New Monetization Parner: Stagepass



What is Stagepass?

Stagepass is a marketplace for creatives to auction experiences to their audience. Creatives are podcasts hosts, and also include, but are not limited to: speakers, artists, authors, YouTubers, and thought leaders. Each host is verified by Stagepass to let audiences know that experiences with that person will be authentic. Once a host is verified they can link their bank account with Stripe and immediately begin auctioning experiences. Hosts can post as many experiences that they wish and provide pictures and videos to provide more content for bidders on that auction.

Experiences can be in any format – in person, online, over the phone, or over any other medium. The key is that the experience is what the host makes it, and what their audience wants. For audiences, experiences satisfy an emotional need for deeper connection with hosts they have listened to for months and years. Podcast consumption is the most intimate medium, and listeners crave more than just one-directional flow of information – they want to get to know hosts better, tell hem what they like about the show, and experience something more meaningful and visceral than simply listening. Hosts have full control over the pricing structure and can set a starting and reserve price they are comfortable with.

Stagepass was built so that hosts can focus on their craft full-time, by providing value to the people that love them most – their audience. This gives hosts the ability to spend all of their time thinking about their audience, rather than what sponsors want to see in their craft.

Why Use Stagepass?

Flexibility: A tool for hosts to make additional revenue when needed (or wanted). Auctions can be conducted over any period of time, which gives hosts an easy way to throttle income when necessary. If a host needs to make income quickly they can conduct a 24-hour auction. On the opposite end of the spectrum, if a host wants to create anticipation and build interest over time, they can create longer auction periods.

Plays Well With Others: Stagepass is complimentary to other methods of income, including Patreon and sponsor support. Auctioning experiences does not take away from the value that Patreon supporters and sponsors derive from their relationship with the host. Patrons donate due to their appreciation of the art that the hosts create, and sponsorship value stems from the resonance that its products have on target audiences. Hosts can use all services simultaneously and satisfy the value experience of all of their monetization supporters. That said, Stagepass offers more value to audiences and supporters. With podcasting being the most intimate medium, listeners develop a sense of deep connection with hosts of shows, and desire to experience more with those people, in ways outside of the original medium. They crave connection beyond the show, hence the name Stagepass.

Timing: Jump in early, it’s the right time to begin monetizing through experience. Over recent years the demand for unique experience has soared. In a recent study, Millennials, who are now the largest consumer segment of the market, have reported that 72% would spend money on experiences over anything else (Inc.). Listeners are wanting more than one-directional engagement and are looking for experience.

Additional Benefits

  1. Hosts do not have to create additional content like Patreon.
  2. Users can create experiences that provide no preparation or follow-up.
  3. Experiences provide exponential returns with the auction system.
  4. Hosts can create as many auctions that they like.
  5. Users can avoid appealing to sponsors and focus on adding value to listeners.

Read more here to learn about Stagepass and get started in the Make Money section of Blubrry’s Podcaster Dashboard.


How the 2019 Apple Podcast Category Changes Affect Your Podcast



2019 Apple Podcast Category changes affect nearly 75% of podcasts shows. Is your podcast affected by the change?

Chances are your podcast will be affected by the new Apple podcast category change coming this August. For podcasters worried about what will happen to your category listing on Apple podcasts, breathe easy: Apple will map removed subcategories to their top-level category. That means that if you do nothing and your category is affected, you will still, at the very least, be in a top-level category.

Take advantage of this opportunity! If your show can take advantage of the new categories, update your categories immediately. This change is an opportunity for your show to be of the first in these new categories. If you are a Blubrry.com hosting customer, please go to the podcaster dashboard, click on “Podcast Settings” then select your new August 2019+ categories. If you are a PowerPress user, please update to version 7.5 or newer, then go to PowerPress Settings, select the “Apple” tab and proceed to set your new August 2019+ categories.

The most affected categories include “Comedy”, “Education”, “Government & Organizations”, “Music”, “News & Politics”, “Sports & Recreation”, “Technology”, and “TV & Film”. Comedy, Music, News & Politics and TV & Film now have 37 new subcategories to grow into. Sports & Recreation was essentially re-factored and is now simply called “Sports”. Education had many of its subcategories eliminated, replaced with new more appropriately titled subcategories. Sadly Government & Organizations” and  “Technology” had their subcategories completely eliminated. The most shocking subcategory to be eliminated was “Podcasting” found under “Technology” since there are nearly 10,000 shows found in that subcategory today.

