Three Podcasts Nominated For A Peabody Award – YP29



Quick recap of the NABshow in Las Vegas last week where Todd Cochrane, Mike Dell and MacKenzie Bennett were in attendance for the Blubrry booth. Three podcasts were nominated for a Peabody award this year, and one of the next events in the Pod Summit on May 5th in Western Canada. Stick around for these topics and more on Your Podcast by Blubrry. Only Mike is around for this episode as Todd is on assignment. Full show with both hosts coming up in two weeks!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

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News:

    • Had a great time at NABshow at the Blubrry booth. We were in the inaugural Podcast Pavilion in South Hall Upper. Made some nice contacts with people from radio, TV, digital and podcasters. It was a great show overall and we’re looking forward to heading back next year.
    • Peabody Awards – podcasts nominated. Ear Hustle, S-town and Uncivil: The Raid.
    • PodSummit in Edmonton, Alberta Canada May 5th. If you’re in that area, don’t miss it.

Support:

  • Podcast Titles: How to change them – Look for “Feed Title” in the feeds tab of PowerPress settings if you are using PowerPress.  It takes a few days for it to update in the directories and Apps after you make the change.  Open your feed in Firefox browser to see what your title is currently.
  • Its now “Apple Podcasts” NOT “iTunes”. Apple is making a big effort to change the name of their podcast directory and apps to “Apple Podcasts” or simply Apple when it comes to podcasting. Whenever you hear someone say (or read the word “iTunes”) it should now only refer to the desktop application called “iTunes”.
  • Thank you to Shawn and Dave for covering for Mike last week in support! He got a little behind, but those guys took the brunt of the tickets and emails from me while I was on travel.  You Guys ROCK!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.


Monetize The Easy Way: Inject Ads into Your Podcasts!



Most podcasters don’t start out with sponsors from day 1. But as your show grows, you may notice that your older episodes are still getting a decent, and steadily-increasing, number of downloads as newer listeners go back and “binge listen” from the beginning.

That means you could be leaving a lot of money on the table – and no, it’s not too late to monetize existing content, whether those episodes are months or years old.

Up until now, however, going back and manually inserting ads, promos, or affiliate spots in older episodes has created an obstacle that may not have seemed worth the time and effort involved.

Blubrry is about to change that. Very soon (it’s currently being tested), we will be rolling out an ad injection service that will offer free features to our pro hosting customers. The service will allow podcasters to dynamically insert pre-roll, midroll, and post-roll ads into already-published podcasts as well as future episodes. Podcasters will be able to set up ad campaigns to insert at specific timeframes in an episode, and will be able to upload multiple ads by priority at the designated injection point. We will also be rolling out geographic targeting in midsummer. Podcasters can even set times for ad campaigns to expire, so that ads don’t continue to run indefinitely.

Here’s just one example of how a Blubrry customer might use this service: you could record your own intro and ad together, then inject the segment as a preroll into existing and/or future episodes. Then, the pre-roll segment could be swapped out any time if there was a change, such as different jingle music or a new affiliate sponsor they want to promote.

Since the preroll option will be free for any pro hosting customer, it’s a great way to test out ad injection for yourself. “It’s also important to note that our Long Tail podcasting feature ties elegantly with the ad injection service, allowing podcasters to rebuild their episodes without being charged for replacing their past archive,” explains Angelo Mandato, CIO of Blubrry. While there will be nominal fees associated with some of the features included with this service, a base level will always be free for Pro customers – just one more reason why it’s wise to make Blubrry your podcast host today.


Licensed Music for your Podcast via SourceAudio



Podcasters can now purchase licensed music for their podcasts via SourceAudio and Blubrry. This new relationship comes from the increased risks associated with using licenses for music that do not pertain directly to podcasts. SourceAudio is providing great discounts to podcasts that come through Blubrry. Podcasters can purchase a monthly subscription or a buy out for a single track.

Doug Reed and Greg Riggle join the show to explain why this is such an important part of moving forward in the podcasting industry.

Thanks for listening and subscribe on your choice of podcast app. Think you’ll be a great guest for the show, email MacKenzie with some information about your podcast.

Fan of PowerPress? Leave us a review here.

Show notes:

SourceAudio and Blubrry: Get the details on subscriptions and buy outs.
Press release: Both companies are very excited about this new opportunity.
NAB: Las Vegas April 8-12, both companies will be attending.
Email MacKenzie: Comments, questions, etc.


