iOS 11 Is Here! Is Your Podcast Ready?



Earlier this week, Apple released iOS 11 – and with that release came several changes to the Apple Podcasts directory that will add new functionality and enhance the experience of finding and listening to podcasts. Here are the new podcast tag types:

New Serial program/show type. Not to be confused with the podcast of the same name, this tag will be useful for shows that release content in seasons. Previously, there was no built-in way to direct new listeners to start at episode 1 of the latest season, rather than just jumping in at the latest episode as podcast listeners are accustomed to doing.

While this new tag won’t affect most current podcasts, we have noticed an uptick in the popularity of serialized podcast episodes and podcasters who follow this format will benefit greatly from the new options. If your podcast follows a serial format, be sure to utilize the new tags by selecting “serial” in the iTunes Type field of your iTunes tab in the PowerPress plugin settings. Hover over “PowerPress” in the lower left-hand column of your WordPress dashboard, choose “settings” in the menu that pops up, then the ‘iTunes” tab in the main window to find the field:

New Title field: Apple Podcasts has made a move toward displaying “clean” titles to listeners during playback – that means no episode numbers or other extra information. For example, if your podcast episode is titled “The Best Podcast Episode Ever, #143,” a potential listener would only see “The Best Podcast Episode Ever” displayed as the episode title.

Luckily, here at Blubrry we’ve been on top of these changes for a while. We included support for these new attributes in PowerPress back in June’s 7.1 release and also within Blubrry’s publisher interface, and we’ve also updated our media uploader for Blubrry hosting customers so that upload speeds can be maximized. In other words, if you’re a Blubrry hosting or PowerPress user, you’re already ahead of the game. We hope you’ll find that these additions to Apple Podcasts have a positive impact on your podcast, and remember that if you have questions, our top-notch customer support team is always here for you.


Ad Deals and Statistics – Your Podcast 014



A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we’ll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

  • Episode zero – In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
  • “Second show syndrome” – Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family’s blessing to do one.
  • Ad deals – Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE

Support:

  • Stats – We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we’ll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
  • Stats have to be implemented on your media files (not the feed itself) See the “Getting Started” link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
  • Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com


8 Tricks To Help You Land Guests For Your Podcast – Even If Your Audience Is Small



Anyone whose podcast depends on interviews with guests faces the same dilemma in the beginning: without guests, you have no show. But before your show is well-known, how can you get guests?

These 8 tips from the Blubrry team and podcast hosts will help you land those guests and put out a great show, even if you’re just getting your podcast off the ground:

 

  1. Just ask. Graham Smith and Kirsten Dunlap, co-hosts of The Home Hour podcast, have had success booking well-respected experts even though they just got their show off the ground about six months ago. Their number-one piece of advice? Just ask. “The reality is, you’re offering a great service to potential hosts,” says Dunlap. “Be confident that you’re giving them a lot of value – it’s an even exchange.”
  2. Play up your strengths. Just starting out? Don’t focus on the small size of your audience, but accentuate the positives about working with you, suggests Dunlap. “You might say “we have an audience full of women who are interested in these kinds of things,” she says. “Don’t focus on the numbers if they aren’t impressive – they may not ever ask, so don’t let lower numbers hold people back from saying “yes.”
  3. Land a big fish – and talk it up. It might take a while, but if you can reel in a well-known guest, you can use that name as bait to hook other guests in the future, suggests Smith. After getting a B-list celebrity to agree to be on a future show, Smith began dropping her name in conversations with other potential guests. “It’s some level of flattery – suggesting that you believe the person you’re asking is in the same leagues as your famous guest. Once the episode with a well-known guest has actually aired, you’re in an even better position to capitalize on the connection via your podcast website and social channels. But don’t worry too much about your potential guests’ audience size, suggests Dunlap. “In the beginning we got a little starstruck and had on some guests with giant followings. But those people are busy and don’t always share your stuff to their audience.” She shares that guests with smaller to medium-sized followings are usually much more generous with sharing the episode out to their following. “You don’t have to get a big name to have a good show with a great guest,” says Dunlap.
  4.  Make the ask personal. “I always find something personal to add to my initial outreach email – it’s never a mass email,” says Smith. Dunlap agrees. “I think if you find guests who really bring value to your listener, it comes across in your ask and helps you narrow down which guests to ask.
  5. Make it easy. “I offer potential guests flexible appearance times, and make sure to respect their time by staying within the time allotted,” says Blubrry CEO Todd Cochrane.
  6. Do your homework. “I do a lot of research before inviting a potential guest on the show,” says PowerPress Podcast Host, MacKenzie Bennett. “If it turns out they’re not a great guest in the end, it’s usually on me.”
  7. Partner with a publisher.  The publicity department at a publishing house, or even independent publicists, can be rich sources of interview material, since they will be looking for PR opportunities whenever new books come out. Try reaching out to the publicist of a book you really love or an author you’d love to feature: once you connect with them and have a good experience, chances are great they’ll keep you on their “list” and pitch you for future authors as well.
  8. Consider legal matters. Some hosts ask potential guests to sign an agreement signing copyright of the interview over to the host. This may seem extreme, but there’s a reason. “When someone appears on your show, the words they say belong to them via copyright,” explains Barry Kantz, Legal Officer and CFO at Blubrry. “It’s assumed that you have permission since they are appearing on your show, but they can withdraw that permission any time they want.” It’s not terribly likely this will happen to you, but if you’re interviewing a big name or the interview topic is at all controversial or could potentially be something the guest might want to distance themselves from in the future, it’s definitely a possibility and something to keep in mind. Of course, in that case, the guest may not be willing to sign anything, so you’ll have to ask yourself: how important is it that I have this guest now, versus the possibility of losing the interview later?