Before we dig further into the changes, the 2019 Apple Podcast category changes is a refreshing step forward with improving the organization of podcasts in the Apple podcasts directory. The last category changes were made way back in 2011, and even then, they were only minor changes. The 2019 Apple Podcasts category changes, though, are significant. So significant, you’ll probably re-read this article a few times to fully understand the scope of the changes.

Again: this update is significant! In August Apple will transition from 67 top and subcategories to 112. Every top-level category has been touched, either with the title being renamed or the addition or removal of sub-categories. Of the changes, 51% of the existing categories remain unchanged and 16% are renamed and the remaining 33% removed. There are nearly 70% more podcast categories. Wrap your head around that! 

Using data from the blubrry podcast directory—with over 700,000 podcasts—over 130,000 of these shows have at least 1 required category change. Over 55% of shows that use a top-level category as their primary category now have new subcategories to pick from. Nearly 75% of podcasts are affected by these category changes!

Top-level Apple podcast category changes

The current 16 top-level categories continue, however, 6 have been re-titled. 3 new top-level categories have been added. These new top-level categories include “True Crime”, “History” and “Fiction”. Fiction is the only new top-level category that also includes new subcategories.

Pre 2019 top-level categories:

  • Arts (unchanged)
  • Business (unchanged)
  • Comedy (unchanged)
  • Education (unchanged)
  • Government & Organizations changed to “Government”
  • Health changed to “Health & Fitness”
  • Kids & Family (unchanged)
  • Games & Hobbies changed to “Leisure”
  • Music (unchanged)
  • News & Politics changed to “News”
  • Religion & Spirituality (unchanged)
  • Science & Medicine changed to “Science”
  • Society & Culture (unchanged)
  • Sports & Recreation changed to “Sports”
  • Technology (unchanged)
  • TV & Film (unchanged)

New 2019+ top-level categories:

  • True Crime
  • History
  • Fiction

411 on secondary level Apple Podcasts categories

The secondary level category changes, or “subcategories” as Apple labels them, is much more complicated. Apple Podcasts almost doubled the number of subcategories from 51 to 93. We broke down the changes into 3 segments: removed, changed, and added.

The most ambiguous subcategory titles have been removed in favor of titles that identify the category better. For example “Other” under “Religion & Spirituality” has been removed.

Apple Podcasts subcategories that have been removed

Apple removed 22 subcategories. Shows that fall into these subcategories will now default to their top-level category noted.

  • Business
    • Business News (shows will now appear under Business, see note1)
    • Shopping (shows will now appear under Business)
  • Education
    • Education Technology (shows will now appear under Education top category)
    • Higher Education (shows will now appear under Education top category)
    • K-12 (shows will now appear under Education top category, note2)
    • Training (shows will now appear under Education top category)
  • Government & Organizations (renamed to Government)
    • Local (shows will now appear under Government)
    • National (shows will now appear under Government)
    • Non-Profit (shows will now appear under Government)
    • Regional (shows will now appear under Government)
  • Health (renamed to Health & Fitness)
    • Self-Help (shows will now appear under the Health & Fitness top category, note3)
  • Religion & Spirituality
    • Other (shows will now appear under Religion & Spirituality)
  • Science & Medicine (renamed to Science)
    • Medicine (shows will now appear under Science top category, note4)
  • Society & Culture
    • History (shows will now appear under Society & Culture, note5)
  • Sports & Recreation
    • Amateur (shows will now appear under Sports)
    • College & High School (shows will now appear under Sports)
    • Outdoor (shows will now appear under Sports)
    • Professional (shows will now appear under Sports)
  • Technology
    • Gadgets (shows will now appear under Technology)
    • Tech News (shows will now appear under Technology)
    • Podcasting (shows will now appear under Technology)
    • Software How-To (shows will now appear under Technology)

Note1: We recommend mapping “Business News” to News > Business News
Note2: We recommend mapping “K-12” to Kids & Family > Education for Kids
Note3: We recommend mapping “Self-Help” to Education > Self-Improvement
Note4: We recommend mapping “Medicine” to Health & Fitness > Medicine
Note5: We recommend mapping “History” to the new top-level category History

Apple Podcasts subcategories that have been changed

Apple has changed 11 subcategories. Shows that fall into these subcategories will not be affected other than appearing in a retitled category.