Need music for your podcast? Blubrry and SourceAudio make it easy!



Launching a new podcast is a lot of work: choosing a title, learning your equipment, setting up your website, settling on a format. The last thing you want as a new podcaster is to have to worry whether your music is appropriately licensed for use on your show.

That’s why Blubrry is working with the respected music licensing platform SourceAudio to offer music for use in podcast episodes. Podcasters will be able to choose from thousands of tracks specially designed for podcast use, at a discounted rate exclusive to Blubrry. 

There are two options for using this valuable service: subscribe at $9/month, or purchase a single track for unlimited use. Note that all prices are for a single podcast use: if you have more than one podcasts, you can add them to your subscriptions as well for an additional cost.

“We are incredibly excited about partnering with Blubrry,” says Douglas Reed, EVP, radio and library services at SourceAudio. “Blubrry’s reputation in the podcast hosting community is unmatched. We look forward to working with them to provide a terrific and much-needed service to podcasters big and small.”

“Finding legal music available for podcasts has always been challenging, leaving few suitable and desirable options for creators,” said Todd Cochrane, CEO of Blubrry. “This new offering will improve tenfold the availability of legal music for podcast producers.”

Find out more by visiting our Blubrry/SourceAudio information page, or get started right now: subscribe at $9/month, or purchase a single track.

 


How To Use Existing Podcasts To Kickstart Your Radio Network



When radio stations consider creating a podcasting strategy, they typically think in terms of leveraging existing radio talent, resources and content to create podcasts.

But why not try the reverse: leveraging existing podcasts to give struggling radio networks a booster shot – or simply add more great content to your current lineup?

As of April 2018, there are over 200,000 active podcasts and 500,000+ shows total. If you look at the sports category alone, there are thousands of shows and many are dedicated to content that would appeal to a local audience. With that much content being consistently created, there are a number of ways a radio station can leverage existing podcasts.

One would be to sign existing content creators into your distribution channel via content syndication. Radio has already mastered the art of programming syndication for broadcast, so it just makes sense to apply that model to podcasts.

By signing on existing podcast content, program managers can complement their current programming or fill gaps in the current lineup. This could be done creatively by re-packaging content to fit the traditional radio model, or slipping short segments of the content into locally-hosted and produced shows. Podcast creators would benefit both from the additional exposure to their show (offering opportunities to plug their show’s site or even working out a trade agreement to offer them ad spots to promote their podcast) as well as the opportunity to earn more money from their current sponsors by slipping sponsored spots into the body of the show.

While not all content would easily transition to on air-talent podcast content, by following this approach radio stations would be able to fill remnant airtime with content they could sell against with their own sales team. Better yet, podcasters often negotiate their own ad deals and could structure ads so that the radio portion is paid at the radio station’s normal rates for a time slot that they are given.

The world is changing, and in order for radio to stay competitive, it needs to move as fast as the rapidly-changing landscape. Just as radio networks are a natural pipeline for great podcast content, the same can work in reverse. Podcasts are rich soil, ready to be mined for content that with can be radio-ready with minimal production time and cost.

Are you a radio executive or building a content network? Blubrry will be at the NAB Show, ready to discuss your podcast strategy. Contact us if you’d like to schedule a meeting to get proactive and learn how to leverage the massive content pipeline that podcasting has to offer.

Photo by NeONBRAND on Unsplash


Music for Podcasts – YP28



Blubrry is proud to introduce a new way for podcasters to get ‘pod-safe’ music on their podcast. Soundcloud has added technology that everyone else has had for podcasts for the past 11 years. The world-famous podcast, Serial, is back in the news again; that is the case from season 1 is being talked about.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

 News:

  • Blubrry announces podcast music: Podcastmusic.blubrry.com and buyoutmusic.blubrry.com via SourceAudio
  • Soundcloud: Finally, a way yo schedule a release…something everyone else has had from the beginning.
  • Serial: All the way back from season 1 in 2014. Adnan Syed has been granted a new trial.

Topics:

Support:

  • Changing the title of your podcast: The Feed Title setting in PowerPress will change it everywhere, but with some delay. Most things in podcasting are hardly instant.
  • Apple Podcast Subscribe Links and Buttons in PowerPress: You need to put the link to your listing in the ‘Destinations’ tab of PowerPress settings for Apple Podcasts option to show up in the Subscribe Widget.
  • Remember how RSS feeds works. They are a pull technology, not push. Directories (even Blubrry) update when they pull your feed, not right after you publish a show.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.


