Pro Podcast Stats Getting More Goodies



Podcast Statistics Platform Enhancements

Have you noticed anything new about your Blubrry Pro Podcast Media Download Statistics (podcast stats) recently? We just rolled out some upgrades! In 2017 we added Great Britain, Brazil and Canada reporting. This year we’ve added regional breakdowns for Germany and Mexico– countries with increasing podcast creation and listenership. Along with new countries, we’ve added DMA regions for US metro regions. The DMA metro regions will be separated from the rest of the US reporting to provide clarity for analyzing and monetization opportunities. In a nutshell, here’s what the Pro Podcast Stats platform enhancements are, and what it means for podcasters:

  • Hourly downloads reporting: Pro Stats users will be able to see how many downloads you’re getting during each hour for the first week. This is a great way for podcasters to find out what days/times might be most popular for releasing episodes.
  • In addition to current geographic breakdowns, we’ve added regional breakdowns for Germany and Mexico. Our Pro Podcast Stats users will be one step closer to total podcast world domination.
  • And we’ve added further geographic reporting in the US by adding the ability to report on DMAs (for example, Chicago, Atlanta, etc.) This lets you provide clearer audience data to your advertisers.

Podcaster and Blubrry CEO, Todd Cochrane, said “Podcast stats are crucial for podcasters to grow our audiences. And especially so for monetization. Because Blubrry continues to provide more detailed, accurate information about your content and listeners, you have more control over the future of your show and brand.”

IAB Podcast Statistics Certification Update

We’re also expecting to achieve IAB podcast measurement/statistics certification in the coming days. Which is kind of a huge deal. Look for more on that as it develops, but we’ve been hard at work on it for a while now. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which will set the gold standard for all podcasting organizations. That means you will be able to provide advertisers and media buyers the most accurate, up to date statistics about your podcast, and that they can trust your numbers because our platform underwent a rigorous IAB audit and certification process.


Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)



Promoting your podcast on Apple Podcasts

Promoting your podcast on Apple Podcasts (formerly iTunes Podcasts)

Apple Podcasts is the 800 pound gorilla for podcast discovery. There are other important podcast directories, like Google Podcasts, but Apple Podcasts is the big kahuna. Below are a few ideas for promoting your podcast on Apple Podcasts.

  • First, make sure your podcast is submitted to Apple Podcasts (formerly iTunes Podcasts). We have a fantastic (and very thorough) step by step guide on how to submit your podcast to Apple Podcasts. Be sure to check it out.
  • Now that you’re listed on Apple Podcasts, make sure to follow the Apple Podcasts Identity guidelines. Because getting a quick win by gaming the system could result in long-term pain.
  • A little empathy goes a long way. Think like a listener: if they were to listen to your podcast on Apple Podcasts, what is the most important thing they’ll take away? Make sure that is super obvious from both your title and your show notes. That way, when they find you on Apple Podcasts, it’ll be easier for them to feel confident in clicking play and discovering your unique view on the world.
  • Don’t overcorrect: when you first learn to drive a car, and the vehicle is heading toward the other lane, it’s common to jerk the steering wheel back too far in the other direction. This is called overcorrection. And it’s common in other arenas as well, including podcast promotion. So, the next time your podcast stats show a jump or a dip in listenership, don’t overcorrect. Make sure you understand how to analyze your podcast stats.
  • Don’t get caught up in the hype: New and Noteworthy, which should actually be called New OR Noteworthy, can’t be gamed the way you’ve been told. Shows grow at their own pace, and a short lived spot in that list won’t make or break your show.
  • Spread the word: tell your friends, family, colleagues, and random strangers on the Internet. Ask them to leave reviews. Ask them to share links to their favorite episode(s) of your podcast on Apple Podcasts.

 

Looking for more ideas to promote your podcast? You. Are. In. Luck! Blubrry has a handy manual for promoting your podcast.


