5 Ways to Promote Your Podcast on Social Media



To promote your podcast on social media, you need to have a plan, consider freelancers to pick up where you can’t pull all the weight, use contests & sweepstakes (where legal) to generate buzz, participate in groups on the various social media platforms, and use social media posting/listening tools to do some of the heavy lifting. Read on for details.

Wondering how to promote your podcast on social media? Below we’ve outlined 5 ideas to promote your podcast on social media. And, hopefully, they’re not the typical things you’ll find on the internet. It’s still a wild, wild west kind of place. Especially for podcasting. We’ve even included a free PDF download of a content strategy worksheet you can use to get yourself organized and focused.

  1. Have a plan. Sounds simple, yes. But simple doesn’t always mean easy. There are tons of marketing frameworks out there. One of them that has stood the test of time is from a book called The Groundswell in the early days of social media… back when it was called “new media.” But it’s super helpful, mostly because it starts with people. Literally. It’s called the POST framework, which is short for People, Objectives, Strategies, Technology (or Tactics). The idea is that if you understand your audience, you can define measurable objectives, develop actionable strategies, and implement effective tactics. Tactics can (and do) change more frequently than strategies. Strategies change less frequently than objectives. And objectives change less frequently than your target audience. Here’s a worksheet you can use to get organized and think through your content marketing approach.
  2. Freelancers. Another approach, if you don’t have the time, desire, or expertise to create your own podcast social media marketing plan is to get some professional help. Here’s how to do that without breaking the bank. Not quite to the point where hiring a full social agency to market your podcast on social media? Don’t fret. There are plenty of other resources. Sites like Fiverr, UpWork, and Guru have a huge resource pool to choose from. You can set up a profile for free, post your gig/job/project, and watch the proposals roll in. Even better, you can see reviews of the folks submitting proposals, and in most cases you can see examples of previous work.
  3. Contests & Sweepstakes. Enough with the planning and freelancers, I just need to get some ideas to build my podcast audience. Ok. Cool. We got you. You could create a giveaway, sweepstakes, or contest to promote your podcast on social media (but be sure to check and follow applicable laws!). For example, on Facebook, Instagram, or Twitter you could have folks comment on the giveaway post, and have them tag a friend before a certain date & time. Then, you choose a random winner. Random.org is a great, free random number generator. This generates organic interaction on your posts, which is one of the signals the social networks’ algorithms use to decide when & where to show your content.
  4. Participate in groups. Linkedin and Facebook are both pushing their respective groups features. Join groups that are related to your podcast topic(s). But don’t go spamming all over the group once you’re in there. Be a good guy greg: be helpful and genuinely participate in the group discussions. This will help you build trust and awareness so that when you do share episodes and information about your podcast, people in the group will know you’re not just there for self promotion.
  5. Use posting tools like SproutSocial, Buffer, and even Facebook’s scheduling options. This can ease a lot of the burden of day-to-day social media management. If you sit down once a week, or even each morning, and schedule out your posts, you’ll be able to handle more interaction and get more done the rest of the day or week. Also, when you’re posting… don’t just be all spammy and blast only your own material. As a very rough, general rule, consider posting in thirds: 1/3rd other people’s stuff, 1/3rd loosely related stuff, 1/3rd your stuff. Try that for a while, see how it goes, and determine what’s working well (generating responses, reactions, shares, and link licks) and do more of it. Do less of what’s not working well… obviously.

 

Do you have any tips to share for how to promote your podcast on social media? It can be loud, crowded, and confusing out there. Just keep at it.


Announcing Blubrry Pro-Production Services




Introducing Blubrry Pro-Production Services on one hand, you love your podcast. It’s challenging and a joy to publish episodes. On the other hand, it’s time-consuming and you might not enjoy doing all the work to make sure your show goes live on time.

Blubrry Pro-Production is now available for all of our professional hosting customers to help you launch your podcast or simply put your show on auto-pilot – a dedicated team is standing by. 

Spaces are limited and available by application only, with just 15 spots for launches/relaunches and 50 spots available for auto-pilot, show transfers.  Your time is worth it. When you work with the Blubrry Pro-Production team, simply spend your time recording your show.

