Video Podcast, Audio Podcast, or Both?



 

This ostrich is ready for her closeup. Are you? Think about Video Podcasting, then. As podcasting continues to grow–in terms of audience size and podcast producers–there will inevitably be bright shiny new things that come along. Podcasting even started out being called “audioblogging” back in the day. But when portable MP3 players, most notably the iPod, came along, the term Podcasting took hold. And now, with ubiquitous video platforms like YouTube, video podcasting has become increasingly popular. But should your podcast be audio-only? Video-only? Both? Read on for some thoughts and tips.

Benefits of Audio Podcast

  1. Easy to consume: commute time, doing housework, sitting sipping your favorite beverage.
  2. Supported by all the major podcast discovery platforms
  3. It’s the status quo: people are used to it
  4. Relatively low production cost: for a couple hundred bucks and a computer–or, even just with your smartphone–you can be up and running without having to shell out big bucks for video gear.
  5. Smaller file size means less media hosting costs. Of course, we think you ought to check out our Podcast Media Hosting because it’s flexible, has no-fault overage for when you might accidentally go over your limit in any given month, and complimentary support from real live humans that you can call or video conference with. Yeah. Real humans.

Benefits of Video Podcasting

  1. We’re a visual species. University of Rochester researchers note that “more than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information,” and, according to Discover Magazine, only 3 percent of neurons are devoted to hearing. So. Give your audience something their body is built for: visuals.
  2. If anybody tells you you’ve got a face for radio, tell them to get their eyes checked. You’re awesome and ready for your close up.
  3. Communicate more effectively: 55% of communication is nonverbal, how you look or what you’re doing when you say something carries more weight than tone of voice and the actual words you use. Some concepts are easier to communicate via video, too.
  4. Continually decreasing production costs. It used to be fairly expensive to create quality video content. But the camera on your smartphone is ridiculously good now. Plus, there are a plethora of excellent video editing programs for both Android and iOS devices.
  5. Great for the hearing impaired. This one is pretty self explanatory.

Why Creating a Video Podcast and Audio Podcast Might Be Right for You

You’re already doing most of the work towards creating a video podcast every time you create your audio podcast: planning, podcast show notes, recording great audio, etc. If you get even a simple smartphone mini tripod for as little as $10, point it at your face (and your guests, if you have them), you’re in the video podcasting business). There are also variety of video conferencing platforms that allow you to record the video for when your guests may not be in the same location as you.

What’s more, any time you can give your audience and potential audience more ways to discover and consume the amazing content you’re producing, you’re helping grow your audience.


Emoji and Skip-To-Position In PowerPress – YP42



The latest version of PowerPress was released early October, which included the introduction of emoji and skip-to-position. Google is dipping further into podcasting by teaming up with PRX for a Podcasts Creator program. The episode wraps up with the winners of the 2018 People’s Choice Podcast award winners.

Todd will be in the Columbus, OH area visiting the office; if you’d like to meet with him on Tuesday or Wednesday (16-17) let him know, the Blubrry team loves visitors. You can email him at todd@blubrry.com.

Welcome to Your Podcast, THE Official Blubrry Podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

“42, the meaning of Life, the universe and EVERYTHING!” – Hitch Hiker’s Guide to the Galaxy

News: 1:20

  • New PowerPress 7.4 with emoji! 🚒☎️☕️🎱🎧⁉️ (in these things, the show notes).
  • Also skip-to-position timestamp short-codes for show notes which allows you to jump to a point in the player.
  • Small changes in the PowerPress Podcasting SEO section due to Apple’s tag stuffing removals.
  • New: Google Podcasts Creator Program, with PRX. Growing the podcast community with diverse voices.
  • Haven’t thought about Deezer in a while? Don’t worry you’re not the only one. Regardless, they recently added podcasts to their platform and have seen significant growth.
  • Congrats to the 2018 winners of the People’s Choice Podcast Awards

Main Topics: 13:49

  • Spotify released a podcast portal: If you are already in Spotify with Blubrry, NO need to apply here as well.
  • Apple is always up to something. Lately they’ve been getting picky about what is in your tags. Remember, Title = TITLE, Author = NAME. No redundancy in episode titles.

