure how this EU regulation might impact them. Here are answers to some common questions you may have about GDPR and how it affects you as a podcaster:

Which groups or organizations is GDPR really aimed at?

There are two terms defined by GDPR that are important; a controller of data and a processor of data,” says attorney Barry Kantz, General Counsel and CFO of RawVoice and Blubrry. “At Blubrry, we take the position that we are the controller of the data, because we make the decisions about how the data is used, whereas a processor of data is someone who the controller hires to process their data.” 

Is the typical podcaster either processing or controlling data? 

Technically speaking, a podcaster generates the process, whereby we collect the data,” explains Kantz. “An analogy is the customer who walks into a store and makes a purchase. The customer generates or starts the data collection process, and the store engages in. Many podcasters believe that Blubrry is a processor and the podcaster is the controller, but this interpretation would require every podcaster to have a complex legal contract with Blubrry.”

The reason for the million emails you’re suddenly getting? Transparency. “The GDPR requirement is that we implement their regulations and notify users.”

What safeguards can a podcaster put in place to be in compliance? 

As the controller of the data, Blubrry puts all the necessary safeguards into place when it comes to your podcast files. “With audience tools and measurement, Blubrry does not store any personally identifiable information,” explains Angelo Mandato, CIO of Blubrry. “For podcast measurement specifically, we use what is called pseudo-anonymization – a technique where the IP address is randomly changed in a way that it cannot identify the original address.”

But that doesn’t mean that podcasters are totally off the hook. “Being that most podcasters are also website owners, podcasters need to be cautious what information they gather from their web visitors,” explains Mandato. “For example, if you provide a survey for your audience, do not ask for information that may identify the listener, like their email address or name. Being smart about what you do on your website and you should be okay as far as GDPR is concerned.”

Does a podcaster need to make a public statement of some sort to their audience?

It depends. If you are collecting data for a newsletter, or capturing and retaining audience email and data, at that point you become the controller of that data and must comply with GDPR, says Mandato. Since Blubrry isn’t involved with the data collection that happens on your website or via your email list, we aren’t the controller of that information and aren’t responsible for how it is collected or how you communicate with your audience. 

So what’s the bottom line? 

“Podcasters need to realize that if they have listeners in the EU, they do have to make sure their podcast host is GDPR compliant,” says Todd Cochrane, CEO of Blubrry. And even if your show doesn’t currently have EU listeners, there’s nothing to stop it from growing into that market, so that means your podcast host should be GDPR compliant – no matter what.

Also, consider what information you are personally collecting from your audience, maybe without even knowing it. “If a podcaster is allowing comments on their website or has a mailing list, then the podcaster is responsible for making sure they are GDPR compliant,” says Cochrane.

Finally, make sure you are transparent about your data collection practices. There are tools out there to help you – for example, Akismet’s Anti-Spam plugin now adds GDPR disclaimers to the bottom of your comment collection system.

Bottom line: It’s not that hard to comply, so just do it already. “While I doubt the EU will ever go after a podcaster’s website,” says Cochrane, “It’s better to be safe than sorry.”


Podcast Ownership Agreements — YP33



The Apple community has been making suggestions recently, and we think it’s important that podcasters resolve any ownership debates before they turn into issues. This episode also mentions some best practices when creating an account and getting started with your show.

Accidents do happen even to longtime podcasters and Todd and Mike had to record this episode twice. Recording files don’t turn out the way you hope they will.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

  • Apple has ‘suggested’ that podcasters use secure feeds. Aka https feeds, which Blubrry has been offering for several years at this point.
  • The 2018 Podcaster Hall of Fame inductees has been announced this year. We see some very deserving and familiar faces on this years list. Congrats to all of the podcasters and we’re looking forward to seeing you this summer at Podcast Movement.
  • IAB Standards: What are they, who is following them and who is not? Blubrry will be IAB certified later this year.