  • Arts
    • Literature renamed to “Books”
  • Business
    • Management & Marketing renamed to “Management” (see note1)
  • Education
    • Language Courses renamed to “Language Learning”
  • Health (renamed to Health & Fitness)
    • Fitness & Nutrition renamed to “Fitness” (see note2)
  • Games & Hobbies (renamed to Leisure)
    • Other Games renamed to “Games”

Note1: We recommend marketing only podcasts use the new category Business > Marketing
Note2: We recommend nutrition only podcasts use the new category Health > Nutrition

Apple Podcasts subcategories that have been added

Apple has added 67 new subcategories. These categories expand upon most of the top-level categories

  • Business
    • Entrepreneurship (new!)
    • Marketing (new!)
    • Non-profit (new!)
  • Comedy
    • Comedy Interviews (new!)
    • Improv (new!)
    • Stand-up (new!)
  • Education
    • Courses (new!)
    • How To (new!)
    • Self-Improvement (new!)
  • Fiction (new!)
    • Comedy Fiction (new!)
    • Drama (new!)
    • Science Fiction (new!)
  • History (new!)
  • Health & Fitness
    • Medicine (new!)
    • Mental Health (new!)
    • Nutrition (new!)
  • Kids & Family
    • Education for Kids (new!)
    • Parenting (new!)
    • Pets & Animals (new!)
    • Stories for Kids (new!)
  • Leisure
    • Animation & Manga (new!)
    • Crafts (new!)
    • Home & Garden (new!)
  • Music
    • Music Commentary (new!)
    • Music History (new!)
    • Music Interviews (new!)
  • News
    • Business News (new!)
    • Daily News (new!)
    • Entertainment News (new!)
    • News Commentary (new!)
    • Politics (new!)
    • Sports News (new!)
    • Tech News (new!)
  • Science
    • Astronomy (new!)
    • Chemistry (new!)
    • Earth Sciences (new!)
    • Life Sciences (new!)
    • Mathematics (new!)
    • Natural Sciences (new!)
    • Nature (new!)
    • Physics (new!)
    • Social Sciences (new!)
  • Society & Culture
    • Documentary (new!)
    • Relationships (new!)
  • Sports
    • Baseball (new!)
    • Basketball (new!)
    • Cricket (new!)
    • Fantasy Sports (new!)
    • Football (new!)
    • Golf (new!)
    • Hockey (new!)
    • Rugby (new!)
    • Running (new!)
    • Soccer (new!)
    • Swimming (new!)
    • Tennis (new!)
    • Volleyball (new!)
    • Wilderness (new!)
    • Wrestling (new!)
  • True Crime (new!)
  • TV & Film
    • After Shows (new!)
    • Film History (new!)
    • Film Interviews (new!)
    • Film Reviews (new!)
    • TV Reviews (new!)

For a full list of the new podcast categories from Apple, please visit the Apple Podcasts Categories page.

Analysis of the changes

After reviewing the changes and comparing the number of podcasts that appear in the various subcategories, we have determined the changes Apple has made will be a net positive for most shows. These new categories and subcategories will now have their own top 200 shows featured within them, which will give over 13,000 podcasts top 200 exposure in the Apple podcasts directory. So, while change can be scary sometimes, in this instance you actually now have a better chance to gain more exposure. Which means it might make it easier to grow your audience.

PowerPress Plugin Users

We have a big update coming to PowerPress in the next few days with all these changes plus a lot more..


Podcast Advertising Made Easy



You have a podcast.

You’re making money from advertising on your podcast.

But you’re stuck with your current system, which probably means you’re not monetizing your back catalog, and/or you have to re-record and re-upload your file every time an advertiser changes.

What if we told you it doesn’t have to be that way anymore?

Yep. Blubrry has built and launched an easier way to do podcast advertising insertion. It’s for those of you who manage your own ad campaigns and need to build anything from very complex to fairly simple campaigns. And, since it’s on our podcast hosting and podcast stats platform, you can rest assured your campaigns are measured with IAB certified compliant Podcast Measurement stats.

Even better? We built this podcast ad insertion system to be easy to set up and maintain for podcasters. There are a couple different levels, with another coming this fall:

  • The advertising insertion system is available exclusively to our professional hosting customers. Pro customers receive our Simple Podcast Ad Insertion service that includes pre-roll ads for episodes published within the last 50 days ‘free’ as part of their plan.
  • The Full Insertion version comes with pre-mid-post roll and is priced at $49.95 a month with a .10 cent file rebuild. Yeah. It’s pretty competitive pricing, isn’t it?
  • Another level of Dynamic Advertising Insertion, which will include geographic targeting, is expected to be deliver Q4 2019.

Not a pro hosting customer yet, but want access to this awesome podcast ad insertion system? We don’t blame you. So, contact us and learn more here.