Are you ready to move to Blubrry Pro-Production?  If you’d like to join us check out the details on the website.
Kate and the Blubrry Pro-Production look forward to hearing from you,

PS: Whenever you’re ready, here are three ways our Pro-Production team can help you:


Creating a Podcast Network on your WordPress Website



Starting a podcast network just got a bunch easier with Blubrry’s Podcast Network Plugin, free to our Professional Hosting customers. These high-level customers can start their own podcast network website today with the help of our new WordPress plugin. 

The Podcast Network Plugin allows you to create and share a network with other podcasts inside and outside of the Blubrry hosting domain. Podcasts using Blubrry hosting can be added for free — up to 500 shows — and podcasts outside can as well for a monthly fee starting at $50 for up to 30 shows, both with the show-host’s approval.

If you’re not yet a Professional Hosting customer, there has never been a better time to upgrade. We will work with you to determine your specific needs and pricing, starting at about $100 a month. 

This is revolutionary! For the first time, any podcaster can build and manage a podcast network using a plugin designed by the Blubrry team. When used in tandem with our PowerPress Podcasting Plugin you can grow your show organically on your site while partnering with shows that may or may not host at Blubrry.

The plugin creates show pages for you with a click of a mouse. It offers organized lists you can display on your network to your liking using any template you desire and so very much more.

Let’s break it down:

  • Want to add shows that aren’t in your account but using Blubrry hosting? No problem.
  • Not sure how to create a website with multiple shows on it? Taken care of.
  • Save your time, money and a potential headache with our simple, yet powerful plugin. All the benefits of PowerPress, scaling capabilities, and flexibility for your fellow creators.

Are you excited? We are. If you’re not yet using our Professional Hosting, contact us and we’ll get you going. Arrange a demonstration of all the features of the Blubrry Podcast Network Plugin the most powerful audience building tool to be introduced in the past decade.


Blubrry Affiliate Program – An Interview with BforBloggers



The affiliate program from Blubrry Podcasting is something we’re pretty proud of. Not just because we think it’s a great opportunity for smart, hardworking folks to generate an income. But also because of some of the amazing Blubrry Podcasting Affiliates we have been fortunate enough to partner with. This week, we reached out to Aayush Bhaskar of BforBloggers to get his perspective on the Blubrry Affiliate Program. He’s an affiliate, but not a podcaster… yet. He’s planning to launch a podcast in 2020, so keep an ear out.

Blubrry Podcasting: How long have you been an affiliate?

Aayush Bhaskar: I’ve been a Blubrry affiliate for two years now. I joined in December 2017. Two months after joining, I started promoting Blubrry actively through pillar articles like the one “How to start a Podcast.” 

Blubrry: How much time do you dedicate to the program?

Aayush: It depends on what kind of content strategy I prepare for the given month. For example, August was targeted to Podcasters and October was a month targeted for Youtubers.

Blubrry turns out to be a perfect service to promote Youtubers as well. YouTubers can repurpose their content on podcasting platforms as it takes very little time but the results are amazing.

I actively promote Blubrry where it can fit in the best, without pushing it down the throat of my readers. I also included it in my course Kick Start Blogging and resource section, a few evergreen sections of BforBloggers.

Blubrry: Do you participate in any other affiliate programs?

Aayush: Yes. A few. And a few vetted partnerships. 

Blubrry: How would you rate Blubrry’s affiliate program versus other affiliate programs?

Aayush: A definite winner for making money. Other programs a very low credit, and some programs pay off a gift card – which I find to be very annoying.

Blubrry, on the other hand, gives straight commissions in the form of real money – not a gift card or credit. And the amount per paid signup is the highest commission you can get.

You also get a custom coupon code to share with your audience, which makes Blubrry’s marketing pretty easy. I find it an excellent value proposition to sell Blubrry over its competitors.

Blubrry is also a reliable product: an industry-leading media player, uptime analytics data, and speed when it comes to podcast hosting.

Blubrry: What’s been the most unexpected, positive thing about Blubrry’s affiliate program?