Topics:

  • Partner agreements: Make sure you and your host have a plan on who owns the show, whether that is 50/50, an employee, etc.
  • Show decisions: There are lots of opinions out there, but as show host you have to decide what you want for your show.
  • We sometimes think all podcast producers are the same, but there seem to be 3 types.
    • Hobbyist: Might not care much, they’re doing this for fun.
    • Semi-pro/advanced hobbyist (most common): Serious, but not trying to make a living from podcasting.
    •  Professional: They want to make money with ads or using podcasting as a marketing outlet for their business. Also, some universities are using podcasting (see latest PowerPress episode).
  • Even if you are not a professional podcaster, you should still protect your brand and do as much as possible to keep your intellectual property because you never know what could happen.

Support:

  • When you delete your account at Blubrry, it is deleted. Do not do this to change something. We can help you change just about anything about your show, so please contact us instead of deleting your account. The team will show you the best way to get your issue resolved.
  • Spotify: We know it stinks that they’re not taking new shows right now, but it’s out of our control.
  • Keyword stuffing: Don’t do it. Titles, author tags and other places with long titles are not necessary.
  • Be careful when creating your account. Double check your email address (make it one you check). Often times a podcaster will sign up with an email that they rarely use or doesn’t exist. We need a good email address; and if you don’t hear from us and think you should have, check your spam!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.


Podcast Pride: 6 LGBTQ Podcasts To Add To Your Queue



June is LGBTQ Pride Month, and what better way to celebrate than by expanding your podcast catalog to include some great LGBTQ-related content?

The Blubrry Directory has had an LGBTQ category since day 1, so we’ve got a lot of shows in our community to choose from. Here are 6 to check out:

 

 

 

Dyking Out

Dyking Out is an interview-based news, pop culture, and lifestyle podcast hosted by New York City-based lesbian comedians Carolyn Bergier and Sarah York. Recent episodes topics have included representation in movies, Femme invisibility, and “sex with dudes.”

Who Invited Her?

Who Invited Her? is a San Diego-based podcast featuring co-hosts Tony, Bastian and Megan. The three discuss pop culture from an LGBT perspective. Recent interviews have featured podcaster Fagsy Malone, model Eddie Danger and comedian Sarah Burford.

Gay Ambitions

In the Gay Ambitions podcast, host Paul “seeks to inspire and empower ambitious LGBTIQ listeners with the best ideas and insights from LGBTIQ entrepreneurs, thought leaders, world class athletes, and influencers.” Recent episodes have tackled topics like financial planning, politics and creating more productive habits. 

Gayish

Gayish “bridges the gap between sexuality and actuality” with co-hosts Mike and Kyle. Recent episode titles include Unicorns, Hockey, and Gay Dating.

Not Gay Enough

Not Gay Enough is a movie and TV review podcast covering a wide variety of LGBTQA+ content. Recent episodes include discussions of Fright Night, The Lost Boys, and Sabrina The Teenage Witch.

Queer4Queer

Hosted by best friends Molly & Ash, Queer4Queer is a comedy podcast about LGBTQ dating. Recent episodes include Dungeons & Dragons & Dating, Flirting, and Queer Icons.

What are you waiting for? Celebrate Pride month by checking out these LGBTQ+ podcasts. Listen, subscribe, and share!


Universities Using Podcasting to Reach the Community



CU on the Air Podcast

Creating and reaching a community can be done via a podcast and that is exactly what the University of Colorado has done with CU on the Air Podcast, a podcast started by the University Relations department in 2017. Canva, and how the tool can be utilized by podcasters was a focus point of conversation between Ken and MacKenzie, and the importance of learning new skills. Going back to the podcast, they talk about how Ken McConnellogue and his team release episodes monthly discussing and focusing on professors and their research and outside projects that they believe members of the surrounding community would be interested in. They wrap up the episode with ideas and reasons to engage in the local community with your podcast. Big thanks to Cathy Beuten and Allison O’Malley of the CU office for helping coordinate the episode!