Ready to use our podcast ad insertion system but need the nitty gritty how-to details? Read here.


Music in Podcasting – YP61



Music in podcasting; there are many questions out there regarding the legality and capabilities, we’re here to clear that up. A knowledgable and experienced podcaster looked into who is the fastest media host in podcast and shared their findings. PowerPress 7.5 is coming soon and the original Podcast Awards are coming soon. Guest host, Barry Kantz, CFO and General Counsel for RawVoice / Blubrry.

 

 

 

 

News:

  • Daniel J. Lewis, from the Audacity to Podcast, has done a very technical review, article and research about who is the fastest podcast media host. (Spoiler, Blubrry tied for 1st place!). Also, some very interesting facts about stats for some hosts.
  • PowerPress 7.5 (coming soon) will support WebSub, which does instant updating of Google Podcasts and others, and Multi Blubrry hosting accounts. This is good for people that want more than one podcast feed coming from their site.
  • The original podcast awards show: People’s Choice Podcast Awards nominations are open.

Topics:

  • Do you want to use music in your podcasts? Barry, the Master of Fine Print, received a call from a Blubrry customer asking about the legalities of starting a music podcast. This question comes up from time-to-time so Barry explains the ins-and-outs of using music in your show.

Support:

  • If you do not see your latest episode in apps or directories, make sure its in your RSS feed first.
  • Mike’s Publishing Checklist:
    • Publish episode (see: youtu.be/MRqsylR1uXw)
    • Clear the cache on your website (how to do that or if you need to do that varies with where you are hosting your site and what caching plugin you may or may not have)
    • Check feed on CastFeedValidator.com to make sure nothing went wrong and to make sure the episode made the RSS feed.
    • Check your favorite podcast app to see that you got the new episode. (YES, subscribe to your own show!)
    • Relax 😀 If all the above is good, it WILL get to the directories and apps when they PULL it next. Nothing is wrong!
  • Email addresses when contacting tech support: if you need to contact support at Blubrry, please either use the email address on your account or TELL us what it is in the first email so we don’t have to ask.  To find your account we need the email address you use to login to blubrry.com. Also, the name of the show you are asking about is helpful. It will speed up your response time.
  • iTunes new feed URL box in the Apple tab of PowerPress. DO NOT USE THIS unless you know what it’s for. It is NOT where your Apple Podcasts subscription link goes. That goes in the destinations tab in PowerPress where it says Apple Listing URL.

4 Reasons to Host Your Podcast With Blubrry



There are a plethora of podcast hosting companies out there today. Which, honestly, gets us excited. It means that there are more and more people getting into podcasting as a way to share their unique stories and perspectives with the world. It also excites us because—even as new entrants pop up—our podcast hosting platform continues to be second to none. Sure, there are some who offer everything for “free” and some who put their branding all over your hard work. Not Blubrry Podcasting. We believe you should own your brand, which is why we’ve built one of the most robust, flexible podcasting platforms available. With that in mind, here are 4 reasons to host your podcast with Blubrry:

  1. No-Fault Overage. Files too big, and might push you over your limit for the month? No worries with Blubrry’s exclusive No-Fault Overage for our podcast hosting customer. Sometimes, those files are just too big because the stories inside are so big. Ok. We know that’s not technically how it works, but we believe your stories are worth sharing. Which is why we created no-fault overage. Let’s say you just recorded an amazing episode and you upload your files. Even if they’re too big for your monthly quota (and you haven’t gone over yet this month), you can still publish. We’ll just let you know you’ve exceeded your limit and give you the option of upgrading for the future. It’s that easy.
  2. Video Podcast or Audio Podcast? Both! Honestly, storage space is storage space, and bandwidth is bandwidth, regardless of the file format. So, with Blubrry Podcast Hosting, you don’t need to decide ahead of time if you want to do audio podcasting, video podcasting, or a little of each. You can just focus on sharing your views with your audience in whichever format, at whatever time you feel is right. Video this week, audio next? Cool. And, as always, if you have any questions, our support team is only an email, phone call, or video chat away.
  3. Know your audience better than any other podcasting platform. Blubrry is the first and only podcast hosting company to have an IAB Tech Lab certified podcast stats platform. It’s really kind of a big deal, because it means that your stats are on a platform that is certified to the highest standards in the industry. Which means you can trust the numbers and your advertisers can trust the numbers. Even better? Blubrry now also offers partial download reporting to help you better understand how much of your content your audience is consuming, and if or when they tune out in an episode.
  4. A free podcast website. Yeah. Actually free, actually yours. With PowerPress Sites, you get the power of one of the most widely used podcasting plugins for WordPress. For free. PowerPress Sites makes it ridiculously easy to customize your website to make sure it’s on-brand for your podcast, plus it has all the robust functionality for publishing and syndicating that has made it the go-to for podcasters for more than a decade.

