Creating a Podcast Network on your WordPress Website



Starting a podcast network just got a bunch easier with Blubrry’s Podcast Network Plugin, free to our Professional Hosting customers. These high-level customers can start their own podcast network website today with the help of our new WordPress plugin. 

The Podcast Network Plugin allows you to create and share a network with other podcasts inside and outside of the Blubrry hosting domain. Podcasts using Blubrry hosting can be added for free — up to 500 shows — and podcasts outside can as well for a monthly fee starting at $50 for up to 30 shows, both with the show-host’s approval.

If you’re not yet a Professional Hosting customer, there has never been a better time to upgrade. We will work with you to determine your specific needs and pricing, starting at about $100 a month. 

This is revolutionary! For the first time, any podcaster can build and manage a podcast network using a plugin designed by the Blubrry team. When used in tandem with our PowerPress Podcasting Plugin you can grow your show organically on your site while partnering with shows that may or may not host at Blubrry.

The plugin creates show pages for you with a click of a mouse. It offers organized lists you can display on your network to your liking using any template you desire and so very much more.

Let’s break it down:

  • Want to add shows that aren’t in your account but using Blubrry hosting? No problem.
  • Not sure how to create a website with multiple shows on it? Taken care of.
  • Save your time, money and a potential headache with our simple, yet powerful plugin. All the benefits of PowerPress, scaling capabilities, and flexibility for your fellow creators.

Are you excited? We are. If you’re not yet using our Professional Hosting, contact us and we’ll get you going. Arrange a demonstration of all the features of the Blubrry Podcast Network Plugin the most powerful audience building tool to be introduced in the past decade.


Blubrry Affiliate Program – An Interview with BforBloggers



The affiliate program from Blubrry Podcasting is something we’re pretty proud of. Not just because we think it’s a great opportunity for smart, hardworking folks to generate an income. But also because of some of the amazing Blubrry Podcasting Affiliates we have been fortunate enough to partner with. This week, we reached out to Aayush Bhaskar of BforBloggers to get his perspective on the Blubrry Affiliate Program. He’s an affiliate, but not a podcaster… yet. He’s planning to launch a podcast in 2020, so keep an ear out.

Blubrry Podcasting: How long have you been an affiliate?

Aayush Bhaskar: I’ve been a Blubrry affiliate for two years now. I joined in December 2017. Two months after joining, I started promoting Blubrry actively through pillar articles like the one “How to start a Podcast.” 

Blubrry: How much time do you dedicate to the program?

Aayush: It depends on what kind of content strategy I prepare for the given month. For example, August was targeted to Podcasters and October was a month targeted for Youtubers.

Blubrry turns out to be a perfect service to promote Youtubers as well. YouTubers can repurpose their content on podcasting platforms as it takes very little time but the results are amazing.

I actively promote Blubrry where it can fit in the best, without pushing it down the throat of my readers. I also included it in my course Kick Start Blogging and resource section, a few evergreen sections of BforBloggers.

Blubrry: Do you participate in any other affiliate programs?

Aayush: Yes. A few. And a few vetted partnerships. 

Blubrry: How would you rate Blubrry’s affiliate program versus other affiliate programs?

Aayush: A definite winner for making money. Other programs a very low credit, and some programs pay off a gift card – which I find to be very annoying.

Blubrry, on the other hand, gives straight commissions in the form of real money – not a gift card or credit. And the amount per paid signup is the highest commission you can get.

You also get a custom coupon code to share with your audience, which makes Blubrry’s marketing pretty easy. I find it an excellent value proposition to sell Blubrry over its competitors.

Blubrry is also a reliable product: an industry-leading media player, uptime analytics data, and speed when it comes to podcast hosting.

Blubrry: What’s been the most unexpected, positive thing about Blubrry’s affiliate program?

The unexpected thing was offering a free trial with custom coupons. Not many brands provide unique value to affiliates, and a free month is unusual.

[Another thing is] the tracking and ease of selling. I can track my progress month by month and year by year pretty quickly. It makes it clear where I need more work to do and track a campaign when my sales hiked.