Why Radio Should Embrace The Unlimited Distribution Podcasts Offer



When podcasting debuted in 2004, the ability to take audio content on-the-go was still novel and exciting (remember when iPods were new?). Portable audio devices started the digital revolution. Now, it’s a given that consumers will take their media with them and enjoy on-demand access…but most radio hasn’t caught on to the diversity of podcast content and therefore the reason for its global appeal.

Today, most radio content still airs exclusively live – meaning potential audiences won’t hear it unless they happen to be near a radio while it’s playing (and, unless that radio happens to be tuned to a live broadcast. These days, many are not.)

And while the majority of radio has stuck to a dated, linear model, audiences have largely moved to on-demand listening – consuming whatever they want, whenever they want, 24/7.

Unlike the limitations of radio, there are a close to 100 different devices, apps, and sites where a listener can find a podcast. Apple Podcasts is currently the primary player in this space, but Google Play, Spotify, Pandora, apps, and a dozen or so sites make it easy to syndicate and consume the latest podcast content. Podcasting natively has already invaded smart home devices, and you can easily listen on-demand with Amazon Alexa, Microsoft Cortana, Apple HomePod and Google Home.

Blubrry pushed the boundaries in 2016 when we began working with major streaming provider, StreamGuys, to distribute podcasts via internet radio, adopting a linear option for podcasts. Podcast2Radio expands podcasts to Kindle, Apple TV, Aha Radio, Sonos, Alexa, Tunein, vTuner, Xbox One, ZenoLive, Shoutcast and more. Yes, some radio networks allow streaming via apps, buried among thousands of other stations – but by focusing solely on a live format they’re missing out on the opportunities of podcasting.

Radio has power locally, but by not embracing podcasting, networks are missing out on a huge opportunity to spread their message more widely, give their on-air talent a broader platform, and yes, sell more advertising. Just look at Spotify, Pandora, Apple Music, etc.: they are winning huge market share of music listeners to include spoken word content rich podcasting.

Fight or flight: radio needs to fight. By diversifying their content and distribution methods, they’ll appeal to the greater masses. They’re fully capable of this: as networks and stations get creative with marketing highlights and new content programming, they’ll find lost audiences.

Part 1 and Part 2 of our NAB radio series illustrates that it is possible to do both. Radio can hit a home run and bring a lot of traffic to their sites, where listeners can get their on-demand fix and satisfaction from their drive time show as well. Podcasting is exploding, but the question is: when will radio stations build a strategy to jump onboard?

At the upcoming NABShow, Blubrry will be speaking to radio executives from around the world and helping them discover their podcasting strategy to compete completely in this quickly growing section of the digital space. Contact us to create an appointment and get started creating your station’s podcast strategy.


NAB’s Podcasting Pavilion with Blubrry and Ask the Expert



The National Association of Broadcasters is coming up soon, April 9-12 in Las Vegas, and this year a Podcasting Pavilion has been included; expect to see the Blubrry team and Chris Curran there. He’s made a name for himself with his audio engineering skills, and Blubrry has stood out in the podcasting industry being not only one of the first but, one of the most utilized companies out there for podcasters.

This year the new Podcasting Pavilion will be featuring an Ask the Expert booth that includes an area not only to test out 10 different microphones, but the opportunity to Chris Curran and his team any podcasting question you’d like.

 

Chris Curran:

Founder and lead instructor for the Podcast Engineering School, has an extensive history of working in audio, including loads of album credits. Founder of Fractal Recording he has been working in the podcasting industry for the past six years.

 

 

 

 

Radio executives, video creators, etc, stop by the Blubrry booth to talk with veterans in the field, and find out how you can get your podcast started, or take it to the next level with our help. We’ll see you there!

Thanks for listening to this episode and please subscribe. If you’d like to be on the show, email MacKenzie@Blubrry.com.

Fan of PowerPress? Leave us a review here.

Show notes:

NAB: April 9-12 exhibit area
Podcast Engineering School: Graduate from this school and become a full-time podcast producer.
Ask the Expert and Podcasting Pavilion: Check in with Chris.
Blubrry at NAB: Stop by or email to make an appointment to speak with us.