Support: 23:19

LEARN to check your RSS feed!

  1. Get the Firefox browser.
  2. Load your RSS feed in Firefox.
  3. Check that the title, description/show notes and enclosure (mp3) are there.
  4. RELAX in the knowledge that your episode is posted correctly.
  • Also, check your feed at CastFeedValidator.com and Podba.se. (do not use feedvalidator.org or w3 feed validator. They are out of date and do not understand podcast feeds)

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com


Podcasting with Your Kids



Podcasting with kids: Photo by Hal Gatewood on Unsplash

 

Tips for parent podcasters looking to get into podcasting with their kids.

Podcasting has made the unimaginable possible for the hundreds of thousands of adults who have fallen in love with the content art form, and now some parent podcasters are daring to invite their children on to their shows. The result? Podcasts suitable for the entire family, an enriching learning experience for the children listening to the podcasts, and the children featured on the podcasts.

Interested in how to podcast with your kids and/or looking for some inspiration from folks doing podcasting with kids right? Read on.

Three tips to get you started on podcasting with your kids

  1. No pressure. Keep it fun. Podcasting should always be fun for your kids. Make sure they’re up for the podcast and not at all stressed out over the experience. Set the stage for fun to be had. Keep all planning meetings short, sweet and productive.
  2. Engage your children in your season and episode prep. Your children will be more engaged, more prepared for each episode and have more fun podcasting if you involve them as much as possible in show and season prep. Plot out your season’s content and allow your children to shape the content of each episode. They’ll feel a sense of ownership and feel far more prepared if they know what’s coming. For example, if your podcast focuses on book reviews of early reader chapter books, you might ask your child to come up with the list of books to feature.
  3. Prep before each segment. The segment prep may vary depending on your child’s age. But given most children’s attention spans, you’ll have more luck breaking your show’s recording into 5-10 minute segments that you can edit together afterwards. To prep for each segment let your child know what the objective is for each segment. For example: let your child know what you’ll be talking about and what point you’ll be hoping to make. Be careful here! Don’t prep too much or you’ll lose the natural flow and miss out on their beautiful and uncensored thoughts.

Three Great Podcasts Featuring Children as Co-Hosts or Hosts

  1. Dream Big: celebrity interviews, award winners and experts all interviewed by Eva Karpman, 7, and her mother. They’re on a mission to help kids find and follow their dreams. Unique mother/daughter chemistry and banter, mixed with celebrity guests? Yes please.
  2. Science is Fun E: STEM isn’t just another acronym on this podcast hosted by Avery Adams, 9, and Skipper. It’s a fresh look at science, technology and… monsters. Sometimes.
  3. Brains on!: Molly Bloom hosts this incredible, award-winning podcast for kids (and families). Each week a different kid joins Molly as co-host to ask and answer killer questions about life, the universe, and everything.

Podcasting with your kids can be fun and rewarding. It’s also a fast-growing podcasting niche with plenty of room for you to make your own podcast shine.

What are your favorite podcasts featuring kids as host and/or co-host? Let us know in the comments or on Facebook or Twitter.


The Role of Podcasts in Education



People listen to podcasts for many reasons, one of which is for their education. The role of podcasts in education has become more prominent in the past few years as well, with schools adding it to their curriculum and sharing lectures out as podcasts, etc. Angela Betancourt joined MacKenzie to discuss her new show Five Things You Didn’t Know, and her experiences with podcasts in school and outside of the classroom.