Armed with these tips, you’re ready to get started. Remember our number-one tip, Just Ask? That’s something that’s in your control right now, even if you’re just starting out. So show some bravery and reach out! You might be really surprised by just who says “yes.”


Celebrating Two Years of the PowerPress Podcast



Back in September of 2015 MacKenzie was tasked with restarting Blubrry’s show, the PowerPress Podcast. With consistent bi-weekly episodes, it’s finally the two year anniversary of the show. The official date, birthday, whatever one wants to call it, is September 10th, 2015. Podcasting comes with highs and lows, regardless of how much support a podcaster has surrounding them. To help MacKenzie celebrate, she brought on Jane Ellen, a past guest to talk about what they’ve learned, experienced and changed over their time podcasting. Thanks everyone for listening and subscribing to the show for the past two years. Many good things to come!

Fan of PowerPress? Leave us a review here!

Show notes:

Glistening Particles – Take a listen to Jane Ellen’s show about conversations with random acquaintances and more.
Old PowerPress episode with Jane – From October of 2016.
She Podcasts – For any female podcasts our there, join this group. It’s full of great advise, conversations and ideas.
Editing – I was told Lynda.com is great for learning Audition.
Podcasters’ Hangout, Podcast Community – There are more Facebook groups as well, search for them!
Columbus Podcaster’s Meetup – We meet at the end of every month – in September we’ll be talking about monetization.
16 Personalities – MacKenzie started to take the test again after this podcast, still didn’t finish it.


PowerPress 7.2 Coming Soon With New Features – Your Podcast 013



Podcast Movement, the go-to conference for podcasters, recently occurred in Anaheim and Mike Dell was lucky enough to attend. Listen for a quick review of PM17, with mentions of Podcast Movement 2018 in Philadelphia. PowerPress 7.2 is coming soon with new features coming from the Blubrry team as well. If you’re interested in learning more about PowerPress, pay attention to the discussion on Blubrry PowerPress webinars. Angelo Mandato, CIO and lead developer at Blubrry/RawVoice guest hosts with Mike on this episode.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

News:

Topics:

  • A little about PM17 –  Listen to the last PowerPress Podcast with MacKenzie and Shawn. PM18 will be in Philadelphia July 24-26th, 2018.
  • Blubrry player updated – Styling options and more.
  • PowerPress 7.2 beta – Coming in very soon.
  • Post To Social – Now built into PowerPress.
  • Player controls – Now built into PowerPress.
  • PowerPress 8 – Coming in the next few months with a new interface.