The unexpected thing was offering a free trial with custom coupons. Not many brands provide unique value to affiliates, and a free month is unusual.

[Another thing is] the tracking and ease of selling. I can track my progress month by month and year by year pretty quickly. It makes it clear where I need more work to do and track a campaign when my sales hiked.

Affiliate support – It’s necessary to have an active affiliate manager for an affiliate program to be successful, and MacKenzie has been helpful and easy to reach since day one. 

And, the annual bonus: The fact that you are given a bonus on your annual gross sales (and not affiliate commissions) is a cherry on top.

Blubrry: If you could give folks one bit of advice about affiliate programs in general, and Blubrry’s specifically, what would it be?

Aayush: When joining an affiliate program, make sure you are choosing a product that’s relevant to your niche and is a need for your targeted audience. If the product isn’t NEEDED, no one is going to pay attention even if you offer a discount. 

Blubrry’s affiliate program is already a good one. To promote Blubrry, you need to make sure you are pinpointing your problems and helping them understand why Blubrry is the best fit to solve that problem.

Another way to make good money as a Blubrry affiliate is demo videos. Demo videos that teach a beginner how Blubrry’s backend works will be a fantastic opportunity for higher sales.

I would also bet on dividing Blubrry’s podcast hosting, statistics, and PowerPress in a series of blog posts connected, you know, as a complete guide on Blubrry for Beginners.

If you host a podcast show on Blubrry, you can easily add a “Hosted on Blubrry” link with your affiliate link in the end of your transcript. 

Blubrry: Anything else you’d like to add?

Blubrry is a strong product and feels to be a perfect fit for podcasters to promote. Beginners can take advantage of Blubrry’s simple dashboard and pricing and advanced podcasters can use it’s stats to create a podcast marketing strategy.

———

Blubrry is also currently running an affiliate contest, you can learn more here. If you’re not already an affiliate, apply here.


The Next Best Podcast Tool



Want to help shape the future of podcasting? Maybe you’ve cobbled together a unique workaround, maybe you’ve always wondered why nobody had made a particular product or service. Well, now’s your chance to make it a reality. This fall, Blubrry is giving you a chance to help us create the Next Best Podcasting Tool.

Here’s how it works:

  1. Create either a 1-4 minute audio file entry or a written entry. The entry needs to describe your idea, the problem(s) it solves, and why you think it’s important to Blubrry and podcasting.
  2. Read the terms here and upload your audio and/or written entry here between October 11th 2019 and 11:59PM Eastern on Friday, November 8th.
  3. We’ll choose a winner and notify them via email on Monday, November 11th. We’ll also post the winner on our blog.
  4. The winner will then get to work with Blubrry to make their idea a reality.

That’s it. Pretty simple. Pretty awesome. What are you waiting for? Help Blubrry create the Next Best Podcast Tool.


PowerPress: The Best WordPress Podcast Plugin Gets Even Better



Last week, Blubrry released PowerPress 8.0 Beta, with a host of new features to make it even easier for you to share your story with the world. Everything from new subscribe destinations, to styling, to various bug fixes.

Given the explosion in podcast listenership–and places for audiences to discover & consume podcasts–we’ve added a few more subscribe destinations. (As an aside: are you curious about some of those podcast statistics? Be sure to check out our occasional series, Podcast Stats Soundbites, where we discuss podcast production, audience statistics, trends in the market, and what we think the implications might be. Ok. Back to PowerPress!) With PowerPress 8.0, you can submit your podcasts to Deezer, Pandora, and iHeart in addition to all the other existing PowerPress subscribe destinations.

Blubrry wants you to own your own podcast brand. Which means we want to give you as many, simple options to customize your podcast website’s look & feel. So, with PowerPress 8.0, we’re releasing a whole slew of new stying options for subscribe buttons. We’ve also added the option to remove “!important” and “text-align: left” styling to subscribe buttons and widgets.