They start out by discussing the benefits of adding podcasts to the education system, Angela is particularly familiar with this as she’s recently finished her Masters. She very recently launched her podcast that focuses on highlighting things that people might not have known before concerning influencers and industry leaders in all different industries. They ended the show discussing an upcoming conference, Sound Education, and the capabilities podcasts has for educating listeners in topics not considered typical subjects. MacKenzie will be attending Sound Education early November and can’t wait to learn from others and share her podcasting expertise. Both agree that education podcasts will continue to help the podcasting community grow, and are crucial to inclusivity.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Podcasting in Education, What are the Benefits?: From Colin Gray and his team at The Podcast Host
Five Things You Didn’t Know: From Angela Betancourt, her first episode has guest, Phil Collins!
Is Podcasting the Future of Education: We’ll find out as time goes on.
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.


Advantages of Great Podcast Show Notes



 

podcast show notes | Blubrry

What Are Podcast Show Notes?

Podcast Show Notes are, essentially, the written version of your podcast. They can also contain links (and, if you use Blubrry, you can even link to specific time locations in your podcast), images, or even a whole dissertation. And having great podcast show notes is important. Read on to find out why, as well as a few simple tips to creating great podcast show notes.

5 Reasons You Should Have Podcast Show Notes

  1. It’ll help you be more structured (and your listeners will appreciate that). Let’s face it: there are a ton of less-than-stellar podcasts out there. Rambling, stream of consciousness stuff that muddies the discovery waters for folks trying to take their podcasting game up a notch or two. If you have podcast show notes and an outline– and stick to it– you will be-able to tell your story and share your views more succinctly and convincingly.
  2. Podcast show notes are searchable. Meaning, when someone is on the hunt for their next great podcast to get hooked on, one of the ways they’ll try to find it is by searching (Apple, Google, Spotify, etc.). If your podcast show notes are written well, there is an increased likelihood people will find you. There are, of course, more factors to ranking well in search and if you want to learn more, check out our recent post about podcast SEO.
  3. Podcast show notes give your audience another–sometimes more convenient–way to consume your content. Making a great show isn’t enough to become a podcasting titan and build a huge audience, unfortunately. You’ll need to supplement your audio (and/or video) with a variety of ways for your audience to consume the great content you’re producing. We’ll be writing about repurposing content in the months ahead, so stay tuned.
  4. Give more details. Maybe there is something you don’t want to go into or don’t have time to go into. Maybe it’s photos or video. Whatever the reason, podcast show notes are a fantastic place to expand on things. It’s a great way to continue connecting with your audience, building that relationship once bit at a time.
  5. Tell them what you’re going to tell them. There’s an old communications adage that goes something like “tell them what you’re going to tell them; tell them; then, tell them what you told them.” Your show summary can be the “tell them what you’re going to tell them” as well as the “tell them what you told them” parts. Giving your audience multiple touches can help your message stick with them better.

3 Tips for Making Great Podcast Show Notes

  1. Use Blubrry PowerPress WordPress plugin. It’s free. It’s super easy. And it’s one of the most widely used podcasting plugins. With PowerPress (and only with PowerPress), you have the ability to create an optimized Apple Podcast summary. That way, your show notes will look great and be helpful to your audience/potential audience members.
  2. Be descriptive, but not repetitive. Think about how your show will look in the app your audience uses to consume it. (As an aside, if you’re not sure what devices, where, or even when people are consuming your podcast, be sure to check our Blubrry Pro Stats). You want your podcast show notes to be helpful to a potential listener, so give them the most important stuff right up front.
  3. Give them the why. Simon Sinek has a great TED Talk about how people don’t buy the “what” or the “how” of a product or brand. They buy the why. Make sure your podcast show notes give a clear reason why someone might want to listen to/watch your podcast.

Podcast show notes are not just another thing to do for your podcast. They’re important and can help you build your audience if you make them useful.


Podcast Best Practices and Mistakes from International Podcast Day 2018 – YP41



International Podcast Day Todd and Mike’s hour of the International Podcast Day 30 hour live stream celebration that happened yesterday ( 9-30-18 ). Check out their website HERE.

Todd and Mike talked about Podcast Best Practices and some beginner mistakes.