Thanks for listening, and please subscribe to the show via your favorite podcasting app.

Fan of PowerPress? Leave us a review here.

Show notes:

Using Canva For Your Podcast Artwork: From the Podcast Host.
CU on the Air: Hosted by Ken McConnellogue from the University of Colorado.
University of Colorado: Includes Boulder, Colorado Springs, Denver, Anschutz Medical Campus
Columbus Podcast Meetup: We get together monthly and discuss varying podcast topics.


Thinking about starting a podcast with your spouse? Learn how this husband-wife podcasting team does it!



Spouses podcasting together? It’s a trend that just makes sense. After all, one of the biggest obstacles when starting a podcast is finding a host that complements you. So when one member of a couple provides the creative content-planning chops while the other geeks out over technology and sound quality, the result can be an enviable podcasting partnership.

One such dream team consists of Paul and Caroline Daley, part of the Blubrry community, a self-professed “black-belt in the nerd arts” and the “coolest nerd-wife in the world,”and hosts of The Daley Review, a podcast dedicated to reviews of TV shows, movies and books. Read on to find out more about Paul and Caroline and how they manage to keep up with a weekly podcast, all while raising three kids with special needs:

How they got started:

As parents to three special-needs kids, Paul and Caroline are well aware that the divorce rate in special-needs families is high: 90%, says Caroline. “We saw podcasting together as an outlet that would give us something fun to talk about, besides doctor’s appointments and milestones,” says Paul.

“It’s a new way to connect that’s just about us and our thoughts,” Caroline agrees.

The couple says they settled on covering TV reviews and discussion after they attended a TV Festival in Austin called ATX. “A TV show called The Leftovers held a panel there, which led us to both the show and podcasts about the show,” says Paul. “After listening to a couple podcasts, we decided we could do just as well as anything we’d heard so far. So, we started podcasting.”

While Paul has been a long-time podcast listener, Caroline wasn’t a newbie: she always had a penchant for podcasts about her favorite TV shows, like The Gilmore Guys. But while Paul actually owned the equipment needed to record episodes for a while, it wasn’t until the couple decided to move forward that he connected all the dots of how to create and publish a podcast.

How they do it:

At first glance, the workload appears to be split among fairly traditional gender lines, with Caroline doing handling content planning tasks like research and taking notes and Paul handling the post-production technical aspects like uploading, publishing and website maintenance. But, Paul notes, Caroline has taken on about 90% of the editing in the past year, because “she’s faster than me at it.” Lesson to other podcasting duos? Play to your strengths and interests, but keep an open mind: through the journey, you may find that you develop skills you didn’t know you could have.

What their friends and family think: 

Are people surprised to find out that Paul and Caroline have a podcast together? Yes! When people find out, “half of their responses revolve around our personal lives,” says Paul. “The people that know us at all ask how the parents of three special needs kids have the time to do it. We tell them we have to make the time. Marriages in special needs families have a much higher rate of divorce than other families, so we see this as a form of self-preservation. There’s not too many questions related to time management after we give that answer.”

“The other half says, ‘What’s a podcast?’,” quips Caroline. But she agrees with Paul about the importance of the connection podcasting provides. “Many great couples have memories of conversations they had where they stayed up all night laughing or can point to countless inside jokes that only they know,” she says. “One amazing side effect of podcasting together is we have recorded hundreds of those conversations where we are laughing and creating those “inside” jokes and we are able to revisit them any time we want ( I often do). My mom told me one of the saddest things is when someone is no longer with us, you miss their voice – but our voices and silly banter are documented forever.”

Want to hear more from this inspiring couple? Head to SoManyShows.com to listen to the Daley Review, or catch them at @DaleyReview on twitter and Facebook.