 

PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: subscribe sidebar options PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: new styling options for "subscribe to podcast" buttons

PowerPress is one of the most-used podcasting tools in the world. It makes publishing your podcast and submitting it to the major podcast discovery platforms ridiculously simple, and extremely customizable. Sure, you could podcast on someone else’s platform, but you run the risk of not even owning your own podcast. With Blubrry & PowerPress, it always yours and we’re just here to make it easier for you to share your unique perspective with the world.

Plus, various improvements and bug fixes.The non-beta release of PowerPress 8.0 is scheduled for October 8, 2019. You can read all the details and documentation on our PowerPress Beta page.


AudioTech — Professional Quality for Any Podcaster



Putting out a top-of-the-line podcast just got easier with Blubrry’s extended network. We partnered with the audio engineering company AudioTech, which will edit your podcast episodes for an affordable price. All Blubrry hosting customers receive 20% off any podcast editing service provided by AudioTech.

AudioTech

As a podcaster, you know how much is involved with not only creating great content for an episode, but publishing it as well. Here are a few reasons why you might want to invest in a professional editor – whether you’re currently editing your own or not.

  • Take out umms, ahhs, long pauses, meowing cats, crying babies – all those life noises
  • Normalize your levels – especially helpful with multiple voices
  • Add your intros and outros, maybe even some ads/sponsorships
  • Cut the ends – clean up the beginning and end of your episode

Learn more about what AudioTech offers and reach out to them to get started. They’ve got some great examples of their work online, go check it out. If you’re ready to get started email info@audiotch.com and be sure to CC support@blubrry.com in your email.

We’re hoping to integrate this into the Blubrry Podcaster Dashboard and/or PowerPress down the line, so if this is something you’d appreciate let us know. We’re always open to suggestions on how to improve our partnerships.


Webinar! Get to Know Audioburst and Blubrry



Sign up for our joint webinar!

audioburst partnership announcementAs podcasters are looking for easier ways to share their content, we partnered with Audioburst to make this possible — they offer free audio ‘bursts’ to share on social media and elsewhere, transcriptions of episodes and additional distribution. Best of all any Blubrry hosting customer gets all of this for free! We’re diving in deep on how it all works next week in our webinar.

What Audioburst Offers:

  • Episode transcriptions
  • Audio clips aka bursts!
  • Social sharing
  • Potential revenue and monetization
  • Additional distribution

Sign up to attend the webinar happening Wednesday, September 25th at 3-4 ET, where we’ll be showing you the Audioburst Creators platform and as they like to say, Do More with Your Content. We’ll be including Q&A, so you’ll get the most out of the webinar if you can attend live.

Since Blubrry and Audioburst joined forces in March earlier this year we’ve had hundreds of customers utilize their features, and are now implementing them into their regular publishing routine. All the magic happens from Audioburst’s AI library, which means no work for you – just get your RSS feed added and reap the benefits.

Any Blubrry hosting customers can sign up with Audioburst now in the Blubrry Podcaster Dashboard and anyone interested in learning more about the features should attend the webinar. To learn more about the partnership check out the Blubrry Partners page and Audioburst.

Sign up for the webinar!


Win Free Podcast Hosting For A Year!



 

Each year, International Podcast Day is a day to celebrate all things podcasting: the growth in both listenership and shows produced; the great range of stories; the sheer joy of producing a podcast. So this year, to help you get into the spirit of the day,  Blubrry is giving away some pretty primo prizes. To one lucky winner we’re giving away a year of our industry-leading podcast hosting, podcast consulting with an industry leading voice, promotion of your new show, and a great microphone. But you’ve got to submit your entry for a chance to win. We’ll announce the winner during our sessions on International Podcast Day, so be sure to tune in.

Submit your entry here!

What You Can Win

  • One year of  podcast hosting for free – any standard plan
  • Up to two hours of consulting from podcasting veteran and Blubrry CEO, Todd Cochrane
  • We’ll promote your new show on Podcast Insider
  • An ATR2100-USB Cardioid Dynamic USB/XLR Microphone

How to Enter

  • Create an audio, video, or written entry describing yourself AND your idea for a new show. If you’re going to submit an audio or video entry, it must be 5 minutes or less in length. If you’re submitting a written entry, it must be one page or less @ 12 point font.
  • Be sure to include your name and contact info.
  • Upload to our Dropbox (linked below)
  • Tune into our International Podcast Day sessions to find out the winner!