Podcast Business Journal Launched – YP45



Newly launches, the Podcast Business Journal is the latest podcast newsletter and website to emerge, featuring a familiar name, Todd Cochrane. Why do you podcast? Not everyone is in the podcasting game for the same reason and we discuss some of those scenarios. We tell you why you might not want to take a holiday break, we give some reasons on why you should stick around when everyone else is taking off. Last but not least, help us help you, on this week’s post-Thanksgiving episode of Your Podcast.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topics:

  • Why do you podcast? Is it a hobby, to market your own products, because it’s part of your job? Let us know the WHY behind your podcasting.
  • Taking a break for the holidays? We know it’s tempting. Why this may not be a great idea, and we have reasons to back it up.

Support:

  • Podcasting terms 101:  Feed, “show”, episode, post, media file, listing, upload,  download, PUSH, PULL and many more. We could do a whole episode about terms that get mangled when someone talks about podcasting. Shawn, John, Dave and I will post a question that has mixed terms in it and all try to figure out what the person really meant. It’s really interesting what we get sometimes.
  • Blubrry terms 101: Account, listing, hosting/stats subscrition, etc. Can be a bit confusing as well.
  • Help us help you below!
  1. READ the response you get from support all the way through. In most cases, we have covered your next question. Answer any questions support has, if you can. If you don’t know the answer, let us know that you at least read the question so we can clarify.
  2. DON’T PANIC, it’s important but it’s just a podcast. Yes, it’s critical but the worst thing you can do is get in a hurry. 99% of issues can be fixed even if not right away.
  3. We love to talk to you, BUT…..  please, do not put in a ticket, an email, a post on social AND call. Pick one (other than social media) and give us time to get to your question. This can cut down the time as we don’t have to sort through contacts that we have already taken care of.
  4. Social media. It’s great for general questions and comments to the community but direct support is best done DIRECTLY. We can not discuss account specific questions on social. (Plus, we in support don’t have time to surf for questions on Facebook and the like 99% of the time).
  5. As we said last episode. Be nice 😎 We will be nice to you.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Podcast Stats and How to Analyze Them



What are Podcast Download Statistics and Why Do You Need Them?

Podcast Media Download Statistics, more commonly referred to as “podcast stats,” track how many times your podcast episode is downloaded, where it is downloaded from, on which devices/platforms, when, etc. Why do you need podcast stats? Why do you need a speedometer, gas gauge, or an odometer (or GPS) in your car? So you know how fast you’re traveling, how far away you are from your destination, when you need to refuel, and other such considerations. Similarly, podcast stats tell you how your content is performing, when/where/how it’s being consumed, and — over time — shows trends and patterns of behavior. ALL of which you should be using to build your audience and improve your podcast.

How To Analyze Podcast Download Statistics

Data. Data alone is great. Geography, devices, apps, platforms, when, & which episodes are popular. Blubrry’s Podcast Download Statistics platform is one of the most robust, accurate, and stable podcast stats platform available today. In fact, some of our original algorithms (from 2006!) are still in use today. And a lot goes into determining what counts as a download and what doesn’t which was just validated by IAB Auditors in our bid for IAB Certification. Some deep dives during that audit process have led us to highly recommend some guidelines we’ve developed to help you get the most accurate podcast stats. But data alone is only half the battle. You also need to develop your sense of intuition.

Data + Intuition = Podcast Stats Awesomeness.

Podcast download statistics alone aren’t enough. Sacrilege and blasphemy, seeing as how we are purveyors of podcast media download statistics, right? Wrong. We want to make sure you know how to get the most out of the powerful podcasting tools we build for you. Data alone is like buying the ingredients for a cake: if you don’t follow a recipe and put the ingredients together in the right way, you could end up with… well, with something gross. So, how can you become the Julia Childs of podcast stats? A few simple tips will help get you on your way.