Blubrry is Moving and Your Podcast on the Apple Charts – YP032



Big things are happening with Blubrry; we’re moving and hiring! The headquarters and development office in Columbus, Ohio, is moving up town into a much larger space. The board just finished its annual meeting and planning session and is excited about the ideas we’ll be expanding on in the next year. Some very cool things will be shared with podcasters in the next nine months or so. Todd and Mike talk about Apple Podcasts (iTunes) and how the ranking works (and doesn’t work). Apple is cracking down on shows trying to game the system. As Mike heads the support team, he’s well aware of how important it can be for podcasters to remember, ‘Help us help you’ in support. Stick around for the five things you really need to know about your podcast even if you are a very technical person.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

  • Apple Podcasts charts are NOT based on ratings, reviews, downloads or anything other than new subscribers over time (Apple only knows). Also, Apple can (in rare cases) manually place a show. Getting ratings and reviews is NOT going to make you climb the charts. Good for social proof, but that is it.
  • Just keep making good content: Write blog posts for Google to go along with your show and promote your podcast in appropriate ways, and in the long haul, you will grow your show.

Support:

  • “I get an error… ”  When you contact support and tell us you have “an error” please explain what you are trying to do and where you are trying to do it, what the error is and any other information to let us find the account. In most cases, screenshots are not helpful, live links are better. Tell us where to see the problem you are having. It will save a lot of time in letting us help you.
  • Five things you MUST know (or learn).

5 things you MUST know about your podcast as a podcaster – Even a non-techie one

  1. Where is your website hosted? (Godaddy, Dreamhost, Squarespace, WordPress.COM or ??)
  2. What is your RSS feed address? RSS feeds are the transmitter for your podcast. Learn it, write it down, save it somewhere, but know your RSS feed!
  3. Where are your media files hosted? (Blubrry, in a folder on your webserver, Amazon… )
  4. What email address you use to log in to Blubrry.com?
  5. PASSWORDS to everything. Use a password system on your browser like LastPass or something that will help you remember all the passwords.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.


Colin Gray Tells All on His New Podcast Web App, Alitu



It’s been quite a while since Colin Gray was on the show, but he came back with lots of new things to talk about in podcasting. He’s known as the Podcast Host and the man behind multiple podcasts. Based in Scotland, he is familiar with all the hosting companies and has been involved in podcasting one way or another for many years. Most recently he came out with a production app titled, Alitu. Released earlier this year as a web app, it spent considerable time in beta testing and will be available for purchase this summer. Hailed from the team that has spent years producing shows, this app aims to help podcasters create quality shows without the need for a highly skilled producer. Check out Alitu in the link below.

Become familiar with his site, The Podcast Host, as there is regular fresh content concerning podcast choices, outlets and general know-how. He also has a podcasting academy where you can learn the ins and outs of how to host and produce your own show. Colin will also be speaking at Podcast Movement later this summer sharing his knowledge of the overall podcasting process and nine ways to cut down your podcasting time. Find out more about his session at the link below.

Thanks for listening to the show and please subscribe on your favorite podcast app.

Fan of PowerPress? Leave us a review here.

Show notes:

Alitu: Check out the new app here.
Keep up with podcasting with The Podcast Host blog and resource blog.
Speaking: Don’t miss Colin at Podcast Movement.
Get your tickets to Podcast Movement: Use the code Blubrry to save 10%.
Audioboom: Triton and Audioboom merger called off


Two Great Women Podcasters of Color To Watch



In late March, Spotify announced its Sound Up Bootcamp, an innovative campaign aimed at introducing more women of color to podcasting. 10 women of color who aspired to be podcasters will attend a week-long intensive bootcamp, and at the end of the week, each participant will have the chance to pitch her podcast, with the winning podcast receiving a $10,000 award to develop her show.

Likely not even Spotify could have predicted the huge buzz the campaign would create, generating over 18,000 entries. One thing is certain, though – the immense success of this initiative proves that interest in podcasting among women of color is huge, and that networks, advertisers, and the entire podcasting industry need to be paying attention.