Welcome to Your Podcast, THE Official Blubrry Podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀.😀

 

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


International Podcast Day, 2018



International Podcast Day, 2018

Each year podcasters from around the world focus on something pretty meta: celebrating the power of podcasts. The inaugural event in 2014 trended on Twitter for almost the entire day. And it’s only gotten bigger and better each year. This year, we reached out to International Podcast Day champions, Steve Lee and Dave Lee, to get their perspective on this popular podcasting event.

International Podcast Day 2018

Why do you do this year after year?

There is always a region or country that is growing in terms of podcasts being produced and the consumption of podcasts. That is an opportunity to highlight those regions and provide a voice to those podcasters and listeners. Just as the podcasting industry evolves year after year, so does the event and celebration.

And after 4 years of organizing the celebration, it’s evident that the podcast community is embracing the celebration. They plan meetups and social gatherings just for the day. People (podcasters, listeners, producers, networks, etc.) look forward to the celebration and that keeps us motivated and excited.

What is the coolest thing that has happened since it started?

One of the coolest things that has happened is that we encourage our speakers to present in their native language or language of choice. So we’ve had sessions in German, Spanish, and Italian. This brings a new element to the celebration. The presentation is different; the audience is different; the chat room is transformed. Another cool thing that has happened is the integration of the Podcast Awards ceremony during the live stream.

What is something unexpected that’s occurred?

When we started this in 2014, we never expected the celebration and event to make national or international headlines or make the news broadcasts. Yahoo News, CNBC, ESPN, New York Times, T-Mobile, and several local news outlets have written or broadcasted about the event. What started as a 6-hour event in the United States has turned into a 30+ hour event with international representation. A major unexpected outcome that happened was that #InternationalPodcastDay has trended Number 1 & 2 on Twitter for numbers of hours during the last three celebrations. We never expected that to occur.

How have you changed it up a bit this year?

Every year we try to add countries that have not been represented. Last year we invited podcasters from five African countries. This year we have invited podcasters from India, Philippines, and the United Arab Emirates. The interesting dynamic of inviting Hebah Fisher (UAE-based) is that Google Hangouts on Air (the platform we use to broadcast live) is actually blocked in the UAE. We had no idea. So we are working with her to record her presentation and broadcast it as a recorded video. She will be joining the live chat to respond to questions and comments. This is something new that we never imagined happening. Rather than passing on having the UAE represented, we worked around a solution so the international community could hear the UAE’s voice.

Getting Involved with International Podcast Day, 2018

There is a great list of ideas for how you can get involved with International Podcast Day over on their website. A few quick ideas from them (and one from Blubrry):

  • Use #InternationalPodcastDay to engage with others worldwide talking about the event
  • Grab your mic and camera, ask someone about their favorite podcast. Share the response on social media!
  • Share your favorite podcast with someone (coworker, friend, teammate)
  • Not a podcaster? Become one! It’s easier than you think, especially if you choose Blubrry as your platform. We offer world-class Podcast Hosting, Podcast Stats, extensive customization options, distribution to all the major discovery platforms, and complimentary phone support with real, live humans in our Support center.

How We’re Celebrating International Podcast Day, 2018

We are constantly improving our podcasting solutions. This year, to celebrate International Podcast Day, we’re rolling out a couple cool features to help you personalize your podcast even more.

Introducing Emoji Support for Your Show Notes

Yep. Emojis are coming to Blubrry! They’ve been searchable by Google for a couple years. And now those ubiquitous little images we’ve all begun to use–sometimes even in professional correspondence–will shortly be able to be used in your Show Notes if you are a Blubrry customer. We’ll be rolling it out by 9/30/18.

Link to Specific Time Location in Your Podcast

Have a specific portion of your podcast you want to make sure everyone notices? Now, if you’re a Blubrry customer, you’ll be able to link to a specific time stamp in your podcast. Great for use in show notes or social posts. We’ll be rolling this one out to Blubrry users by 9/30/18.