Affiliate support – It’s necessary to have an active affiliate manager for an affiliate program to be successful, and MacKenzie has been helpful and easy to reach since day one. 

And, the annual bonus: The fact that you are given a bonus on your annual gross sales (and not affiliate commissions) is a cherry on top.

Blubrry: If you could give folks one bit of advice about affiliate programs in general, and Blubrry’s specifically, what would it be?

Aayush: When joining an affiliate program, make sure you are choosing a product that’s relevant to your niche and is a need for your targeted audience. If the product isn’t NEEDED, no one is going to pay attention even if you offer a discount. 

Blubrry’s affiliate program is already a good one. To promote Blubrry, you need to make sure you are pinpointing your problems and helping them understand why Blubrry is the best fit to solve that problem.

Another way to make good money as a Blubrry affiliate is demo videos. Demo videos that teach a beginner how Blubrry’s backend works will be a fantastic opportunity for higher sales.

I would also bet on dividing Blubrry’s podcast hosting, statistics, and PowerPress in a series of blog posts connected, you know, as a complete guide on Blubrry for Beginners.

If you host a podcast show on Blubrry, you can easily add a “Hosted on Blubrry” link with your affiliate link in the end of your transcript. 

Blubrry: Anything else you’d like to add?

Blubrry is a strong product and feels to be a perfect fit for podcasters to promote. Beginners can take advantage of Blubrry’s simple dashboard and pricing and advanced podcasters can use it’s stats to create a podcast marketing strategy.

———

Blubrry is also currently running an affiliate contest, you can learn more here. If you’re not already an affiliate, apply here.


The Next Best Podcast Tool



Want to help shape the future of podcasting? Maybe you’ve cobbled together a unique workaround, maybe you’ve always wondered why nobody had made a particular product or service. Well, now’s your chance to make it a reality. This fall, Blubrry is giving you a chance to help us create the Next Best Podcasting Tool.

Here’s how it works:

  1. Create either a 1-4 minute audio file entry or a written entry. The entry needs to describe your idea, the problem(s) it solves, and why you think it’s important to Blubrry and podcasting.
  2. Read the terms here and upload your audio and/or written entry here between October 11th 2019 and 11:59PM Eastern on Friday, November 8th.
  3. We’ll choose a winner and notify them via email on Monday, November 11th. We’ll also post the winner on our blog.
  4. The winner will then get to work with Blubrry to make their idea a reality.

That’s it. Pretty simple. Pretty awesome. What are you waiting for? Help Blubrry create the Next Best Podcast Tool.


PowerPress: The Best WordPress Podcast Plugin Gets Even Better



Last week, Blubrry released PowerPress 8.0 Beta, with a host of new features to make it even easier for you to share your story with the world. Everything from new subscribe destinations, to styling, to various bug fixes.

Given the explosion in podcast listenership–and places for audiences to discover & consume podcasts–we’ve added a few more subscribe destinations. (As an aside: are you curious about some of those podcast statistics? Be sure to check out our occasional series, Podcast Stats Soundbites, where we discuss podcast production, audience statistics, trends in the market, and what we think the implications might be. Ok. Back to PowerPress!) With PowerPress 8.0, you can submit your podcasts to Deezer, Pandora, and iHeart in addition to all the other existing PowerPress subscribe destinations.

Blubrry wants you to own your own podcast brand. Which means we want to give you as many, simple options to customize your podcast website’s look & feel. So, with PowerPress 8.0, we’re releasing a whole slew of new stying options for subscribe buttons. We’ve also added the option to remove “!important” and “text-align: left” styling to subscribe buttons and widgets.

 

PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: subscribe sidebar options PowerPress 8.0: new styling options for "subscribe to podcast" buttons PowerPress 8.0: new styling options for "subscribe to podcast" buttons

PowerPress is one of the most-used podcasting tools in the world. It makes publishing your podcast and submitting it to the major podcast discovery platforms ridiculously simple, and extremely customizable. Sure, you could podcast on someone else’s platform, but you run the risk of not even owning your own podcast. With Blubrry & PowerPress, it always yours and we’re just here to make it easier for you to share your unique perspective with the world.