Today we’re honored to highligh two women of color podcasters from the Blubrry/PowerPress community:

Karen Walrond, Make Light

While Karen is a relatively new podcaster, she’s been a content creator for over 14 years as the voice behind chookooloonks.com. Karen is also a photographer, author, and speaker, and podcasting felt like a natural extension of the content she was creating for other mediums.

“As a professional speaker, I love and am comfortable talking on a mic – so podcasting seemed like a natural outlet to talk about the things I talk about on the road and with my coaching clients,” Karen explains.

Karen is excited to see that podcasting is becoming more diverse, and likens the evolution of podcasting to the growth and expansion of blogging ten+ years ago. “There is a lot of amazing content being created by women of color in all spaces – parenting, art, travel, there’s so much of it.” She admits, however, that connecting women of color content creators to a wider audience can still be a challenge. “Where I find there is a struggle is that despite the quality that’s being created by these writers, bloggers, podcasters, and photographers there is still a pervasive perception that those artists are creating work that is created solely for other people of color. But all stories are important and we need to learn about them.”

Make Light is dedicated to exploring how to live with intention and a sense of adventure, and is proof that beauty, positivity, creativity and kindness make the world go ’round. Season two will drop soon, so now is a great time to subscribe so you don’t miss an episode.

 

Pamela Alexander, BizLynks.TV

When Pamela and her husband Nash first started creating serialized video content aimed at helping the business community 6 years ago, at first they didn’t realize exactly what they were doing. “Finally it clicked, that really, this is video podcasting,” she explains. With over 10 shows total and 3 that are currently active, BizLynks.TV acts both as a network and a syndicator, distributing content via a variety of platforms including Apple Podcasts and Roku and helping businesses, nonprofits and associations to increase brand reach and engage clients while establishing their hosts as experts and thought leaders in their fields.

Pamela says she has seen an increased interest in podcasting among all demographics, including people of color. But, “we are still seeing the challenges in getting people to truly understand it. We approach so many people that we see and know they have great content, and are encouraging them to make that commitment to creating consistent, regular content and to understand that it’s a great way to set yourself apart as an expert in your industry.” BizLynks.TV helps close the knowledge gap by offering a platform to content creators that gives their content more reach via streamlined distribution.

With a catalog of active podcasts including the network’s flagship show, That’s My Biz, BizLynks.TV is a resource both for those who want to consume great video content, and those who create it.


Pocket Casts acquired by NPR, WNYC, WBEZ and This American Life – YP31



Pocket Casts, one of the most popular podcast listening apps, has recently been acquired by a few prominent podcasting community members. RAD, better understood as podcast pingbacks, will have some affects on podcasting. In a day and age when everyone can make their voice known, Blubrry will draw the line at some instances; stick around to learn hate speech vs. violence on a podcast. There are many podcast directories out there, and listing your show in the Blubrry directory is one that podcasters should not miss out on.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News/Topics:

  • Pocket Casts, based in Australia was recently acquired by NPR, WNYC Studios, WBEZ Chicago, and This American Life. They’ve promised no big changes are coming soon.
  • Hate speech vs. violence in a podcast. Where does Blubrry draw the line?
  • RAD or Podcast Pingback: There will be some resistance to adding RAD to apps and directories. It’s unlikely at this moment that Apple will implement it to its platform. They are not the only ones that will be hesitant to add the new statistics initiative as we expect some apps will hold back.

Support/Blubrry:

  • Yearly board meeting is quickly coming up at the Blubrry headquarters in Columbus.
  • When you move from Blubrry, there is no need to delete your account and listing. Just cancel your subscription/payment plan (after you migrate) and change your feed address in the blubrry.com directory to your new service’s RSS feed and continue to be part of the largest podcast directory in the world. In fact, if you stay on our directory, you can use our free stats and we may be able to find an advertiser for you so you can make some money.
  • The Blubrry directory will NOT hurt your Google search rankings or take any revenue from your podcast.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.