How are you celebrating International Podcast Day this year? Sound off in the comments or hit us up on Facebook or Twitter.


From the Founders’ Mouths: International Podcast Day



Steve and Dave Lee, founders of International Podcast Day, joined MacKenzie to discuss the 5th annual celebration, occurring on September 30th. A day dedicated to the power of podcasting for not only creators but listeners and enthusiasts, Blubrry is participating in two different sessions dedicated to teaching podcast practices. Before they delve into the celebration they spoke of some recent changes in the podcasting industry. Slate’s Panoply network announced they’ll no longer be releasing new content, instead focusing on advertising. iHeartMedia purchased StuffMedia for 55 million dollars and Buzzfeed cut it’s podcast department and subsequently some of it’s staff.

These changes won’t have an effect on the majority of the podcasting industry but they represent a bigger systematic evolution. The abandonment can seem to outweigh the recognition and movement forward, especially all in one week, but overall this is all part of how a medium grows.

International Podcast Day actually starts on September 29th to accommodate for part of the day on different countries all over the world; about 30 hours of content will be provided. The schedule can be found on the site and be sure to check out sessions times for things you want to learn and hear about. We’re thrilled to be taking part and that Todd Cochrane’s Podcast Awards are included.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

iHeartMedia Purchases StuffMedia: The network responsible for Stuff You Should Know, Atlanta Monster, Required Listening and more.
Podcasting Shakeup: Panoply parts ways with content creation.
Buzzfeed Shutting Down Podcasts: Focusing more exclusively on video and longer-form projects.
International Podcast Day: September 30th
Blubrry sessions: 11AM and 6PM PDT
Podcast Awards: Catch em at 5PM PDT
Email MacKenzie


How to Use Podcast SEO to Grow Your Audience



Podcast SEO | BlubrryPodcast SEO

Podcast SEO can feel overwhelming — you just want to share your stories and point of view with as many listeners as you are able. It can also lead you down some analysis paralysis rabbit holes. In this post we will help you understand what Podcast SEO is, why you might need it, and what some podcast SEO best practices are — all so you can grow your podcast audience. If you really want to nerd out and dig in to SEO in general, be sure to check out the Beginner’s Guide to SEO over on Moz.

What is Podcast SEO?

SEO is short for Search Engine Optimization. It’s a suite of black magic marketing approaches intended to increase the visibility of a website or other web property on a Search Engine Results Page (AKA “SERP”). Google and Apple Podcasts are the two largest as far as podcast discovery is concerned. Ideally, your podcast and/or episodes show up near the top of the search results for things your listeners are interested in. For example when searching for Geek News on Apple Podcasts, Geek News, the podcast Geek News Central from our CEO, Todd Cochrane, is the third result for Podcasts.

Why Do I Need Podcast SEO?

Content may still be king, but being the king of an undiscoverable kingdom isn’t really why you started your podcast, is it? Unlike that baseball movie, if you build it, they will only come if they can find it. There are many ways to build your podcast audience, from advertising, to events to good ol’ fashioned word of mouth. But ensuring your podcast SEO is following best practices is kind of like the old adage “fish where the fish are:” your podcast is the bait & hook and podcast SEO helps you cast that fishing line right into the middle of all those searches. So if you want a long-term marketing solution that will help bring an audience to your podcast, you need good SEO.

How to Grow Your Podcast with SEO

You’ve got a podcast, or are about to launch one, and you’re wondering how to grow your podcast audience. No big deal, right? The good news is that podcast listenership is projected to grow at 15-20% per year for the next several years. The bad news is that because of the increasing popularity of podcasts and podcasting, there is a constant flood of new content. Cutting through that clutter to build an audience for your podcast is increasingly difficult. But it’s not impossible. And one of the most effective, long-term tools in your arsenal is to set your podcast up for SEO love.

Podcast SEO Best Practices

Optimizing your podcast for discovery follows a lot of the same technical factors that traditional SEO does. Which means that if you keep your audience’s interests–and how you can genuinely help them discover fascinating content that answers the question(s) they type into that search box–front and center, it’s pretty hard to go wrong.