  1. Know your platform. Click. Poke around. Read the Podcast Media Download Statistics FAQs. Learn the tool inside and out so you know how best to use it. There is a fantastic demo of our Podcast Stats platform available as well. And, as always, Blubrry customers receive complimentary phone and/or video chat support from real live humans, so don’t be shy. Reach out and say hello, we’d love to help.
  2. Wondering is wonderful. Put your two-year-old-you hat on: your favorite question was probably “why?” Why is the sky blue? Why do birds sing? Why? Why? Why? Similarly, as a podcaster reviewing your podcast stats, you should always wonder why: why did 20% more people download my most recent episode? Why was there a sudden drop off in Ohio? Wow! Most of my audience is on Android… I wonder why?
  3. Don’t hyperventilate, hypothesize. Seeing a trend? Whether it’s up or down, don’t freak out. Take a step back, ask yourself why this might be the case, and come up with some hypotheses — ideas to explain what you’re observing.
  4. Testing, testing. Once you’ve wondered and hypothesized, it’s time to test. What are some things you could test? Could you run a very targeted social ad campaign to your Ohio audience (you can geo-target both paid and non-paid posts on Facebook, so you don’t necessarily have to spend money)? Could you do a follow-up blog post (see our post on repurposing podcast content) on a similar topic, but make it more immediately relevant? Could you ask your audience for input?
  5. Use demographic data you have collected through the free Blubrry Audience Survey tool to help complete the picture of your audience makeup.

There are certainly more things to keep in mind when analyzing your podcast media download stats. But we wanted to get a few of the high-level, most impactful tips up. How do you analyze your podcast stats? Any tips you’d like to share? Let us know!


Google Share Button and Apple On Holiday – YP44



We’re getting closer and closer to holiday season and some might be surprised to hear it effects podcasting. Apple recently released it’s holiday schedule, so those of you looking to start a new show, make a change, etc. please take note of the days they’ll be off and when things will be slower in general. Remember, poor planning on your part does not constitute an emergency on theirs. Everyone deserves a break for the holidays. On the other side of things, Google Podcasts has added a share button to their app. Blubrry is moving some RSS feeds – if you’re effected you received an email about it, so no worries for anyone. We’ve also been working hard on our IAB statistics certification, among other things happening here at Blubrry.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

A belated Happy Veterans day! Thanks to all that have served!

News:

  • Google Podcasts has added a Share button on their app: Helping with growing audiences.
  • Google Podcasts Link Generator: Create a link specifically for your show on Google Podcasts that you can share with listeners, social media, website, etc.
  • Apple Podcasts Holiday Schedule, see the details below.

Holiday Submission Schedule

If you plan to release new shows on Apple Podcasts in November or December, be aware of the following periods of delayed submission activity:
– November 16, 2018, to November 26, 2018
– December 21, 2018, to January 2, 2019
Shows submitted during these windows may not be available within our regular time frame of five business days. Plan accordingly and submit any new shows with this in mind.

Topics:

  • RSS feed move for Blubrry.COM based feeds (not PowerPress feeds). If you’re using WordPress you don’t need to worry about this at all. For those effected, you don’t have to do anything.
  • IAB Stats certification for Blubrry: An update for you on our progress.

Support:

  • Spotify: Important stuff for you to be able to have your show in Spotify.
    1. Feed title
    2. Apple Category
    3. Author
  • Please give us as much info as you can when you contact support. It saves a lot of back and forth.
  • We have noticed the level of rudeness when asking for help is on the increase. Just remember, we didn’t do anything to your podcast. This stuff can be confusing and we are happy to help, but being rude is, well just rude, and as much as we try, we are human. If someone is rude to us in support, it’s really hard not to be rude back. Bottom Line: There are humans behind all this online stuff. Cut us some slack!

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com


Critical IAB Podcast Statistic Changes



You work hard to build your podcast, your audience, your voice. And you rely on Blubrry to provide flexible, stable, industry-leading tools like podcast media hosting and podcast download statistics to make it easier to share your point of view and make informed decisions. As some of you know, the past few months we have been going through an extensive audit by an IAB audit team to achieve certification of our statistics.

We have learned a great deal during the process and have come up with guidelines that all podcasters should be following that will help you obtain the most accurate podcast statistics. We think it’s a quick must read for all.

The Changes

In this process we’ve begun making some behind the scenes changes that we’ll roll out in three phrases over the next few months.

First, will be for our enterprise customers like ESPN and ABC, with no changes to that system.