Plus, various improvements and bug fixes.The non-beta release of PowerPress 8.0 is scheduled for October 8, 2019. You can read all the details and documentation on our PowerPress Beta page.


AudioTech — Professional Quality for Any Podcaster



Putting out a top-of-the-line podcast just got easier with Blubrry’s extended network. We partnered with the audio engineering company AudioTech, which will edit your podcast episodes for an affordable price. All Blubrry hosting customers receive 20% off any podcast editing service provided by AudioTech.

AudioTech

As a podcaster, you know how much is involved with not only creating great content for an episode, but publishing it as well. Here are a few reasons why you might want to invest in a professional editor – whether you’re currently editing your own or not.

  • Take out umms, ahhs, long pauses, meowing cats, crying babies – all those life noises
  • Normalize your levels – especially helpful with multiple voices
  • Add your intros and outros, maybe even some ads/sponsorships
  • Cut the ends – clean up the beginning and end of your episode

Learn more about what AudioTech offers and reach out to them to get started. They’ve got some great examples of their work online, go check it out. If you’re ready to get started email info@audiotch.com and be sure to CC support@blubrry.com in your email.

We’re hoping to integrate this into the Blubrry Podcaster Dashboard and/or PowerPress down the line, so if this is something you’d appreciate let us know. We’re always open to suggestions on how to improve our partnerships.


Webinar! Get to Know Audioburst and Blubrry



Sign up for our joint webinar!

audioburst partnership announcementAs podcasters are looking for easier ways to share their content, we partnered with Audioburst to make this possible — they offer free audio ‘bursts’ to share on social media and elsewhere, transcriptions of episodes and additional distribution. Best of all any Blubrry hosting customer gets all of this for free! We’re diving in deep on how it all works next week in our webinar.

What Audioburst Offers:

  • Episode transcriptions
  • Audio clips aka bursts!
  • Social sharing
  • Potential revenue and monetization
  • Additional distribution

Sign up to attend the webinar happening Wednesday, September 25th at 3-4 ET, where we’ll be showing you the Audioburst Creators platform and as they like to say, Do More with Your Content. We’ll be including Q&A, so you’ll get the most out of the webinar if you can attend live.

Since Blubrry and Audioburst joined forces in March earlier this year we’ve had hundreds of customers utilize their features, and are now implementing them into their regular publishing routine. All the magic happens from Audioburst’s AI library, which means no work for you – just get your RSS feed added and reap the benefits.

Any Blubrry hosting customers can sign up with Audioburst now in the Blubrry Podcaster Dashboard and anyone interested in learning more about the features should attend the webinar. To learn more about the partnership check out the Blubrry Partners page and Audioburst.

Sign up for the webinar!


Win Free Podcast Hosting For A Year!



 

Each year, International Podcast Day is a day to celebrate all things podcasting: the growth in both listenership and shows produced; the great range of stories; the sheer joy of producing a podcast. So this year, to help you get into the spirit of the day,  Blubrry is giving away some pretty primo prizes. To one lucky winner we’re giving away a year of our industry-leading podcast hosting, podcast consulting with an industry leading voice, promotion of your new show, and a great microphone. But you’ve got to submit your entry for a chance to win. We’ll announce the winner during our sessions on International Podcast Day, so be sure to tune in.

Submit your entry here!

What You Can Win

  • One year of  podcast hosting for free – any standard plan
  • Up to two hours of consulting from podcasting veteran and Blubrry CEO, Todd Cochrane
  • We’ll promote your new show on Podcast Insider
  • An ATR2100-USB Cardioid Dynamic USB/XLR Microphone

How to Enter

  • Create an audio, video, or written entry describing yourself AND your idea for a new show. If you’re going to submit an audio or video entry, it must be 5 minutes or less in length. If you’re submitting a written entry, it must be one page or less @ 12 point font.
  • Be sure to include your name and contact info.
  • Upload to our Dropbox (linked below)
  • Tune into our International Podcast Day sessions to find out the winner!

Get creative here. We’re looking for something a little out of the box, we want to be impressed with your idea

We can’t wait to see what you come up with.

Submit your entry here!