Here are some podcast SEO best practices:

  1. Humans beat crawlers in the long term: always write your titles, descriptions, and notes in way that answer a specific question an audience might have. Trying to game the system might get you clicks initially, but those audience members will quickly abandon your show if it’s not answering their questions.
  2. Put the keywords as close to the beginning of your title, description, and notes as possible. Remember that fishing analogy? Well, just like goldfish, audiences have short attention spans. Make sure you show them, right up front, that your show can help them.
  3. Use the right tools. Version 6.0 of PowerPress has some truly fantastic SEO tools built right in. There’s a great (short) article about using the podcast SEO tools built in to PowerPress over at Blubrry.com.
  4. Social media engagement has a direct correlation with search rankings. The more people engage with your podcast on the various social platforms, the more search engines like Google see you as a reputable source for your key topics/keywords.
  5. There’s more to SEO than just keywords. Design and user experience on your website and even podcast artwork play a role as well. If someone searches, clicks your link on the SERP, but then immediately leaves your site or stops your podcast, the search engines don’t like that. Their assumption is that the searcher did not find the answer to their question with you, so the search engines might not rank you as highly for those keywords anymore. But, what if you really did have great content in that podcast, it was just really hard for the searcher to find it because of how your website is designed? That’s a bad user experience design problem. Great news is that there are a bazillion website builder tools out there. Blubrry offers PowerPress Sites, the most comprehensive, customizable podcast package available.

Now you know what podcast SEO is, why you might need it, and some podcast SEO best practices. There are, obviously, plenty more you could do to improve your podcast discovery and increase your audience via SEO. We’d love to chat–hit us up on Twitter, Facebook, or if you’re a Blubrry customer reach out to one of our real, live, actual human beings in Blubrry Support.


600,000 Podcasts and Growing! – YP40



Blubrry Podcasting recently hit another milestone, 600,000 shows in their podcast directory, and always growing! For those interested in the Apple industry, which is all podcasters in some sense, they have some new toys coming out this week and the rest of fall. We’ve got RSS feeds on the mind so we’ve explained different ways to create your RSS feed (and what is an RSS feed) at Blubrry. Todd is back from travel and they’re talking about all things Blubrry and podcasting on this episode of Your Podcast.

Welcome to Your Podcast, THE Official Blubrry Podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀.😀

Topics:

  • New from Apple: As always Apple has something they’re releasing, this time it’s iOS12, among other things.
  • 600,000 shows: In the Blubrry Podcast Directory!
  • RSS Feeds: There are a few ways to create your podcast feed with Blubrry. Learn about them here.

1. PowerPress on your site (WordPress)
2. PowerPress on PowerPress Sites (included in hosting)
3. Blubrry Publisher (Will have Blubrry in the name)
4. Podcast Mirror (Free feed service via Blubrry)

    • Dynamic Advertising Insertion System: In beta testing.
    • Switching things up: We’ve got a new voice on the Blubrry blog.
    • Want to work for Blubrry? Columbus office is looking for an administrative assistant for it’s development team.
    • Who owns your podcast? Make sure it’s worked out with any co-host, employees/employers ahead of time. When things split up for whatever reason, it’s best to have a plan.

Support:

    • Welcome our new technical support rep: Helping out nights and weekends, John Haskins.
    • Player images on the Blubrry player: Turn on the option in the “activate and configure now” area. Then upload the episode image to the spot provided in the Podcast Episode box (only works on PowerPress)
    • Episodic images: Where they show up and where they do not. See PHD Episode 109.
    • Directory times: Apple doesn’t show your new episode in the directory listing right away.  Normally 24 hours or less, but sometimes longer. Subscribe to your own show to make sure it’s working properly.
    • Show notes: DO NOT USE A WORD PROCESSOR and copy/paste your shownotes. It causes a LOT of trouble. Hidden symbols and such.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.