Get creative here. We’re looking for something a little out of the box, we want to be impressed with your idea

We can’t wait to see what you come up with.

Submit your entry here!

Terms & Conditions


Podcasting 101: How to Start a Podcast



International Podcast Day is coming up on September 30 this year. We’ll be participating in the live events for sure, but also wanted to take a minute to reflect on the journey podcasting has taken over the past decade or so. And today we’re getting back to basics: how to start a podcast. Podcasting has become part of mainstream culture and media consumption, and it continues to increase in popularity–check out some interesting Podcast Stats Sound Bites we published in early 2019 for some examples. But, for this post, read on for some tips on how to start a podcast.

Pick your podcast topic & format

In order to start a podcast, you need to have something to talk about. Pick a topic that interests you, gets you excited, and that you could imagine talking about for hours. Maybe it’s a subject you’ve always been interested in, and want to take listeners along with you as you learn more about it. Maybe it’s a field in which you’re already an expert. Maybe you have a unique perspective on something. While you’re deciding on your topic, also keep in mind what format you’ll use: will you have co-hosts? Will you interview people? Will you go it alone? Some combination of all three?

Buy your domain and set up your podcast website

Sure, we may be biased because we’re a podcast hosting company. But we’re also right. You’ll have significantly more opportunities to produce, publish, and promote your podcast if you own your brand. One of the most fundamental ways to own & build your podcast brand online is to own your podcast feed, and to have your own website. There are tons of places to buy your domain name, so go ahead and search for one you like. Once you have your domain, you should check out podcast hosting from Blubrry. Our hosting plans come with one of the few IAB certified podcast statistics platform available in the market today. You’ll also get–included in your monthly  subscription–a WordPress website, PowerPress, no-fault overage, and syndication tools so you can get your podcast to Apple Podcasts, Google Podcasts, Spotify, and the other major podcast discovery platforms. Having your podcast on your own website allows you to follow best practices for podcast SEO, rather than relying on a podcasting platform to police the spammy bad actors out there.

Podcasting gear

We love good gear here. But know what we love even more? When people just start podcasting with whatever they have. At minimum, you need a way to record your voice, a way to edit the recording, and a way to get that recording to the internet (upload it to your Blubrry Podcast Website mentioned above, hint hint). There are tons of really great free audio recording and editing software options out there. Also, when you’re thinking about microphones, computers, headphones/monitors, keep in mind there is a huge used gear market online on sites like Ebay, Craigslist, and Facebook Marketplace to name a few. The most important thing when putting together your gear list is: get the minimum amount needed to get started. Once you’re up and running, hitting your stride as a podcaster, you’ll have plenty of time for gear upgrades.

Upload, publish, promote

Once you’ve got your topic, format, domain, website, and gear, it’s time to record! Don’t be afraid, do like Shia Labeouf says:

Ok. Now that you have your first episode in the bag, it’s time to upload it to your podcast media hosting account. If you’re using the Blubrry Podcast Website and PowerPress this is probably the easiest of all the steps. Read all the details here if you need a tutorial. Or, if you’re a Blubrry customer, reach out to our fine folks in customer support. We’re happy to help.

Why podcasts stats are important & how to analyze them

Podcast stats are a podcasters best friend. They tell you when, how, where, and on what devices your podcast is consumed. With Blubrry Podcast Stats, you can even get partial download reporting. You can use these statistics to help determine which episodes your audience likes and doesn’t like in order to build a more loyal and larger audience. It’s kind of like reading body language in person: it helps you understand that person is doubting what you’re saying when they cross their arms and cover their mouth with their hand. In the same way, podcast stats help you understand the consumption patterns of your audience, and what topics, timing, etc. resonate with your them. Then, you can give them more of the things they like (consume) when/where/how they want it, and less of the things they don’t.

If you really want to get into the nitty-gritty of podcasting, it’s probably worth perusing our Podcasting Manual. There’s detailed information about a wide range of podcasting-related topics, including answers to some questions you might not even know you have yet.