Second, will be our media hosting customers: how we process data will change to raw log files. This will allow us to provide you some new unique info. We’ll keep you updated and give more information later on, no need to worry about anything.

Non-Hosting customers that use our platform strictly for podcast statistics using the redirect method will come next. In order to certify redirect clients, we are required to put in place code that will audit podcasters website for activities like pre-loading. Preloading refers to the functionality where a web-based audio player will automatically start loading the media upon page load. This audit along with a user agreement we are preparing will be required for redirect clients that are not hosting with us.

We appreciate your trust in Blubrry as we continually improve our already great podcasting platforms. If you have any questions or concerns, please don’t hesitate to contact one of our real, live humans in support.


Balancing a Podcast and a Career – Podcasting Tips



Balancing a Career and a Podcast - Blubrry

How is it there are never enough hours in the day? From work, to friends & family, to hobbies and passion projects, sometimes it seems like there’s simply not enough time. And achieving any semblance of “balance” can feel impossible. Today, we’ll focus specifically on balancing a podcast and a career.

Define your podcasting and career goals

Having goals will help you determine if you’re on the right track, devoting too much time to your podcast and not enough to your career (and vice versa). For example, your podcast goals might include producing an episode per week, growing your podcast audience by 10% each month, and securing one big-name interviewee per quarter. Whatever your goals are, make them measurable. That way, you will be able to determine if you’re on the right track, need to invest more time/resources, or maybe even cut back a bit.

Podcast and career overlap: pro or con?

Is there overlap between your podcast and your career? Do you podcast about the industry in which you are employed? Yes? Awesome. No? Also awesome. There’s an old Tibetan parable about a family, some horses, and determining what’s “good” and what’s “bad.” The short version is: “could be good, could be bad; who knows?” When balancing a podcast and a career, having overlap between the two, or no overlap at all can be a good thing. If you’re a spanish speaking healthcare professional and you’re podcast is about spanish in the medical setting, you’re leveraging your professional experience and expertise to help share your views with the world. But podcasting can be a fantastic break from your career as well. Maybe you are an appliance repair person, but really love sports. So, you podcast about sports. It’s a way to keep your mind fresh and gives you a mental rest from repairing stoves.

Take a step back

Are you spread too thin, “sort of stretched, like butter scraped over too much bread?” Maybe it’s time to take a step back, take a breath, and make a list. List out all the things you’re responsible for–including time for work, sleep, self care, and time with friends/family–and estimate the number of hours per week you are dedicating to each. Pro tip: if the total number of hours you’re supposed to be dedicating to everything is more than 168 (the number of hours in a week) it’s time to scale back. Now that you’ve laid it out, are there any areas out of alignment, especially when compared to the amazing, measurable goals you’ve set forth? Yes? Better get to work realigning.

Of course, there are tons of tips for balancing a podcast and a career. These are just a few. How do you balance your podcast and your career? Sound off in the comments or on social– someone else might be wondering how to do something you’ve already figured out!


Top 5 Directories to Submit Your Podcast – YP43



In the nonstop blur of podcasting advice, Blubrry longtime podcasters have recommend the top 5 directories to submit your podcast to. Each directory serves it’s own purpose and some are more valuable than others. The changes never stop in podcasting and Todd and Mike discuss a new conference, a B2B purchase, and the consistent concerns with Apple’s directory.

Welcome to Your Podcast, THE official Blubrry podcast!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topic:

  • Top 5 places to make sure your podcast is listed (in order of importance)
    1. Apple Podcasts – Yes, still #1.
    2. Google Podcasts – Because, come on, it’s Google.
    3. TuneIn Radio – Gets you on Alexa, Google Home, Cortana and whatever that Facebook thing is.
    4. Stitcher – A significant number of people continue to use this platform.
    5. Spotify – Yes, we still think it deserves to be last.
    Other places are: Blubrry directory and iHeartRadio (if you can get in). Apply here.

Most iOS and Android Podcast apps use Apple’s API so if you are in Apple, you’ll be in most apps.