Support:

  • Multiple podcasts in PowerPress. You can use Category Podcasting or Podcast Channels to generate more than one RSS feed from PowerPress. The BEST way is to have a separate website for the second podcast if the topic is different. BUT, if you want, there are ways to do more than one podcast from one WordPress site with PowerPress.
  • Channels – Best if you would like to make 2 versions of the same episode, say video and audio. Best if done with a small number of podcasts/programs.
  • Categories – Best for more than 4 or 5 shows. Cannot be used with channels (including the default channel).
  • Advanced PowerPress Webinar, Thursday the 7th of September at 3PM Eastern time.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com


Podcast Movement 2017 Recap



Podcast Movement 2017 has officially come and gone, and thanks to everyone that Blubrry was able to meet, catch up with and discuss anything to do with podcasting last week. We were so happy to once again be able to head out to Anaheim and sponsor and participate in one of the largest gatherings of podcasters that happens every year. Shawn Thorpe was attending for the first time this year and MacKenzie got his opinion on how the entire event felt day by day. She has been to multiple events for podcasting over the years and they had lots to compare.

Blubrry Podcasting booth at Podcast Movement 2017 before the event started.

Little bit on Shawn Thorpe: He’s been part-time tech support for Blubrry since March of 2015 (the same time MacKenzie started). He has been podcasting for 12 years now, and yet this was the first event that he has attended concerning podcasting.

Don’t expect any news articles or a PowerPress tip this episode, those will be back next episode of the PowerPress Podcast. Thanks for listening and please subscribe!

Fan of PowerPress? Leave us a review here!

Show notes:

Podcast Movement 2017
Blubrry Services – Use the code PM17 for THREE FREE months of service! Don’t miss out on this opportunity new customers!
Hyper Nonsense – Shawn’s podcast.


Building Your Show – Your Podcast 012



Podcast Movement is this week, the importance of building YOUR show, the Blubrry Affiliate Program, Sound Devices’ MixPre-6, and migrating to Blubrry. Todd and Mike cover all these topics and more on today’s, Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.

News:

  • Podcast Movement – Starting on Wednesday, if you can make it, use the promo code BLUBRRY at checkout for a 10% discount. There are still tickets left, join us there!

Topics:

  1. Blogging and shownotes – Write a blog post (shownotes) for each episode and write posts that are similar to your topic in-between episodes of your podcast. Doing so builds SEO for Google and other search engines. It also gives your listeners something form you on the off times.
  2. Get local – Offer to speak at groups in your area community about your topic. There are a lot of groups out there that need guest speakers. It’s way to get your name our there out in your community. It’s also a great way to get your name out there as a subject matter expert.
  3. TV and Radio in your area – Reach out to the local broadcasters. Offer to appear in their newscasts or shows to talk about your subject. It could lead to bigger media contacts in the national or international media on your topic.
  4. Writing – Consider writing a book or e-book. Being published in your field can be a great way to earn the title of subject matter expert.
  5. Keep listening – Lots more small tips in the episode.

Support:

  • Migrating to Blubrry – PowerPress Sites (Free or Deluxe) is the easiest way. ‘Import Podcast’ and ‘Migrate Media’ will move your posts and content to Blubrry in a few easy steps.
  • Stats at Blubrry – How they work. We explain the delay between when an episode is posted, and when it shows up in the stats dashboard.
  • Email address changes – Why we have to do it for you. Just contact us at support@blubrry.com to change your login email at Blubrry.com.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com. Note: This week might be a little slow on support. Most of our support team will be at Podcast Movement in California and will have limited access to email and phone.


Podcasting is Here to Stay Without a Patent



All the podcasters out there, let’s give a big round of applause for the Electronic Frontier Foundation, as they just won their appeal against Personal Audio in the podcasting patent trial. This means that podcasting is here to stay, without a patent that podcasters would have to abide by. This is a big win for the entire podcasting community, and the broadcasting and media community. MacKenzie discussed what this could have meant for the podcasting community with her guest Abel. Abel A. Kay, writer, father, podcaster, lover of Rome – a man of many talents is host of two podcasts – both about the city of Rome and it’s evolution over time. See many of you soon at Podcast Movement. Thanks for listening and please subscribe to the show.

Fan of PowerPress? Leave us a review here!