Terms & Conditions


Podcasting 101: How to Start a Podcast



International Podcast Day is coming up on September 30 this year. We’ll be participating in the live events for sure, but also wanted to take a minute to reflect on the journey podcasting has taken over the past decade or so. And today we’re getting back to basics: how to start a podcast. Podcasting has become part of mainstream culture and media consumption, and it continues to increase in popularity–check out some interesting Podcast Stats Sound Bites we published in early 2019 for some examples. But, for this post, read on for some tips on how to start a podcast.

Pick your podcast topic & format

In order to start a podcast, you need to have something to talk about. Pick a topic that interests you, gets you excited, and that you could imagine talking about for hours. Maybe it’s a subject you’ve always been interested in, and want to take listeners along with you as you learn more about it. Maybe it’s a field in which you’re already an expert. Maybe you have a unique perspective on something. While you’re deciding on your topic, also keep in mind what format you’ll use: will you have co-hosts? Will you interview people? Will you go it alone? Some combination of all three?

Buy your domain and set up your podcast website

Sure, we may be biased because we’re a podcast hosting company. But we’re also right. You’ll have significantly more opportunities to produce, publish, and promote your podcast if you own your brand. One of the most fundamental ways to own & build your podcast brand online is to own your podcast feed, and to have your own website. There are tons of places to buy your domain name, so go ahead and search for one you like. Once you have your domain, you should check out podcast hosting from Blubrry. Our hosting plans come with one of the few IAB certified podcast statistics platform available in the market today. You’ll also get–included in your monthly  subscription–a WordPress website, PowerPress, no-fault overage, and syndication tools so you can get your podcast to Apple Podcasts, Google Podcasts, Spotify, and the other major podcast discovery platforms. Having your podcast on your own website allows you to follow best practices for podcast SEO, rather than relying on a podcasting platform to police the spammy bad actors out there.

Podcasting gear

We love good gear here. But know what we love even more? When people just start podcasting with whatever they have. At minimum, you need a way to record your voice, a way to edit the recording, and a way to get that recording to the internet (upload it to your Blubrry Podcast Website mentioned above, hint hint). There are tons of really great free audio recording and editing software options out there. Also, when you’re thinking about microphones, computers, headphones/monitors, keep in mind there is a huge used gear market online on sites like Ebay, Craigslist, and Facebook Marketplace to name a few. The most important thing when putting together your gear list is: get the minimum amount needed to get started. Once you’re up and running, hitting your stride as a podcaster, you’ll have plenty of time for gear upgrades.

Upload, publish, promote

Once you’ve got your topic, format, domain, website, and gear, it’s time to record! Don’t be afraid, do like Shia Labeouf says:

Ok. Now that you have your first episode in the bag, it’s time to upload it to your podcast media hosting account. If you’re using the Blubrry Podcast Website and PowerPress this is probably the easiest of all the steps. Read all the details here if you need a tutorial. Or, if you’re a Blubrry customer, reach out to our fine folks in customer support. We’re happy to help.

Why podcasts stats are important & how to analyze them

Podcast stats are a podcasters best friend. They tell you when, how, where, and on what devices your podcast is consumed. With Blubrry Podcast Stats, you can even get partial download reporting. You can use these statistics to help determine which episodes your audience likes and doesn’t like in order to build a more loyal and larger audience. It’s kind of like reading body language in person: it helps you understand that person is doubting what you’re saying when they cross their arms and cover their mouth with their hand. In the same way, podcast stats help you understand the consumption patterns of your audience, and what topics, timing, etc. resonate with your them. Then, you can give them more of the things they like (consume) when/where/how they want it, and less of the things they don’t.

If you really want to get into the nitty-gritty of podcasting, it’s probably worth perusing our Podcasting Manual. There’s detailed information about a wide range of podcasting-related topics, including answers to some questions you might not even know you have yet.


How To Build a Podcast Network



Now that podcasting is solidly in the mainstream of popular culture, and now that there are so many tremendous podcasts out there, a lot of podcasters are beginning to look for that next edge to develop & grow their audience. One good option could be to create a podcast network. Here, we’ll briefly explain what that means and give some ideas on how to do it.