Well, there you have it: 4 reasons to host your podcast with Blubrry Podcast Hosting. Granted, there are about a bazillion other reasons, but who has time to read all that? You’ve got a podcast to produce.


This Podcast is Changing Soon – YP60



Changes coming soon to this podcast. Todd and Mike talk about the changes coming for Your Podcast and PowerPress Podcast (but not telling you the new name yet!). Also, Triton Digital buys Omny Studio and Castbox plays within Waze app.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:

Topics:

  • Ads between podcasts in an app. What do you think about this?  (Spotify and others)
  • Spotify player caution: plays in the Spotify player might not count in your Blubrry stats due to a caching issues (in most cases).
  • Ad Injection coming: July 8th beta testers needed. Contact support@blubrry.com if you are interested.
  • PowerPress update has important updates. If you use PowerPress, UPDATE!

Support:

  • Upload limits for Blubrry hosting.
  • mp3 Encoding. File size is related to bitrate; 128kbps is 1mb per minute, 64kbps is 1/2mb per minute. More than 128 is likely wasting space and bandwidth for you and your listeners.
  • Subscribe links in PowerPress. Why doesn’t my “Apple Podcasts” link show up right away? (hint: you have to put your Apple Listing link in the destinations tab of PowerPress Settings)
  • Keeping it simple. Giving all the apps only one choice in your tags ensures your notes looks the same (as much as it can be) on all apps. Trying to do different things for different platforms is going to drive you nuts. RSS is a standard and different tags for the same thing gives Apps and directories a choice. Some will take one and some will take the other.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.


Podcasting Future Valuations



Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Apple Podcast Categories
Apple Kills iTunes: Details on what this means for podcasters.
Your Podcast: Todd and Mike discuss details the upcoming Apple changes.
Podcasters Concerned About Money in Podcasting
Ads Could Limit Podcast Revenue
Include a Trailer for Your Podcast: Data to back it up?
Women in Tech: MacKenzie as a guest on Espree Devora’s show.


iTunes is dead. Long live Apple Podcasts.



Apple announced they are killing iTunes. What’s that mean for the podcast directory?

In case you haven’t heard, last week at their annual WWDC, Apple announced that they were officially (finally) killing iTunes this fall. 18 years ago, when it was first released, iTunes was focused on ripping CDs, storing MP3s, and buying songs. Then apps and movies and TV shows and podcasts. It’s gotten so bulky that Apple engineering lead Craig Federighi jokingly suggested “How about calendar in iTunes? I mean, you can have all of your appointments and your best tracks all in one app!” during the presentation. So, yeah, it has become a bit bloated. Apple even suggested this move for Apple Podcasts years ago.

iTunes Podcasts vs. Apple Podcasts

Don’t worry. Apple Podcast directory still exists. So keep creating great content and promoting your podcast.

All that’s really going to happen this fall when Apple rolls out its latest operating system is what Apple did to iTunes on iOS years ago: splitting out music, podcasts, and TV & movies into separate apps. This is most likely a good thing because it should provide a much better, more focused user experience for your podcast listeners. No more toggling between TV, Music, apps, etc. on the desktop iTunes application. Instead of being buried beneath multiple mouse clicks in iTunes on desktop, the Apple Podcasts directory will live in the Apple Podcasts desktop app. Nothing is really changing (except the categories, see below), just the app that houses the directory.

Apple Podcasts Directory Category Changes

Apple this week also announced this summer they’ll be adding a few new top level categories such as Fiction, True Crime, and History. They’ll also be eliminating/reorganizing some sub-categories. You can find the updated list of podcast categories here. Not to worry, though. Blubrry will be implementing the changes as quickly as we can, and there really shouldn’t be too much for you to do on your end. And, as always, Blubrry is the only podcasting services provider in the market providing complimentary support for our podcast hosting, podcast stats, and PowerPress Sites customers from real, live humans on our customer support team.

TL;DR

Don’t worry. Even though Apple is killing iTunes, the Apple Podcast directory will still exist and Blubrry will be implementing the category changes as quickly as we can. So keep creating great content and promoting your podcast.