Show notes:

Personal Audio loses its appeal for podcasting patent – Thanks to the efforts of the Electronic Frontier Foundation, podcasters will not have to pay to use a patent for podcasting.
Podcast El Cuento de Roma – The Spanish version of the Tale of Rome, that already has lots of episodes.
The Tale of Rome – The English version, which very recently was put on hold for release of September 30th, 2017 – International Podcast Day
Podcast Movement – Use the code ‘Blubrry’ for a 10% discount


Your RSS Feed is the Most Important Part – Your Podcast 011



Gimlet Media came into some (lots of) more money, learn what long-tail and no-fault hosting are at Blubrry, and we need to mention that your RSS feed IS the most important of your podcast. Should you use Anchor if you’re on Soundcloud now? Todd and Mike chat about all these topics and more on today’s show.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.

News:

Topics:

  • Long-Tail file replacement and No-Fault hosting – What they are and how they help Blubrry customers.
  • The RSS feed is the most important part of your podcast.
  • Directories like Apple Podcasts (iTunes), Blubrry directory and others, how they work. We explain the pull vs. push misconceptions.

Support:

  • Having more than one podcast, and how that works at Blubrry and with PowerPress.

Q: I signed up for stats (free or Pro) and they are not working. HELP!
A: Much like getting tickets for a concert, you have to actually get to the concert to hear the music. Same with stats, simply signing up is not enough. You have to implement the stats redirect at your RSS feed BEFORE it will count. We can only count stats from the time you implement them and not before. As much as we would like to, time-travel is not one of our strong suits. We can not count downloads that have already happened. For a short video on how to implement the stats redirect (required for stats collection) see: Setting Up Blubrry Statistics

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.


No-Fault Hosting And Long Tail Podcasting: Two Ways Blubrry Can Save You Money



As experienced hosts know, podcasting can be full of surprises. An episode may perform better than you expect, or you might find that it contains an error after it goes live. Since a big part of Blubrry’s philosophy includes providing excellent customer service and supporting podcasters so they can put out the best possible show, we’ve built in several features that will allow you to deal with unexpected bumps and blips without losing time or money.

For example, No-Fault Hosting allows a podcast to go over storage limits by 25% without penalty. “For example, a 500mb storage account can get up to 125mb of extra storage if needed,” explains Todd Cochrane, CEO of Blubrry. “The way this works is pretty simple, but also important. If a show has used 475mb of its storage for the month and the podcaster has a 75mb file to upload, we will allow the episode to be posted and published going up to 550mb. But once that is done, no more data can be published: it’s a one-time usage per month.”

But what happens if you publish an extra episode out of normal rotation. You may need a bigger bump in storage than what no fault allows that does not warrant increasing your hosting plan, “We will sometimes bump folks up on a one-time, case-by-case basis, to help them in a special production month. If the show regularly runs out of storage by the 25th, we generally recommend that they upgrade if its part of their normal show production.”

“We always give our customers the benefit of the doubt,” agrees Blubrry CIO Angelo Mandato. “If Thursday is their release day but the start of the month is on Friday, we see no reason to make a customer pay us a fee just to push one more episode out. With No-Fault hosting, they can push their normal quota without worrying about it.”

Bottom line, whether you’re experiencing a temporary spike or a slower climb, Blubrry is here to help. “We try to help podcasters the best we can and be accommodating,” says Cochrane. “That’s why we have free migration for 30 days for new account holders. Even if they don’t manage to get their migrated within 30 days, sending an email to support is usually all it takes for us to add another 30 days to their migration.” Cochrane points out that while migration does not count against a podcast’s standard quota, the user will need to use the migration tool in PowerPress or on the podcaster dashboard at blubrry.com.

Long Tail Podcasting is another Blubrry service that can save podcasters time and money. “Sometimes someone needs to do a edit or change an ad. Long Tail allows the podcaster to over-write a media file with a file of the same exact name, so long as the new file stays within reasonable size of the old one. They can replace a file and not go against their current quota, even if the original file was published months ago.”

It should be noted that it can take a few hours for the file to clear the cache at the CDN. “If the podcaster wants us to flush the cache faster, they have to contact us during normal business hours,” explains Cochrane. “A replaced file will update across the CDN naturally, but it is important for folks to understand this is not instantaneous. Uploading the new file and immediately checking for it will likely result in confusion, as the file is not updated with the CDN.”

Long-Tail Podcasting and No-Fault Hosting are just two ways that Blubrry is committed to looking out for you, the podcaster. No matter how big your show grows, we’re here to support you every step of the way.