What is a podcast network and why should you build one?

Think about old-school broadcast TV networks: it’s a collection of shows that are cross-promoted, and they share overhead costs among other things. A podcast network is quite similar. A podcast network is a collection of podcasts that have decided to group themselves together in order to make cross-promotion easier, as well as possibly sharing production and overhead costs.

Why should you build a podcast network? Because your listeners are having trouble finding podcasts. We all know that podcast discovery is a big issue, and there are plenty of companies (cough)google(cough) spending plenty of resources to make that easier. One way you can make it easier is by making a podcast network. Putting together a group of shows that could potentially grow each others’ audiences through cross promotion is kind of a no-brainer. But it’s not all that easy with the tools that are currently available.

How do you build a podcast network?

Like most things, there’s the human side and the technical side. On the human side, you need to seek out and/or create podcasts that are in some way related. It could be that the podcast “on air” talent is the same. It could be that the subject matter is similar, or at least somewhat related. It could be that the audience demographics or interests are very similar. So, when you are creating your podcast network and approaching other podcasters to join forces, have a plan and a pitch as to why those other podcasters should join you. Help them understand what’s in it for them with things like revenue and cost sharing, cross promotion, etc.

On the technical side, it’s honestly not that easy right now. You can cobble together a working podcast network with some existing tools. Our CEO, Todd Cochrane, recently spoke with two podcasters who had just launched their brand new podcast network… after 3-4 months worth of work designing & coding. He mentioned to them that PowerPress is actually robust enough that you could create a network with it and in fact many have. And if you’re a Blubrry customer, our real live humans in customer support would be happy to get you up and running. Also—and we don’t usually tip our hat like this—we have something pretty big in store for later this year: Blubrry is putting the finishing touches on a Podcast Network Plugin for WordPress which will make it ridiculously easy to set up and maintain your own podcast network. We noticed that more and more of us are creating podcast networks, we have it nailed with publishing, but we wanted to make it easy to showcase a network. So what we have in the pipeline is going to extend the tools we have today. That’s how we got started way back in 2008, actually. We were podcasting, but the tools were lacking, so we built PowerPress. And hosting. And stats. Be sure to stay tuned for pricing and availability.

Podcast networks are definitely here to stay, and you might benefit from creating or joining one. But it’s still a bit tricky, on the technical side of things, to get one set up. But keep you eyes peeled for our upcoming podcast network plugin to be released.


Blubrry Partners with Journity for Increased Website Engagement



Combining powerful site creators with podcast service providers

We know it’s hard to believe, but we’re not experts at everything, and that’s why we partner with other organizations to make sure you’re getting the best outcome for your podcast. Recently, we joined with Journity, a software and service company that helps nonprofits increase conversions with website personalization and behavior tracking — ultimately turning new visitors into partners.

Nonprofits looking to start a podcast, come to Blubrry. And when you’re ready to customize your website content based on what your audience is looking for, Journity has you covered.

We know that it can be overwhelming to add a new element, such as a podcast, to your site. And the last thing you want is for your podcast to get buried on your website, resulting in fewer subscribers and less exposure.

That’s where Journity comes in — encouraging the visitors who are most likely to listen to your podcast and subscribe to click. Journity works in the background showing your audience relevant content and personalized prompts in real-time. 

Best of all, this isn’t only for hosting customers, but for any Blubrry user. All of our services will integrate with Journity’s personalization platform to ensure your site will connect the right message to the right people at the right time.

Personalized and predictive fundraising is crucial to a nonprofit’s digital impact. NPOs such as St. Jude’s, Charity:Water and Girl Scouts are using personalized engagement strategies to boost conversions and connect with people in a deep and personal way.

Combining our services, you’ll be able to:
  • Drive new subscribers
  • Gain feedback from listeners
  • Push for more positive Apple reviews

Journity’s team started in 2004 — only a year before we did — and provides digital solutions like SEO, donor growth, content engagement, email acquisition and more. 

We can’t wait for you to give it a shot. You can learn more about Journity here and our partnership here. They have case studies you can review and a team ready to answer your questions.