June Affiliate Contest



Extra $$ For Top Blubrry Affiliates

There’s not a whole lot that motivates folks more than cash, right? So, in addition to your scheduled June payments, we’ve got the opportunity for another reward at the beginning of July. The three affiliates with the most sign-ups in June will receive a bonus payment of $500$250 and $125 respectively.
Are you a winner? We’ll announce publicly and email the winners and send the appropriate payment the first week of July to your PayPal account. This contest is open to any affiliate, regardless of how long you’ve been a Blubrry affiliate or even if you’ve never been paid before.

Promotion Ideas

  • Summer Googling: People search for specific things throughout the year. Such as… starting a summer project aka a podcast. Write a blog post and/or mention this in your social channels.
  • Special Edition Newsletter: Remind people of what you’re promoting every once in a while. If you’re including Blubrry in a regular newsletter, things can get lost or forgotten in the clutter.
  • Follow Up: Often forgotten, but important. If you’ve spoken with a follower and discussed this but know they didn’t get started yet, reach out to them. A little effort goes a long way.
  • Post – Upload – Publish on PowerPress: Don’t forget publishing your podcast with Blubrry and the PowerPress plugin saves you time, and time is money.

Not an Affiliate? Signup to become one today and get in on the action.


iTunes is Dead, Long Live Apple Podcasts! – YP59



iTunes may be dead, but Apple Podcasts is doing just fine. Changes are afoot at Apple, announced at WWDC last week and we’ve got all the information you need. Stick around to hear why you want to use WordPress and PowerPress to power your podcast. Mike and Todd were even both in the same time zone this time around to record. Don’t miss them reviewing push vs. pull technology too!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 😀

News:  APPLE APPLE APPLE

  • It’s official: Apple is killing iTunes as a whole on Mac desktops (iTunes software for Windows, etc.)
  • Categories: They’re updating categories later this year. No need to stress.
  • New Images: Adding new images for podcast posts. We’ll have more details later on.
  • Transcription Search: They’ll be adding this feature to the Podcasts app.
  • iTunes Tags: Changes for the above updates.

Topics:

Advantages of Being on WordPress and PowerPress with Blubrry Hosting.

( PowerPress *can* be used without Blubrry hosting if you HAVE to)

  1. Own your RSS feed by using PowerPress on YOUR domain.
  2. Stable platform that is updated regularly for new things in podcasting (like Apple Categories and tags).
  3. Not going out of business next week (or without notice).
  4. IAB v2.0 Certified Compliant stats.
  5. All kinds of support; we offer screen sharing to troubleshoot your issue.
  6. Ease of use: Post – Upload – Publish.
  7. Using your own domain means you cannot be “deplatformed” easily.

    Disadvantages of going with a less established platform.

    1. Support may be hard to get or nonexistent.
    2. You don’t own your RSS feed address.
    3. Company stability; no worries on if they’re going out of business in the future.
    4. They may submit your feed to the directories (easy) but you don’t own those listings (bad).
    5. May not keep up with the changes at Apple or other directories (cough Soundcloud cough) Beware of shiny object syndrome. Things may appear better than they actually are.

Support:

  • Directory issues: If an episode isn’t available in only one specific directory, AND you’ve given that directory ample time to update, it is most likely a problem with that app or directory. Please contact that team first.
  • Spotify listings: Lately they’ve been slow updating shows with new episodes. Relax, nothing is wrong, as long as your episode is in your feed and is available in all the other directories. Spotify is just lagging at the time of this recording. By the time you hear this it’s possible the problem has been fixed.

All podcast directories and apps utilize your RSS feed. When you update your RSS feed with a new episode, directories, apps and subscriber software, all check YOUR RSS feed to see if something is new. It’s not an instant technology like we’re used to with Twitter, Instagram, posting blog posts. etc.

It’s common for people to have the wrong impression of how RSS feeds work, thinking they PUSHES out to everyone. It does not. ALL these places and your subscribers PULL your feed. It asks for your feed when it gets around to it and PULLS your feed to update your listing. Your subscribers are subscribed to your feed and after that never really touch Apple Podcasts or the other services again – they use it simply for the listening capability. They are just subscribed to your feed directly in their app of choice. Subscribe to your own show and take care to notice if you receive your new episodes right away. If so, everything is working correctly. It works the same as every other directory or app. There is nothing we or you can do to make that faster. It takes whatever time it takes.

To check your RSS feed to make sure it’s working and which episodes are in it, go to CastFeedValidator.com and put your RSS feed address in the box and validate. This will display the contents of the feed and what is in directories and apps at the time.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.