Is Radio Missing the Mark in Podcasting?



Radio and podcasting are similar in many ways. But they also have drastic differences that we can help broadcasters understand at this year’s National Association of Broadcasters (NAB) Show. Along with a handful of other podcasting companies in the Podcasting Pavilion, we’ll be working hard to assist radio executive and creators in building a new digital strategy around their content in order to make the most of both of these complementary platforms.

In its original form, radio was news and storytelling: there are even sites dedicated to the upkeep of the original radio series of old. But, times have changed and the storytelling of old is now largely regulated to modern audiobooks. There is huge interest in deploying podcast at radio stations, but that interest often conflicts with the traditional linear radio programming model.

The answer: view podcasting and radio as complementary, instead of competing, audio platforms.

Almost everything of significance within a community is broadcast to the masses who are tuned-in during drive time. The interview with the college coach, local sports highlights, a rock band making its debut, food events, you name it – radio’s local focus makes live content an important part of any community. But increasingly, todays’ listeners also seek out – and are accustomed to – on-demand content that they can stream or download and listen to whenever and wherever they like.

The best strategy, then, is not a matter of either/or, but of carefully planning to make the most of each kind of audio consumption. Live, local broadcasts, combined with some original content, can keep digital listeners engaged beyond the range of the radio transmitter. And best yet, this approach allows radio stations to build their brand, instead of getting lost in an app with 1000’s of others. The radio station’s website can become the default go-to page for local content that listeners can subscribe and listen to on demand.

Radio-to-podcast isn’t as simple as just dumping an entire program into one episode. No one wants to listen to a podcast composed of three hours of morning drive – in fact, that is the absolute last thing a station should do. But short segments of content that keep listeners tuned in are the same kind of thing listeners will consume on their own time.

By using the power of broadcast to promote the podcast, and the podcast to promote the radio station, the two mediums create a symbiotic relationship that can lead listeners to cross over in both directions.

Radio needs to become a key voice in this consistently-growing medium, and podcasting companies like Blubrry have the tools and services to help stations take off quickly — at price points that will not require an executive meeting. The Blubrry team has been working with radio networks for at least three years, advising them on how to implement successful podcasting strategies for their digital networks. With our guidance, radio networks can implement successful strategies that allow the two models to complement each other.

We’ll see you at NAB soon, so contact us if you’d like to schedule a meeting to help you hit the mark in podcasting.

 


2018 Infinite Dial Report Out – YP27



The yearly Infinite Dial report from Edison Research and Triton Digital is out, after their 2018 presentation recently. Podcasts hosting with Blubrry are now starting to show up in Spotify. Enjoy this slightly manic, nicotine-free new episode of Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.

 News:

Topics:

  • Podcast discovery: Is there really a problem that needs to be solved?
  • Echo, Google assistant, Apple Home Pod and Cortana are not perfect. Finding your podcast on them can be a challenge if the name is hard to pronounce, or is too long, or….  or… Your hosting provider (us) has no control over whether your show isn’t easy to find.
  • Caching, what it is? And why you should care?
    – Website caching (Cloudflare, WP plugins, server caching)
    – CDN caching (content delivery)
    – Browser caching (web history on most browsers now)
    – Feed caching (FeedBurner, PodcastMirror, others)
    – Podcast directory (just another website) caching

Support:

  • MP3 encoding. We have been getting lots of questions about file formats. The best format for an audio podcast is MP3, 44.1khz (44100hz) sample rate, 128kbps stereo bit rate (or 96kbps mono) -16LUFS (loudness) for stereo and -21LUFS for mono. .Wav files WILL NOT WORK! We recommend Auphonic for final processing of the loudness. It used to be that the lame MP3 encoder was bad, but improvements have made it just as good as Fraunhofer (which is included with Audition, iTunes desktop, and other software). AAC files (m4a) from GarageBand do work 90 percent of the time.  BUT, not 100 percent. Mp3 is currently the best way to go.
  • Video is a whole other ball of worms! (.mov, .flv do not work) Only mp4 and m4v work. Make sure they are optimized for the web or they will not play right away.
  • Paid consultations: If you are not a hosting customer but still need help or guidance with your podcast, you can hire Blubrry to rectify the issue. See: blubrry.com/contact/ for prices and options.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.