Support:

  • Changing the title of your show in PowerPress: With Apple’s silliness going on concerning Titles and Author tags, we get a lot of people wanting to change their titles. The setting is called “Feed Title” and it’s in the Feeds tab of PowerPress settings.
  • When you cancel your hosting account (At Blubrry and everywhere else), your files will go offline.
  • Yes, it’s true! More than one podcast needs more than one hosting account at Blubrry.
  • Advice to podcast owners: IF you have a team taking care of your podcast for you, make sure you retain the logins and passwords to EVERYTHING. Apple Podcasts Connect, Feedburner (if you use it), your media host, WordPress site, your web-host. Everything. Even if you never log in, have that info and make sure it works every once in a while. It can save you a TON of trouble later.
Happy Halloween! 🎃 👻

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com


Repurposing Podcast Content



Podcasting Tips: Repurposing Podcast Content

Podcasting Tips: Repurposing Content

Podcasting tips, just like leftovers, can be a soggy, bland, soul-crushing experience. Or, they can be a treat: french toast (stale bread + milk & eggs), tortilla chips (stale tortillas cut up and fried), and fried rice (leftover rice fried to deliciousness with a hearty helping of soy sauce) come to mind. Athletes trying to keep fit in cold winter months used peach baskets and soccer balls to create basketball. Is that enough mixed metaphors yet? Yes? Ok, good. Let’s move on to why & how to repurpose content for & from your podcast.

Podcasting tips on repurposing podcast content and why you should consider it

Invariably, there are certain episodes, series, or topics which drive a ton of consumption. Pro tip: if you’re not sure how your content is performing, who is consuming it, on which devices, etc., you might want to check out our Podcast Media Download Statistics; they’ll give you the data you need to make important decisions about your show and how to grow it. This content, that’s driving a disproportionate share of your media downloads, is a great place to start. You know your audience likes it.

It’s also a great way to introduce your audience to content they may have missed and/or introduce new audience members to your brilliance in other forms.

How to repurpose content: a few podcasting tips

Please, please, please don’t just throw up a transcript of your podcast on your blog as a post. The key to repurposing–both with food, sports and with podcast content–is to make it a new experience, not a shadow of the original. People can re-read that blog post on their own, they don’t need you to literally read it to them and call it a podcast episode. Conversely, they can read your show notes rather than a whole other blog post where you “repurpose” podcast content.

Instead, use this as an opportunity to go into more depth on certain aspects. Or provide different examples. Or, if you’re going from an audio podcast to a video podcast, add some interesting visuals.

Another great tip is to use it as a way to update the content. For example, if you’ve got a podcast episode about the top french toast recipes of 2017, why not create a blog post or video podcast updating that list for 2018?

End of year “best of” list time is coming soon. Why not create a list of your most popular content, why you think it’s popular, and then link through to that content? Could be a great way to increase the connections you have with your audience.

_______

There you have it. We went from turkey sandwiches to best of lists, all in an effort to show you that repurposing podcast content can be a powerful tool to help grow your podcast audience, and give you opportunities to expand on some of your favorite topics.


Why Does Your Podcast Matter



A great followup to the last episode, we discuss why someones podcast matters and the reasons behind starting one and ending one. Jason Lustig, host of Jewish History Matters, started his show about a year ago and is currently in it’s second season. He’s in academia so he sees a significant reason to focus on historical topics and setting goals for your show. When he was researching how to start his podcast and what you should do he gravitated towards advice from NPR, as they’re well known in the industry. We discuss the advice they provide to any podcaster.

Recently numbers from Blubrry via Todd Cochrane came to light about the number of shows that are active compared to the number of shows that exist in general. Given the number of years podcasting has been around, some shows aren’t active anymore, but that’s just one reason why a show hasn’t released a new episode within the last 60 days.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

NPR Ear Training Guide: Helping fix issues with recording, editing and mixing. Helpful for those just starting a show or that need a little extra push to improve one.
Jewish History Matters: Podcast from Jason Lustig. Conversations on new research and debates about Jewish history and why it’s important.
Death of a Podcast: What is podfade?
Sound Education: 1st time conference in Cambridge, MA early November.
Email MacKenzie: Contact her with your questions, comments, guest requests, etc.